Research Project of Brightsun Travel Agency Assignment
26 Pages6685 Words265 Views
Added on 2021-01-03
Research Project of Brightsun Travel Agency Assignment
Added on 2021-01-03
ShareRelated Documents
RESEARCH PROJECT (PART 1&2)
EXECUTIVE SUMMARYIn the report, impact of digital technology has been implemented on travel agency. Itassists to develop more significant results. With using advance tools and techniques, it can beinterpreted that social media tools consist important role in enterprise to make desired workperformances. As per innovative and creative consideration, it can be stated that digitaltechnology impact positive on Brightsun Travel Agency.
TABLE OF CONTENTSEXECUTIVE SUMMARY.............................................................................................................2LO 1.................................................................................................................................................4P1 Research proposal..................................................................................................................4LO 2...............................................................................................................................................11P2 Appropriate research methods and conduct primary and secondary research.....................11P3 Primary and secondary research..........................................................................................12P4 Analytical tools to assess research findings and data..........................................................17LO 3...............................................................................................................................................27P5 Communicate research outcomes in appropriate manner....................................................27LO 4...............................................................................................................................................28P6 Reflection.............................................................................................................................28P7 Alternative research methodologies.....................................................................................29REFERENCES..............................................................................................................................30APPENDIX....................................................................................................................................32
TITLE: The impact of digital technology on travel agencies - A study of Brightsun travelagency LO 1P1 Research proposalINTRODUCTIONIn today's world, digital technology has made a great impact upon each businessfunctionalities. Technology plays a vital part for the travelling sector of UK to implementnecessary changes in organisational structure of industry. Digital technology may implement byits professionals upon its variety of business functionalities in respect to making easier day today practices of business (Barrett and et.al., 2015). The present research will concentrate on corebusiness process of Brightsun such as marketing, human resource, supply chain and order takingprocess, etc. Apart from that, the researcher will concentrate on analysing the researcherquestions or aim and objectives of the study to knowing about influences of digital technologyupon execution of various operational practices of Brightsun travel agency in industry. BACKGROUND OF STUDYThe major focus of the investigation upon knowing main influences of digital technologyupon various operational practices of Brightsun travel agency in UK. The research has conductedon Brightsun organisation which is UK based small travelling agency. In addition, from SMEs tolarge scale travelling organisations are implementing digital technological applications in termsof enhancing their business productivity and profitability in industry. It has examined that,travelling sector one of the emerging sectors in UK which is adopting variety of advanced digitaltechnologies in terms of gaining sufficient amount of success (Benckendorff, Sheldon andFesenmaier, 2014). The research will focus on the selection of digital technology to improve theperformance of the business in industry. Apart from that, the study will be focused on literaturereview upon major objectives of the research project in order to examining the importance ofdigital technology and hallenges facing by Brightsun organisation to applying digital technology.Moreover, the research will be discussed to enrich the topic. Investigator will examine applicablearticles in context to make research more robust and effective. Aims and objectives of study5
Aim of the research project is “Tio analysing the influences of digital technologyapplications upon daily business operational activities of Brightsun, UK”.Research Objectives:To identify the ways digital technologies used by Brightsun, United Kingdom.To determine the significance of digital technologies used by Brightsun, UnitedKingdom.To analyse the challenges faced by the Brightsun while using digital technologies.Research questions:What are the ways digital technologies used by Brightsun, United Kingdom?What is the significance of digital technologies used by Brightsun, United Kingdom?What are the challenges faced by the Brightsun while using digital technologies?Rationale of research:Organisation has taken underestimation of influences of digital technology upon variousbusiness functionalities in order to make easy to completion of each business tasks. With the helpof digital technology, company will be able to attain their desired goals and objectives inindustry in respective form. It assists them to make betterment within existing businessperformance in industry to better engage with each employee or its existing customer at onlinemarketplace efficiently. In addition, the study will arise effective opportunity to gainingappropriate knowledge about effectiveness of digital technology upon business practices andhow it makes the way easier for business to maintain services and tasks of firm. Moreover, thereport also furnishes impressive opportunity to research to gaining detailed knowledge aboutBrightsun organisation and its variety of business practices towards provision of tour facilities.Significance of research:The researcher will assist the academician and future investigator for enhancement oftheir experience level in this participate subject concern. The research has examined that digitaltechnology is one of the emerging sectors in the UK which is affecting its performance level oftravel business and company currently using digital technology. LITERATURE REVIEW6
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
The Impact of Digital Technology on Travel Agencies - PDFlg...
|10
|2432
|63
(solved) Business Research Projectlg...
|36
|8384
|330
Report on Impact of Digital Technologies on Business - Nisalg...
|29
|6726
|31
The Impact of Digital Technology on Business Activity : Doclg...
|35
|6607
|390
Impact of Cloud computing on Businesslg...
|32
|8184
|373
Business Research Project Digital Technologylg...
|36
|7117
|56