Globalisation Impact on Amazon

This research project analyzes the impact of globalization on Amazon's success and profitability. It explores the concept of globalization, factors influencing companies to operate globally, benefits Amazon gains from international expansion, and ways to improve its global presence. The project utilizes a deductive approach, qualitative research methods, and data analysis to draw conclusions and recommendations for Amazon's global strategy.

Research Project

Table of Contents
TITLE:.............................................................................................................................................1
CHAPETR 1 INTRODUCTION.....................................................................................................1
Background of research...............................................................................................................1
Rationale of research...................................................................................................................1
Research aim...............................................................................................................................2
Research objectives.....................................................................................................................2
Research Questions.....................................................................................................................2
Time scale and activities.............................................................................................................2
Conceptual framework................................................................................................................4
CHAPETR 2 LITERATURE REVIEW..........................................................................................4
2.1 Introduction...........................................................................................................................4
2.2 Literature review...................................................................................................................4
Concept of globalisation.............................................................................................................4
Factors which influence company to operate at global level......................................................5
Benefits which can be accessed by Amazon by expands its commercial activities at
international level........................................................................................................................6
Various ways through which Amazon can improve its global presence....................................7
CHAPETR 3 METHODOLOGY....................................................................................................7
3.1 Research Approach...............................................................................................................7
3.2 Methodologies.......................................................................................................................7
CHAPETR 4 DATA COLLECTION AND ANALYSIS ...............................................................9
4.1 Data collection......................................................................................................................9
4.2 Data analysis.......................................................................................................................10
CHAPETR 5 CONCLUSION AND RECOMMENDATIONS....................................................15
5.1 Conclusions.........................................................................................................................15
5.2 Recommendations...............................................................................................................15
CHAPETR 6 PERSONAL REFLECTIVE STATEMENT...........................................................15
6.1 Reflection on research methods..........................................................................................15
6.2 Research methods which could be used..............................................................................16

6.3 Areas of further consideration.............................................................................................16
APPENDICES...............................................................................................................................17
REFERENCES..............................................................................................................................29

TITLE:
“To identify the impact of globalisation on success and profitability of a company.” A case
study on Amazon Inc.
CHAPETR 1 INTRODUCTION
Background of research
Globalisation is the process in which business operation are performed at beyond
geographical region. This is the concept which helps to provide growth and development of
society as well as business organisation. There is more competition, difference in trends, change
in consumer demand, etc. which has to be considered by managers while expanding business.
Hence these are the aspects which has to be considered by managers in dealing at interntional
level. There are many norms, legal regulations, etc. which has to be considered because of
change it affects working efficiency of organisation. This research is based on Amazon which is
a multinational technology organisation which deals in e- commerce, artificial intelligence, cloud
computing, etc. This organisation has head quarter in Washington, US. This organisation has
some subsidiaries such as Audible, AbeBooks, Zappos, etc. Globalisation means expanding
business operations at international level, so this organisation has its impact on operations, sales,
profits, etc.
While conducting business operations at international level, there is limited scope of
performing activities, while at the same time, if operations are performed at international level,
then there are many factors which has to be considered such as consumer preference,
competitor's policies, tax rate, etc. With considering these activities, it is easy to perform expand
and perform business operations at world wide level. As Amazon operates in e- commerce sector
and provides products such as Clothes, home décor, electronics, etc. so while expanding business
at international level, it is important to analyse what changes are taking place in trends and
products are provided according to culture, trend of consumers (Obstfeld, 2015).
Rationale of research
This topic is selected because this provides information about different aspects which
helps in growth and development of organisation with globalisation of business. This research
helps to analyse impact of globalisation on business operations such as impact on profits, sales,
etc. With conducting this research, there is improvement in presentation skill, data analysis and
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collection skill, punctuality, etc. Hence in future, it is easy for researcher to conduct research and
achieve aims and objectives with appropriate recommendations and conclusions.
Research aim
“To identify the impact of globalisation on success and profitability of a company.” A case
study on Amazon Inc.
Research objectives
 To examine the concept of globalisation.
 To examine all the factors which influence company to operate at global level.
 To determine all the benefits which can be accessed by Amazon by expands its
commercial activities at international level.
 To recommend of the various ways through which Amazon can improve its global
presence.
Research Questions
 Do you understand the concept of globalisation?
 What are the factors which influence company to operate at global level?
 What are the benefits which can be accessed by Amazon by expands its commercial
activities at international level?
 What are the various ways through which Amazon can improve its global presence?
Time scale and activities
Time scale is the technique which is used to define research in different activities. As
there are many activities such as introduction, aims and objectives, literature review, etc. which
sorted with given time specific time (Asongu and De Moor, 2017). When time is allotted to each
activity, then it is easy to perform research activities within time and research is completed on
time. This research is completed within 13 weeks.
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3

Conceptual framework
This research is covers different chapters which provides complete in formation about
research topic. There are different chapters such as introduction, literature review, methodology,
data collection and analysis, conclusion and recommendations. In this research first chapter
covers introduction. This provides information about basic concept of research. Second chapter
consist of literature review. This is the section in which with the help of secondary source data is
collected for objectives. Chapter three consist of Methodology. In this section, different
techniques are understood which helps to conduct research and achieving proper aims and
objectives (Berden, Bergstrand and Van Etten, 2014). Chapter four is data collection and
analysis. In this section data is collected from respondents in the form of questionnaire. Chapter
five is conclusion and recommendations. As per this section, there are some recommendations
and conclusions which helps to resolve issues faced by organisation.
CHAPETR 2 LITERATURE REVIEW
2.1 Introduction
Literature review is collection of secondary data with the help to enhance knowledge
about research objectives which is significant for collecting information from secondary sources.
In literature review information is collected with the help of different sources such as internet
sources, books, journals so overall analysis about topic is clear.
2.2 Literature review
Concept of globalisation
According to C. Rangarajan, globalisation refers to change in working style of
organisation which is used in terms of cultural, social and economic integration of resources and
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operates in more than one country. Hence in globalisation, there are mainly three sources such as
trade of products and services, movement of capital, flow of money. In globalisation of Amazon
business, there is requirement of more market analysis which helps to provide knowledge about
market trends and changes taking place in consumer demand. With globalisation of business,
there is benefit to society as well as organisation. Standard of living, economic benefits, etc. are
at the part of society. While for Amazon, there are improvement in sales, revenues, etc. which
helps in expansion of business operations (Orbie, 2016).
Tax revenues to political parties is the major benefit with globalisation of business. It is
important and significant for making changes in business operations because there is difference
in demand of consumers. At international level, there is difference in demand of consumers,
competitor's policies, so these must be considered by managers of Amazon while operating at
international level.
Factors which influence company to operate at global level
Operating at international level is no easy because there are different factors which has to
be considered by managers of Amazon to get better results. According to Brian Abner, there are
many drivers which plays crucial role in growth and development of organisation at international
level. These actors are discussed as under-
Culture- This is the crucial factor which has to be considered by managers of Amazon
while expansion of business. There is difference in culture of people as per difference in
geographical difference, so in this case there is difference in demand of consumers. For instance:
in Western countries, there is more trend of Western clothes, while in Asian countries it is not so.
Hence in this case, it is responsibility of managers of Amazon to provide product and services
accordingly (Cheung and Wu, 2014).
Legal regulatory barriers- There are some legal laws regulations of host and foreign
country to operate in international market. Hence these laws and regulations affects business
operations because legal aspects has to be considered by managers. Legal regulations such as
labour and employment law, duties and treaties, investment procedure, customer and trade
duties, tax laws, etc. In case managers of Amazon does not take care of it, then this gives
negative impact on brad image because of government interference (Potrafke, 2015).
Foreign government consideration- Government parties plays important role in
operating business because there is proper registration, documentation of business with business
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authority. Governmental aspects includes currency exchange rate, access affordable capital,
communication and transportation facilities, etc. This helps to get positive impact in business
growth and development at international level. There is impact on business of Amazon because
of change in GDP, income level of consumers, etc. which is relevant factor for growth of
Amazon at international market (Cohen, 2018).
Benefits which can be accessed by Amazon by expands its commercial activities at international
level
There are many benefits to society with global expansion of business because there are
tax revenues, improvement in standard of living, growth of economy, etc. These factors are
significant and assist in getting positive impact on business. Apart from society, there are some
benefits to business organisations also. This includes improvement in sales, profits, brand image,
consumer base, etc. There are many benefits which Amazon can be achieved with expansion of
commercial activities. This is relevant for making changes according to external environment.
These days there are may changes which are taking place in external environment, so it is easy
for managers of Amazon to be competent with external market. Some benefits are discussed as
under-
Cheaper imports- When business operations are performed at international level, there is
opportunities for cheap imports. At international level, there are many organisations with which
Amazon can compete. So competitive advantage is the aspect which can achieved with
international trade. This helps to achieve main aim of Amazon i.e. business expansion and
increment in consumer base (Cramer, 2017).
Technological development- Technological development is also done with the help of
globalisation of business. For e- commerce company Amazon, technological development is
effective because with more technological development, it is easy for consumers to reach desired
products or services.
More investment opportunities- While operating at international level, there are more
investment opportunities to get best return. Business at international level can be expanded with
collaboration, franchise, etc. Hence capital is invested with best option at global level (Gunn,
2017)).
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Various ways through which Amazon can improve its global presence
At international level, there is requirement of some changes in business operations
because of dynamic environment. For instance: there is change in demand of consumers or at
occasion of festive season, there must be alterations in products and services which helps to
provide satisfaction to consumers. There must be discount offers, vouchers, etc. through which
long term satisfaction to consumers. Marketing strategies must be according to culture, trends of
society. This helps to provide familiar environment with consumers. While expanding business
at international level, managers of Amazon must analyse legal rules and regulations, cost of
expansion of business, technological changes, etc. which help to get positive outcome with
business expansion. There are many legal aspects which must be proper considered by managers
of Amazon otherwise government interferences affects business operations in negative manner
and brand image also gets affected (Hanson and et. al., 2011).
CHAPETR 3 METHODOLOGY
3.1 Research Approach
Research approach is the technique which is used to analyse research topic and in- depth
analyse is done. There are three approaches for research i.e. pragmatist, inductive and deductive.
In this research, deductive approach is used because this is the best way through which
information related to topic can be achieved with in- depth analysis of topic.
3.2 Methodologies
Research is long time process under which different activities are performed in order to
achieve aims and objectives of research. This helps to analyse different techniques which are
required to be considered while conducting research. Some techniques are discussed as under-
Research design- Research is long time process, so there is requirement of proper design,
so it is easy for reader to understand and interpretate it. Hence research design is important
component which help to make research in appropriate manner. There are three types of research
design i.e. exploratory, descriptive, experimental which helps to conduct research in appropriate
format. In this research, descriptive is used. As per this design, there is proper description of
every chapter which givers complete information about research topic and enhance knowledge of
readers (Hopper, Lassou and Soobaroyen, 2017).
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Research method- Research method is the way through which research is conducted.
There are two methods to perform research i.e. qualitative and quantitative research. In this
research, qualitative method is used. This method is more relevant and significant because this
provides reason of some specific view of respondents. Hence this helps in justification of views.
Qualitative research is scientific method of observation and data is collected in non- numerical
form. So symbols, characters, graphs, are used to show interpretation under this method
(Robertson and et. al., 2014).
Data source- In order to give interpretation and recommendation on research topic.
Information is collected from different sources. Data collection is done by two method in this
research i.e. primary and secondary source. Primary source refers to the method in which
researcher collects information from respondents personally in the form of questionnaire,
personal interview, etc. in this research, questionnaire is used. Questionnaire is the set of
questions related to research topic. This helps to get knowledge about views of respondents.
Secondary source of collection data refers to method through which information is collected
from different sources such as online sources, books, journals, etc. This is the method which is
helps to understand overall trend of society. There are possibilities that this data is old so affects
conclusions and recommendations of researcher (Krugman, 2017).
Data analysis- Data analysis is the process in which collected information is collected
from respondents is analysed to give some recommendations and conclusion over it. Thematic
approach is used to analyse data. This is the way which provides brief introduction about
question.
Sampling- Sampling is the process which is used to select respondents for taking their
views of some respondents from whole population. It is not possible to collect views of whole
population, hence some individuals are selected to undertake their response. There are two types
of sampling i.e. random and non – random sampling. In this research, random sampling is used
because this is the way through which impartial data can be collected which provides complete
information about research topic. 60 employees are selected as respondents under this method.
Ethical consideration- Ethical consideration refers to the process which helps to keep
research activities in ethical and authentic manner. There is requirement of data which is
collected from respondents, so this is used for research purpose only. Hence research outcomes
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are valid and authentic. So with this point, it is clear research is conducted in authentic and
relevant manner which helps to achieve aims and objectives (McCann, 2016).
CHAPETR 4 DATA COLLECTION AND ANALYSIS
4.1 Data collection
Data collection refers to the method through which information is collected. In this
research information is collected with questionnaire from 60 respondents i.e. employees.
Questionnaire refers to the set of questions which is related to research topic and view of
respondents are collected from this (North, 2018).
Questionnaire
Q1) Do you understand the concept of globalisation?
Yes
No
Q2) Does operating at international level of Amazon affects working style of association?
Yes
No
Q3) Which department of Amazon is majorly affected by globalisation of business?
HR
Marketing
Research and development
Finance and accounts
Engineering and IT
Q4) Which parties assist in expansion of business at international level?
Legal advisor
Political parties
Legal authorities
Q5) Are you satisfied with current services of Amazon?
Yes
No
Q6) Which factors has to be considered by managers of Amazon while operating at
international level?
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Culture
Market trend
competitor's policies
Legal regulations
Q7) What are the benefits for Amazon with globalisation of business?
Improvement in sales and profits
Increment in goodwill
Enhancement of consumer base
Global market reach
Q8) What are the issues which Amazon face in expanding business at globalise level?
Change in consumer demand
More competition
Change in legal regulations
Q9) What are the measures which has to be taken by managers of Amazon to get success at
international market?
Regular market analysis
Involvement of employees
Regular check on consumer's feedback
Q10) Any recommendations through which Amazon can improve its global presence.
4.2 Data analysis
Theme 1: Concept of globalisation
Q1) Do you understand the concept of globalisation? Frequency
Yes 46
No 14
10

Interpretation: As per above mentioned graph, it is identified that out of 60 respondents,
46 have knowledge about globalisation. While remaining 14 does not have. Hence it is
interpreted that when workforce have knowledge about globalisation, then it is easy to get
positive on business operations.
Theme 2: Change in working style
Q2) Does operating at international level of Amazon affects
working style of association?
Frequency
Yes 42
No 18
11
Yes No
0
5
10
15
20
25
30
35
40
45
50 46
14
Frequency

Interpretation: As per above mentioned graph, it is clear that there is change in working
style of Amazon when it started operation at international level. According to 42 respondents
change is happening such as marketing strategies, use of proper software, etc. While remaining
18 respondents does not feel that there is any change in working style of Amazon at international
level.
Theme 3: Department affected the most
Q3) Which department of Amazon is majorly affected by
globalisation of business?
Frequency
HR 8
Marketing 18
Research and development 12
Finance and accounts 6
Engineering and IT 16
12
Yes No
0
5
10
15
20
25
30
35
40
45 42
18 Frequency

Interpretation: As per above discussion, it is identified that there are some departments
which helps to perform business operations in effective and relevant manner. As per 18
respondents, marketing department is important, 12 says that research and development
department is essential, 6 favours for finance and accounts department and remaining 16
candidates focus on engineering and IT department. Hence it is concluded that marketing and IT
department plays important role because they have to alter their working style according to
market. As Amazon is e- commerce company so in order to make global research, it is essential
to make proper arrangements for IT solutions, so hacking and personal information of consumer
can be maintained.
Theme 4: Parties assist in expansion of business
Q4) Which parties assist in expansion of business at
international level?
Frequency
Legal advisor 16
13
HR
Marketing
Research and development
Finance and accounts
Engineering and IT
0
2
4
6
8
10
12
14
16
18
8
18
12
6
16
Frequency

Political parties 21
Legal authorities 23
Interpretation: As per above shown graph, it is clear that there are some parties which
plays crucial role in growth and development. Out of 60 respondents, 16 feels that there is
requirement of legal advisor, 21 have views that political parties are also important, 23
employees have view that legal authorities plays crucial role. Hence it is interpreted that with the
help of legal advisor business operations are performed according to policies of government.
Theme 5: Services of consumers
Q5) Are you satisfied with current services of Amazon? Frequency
Yes 45
No 15
14
Legal advisor Political parties Legal authorities
0
5
10
15
20
25
16
21
23
Frequency

Interpretation: As per graph, it is clear that out of 60 respondents, 45 employees are
satisfied with performance of Amazon. While remaining 15 are not. Hence it is easy for
company to operate at international market and strategies has to be framed to satisfy workforce.
Theme 6: Factors to be considered while operating at international level
Q6) Which factors has to be considered by managers of Amazon
while operating at international level?
Frequency
Culture 12
Market trend 20
competitor's policies 18
Legal regulations 10
15
Yes No
0
5
10
15
20
25
30
35
40
45
45
15
Frequency

Interpretation: From the above discussion, it is clear that there are some factors which
affects business at international level. Hence in this case, it is responsibility of managers of
Amazon to take care of it. As per 12 respondents, culture has to be kept in mind, 20 employees
have view that due to change in market trends. 18 says that competitor's policies has to be kept in
mind. At last, 10 respondents have view that legal regulations has to be kept in mind which helps
to get positive impact on business operations. Hence it is concluded that these factors has to be
kept in mind to get positive impact on operations of Amazon while operating at international
level.
Theme 7: Benefits of globalisation
Q7) What are the benefits for Amazon with globalisation of
business?
Frequency
Improvement in sales and profits 14
16
Culture
Market trend
competitor's policies
Legal regulations
0
2
4
6
8
10
12
14
16
18
20
12
20
18
10
Frequency

Increment in goodwill 15
Enhancement of consumer base 11
Global market reach 20
Interpretation: As per above mentioned picture, there are some benefits for Amazon
while operating at international level. As per 14 employees increase in sales and profits takes
place, 15 favours for improvement in goodwill, 11 favours for increment in consumer base and
remaining 20 favours for global market. Hence it is concluded that with expansion of business at
international market, there is improvement in goodwill, they can reach more consumers, etc.
which helps in business growth and development. So ultimate goal can be achieved.
Theme 8: Issues faced by Amazon in expansion
Q8) What are the issues which Amazon face in expanding
business at globalise level?
Frequency
Change in consumer demand 25
More competition 15
17
0
4
8
12
16
20
14 15
11
20
Frequency

Change in legal regulations 20
Interpretation: From the above mentioned picture, there are some issues which arise for
Amazon while conducting business at international level. According to 25 respondents, change
in demand of consumer is issue, 15 says that competitive environment affects business
operations and remaining 20 have view that legal regulations is the main . Hence it is concluded
that there is change in demand is major issue which affects bsuiness growth of Amazon at
international market.
Theme 9: Measures taken to outshine at international level
Q9) What are the measures which has to be taken by managers
of Amazon to get success at international market?
Frequency
Regular market analysis 20
Involvement of employees 16
Regular check on consumer's feedback 14
18
Change in consumer demand
More competition
Change in legal regulations
0
5
10
15
20
25
25
15
20
Frequency

Interpretation: From the above graph it is clear that there is requirement of some
measures which helps to outshine Amazon at international market. According to 20respondents,
there must be regular market analysis, 16 favours for involvement of employees and remaining
14 favours for regular check on consumer's feedback. Hence it is concluded that with regular
market analysis and employee engagement, it is easy to get positive impact on globalisation of
business.
CHAPETR 5 CONCLUSION AND RECOMMENDATIONS
5.1 Conclusions
From the above discussion, it is clear that globalisation has impact on business operation.
When managers takes care of external environment, then they are able to get positive impact on
business profits and productivity of organisation. In this research, primary and secondary data is
used for the purpose of in- depth analysis about topic. With this research, it is easy to understand
about tools and techniques of research. Apart from this it is clear that there is requirement of
change in business operations such as marketing strategies, regular market analysis, employees
engagement which helps organisation to outshine at global level.
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Regular market analysis
Involvement of employees
Regular check on consumer's feedback
0
2
4
6
8
10
12
14
16
18
20
20
16
14
Frequency

5.2 Recommendations
With the above research, it is clear that there are some recommendations which helps to
get positive impact on growth and development and business can expand in effective manner.
Some recommendations are discussed as under-
 At international level, change in consumer demand is taking place with rapid speed, so in
this case, there must be regular market analysis. There are many competitors at
international level, so there must be alterations in products and services according to
consumer demand.
 There must be proper communication channel which helps to communicate with
consumers and workforce. While making changes in working style, employees
participation must be there. This helps to get positive outcome and achieve aims and
objectives of research.
 Managers of Amazon must hire employees from regional area. This helps organisation to
collect information about people and taking actions according to consumers. Local
residing people have knowledge about trends, fashion and requirements of consumers, so
it helps to create familiar relations with consumers.
CHAPETR 6 PERSONAL REFLECTIVE STATEMENT
6.1 Reflection on research methods
While conducting this research, I use primary and secondary method. Questionnaire is
used as primary source. There are some problems which I face while conducting business
operations. Respondents are not ready to share their views with us because they gave fear that
this data can be used by company's prospective. I am able to achieve aims and objectives because
of proper planning and use of research techniques. I feel that there is lack of financial resources
which affects research data collection method.
6.2 Research methods which could be used
Apart from questionnaire personal interview can also used. This is also best method
which provides complete information about specific view of respondents. With this method, it is
easy to record views of respondents because of direct relation among respondents and researcher.
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6.3 Areas of further consideration
From the above researcher, there are different areas which are analysed because of
secondary data. In this source of data online sources, books, journals, etc. are considered which
helps to provide complete information about research topic. Hence researcher is able to conduct
research in effective manner with achieving aims and objectives. In near future if such research
is required to conduct, then researcher is able to work efficiently with more scope of searching.
Further areas of considerations is growth rate of organisation with globalisation of business,
improvement in revenues and productivity, achieving competitive advantages, etc. which are
considered next time while conducting research.
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APPENDICES
Research Proposal Form
Student Name ..................................................................................... Student number
..........................
Centre Name
Date ..................................
Unit Unit 11 – Research Project
Proposed Title ..................................................................................................................................................................................
Section One: Title, aim, objectives, questions
Title or working title of research project
To identify the impact of globalisation on success and profitability of a company. A case study on
Amazon.
Research project objectives
 To examine the concept of globalisation.
 To examine all the factors which influence company to operate at global level.
 To determine all the benefits which can be accessed by Amazon by expands its
commercial activities at international level. To recommend of the various ways through which Amazon can improve its global
presence.
Section Two: Reasons for choosing this research project
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Reasons for choosing the project
One of the main reason to choose this research topic is to study the significance of globalisation
for a business organisation. Another reason is to collect information about all the barriers
which a company face while carry out business activities at global level.
Section Three: Literature sources searched
List of key literature sources to support your research aim, objectives and questions:
Concept of globalisation:- As per the view point of Tan and Houlihan (2013), Globalisation
is a process of integrating social, political, economical and cultural factors by maintaining a
relation between several different nations. This integration give birth to several growth
opportunity for the companies which support them in expanding their business in term of
location, customer and profit. Globalisation of businesses not only help corporate to
experience growth but it also provide benefit to government in term of country growth and
social benefit by improving the standard of living.
Factors influencing company to operate at global level:- According to Mak, Lumbers and
Eves (2012) globalisation brings up several opportunities which help a company to perform its
business operation across several geographical area for experiencing higher growth. But before
entering in global market company must analysis several factors that may influence its
operations as avoidance of which may leads to business failure. These are cultural differences,
economical, political, technological and legal factors which have an huge influence over the
operations performed by a company at global level. Avoidance of these factor may lead
company to fail in achieving their expansion objectives and it may also affects the operations
performed by Amazon which in turn may affect the goodwill of the company.
Benefits which can be accessed by Amazon by expands its commercial activities at
international level:- As per the view point of Coker (2014), by expanding commercial
activities at global level Amazon get number of benefits. It includes expansion of customer
base, more growth opportunities, technological benefit when it enter into developed country,
increasing in sale of product as well as profitability. Being an e-commerce company, expansion
of commercial activities at internation level also support them in reducing its supply chain
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management cost and it will be able to deliver product more quickly. In addition to this by
expanding its commercial activities, Amazon will be able to serve its customer as per their
cultural aspects and different needs that people have in a particular area.
Recommendation of the various ways through which Amazon can improve its global
presence:- According to Hoffmann and Kumar (2013), for improving its global presence
Amazon must perform market analysis before entering into a new country. This help in
determining various risk factor that may affect the operations of company. It is also
recommended that it must hire new employees that which belong to host country in order to
deeply understand the demand and buying pattern of target customer. Amazon is also
recommended to evaluate political and economical condition of the country in which it want to
enter before entering into it. This analysis will also help in collecting the information which
support company to formulate effective policies which further support in achieving the
competitive advantage at market place and reducing the risk of several threat that may affect
the goodwill of the company.
REFERENCE
Tan, T. C. and Houlihan, B., 2013. Chinese Olympic sport policy: Managing the impact of
globalisation. International review for the sociology of sport. 48(2). pp.131-152.
Mak, A. H., Lumbers, M. and Eves, A., 2012. Globalisation and food consumption in tourism.
Annals of tourism research. 39(1). pp.171-196.
Coker, C., 2014. Globalisation and Insecurity in the Twenty-first Century: NATO and the
Management of Risk. Routledge.
Hoffmann, J. and Kumar, S., 2013. Globalisation–the maritime nexus. In The handbook of
maritime economics and business(pp. 65-94). Informa Law from Routledge.
Section Four: Activities and timescales
Activities to be carried out during the research project
(e.g. research, development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation, writing the report):
 Determine the topic
 Creation of aim and objectives with questions
How long this will take:
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 Literature review
 Research methodology
 Questionnaires preparation
 Data Collection
 Data analysis
 Conclusion and recommendation
25

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Appendix
Research Proposal Form (contd.)
Milestone one: .........................................................................................
Target date (set by tutor): .........................................................................................
Milestone two: .........................................................................................
Target date (set by tutor): .........................................................................................
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why?
Deductive and inductive are the two major approaches of research. Present research study will be
based on inductive approach as this is based on theories and help in carry out in depth analysis.
Further, from qualitative and quantitative method of research. Under quantitative research method
researcher collect data in terms of figures and numbers. To analyse this kind of information various
statistical tools are by researcher. Qualitative research methodology will be used in this research. As
this help in study various aspects of research topic while help in draw valid conclusions.
What your areas of research will cover:
Literature review, Research methodology, data interpretation and recommendation & conclusion all
will be cover in this research.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another qualification
and is appropriate.
Agreed: .................................................................................... (name) .................................................................................... date) ......................................................
27

Comments and agreement from project proposal checker (if applicable)
Comments (optional):
I confirm that the project is appropriate.
Agreed: .................................................................................... (name) .................................................................................... date) ......................................................
28

Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title:
“To identify the impact of globalisation on success and profitability of a
company.” A case study on Amazon.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
29

Section 3: Participants
Please answer the following questions, giving full details where
necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults
How will participants be recruited (identified an approached)?
Respondents are employees in this research which is selected with the help of random
sampling.
Describe the processes you will use to inform participants about what
you are doing:
E- mail is the technique which is used to collect information from
employees which is reliable way to conduct research.
How will you obtain consent from participants? Will this be written?
How will it be made clear to participants that they may withdraw
consent to participate at any time?
Consent of participants are collected in the written form which is authentic for research
purpose.
Studies involving questionnaires: will participants be given the option of
omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical
issues arising from this
Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed.
Yes No
30

Will you debrief participants at the end of their participation (i.e give
them a brief explanation of the study)?
Yes No
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in
compliance with the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
Researcher access and analyse personal data from respondents because they are responsible
to collect data.
During the research:
Researcher
Where will the data be stored?
Data will be stored in computerised form.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
31

How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may
raise ethical concerns? If so, please outline how you will deal with
these:
It is important that you demonstrate your awareness of potential risks
that may arise because of your research. Please consider/address all
issues that may apply. Ethical concerns may include, but are not limited
to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research
(including transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s
Research and Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with
my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of
the ethical issues that may arise in the course of my research
Name: Date:
Please submit your completed form to your supervisor and also
32

attach to the Research Proposal when submitting to Turnitin.
33

REFERENCES
Books and Journals
Asongu, S.A. and De Moor, L., 2017. Financial globalisation dynamic thresholds for financial
development: evidence from Africa. The European Journal of Development
Research, 29(1), pp.192-212.
Berden, K., Bergstrand, J.H. and Van Etten, E., 2014. Governance and globalisation. The World
Economy, 37(3), pp.353-386.
Cheung, S. and Wu, D.Y., 2014. The globalisation of Chinese food. Routledge.
Cohen, R., 2018. Diasporas, the nation-state, and globalisation. In Global history and migrations
(pp. 117-143). Routledge.
Cramer, J., 2017. Corporate Social Responsibility and Globalisation: an action plan for
business. Routledge.
Gunn, S., 2017. Globalisation, education and culture shock. Taylor & Francis.
Hanson and et. al., 2016. Strategic management: Competitiveness and globalisation. Cengage
AU.
Hopper, T., Lassou, P. and Soobaroyen, T., 2017. Globalisation, accounting and developing
countries. Critical Perspectives on Accounting, 43, pp.125-148.
Krugman, P., 2017. Crises: The price of globalisation?. In Economics of Globalisation (pp. 31-
50). Routledge.
McCann, P., 2016. The UK regional–national economic problem: Geography, globalisation and
governance. Routledge.
North, P., 2018. Alternative currency movements as a challenge to globalisation?: A case study
of Manchester's local currency networks. Routledge.
Obstfeld, M., 2015. Trilemmas and trade-offs: living with financial globalisation.
Orbie, J., 2016. The European Union’s role in world trade: harnessing globalisation?.
In Europe's Global Role (pp. 51-82). Routledge.
Potrafke, N., 2015. The evidence on globalisation. The World Economy.38(3). pp.509-552.
Robertson, and et. al., 2014. Impacts of globalisation on foodborne parasites. Trends in
Parasitology.30(1). pp.37-52.
Robertson, S., 2017. A class act: Changing teachers work, the state, and globalisation.
Routledge.
Robinson, G., 2014. Geographies of agriculture: globalisation, restructuring and sustainability.
Routledge.
Rupert, M. and Smith, H. eds., 2016. Historical materialism and globalisation: Essays on
continuity and change. Routledge.
Sarti, R., 2016. The globalisation of domestic service–An historical perspective. In Migration
and domestic work (pp. 89-110). Routledge.
Stevenson, N., 2014. The Transformation of the Media: globalisation, morality and ethics.
Routledge.
Wright, S., 2016. Language policy and language planning: From nationalism to globalisation.
Springer.
Wunderlich, J.U., 2016. Regionalism, globalisation and international order: Europe and
Southeast Asia. Routledge.
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Zajda, J., 2015. Globalisation and its impact on education and policy. In Second international
handbook on globalisation, education and policy research (pp. 105-125). Springer,
Dordrecht.
Online
C. Rangarajan. 2019. Globalization: Concept and Concerns. [Online]. Available through:
<https://yaleglobal.yale.edu/content/globalization-concept-and-concerns>.
Abner, B., 2019. 4 considerations before taking your business international. [Online]. Available
through: <https://www.bizjournals.com/bizjournals/how-to/growth-strategies/2015/02/
considerations-for-taking-your-business-global.html>.
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