Research Project Assignment - Impact of Globalisation on success and profitability
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Added on 2020-12-10
Research Project Assignment - Impact of Globalisation on success and profitability
Added on 2020-12-10
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Research Project
Table of ContentsTITLE:.............................................................................................................................................1CHAPETR 1 INTRODUCTION.....................................................................................................1Background of research...............................................................................................................1Rationale of research...................................................................................................................1Research aim...............................................................................................................................2Research objectives.....................................................................................................................2Research Questions.....................................................................................................................2Time scale and activities.............................................................................................................2Conceptual framework................................................................................................................4CHAPETR 2 LITERATURE REVIEW..........................................................................................42.1 Introduction...........................................................................................................................42.2 Literature review...................................................................................................................4Concept of globalisation.............................................................................................................4Factors which influence company to operate at global level......................................................5Benefits which can be accessed by Amazon by expands its commercial activities atinternational level........................................................................................................................6Various ways through which Amazon can improve its global presence....................................7CHAPETR 3 METHODOLOGY....................................................................................................73.1 Research Approach...............................................................................................................73.2 Methodologies.......................................................................................................................7CHAPETR 4 DATA COLLECTION AND ANALYSIS ...............................................................94.1 Data collection......................................................................................................................94.2 Data analysis.......................................................................................................................10CHAPETR 5 CONCLUSION AND RECOMMENDATIONS....................................................155.1 Conclusions.........................................................................................................................155.2 Recommendations...............................................................................................................15CHAPETR 6 PERSONAL REFLECTIVE STATEMENT...........................................................156.1 Reflection on research methods..........................................................................................156.2 Research methods which could be used..............................................................................16
6.3 Areas of further consideration.............................................................................................16APPENDICES...............................................................................................................................17REFERENCES..............................................................................................................................29
TITLE:“To identify the impact of globalisation on success and profitability of a company.” A casestudy on Amazon Inc.CHAPETR 1 INTRODUCTIONBackground of researchGlobalisation is the process in which business operation are performed at beyondgeographical region. This is the concept which helps to provide growth and development ofsociety as well as business organisation. There is more competition, difference in trends, changein consumer demand, etc. which has to be considered by managers while expanding business.Hence these are the aspects which has to be considered by managers in dealing at interntionallevel. There are many norms, legal regulations, etc. which has to be considered because ofchange it affects working efficiency of organisation. This research is based on Amazon which isa multinational technology organisation which deals in e- commerce, artificial intelligence, cloudcomputing, etc. This organisation has head quarter in Washington, US. This organisation hassome subsidiaries such as Audible, AbeBooks, Zappos, etc. Globalisation means expandingbusiness operations at international level, so this organisation has its impact on operations, sales,profits, etc. While conducting business operations at international level, there is limited scope ofperforming activities, while at the same time, if operations are performed at international level,then there are many factors which has to be considered such as consumer preference,competitor's policies, tax rate, etc. With considering these activities, it is easy to perform expandand perform business operations at world wide level. As Amazon operates in e- commerce sectorand provides products such as Clothes, home décor, electronics, etc. so while expanding businessat international level, it is important to analyse what changes are taking place in trends andproducts are provided according to culture, trend of consumers (Obstfeld, 2015). Rationale of researchThis topic is selected because this provides information about different aspects whichhelps in growth and development of organisation with globalisation of business. This researchhelps to analyse impact of globalisation on business operations such as impact on profits, sales,etc. With conducting this research, there is improvement in presentation skill, data analysis and1
collection skill, punctuality, etc. Hence in future, it is easy for researcher to conduct research andachieve aims and objectives with appropriate recommendations and conclusions. Research aim“To identify the impact of globalisation on success and profitability of a company.” A casestudy on Amazon Inc.Research objectivesTo examine the concept of globalisation.To examine all the factors which influence company to operate at global level.To determine all the benefits which can be accessed by Amazon by expands itscommercial activities at international level.To recommend of the various ways through which Amazon can improve its globalpresence. Research QuestionsDo you understand the concept of globalisation?What are the factors which influence company to operate at global level?What are the benefits which can be accessed by Amazon by expands its commercialactivities at international level?What are the various ways through which Amazon can improve its global presence? Time scale and activitiesTime scale is the technique which is used to define research in different activities. Asthere are many activities such as introduction, aims and objectives, literature review, etc. whichsorted with given time specific time (Asongu and De Moor, 2017). When time is allotted to eachactivity, then it is easy to perform research activities within time and research is completed ontime. This research is completed within 13 weeks.2
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Conceptual frameworkThis research is covers different chapters which provides complete in formation aboutresearch topic. There are different chapters such as introduction, literature review, methodology,data collection and analysis, conclusion and recommendations. In this research first chaptercovers introduction. This provides information about basic concept of research. Second chapterconsist of literature review. This is the section in which with the help of secondary source data iscollected for objectives. Chapter three consist of Methodology. In this section, differenttechniques are understood which helps to conduct research and achieving proper aims andobjectives (Berden, Bergstrand and Van Etten, 2014). Chapter four is data collection andanalysis. In this section data is collected from respondents in the form of questionnaire. Chapterfive is conclusion and recommendations. As per this section, there are some recommendationsand conclusions which helps to resolve issues faced by organisation.CHAPETR 2 LITERATURE REVIEW2.1 IntroductionLiterature review is collection of secondary data with the help to enhance knowledgeabout research objectives which is significant for collecting information from secondary sources.In literature review information is collected with the help of different sources such as internetsources, books, journals so overall analysis about topic is clear. 2.2 Literature reviewConcept of globalisationAccording to C. Rangarajan, globalisation refers to change in working style oforganisation which is used in terms of cultural, social and economic integration of resources and4
operates in more than one country. Hence in globalisation, there are mainly three sources such astrade of products and services, movement of capital, flow of money. In globalisation of Amazonbusiness, there is requirement of more market analysis which helps to provide knowledge aboutmarket trends and changes taking place in consumer demand. With globalisation of business,there is benefit to society as well as organisation. Standard of living, economic benefits, etc. areat the part of society. While for Amazon, there are improvement in sales, revenues, etc. whichhelps in expansion of business operations (Orbie, 2016).Tax revenues to political parties is the major benefit with globalisation of business. It isimportant and significant for making changes in business operations because there is differencein demand of consumers. At international level, there is difference in demand of consumers,competitor's policies, so these must be considered by managers of Amazon while operating atinternational level. Factors which influence company to operate at global levelOperating at international level is no easy because there are different factors which has tobe considered by managers of Amazon to get better results. According to Brian Abner, there aremany drivers which plays crucial role in growth and development of organisation at internationallevel. These actors are discussed as under-Culture- This is the crucial factor which has to be considered by managers of Amazonwhile expansion of business. There is difference in culture of people as per difference ingeographical difference, so in this case there is difference in demand of consumers. For instance:in Western countries, there is more trend of Western clothes, while in Asian countries it is not so.Hence in this case, it is responsibility of managers of Amazon to provide product and servicesaccordingly (Cheung and Wu, 2014).Legal regulatory barriers- There are some legal laws regulations of host and foreigncountry to operate in international market. Hence these laws and regulations affects businessoperations because legal aspects has to be considered by managers. Legal regulations such aslabour and employment law, duties and treaties, investment procedure, customer and tradeduties, tax laws, etc. In case managers of Amazon does not take care of it, then this givesnegative impact on brad image because of government interference (Potrafke, 2015). Foreign government consideration- Government parties plays important role inoperating business because there is proper registration, documentation of business with business5
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