How Globalization Drives Business Success: A Case Study on Booths, UK

This research project focuses on the influence of globalization on business success, specifically through a case study on Booths, UK. It examines the concept and significance of globalization, explores potential advantages for retail firms, identifies factors influencing international trade, and suggests measures to drive business success through increased free trade. The research methodology includes a systematic analysis of literature and data collection. The timeline outlines the various research activities.

RESEARCH PROJECT

Table of Contents
Topic- How globalization drive business success. A case study on Booths, UK. ..........................1
1. INTRODUCTION...................................................................................................................1
Background to research area........................................................................................................1
Research aim & Objective...........................................................................................................1
Research questions.......................................................................................................................2
Rational for choosing topic-.........................................................................................................2
2. Literature review......................................................................................................................2
3. Methodology............................................................................................................................5
4. Timeline of the research activities...........................................................................................6
PART 2............................................................................................................................................8
Plan and design data collection tools to meet match research questions and hypothesis............8
Ethical implication connected to research. ...............................................................................10
Present findings with use of graphical interpretation. ..............................................................16
Reflect on research that how successful it has been done and recommend for having
improvement in future research. ...............................................................................................25
CONCLUSION..............................................................................................................................25
REFERENCES..............................................................................................................................28

Topic- How globalisation drive business success. A case study on Booths, UK
1. INTRODUCTION
Globalisation is set of procedure by which business or another organizations grow the
global effect or start the working on global ruler (Abrol, Prajapati and Singh, 2017). This process
included the opening up of local and national outlook towards broader perspective of the
interconnected or dependent which will be free transfer of goods and services throughout the
national and international borders. The research will be helpful in providing the importance of
globalization in growth and success of the business. Furthermore, this document will also help in
revealing the potential advantage of the Globalisation which derives the success of the trading
and supplying booths in UK (Abrol, Prajapati and Singh, 2017). This is the British leading super
market which is well known across the England's North West. This organization is a medium
sized company which operates in a sector dominated by large chains.
In addition to this, Research will be based on the concept of Globalisation which helps in
identifying various factors that contributes towards the sustainable development of the company
in international market. Also, The document presented different types influential factors from
different perspectives of varied authors. It will present the increasing trade across the borders of
goods and services. It will also provide the emergence of Global brands which is responsible for
the increasing level of labour migration between different countries.
Background to research area
The current assignment is founded on the theme of globalization that leads to drive
business success with aid of improving product and services, cost and price, target market and
technical adaption (Cramer, 2017). There are number of the components that influences the trade
of goods and services at multi-national boarders. It is research report that is based on business
activities of the Booths, UK as it retail based firm and provide grocery services to customers.
Hence, research is based on particularly with the growth in business and it also aids to
improve economic output by making process more efficient. It is effective term that relates with
the interconnectedness of people and businesses across the world.
In addition to it, globalisation is the process that is demarcated as allowed undertaking of
properties, facilities and people across the world (Oke, Aigbavboa and Ibitoye, 2017).
Research aim & Objective
Aim-
“To examine the influence of globalisation that how could it drives business success. A
case study on Booths, UK”

Objectives-
 To articulate the concept & significance of globalisation.
 To explore the potential advantages of globalisation over retail firms.
 To identify the factors that influences the trades of good and services at multinational
boarders.
 To provide suggestive measures those how increase in free trade aids to drive business
success.
Research questions
 What is the concept of globalization?
 What are the potential advantages of globalization?
 How globalized factors influences the trade ad services at multinational boarders?
Rational for choosing topic-
The present assignment is based on main aim of the scholar to identify the impact of
increasing trade of goods and services at multinational boarders. Hence, it can be specified that
globalisation is one of the vital term that allows to have allowed drive of goods and services
across the boarders in unified and combined style.
Therefore, it is the concept that largely focuses over greater specialisation, larger markets
and also enhanced aptitude to adventure economies of scale (Olimpia and Stela, 2017). It is term
that results in raising addition of economies about the world and also defines the undertaking of
goods, services and capital at international boarders (Du Plessis, Varottil and Veldman, 2018).
Therefore, the chief goal of choosing this research topic is to identify the influence of trade and
services in order to achieve the business success.
Hence, the depth research must be undertaken on the selected research topic so it will be
helpful in order to meet enhanced consumer demand at many entities that are attempting to have
expansion of their geographical foot print and also taking initiatives to extend their value chain
to an international level.
Literature review
According to Cramer, 2017 Globalisation allows the organization to expand its business
operations and also it contributes the major part towards the economic development of the
country. It also allows the company to increase its sales by trading the goods and services at
other countries. An increase in the expansion of FDI (Foreign direct Investment) by different
retailing industries which rise the sovereignty wealth. Also, it has been determined that The
presence of internationalised market in which global brand can develop its reputation and brand

image. Globalisation is process which allows interaction and integration among people,
companies and governments world wide. However, As per the Du Plessis, Varottil and Veldman,
2018, Globalisation in the retailing industries which contributes the major part in the economic
development of the country has been developed due to the advancement of Information and
communication technology. With the increased global interactions comes with the growth of the
international trade, ideas and culture. It widely contributes towards the development, growth and
sustainability of the all such retailing industries which is involved in globalised market in context
of social and cultural aspect.
Theme:1 Significance of Globalisation
According to Evrard, 2017, Globalisation represents an unavoidable phenomenon in the
history of mankind, which is evolving and making the countries in increasing the economical
condition by exchanging of goods across different regions. Developing the brand across the
international market helps in expanding the business and also this contributes towards the
economic increment of the country. As per the views of Krugman, 2017, it can be considered as
the extension of the social relation across world as it could be historically found the different
perspectives according to the changing scenario of the world. Along with this, Globalisation
tends to increase the foreign culture in every aspect.
According to 2010 federal Reserve bank of San Francisco Report, approximately 35.6
percent of all the retailing goods and services such as fashionable clothings and foot wears etc
which are domestically made goods that are just 3.4 percent. However, Marshall and et. al.,
2015 stated that various risks are also involved in developing the business in an international
market. It may cause interdependence among different nations which may be responsible for the
global instability and end up impacting on the large number of countries which generally relay
on them. Although Oke, Aigbavboa and Ibitoye, 2017, stated that national sovereignty may
cause various leaders and managers to develop the knowledge and skills regarding the trend and
perceptions of the people living in other countries in which the organization is expanding its
business. In contrast, the benefits of globalisation can be unfairly skewed towards rich nations or
individuals results in the greater inequalities which leads towards the potential conflicts within
national and international context.
Moreover, FDI is the one of the significance which tends to increase rate of growth in
the world trade. It also helps in boosting the technology development which result in Growth and
restructured growth of industrial market. Hence it helps in improving the economic strength by
making efficient process.

Theme:2 Potential advantages of Globalisation over Booths retailing firms of UK
As per the views of Olimpia and Stela, 2017, Globalisation is the shrinking of the world
and also helps in increased trading of the goods and services. It mainly helps in bringing the
drastic increased cross border trade, investment and cultural exchange of the goods within
different countries which contributes towards bringing the changes in the society. Prashantham,
Eranova and Couper, 2018, stated that globalisation advances the retailers interest and the market
place provides the retailers a new scope of buying function. Moreover it connects the entire
market of the world with each other as the trade of goods and services is rapidly growing.
According to Shahbaz and et. al., 2018, market place has a enormously different demands,
policies, procedure, trend and customer interests. However, reducing the conflicts between each
other will be the extension of the Globalised business. Hence the successful retailer industry
would relay managers who understands local people of the market.
Theme:3 Factors influencing the trade of the goods in international market
As per Dhage, 2019, the countries trade that is defined by its net export and thus it
influenced by all the factors affect the globalised market and trade of the retailing business.
These may includes the factors such as exchange rate of the country, inflation rate which is
unstable in different countries and changing trade policies. In contrast, Arora and Squier, 2019,
stated that shift in the demand for imports and exports. Also the size of the population and its
growth is one of the major factor which influence the trade of goods and services in Retailing
industry. Moreover, diversification of products also influences the elasticity of demand in which
the countries which are producing huge goods are resulted in decreasing the imports of the
business and thus it helps in producing maximum goods domestically.
According to the Adams and et.al., 2019, Governments policies is also one of the major
factor which influence the trading of the retailing goods and services within the international
market. Devaluation is also one of the most important factor which may be responsible for the
country's economic situations. A nation has a surplus trade if its export are generally higher then
its imports, the particular nation has a trade deficit. Trade of the goods and services may also get
influenced by labour, land and capital which mainly allows in understanding the attributes of
workforce.
3. Methodology
The system of methods that aids to determine the particular area of study and activity. It
is the process that is very helpful to gather the material and data with aim to make business

decision. Hence, research methodology can be defined as systematic, theoretical analysis of
methods. Thus, research methodologies defined in following manner as-
 Research philosophy- It is one of systematic method which define as systematic plan for
conducting the research. However, the processes of research philosophy mainly deal with
foundation, nature and development of knowledge. This is process that is helpful to
collect information and data with the purpose of making reliable decision of business.
Hence, research methodologies classified into the following categories as positivism and
interpretivism. Under this, researcher will have the use of interpretive philosophy.
 Research approach- This is term that defined as plan and procedure that is inclusive of
assumption to detailed method of data collection, analysis and interpretation. However,
the research approaches categories into term as inductive and deductive approach. In
order to determine the impact of globalisation that drives aids to drive success to
business, the researcher will have the use of inductive method.
 Research strategy- This is term that is defined as one specific course of action and
research plan of actions that mainly introduces the various components research project.
Therefore, research strategy classified into categories as descriptive, correlation,
experimental, quasi-experimental etc. In this, researcher will have the use of descriptive
technique that aids to get the detailed information of the topic of research.
 Data collection- This is term that id defined as the systematic approach that works as to
gather and measure information from variety of sources to get the whole and correct
picture of an area of interest. It is defined as procedure in which the researcher gets the
information from relevant sources. Thus, there are mainly two methods of collecting
research as primary and secondary. Hence, in order to determine the impact of research
on globalisation the researcher will have the use of both technique as primary and
secondary.
 Sampling- It is term that defined as act, process and technique that selects suitable
sample of with selecting suitable participants. However, in order to carry out the present
research report the researcher will have the use of probabilistic techniques with help of
choosing random sampling method.
 Data analysis- This is concept that defined as process of inspecting, cleansing,
transforming and modelling the data with aim of goal of discovering useful information.
Therefore, it is process that mainly works as to evaluate data with help of using analytical
and logical reasoning to examine each component of data. Thus, two methods of

conducting data analysis as qualitative and quantitative. Hence, in order to determine the
impact the researcher will have the use of qualitative techniques with help of selecting
thematic approach.
4. Timeline of the research activities
Time-line of research activity defines as various number of task and certain events for
which particular time can be taken to accomplish aims and objectives of research project. It
defines the length of time during which activities are needed to be carried out (Krugman, 2017
Marshall and et. al., 2015). By systematic allocation of time to each task aids to collect the
research in systematic and proficient mode. Therefore, timeline of scales defined as-
Activities 1st
Week
2nd
Wee
k
3rd
Week
4th
Wee
k
5th
Week
6th
Week
7th
Week
8th
Week
9th
Week
10th
Week
Research
topic
Literature
Review
Research
methodolog
y
Effective
Proposal
Draw
question of
research
Carry out
Research
activities
Data
Analysis
and its

graphic
Conclusion
and
recommend
ation

PART 2
Plan and design data collection tools to meet match research questions and hypothesis.
Research methodology is a systematic method or plan which is conducted by the
researcher in order to identify the opinions and views of other people on different Globalization
context. This can be considered as a set of procedures which is used in collecting and analyzing
measures of the research. In this research There are variety of methods which allows the analyst
which helps in identifying views from the different group of people via experiment and surveys
(Christensen and et.al., 2019).
The analyst will select the research process by writing the research background. This part
mainly includes the different methods which allows the researcher in accomplishing the main
objective of carrying out the study which involves the participation of the respondents.
Research philosophy: It is the vast topic which is generally used in preparing business and
economic dissertation. It has various different types research philosophy which includes
positivism research philosophy and Interpretative research philosophy. Positivism research
philosophy is hard to understand so the number of variations in explaining positivism may be
equal to the number of authors who addressed the area of research philosophy (Leonidou and
Hultman, 2019). However, interpretivism research methodology is used this study which allows
the researcher to interpret the elements of the study. This helps in accessing the reality through
social construction such as language.
Research approach: Inductive research approach is used in this study because this approach
mainly starts with analyzing the situations which are mainly proposed at the end of the research
process. Therefore the researcher had used inductive as it helped in disregarding the theories
during the formulation of research questions and objectives ( Sarantinos, 2019). This approach is
selected by the researcher as it helped in generating meanings from the data set which allow the
researcher to identify the patterns and relationship. The researcher has used this approach
because it helped to build the abstraction.
Research design: It helps in identifying the proper design or pattern tocarry out the research of
the research which consists of various different types such as descriptive, co-relation, semi-
experimental, experimental, review, meta-analytic etc. Conclusive Design is used in this research
in order to test the hypothesis and relationship of the quantitative data collection method ( Rose
and et.al., 2019). Moreover, conclusive studies tend to be deductive and study objectives in this
type of research can be achieved via testing hypothesis.

Data collection: Data collection is the method of collecting the ideas views and opinions of the
particular employees within the organization who had participated in the survey. Researcher can
use any type of data collection technique among both the methods such as Primary anD
secondary data collection technique. This research will be based on the primary data collection
which allows the researcher in collecting the data by own means. The respondents were asked to
give their views on the Globalization. These respondents were taken from the retailing business
of UK and researcher asked them to participate in a survey and provide the answers to such
questions effectively in order to determine the effective output.
Data Analysis: Data analysis is the process of inspecting, cleansing, transforming and modelling
the data. The data can be analyses through two different perspectives such as qualitative and
quantitative (Pessima and Dietz, 2019). Qualitative data analysis can be done through interviews
and questionnaires. Here, the research is focused towards carrying out the qualitative data
analysis via survey in the form of of distribution of the questionnaires which is distributed
among the total 30 employees in order to identify their views and opinions regarding the impact
of Globalization within the retailing industry.
Sampling Sampling is technique consists of mainly two types of sampling in collecting the data
to carry out the research Probabilistic and Non probabilistic. In Probabilistic sampling each
member is a known and the person also they have very high chances of participating in the study.
Randomization or chance is the core of probability sampling technique. There are commonly two
types of sampling approaches that is probabilistic and non probabilistic approach. In this research
Probability sampling is adopted in which Random sampling is selected by the researcher in order
to carry out the survey from the group of people. Simple Random Sampling is used by the
researcher because it allow the analyst to produce the higher level of data collection which has
been the most reliable source of data sampling. This type of sampling also allow the researcher
to increase the accuracy and thus it helped in possibility to make inferences about the population
(Kalitanyi, 2019). Sampling size used by the researcher is 30 employees which allow the analyst
to collect the data from employees of the organization.
In order to carry out the effective study about the impact of Globalization which derive
the business success, there are various researcher need to identify the research method and
sampling techniques. Also, researcher need to analyze the data collected from different sources.
Along with this researcher need to also identify the respondents who could be able to answer
such questions in an effective way. However, in research methodology, there are large number of
people who are involved in interaction and communication of various people together. So

researcher also need to consider various ethical implications in order to protect the integrity and
respect the privacy of the respondents.
Ethical implication connected to research.
Ethical considerations are determined as fair practices involved in carrying out the
effective research. Dissertations may be doomed to failure in the absence of ethical implications.
The researcher need to carefully carry out the research considering various different types of
views related to the dignity and respect of the participants. Research participants help in data
collection so they need not to be harmed in any ways. Also, the dignity and self respect of the
respondents need to maintained and not compromised with anything ( Adamson, 2019). Also,
full consent need to be priorly obtained from the participants and permission need to be granted
along with the information about the study. The protection and privacy of the research
participants is one of the most important ethical consideration which need to be ensured while
carrying out the research. Moreover, the collected data need to kept fully confidential in the
hands of the researcher so that they could not be involved in any type of undesired exposure of
the data. Also, any type of interaction and communication regarding the research need to be done
with full honesty and transparency which allows the researcher in carrying out the effective and
efficient data for the study.
Collect data with use of suitable data collection tools.
Questionnaire
1. Do globalization aids to expand business activities of retail firm at multinational boarders.
 Yes
 No
 May be
2. Does globalization leads to enhanced competition within enterprises in markets.
 Yes
 No
 May be
3. What are positive aspects of globalization over driving success to business.
 Enhancement in trade
 Investment and capital flows
 Increased competition
 Employment opportunities

4. Is globalization leads to fluctuation in prices of commodities.
 Yes
 No
 May be
5. Does globalization helps to enhance technological adoption to enhance innovation in
multinational markets.
 Yes
 No
 May be
6. Do you believe the firm adopts the process of globalization enhances its markets share.
 Yes
 No
 May be
7. Is globalization facilitates the quick response and quick production of product and services.
 Yes
 No
 May be
8. Do globalization aids to improve economic output by making process more efficient.
 Yes
 No
 May be
9. Is globalization improve economies of scale by driving business success.
 Yes
 No
 May be
10. What are the opportunities with the use of globalization.
 Larger markets
 Greater specialization
 Enhancement in economy of scale.
 Faster transmission of technology and innovation
Theme 1: Globalisation supports to expand business activities at multinational boarders.

1. Do globalization aids to
expand business activities of
retail firm at multinational
boarders. Frequency %
Yes 26 86.67%
No 2 6.67%
May be 2 6.67%
Total 30 100.00%
Theme 2: It leads to enhance competition of entities within markets.
2. Does globalization leads to
enhanced competition among
enterprises within markets. Frequency %
Yes 28 93.33%
No 1 3.33%
May be 1 3.33%
Total 30 100.00%
Theme 3: Enhancement in trade among nations is valuable characteristic of globalisation.
3. What are positive aspects of
globalization over driving
success to business? Frequency %
Enhancement in trade 8 26.67%

Investment and capital flows 7 23.33%
Increased competition 8 26.67%
Employment opportunities 7 23.33%
Total 30 100.00%
Theme 4: Globalisation leads to fluctuate prices of commodities.
4. Is globalization leads to
fluctuation in prices of
commodities. Frequency %
Yes 22 73.33%
No 6 20.00%
May be 2 6.67%
Total 30 100.00%
Theme 5: Globalization aids to enhance technical adoption to enhance innovation in
multinational markets.
5. Does globalization helps to
enhance technological adoption
to enhance innovation in
multinational markets. Frequency %
Yes 25 83.33%

No 3 10.00%
May be 2 6.67%
Total 30 100.00%
Theme 6: Globalisation enhance its market share.
6. Do you believe the firm
adopts the process of
globalization enhances its
markets share. Frequency %
Yes 26 86.67%
No 3 10.00%
May be 1 3.33%
Total 30 100.00%
Theme 7: Globalisation helps to enhance production of product and services.
7. Is globalization facilitates the
quick response and quick
production of product and
services. Frequency %
Yes 25 83.33%
No 4 13.33%
May be 1 3.33%
Total 30 100.00%

Theme 8: Globalization supports to have improvement in economic output by making process
more efficient.
8. Do globalization aids to
improve economic output by
making process more efficient. Frequency %
Yes 27 90.00%
No 2 6.67%
May be 1 3.33%
Total 30 100.00%
Theme 9: Globalization improves economies of scale.
9. Is globalization improve
economies of scale by driving
business success. Frequency %
Yes 21 70.00%
No 7 23.33%
May be 2 6.67%
Total 30 100.00%
Theme 10: Globalization aids to have Faster transmission of technology and innovation

10. What are the opportunities
with the use of globalization. Frequency %
Larger markets 7 23.33%
Greater specialization 6 20.00%
Enhancement in economy of
scale. 8 26.67%
Faster transmission of
technology and innovation 9 30.00%
Total 30 100.00%
Present findings with use of graphical interpretation.
Theme 1: Globalisation supports to expand business activities at multinational boarders.
Yes No May be
0
5
10
15
20
25
30
26
2 2
Frequency

Interpretation- Based on stated graphical presentation this can be concluded that globalisation
termed out as statistical process that works to enhance integration of economies in world.
However, it is one of the effective process that allows to have movement through goods, services
and capital across the boarders. Thus, the total respondents are 30. Therefore, 26 participants
stated yes, 2 stated their responds as no and 2 are not sure of it.
Theme 2: It leads to enhance competition of entities within markets.
Interpretation- The above chart concluded that globalisation leads to enhance the competition
among the firms. However, competition within the firm can also be related with the product and
services, cost, prices, target markets and technical adaption within the market. Hence, the high
growth industries uses the wide technical adaption and it contributes huge profitability within
enterprise. Thus, there are total respondents are 20. Furthermore, 28 participants said yes, 1 said
no and remaining 1 is not sure of it.
Theme 3: Enhancement in trade among nations is beneficial aspect of globalisation.
Interpretation: As above table, it can be identified that there are total 30 respondents in the table,
each and every respond has different opinion towards the enhancement of trading across the
nations. It can be interpreted that the globalisation is the important concepts in terms of
enhancement because countries are trying to enhance their trading concepts in marketplace.
This chart is helping to analyse that there are some positive aspects towards the success of
Yes
No
May be
0 5 10 15 20 25 30
28
1
1
Frequency

globalization. 8 respondent said that 26 % enhance the trading in the counties. 7 respondent said
that it has increased the capital flow and investment in countries. 8 respondent said that it has
increased the competition level in marketplace. On the other hand, 7 respondent said that it has
increased the employment opportunities in global world.
Theme 4: Globalisation leads to fluctuate prices of commodities.
Enhancement in trade
Investment and capital flows
Increased competition
Employment opportunities
6.4 6.6 6.8 7 7.2 7.4 7.6 7.8 8 8.2
8
7
8
7
Frequency

Interpretation: As above table, it can be determined that the globalization has increased to lead
the fluctuation in marketplace. It also increases the price of commodities. As per chart, there are
total 30 respondents to give their opinion on the globalisation that lead to fluctuation in the price.
22 respondent agree and 6 respondents are not agreed and other may be 2. In this way, it has
calculated the overall percentage of price fluctuation in global marketplace.
Theme 5: Globalization aids to enhance technical adoption to enhance innovation in
multinational markets.
22
6
2
Yes
No
May be

Interpretation: As above table, it is discussed about the globalization that aid to enhance the
technical adoption to enhance in the global market. In this way, it can identify that there are total
30 respondents so that 25 respondent agree yes and 3 respondent were not agreed and may be
said 2 etc. it has calculated the percentage of every respondent opinion to the globalization but it
has a large majority of respondent to agree on the globalisation in terms of technology.
Theme 6: Globalisation enhance its market share.
Yes No May be
0
5
10
15
20
25
25
3 2
Frequency
Yes
No
May be
0 5 10 15 20 25 30
26
3
1
Frequency

Interpretation: As above table, it has described the globalisation that enhance the market share
so that there are total 30 respondents. 26 respondents are agreed on the globalisation and they
also believe that the organization adopts process for enhancing the business across the world. 3
respondents are agreed and 1 respondent has may be. In this way, it easily identified the rate of
respondents and their opinion regarding the globalisation which help to explore the market share.
It has many respondent agree on the concept to enhance the enterprise process through
globalisation concept.
Theme 7: Globalisation helps to enhance production of product and services.
25
4
1
Yes
No
May be

Interpretation: As above table, there are total 30 respondents participate and identify each
opinion or view points towards the globalization. It can be determined that how it facilities the
quick response towards the production and their services. 25 respondents are agreed and 4
respondents are not agreed or rest of may be. It helps to determine the overall percentage of
respondent agree on the globalization in terms of production or development. As per
respondents, it has large majority to concern about the production and services based on the
globalisation. Many respondents are agreed and thought that it help to enhance the enterprise
operations or function across the nation.
Theme 8: Globalization supports to have improvement in economic output by making process
more cost-effective.

Interpretation: The above graphical representation has interpreted that globalisation supports the
economic improvement by influencing various different factors. Also, it can be identified that
maximum respondents must have agreed upon statement that Globalisation aids to have
economic capabilities by enhancing the efficiency. However, out of total 30 respondents, there
are only 2 number of people have answered in no and 1 respondent is still confused in answering
such type of question so that 1 respondent from the total number of applicants has responded
may be option. So majority of the people are in favour of the question that Globalisation supports
the economic development of the country.
Theme 9: Globalization improves economies of scale.
27
2
1
Yes
No
May be

Interpretation- As per the above stated graphical presentation it can be stated that globalisation is
one of the term that assists to have improvement in economies of scale. By reduction in cost of
production of commodities. Hence, this is the most effective term that aids to have improvement
in the economic output by making the whole process more efficient and effective. Therefore, the
total number of the respondents are 30. Therefore, 21 said yes, 7 stated no and 2 do not have idea
about it. Hence, majority of the respondents reflected that globalisation is the process that is very
effective to have improvement in economies of scale.
Yes
No
May be
0 5 10 15 20 25
21
7
2
Frequency

Theme 10: Globalization aids to have faster transmission of technology and innovation.
Interpretation- As per the graphical presentation it can be stated that globalisation is term that
aids to bring improvement in the product and services. With the use of technical advancement
the entity can takes initiative to produce the better commodities in the market. This is one of the
effective process that aids to making the whole process in more efficient mode. Hence, there are
total numbers of the 30 respondent’s. Under it, 9 stated that it aids to faster the transmission of
technology and innovation, 8 stated that it is helpful in order to enhance economy of scale, 6
stated that it aids to have greater specialisation of the product and services and 7 respondent’s
stated that it aids to have larger markets.
Reflect on research that how successful it has been done and recommend for having
improvement in future research.
CONCLUSION
Hereby, it can be concluded that globalization termed out as interaction and integration
among the people, companies. However, the main object of globalization is to avail wide range
of markets to larger enterprise. Hence, it can be stated that globalisation also works as to enhance
trade across the border and to have larger profitability expansion. Therefore, it can be stated that
globalisation acquires the competitive advantage and also allows lowering the cost of operations.
Thus, assignment is based on the business activities of the Booths, UK, retail firm involved in
grocery services.
Larger markets
Greater specialization
Enhancement in economy of scale.
Faster transmission of technology and innovation
0 1 2 3 4 5 6 7 8 9 10
7
6
8
9
Frequency

However, the report has covered activities as to formulate the aims and objectives,
research proposal has been conducted to collect the research activities in appropriate mode.
Therefore, data analysis has to be collected with the use of selecting particular number of
respondents. Lastly, recommendation has been given in terms to determine that how increase in
free trade drive business success.
REFLECTION
The present assignment is based globalisation that how its drives success of the business.
In order to conduct this research, the number of methodologies have been used to collect the
reliable information about the impact of globalisation over working of enterprise. Hence, number
of methodologies has been used here. Under it, I have used interpretivism research philosophy as
it helps to interpret the various elements of the study, Also, to collect the information effectively,
I have used the inductive research approach as it is systematic procedure that concerned with the
generation of the new theory from the emerging data. Hence, I have used both technique of data
collection as primary and secondary. Therefore, primary method aids to collect the first hand
information whereas the secondary method has help to collect the information with help of
books, online articles and journals etc.
Furthermore, it can be stated in terms to have reliable data I have used research design as
descriptive method so detailed information on the topic of research can be collected and
analysed. Hence, I have used qualitative data analysis technique with the help of using thematic
approach so that effective information over the topic of research can be collected and analysed.
In this research, I have gathered the sampling of 30 respondents as employees. In this, simple
random method has been collected by use of probabilistic technique.
RECOMMENDATIONS
The recommendation has been given on the basis of above report to drive success to
business defined in the following manner as-
1. Globalisation process will be beneficial in order to enhance the integration and
interaction among the countries to conduct things in better and effective manner.
Therefore, the countries should adopts trading across the world. It is helpful in order to
gain competitive advantage within the market.
2. By adopting globalisation process, it can be possible to enhance interconnectedness of the
individuals and entities across the world and it also helps to have better global culture,
political and economic integration. Hence, process of globalisation should be adopted as
to have more diverse, cost effective revenue streams, supplier and labour and resources.

3. Globalisation must be adopted and this process have positive impact over the working of
the enterprise as it brings advancement in technical conditions, capital flows and
investment, employment, culture and structure of an entity.
4. It is very beneficial to the retail firms as it aids to enhance the international trade and this
will also impact over the growth of the enterprise and also supports to enhance revenue.
However, it can be stated that working at the international broader helps to increase the
market share for the product and services. Hence, it can be said that the process of
globalisation aids to raise in economic interdependence among the nations so that all
services can be done in better mode.
5. The process of globalisation must be adopted as its have greater pool of talent. With help
of having diverse employees at the workplace that can able to interact each other
effectively helps to conduct the working practices effectively. Hence, it can be stated that
diversity at the workplace also supports in having considerable cost saving for the
globalized enterprise.
6. The entity should adopts the process of globalisation as it aids to securing socio-
economic integration and also leads to have development within the individuals with the
help of undertaking the free flow of goods and services, knowledge, information and
people across the boarders. This has positive impact over the working of the enterprise.
7. Globalisation must be adopted within the enterprise as it aids to enhance international
trade and also bring improvement in the status of various underdeveloped nations. Thus,
it also enhances the cultural relation among the various number of the countries.
Therefore, the one of the most wide impact of globalisation over the working of
enterprise is to help in boosting technology transfer. It is the term that is boon to the
working of enterprise.

REFERENCES
Books and Journals
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Online
Globalization: The Concept, Causes, and Consequences. 2019. [Online] Available
through:<https://piie.com/commentary/speeches-papers/globalization-concept-causes-and-
consequences>.