Importance of globalisation for Waitrose Assignment
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Added on 2021-01-01
Importance of globalisation for Waitrose Assignment
Added on 2021-01-01
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Research Project
Table of ContentsTOPIC: “How globalisation can drive business success.” On the case study of Waitrose....1CHAPTER 1: INTRODUCTION....................................................................................................11.1 Overview of Research .....................................................................................................11.2 Background of Research...................................................................................................11.3 Rationale of Research.......................................................................................................21.4 Research Aim...................................................................................................................21.5 Research Objectives.........................................................................................................21.6 Research Questions..........................................................................................................2CHAPTER 2: LITERATURE REVIEW.........................................................................................32.1 Concept of Globalisation..................................................................................................32.2 Importance of globalisation for Waitrose.........................................................................42.3 Challenges that can be faced by Waitrose while globalise their operations activities.....52.4 Ways related with globalisation by which company can improve their overall performanceat global level.........................................................................................................................6CHAPTER 3: RESEARCH METHODOLOGY.............................................................................8CHAPTER 4: DATA ANALYSIS ...............................................................................................11Reflection.......................................................................................................................................25Alternative methodologies.............................................................................................................25REFRENCES.................................................................................................................................26
TOPIC: “How globalisation can drive business success.” On the case study of WaitroseCHAPTER 1: INTRODUCTION1.1 Overview of ResearchGlobalisation refers to procedure of interaction and integration between people,organisations and government in all over the world. It has developed due to the advanced incommunication technology and transportation (David and Govindasamy, 2017). It is spread oftechnology, products and information across cultures and national borders. The globalisationimplies with opening of nationalistic and local perspectives to wider outlook of interdependentand interconnected world with the free transfer of products, services and capital across thenational frontiers. It is multi- dimensional process that is characterised through acceptance of setof the economic rules for whole world that designed to enhance productivity as well as profitthrough universalising markets. The globalisation motives are the realistic and opportunistic butgrowth of globe free market has been benefited the large size firms which are based on WesternWorld. Its affect remains on mixed for cultures, small business and workers in all around globein emerging and developed nations. 1.2 Background of ResearchGlobalisation is phenomenon that has brought world together at one platform where thereis evident blurring of all the differences in all contemporary life aspects ranging from culturalpolitical, social etc. It is rapid expansion of the transportation and communication which hasminimized the distances and generate an interdependence between people and the nations at alllevels. The globalisation has tend towards enhancing global economic integration. It is one ofmost largest force that impact economies of world at present. It is related to change in worldwhere firms are moving away from self- contaminated countries and also towards integratedworld. The market globalisation is decline in the barriers to selling in other countries than homecountry (Mazlish, 2017). This kind of change will make this easiest for firm to start selling ofgoods at international level, since the minimum tariffs keep customers low cost and lessrestrictions when crossing the boarders makes this easy for an organisation to enter in to foreignmarket.Waitrose is chain of the British Supermarkets that forms food retail division of largestemployee-owned retailer of Britain. It has 353 shops across United Kingdom consisting 65 of1
“little Waitrose” convenience shops. Through globalisation, Waitrose has to be sniffed the salesopportunities for its services and products in overseas markets specially in those which havestrong expatriate populations such as Abu Dhabi and Dubai. On the other hand, Waitrose privatelevel products ate sol in some of the selected supermarket outlets in 50 countries in all overworld. 1.3 Rationale of ResearchThe globalisation is necessary component that is providing the benefits to firms. It helpsin enabling the organisation to operate its business across the international borders. This researchis helpful in providing the information and detailed description about the specific research area.It helps in enhancing skills as well as knowledge of a learner. It helps in developing theknowledge base of a learner about globalisation concept. This present area of an investigationprovides significant detailed regarding necessary components of globalisation with in businessoperations. On the other hand, this research helps in provide the theoretical framework that aidspeople to analysing consequences of globalisation along with its influence on business operationsat the global level. 1.4 Research AimIt is one of primary aspect of research project. In this, aim develop testable andmeasurable investigation that adding collection of the knowledge.The aim of this research is “To determine the impact of globalisation on overall businesssuccess.” A study on Waitrose.1.5 Research ObjectivesTo understand the concept of globalisation.To assess the importance of Globalisation for Waitrose. To evaluate the challenges that can be faced by Waitrose while globalise their operations.To recommended that ways related with globalisation by which company can improvetheir overall performance at global level.1.6 Research QuestionsWhat is the concept of globalisation?What is the importance of globalisation for Waitrose?2
What are the challenges that can be faced by Waitriose while globalise their operationsactivities. What are the ways related with globalisation by which company can improve theiroverall performance at global level?CHAPTER 2: LITERATURE REVIEWLiterature review is defined as a comprehensive summary of information which has beencollected from previously performed investigation. This is basically performed to enhanceknowledge with substantive finding so that researcher would be able to develop an understandingregarding the current topic and get familiar with nature of research.2.1 Concept of GlobalisationAs per the view point of Beverly Bird and Carol Kopp, 2017, Globalisation is refers tothe process of spreading product, information, technology and job across national culture andboarder. In term of economic benefit, it describe independence of countries throughout the globeby getting integrated with one another and fostering free trade. This in turn help severalcompanies to expand their business by approaching customers throughout several geographicalregion without any kind of barriers related with national boundaries. Apart from thisglobalisation has also enhanced the way in which operations performed by a business (Bekaertand et.al., 2016). This is because access to international market has also allowed companies toaccess the technology, cultural practices, infrastructure, employees skills and talent which inturn supported several organisations in enhancing their business practices. Apart from that, thesefeatures also supported it companies to bring innovation in their practices and provide moreeffective services to customers. As a result of which competition within the industry also getenhanced as number of players get connected with one another by getting established over globallevel.According to the view point of John Williamson, 2019, Globalisation is consider as amanifested in the growth of world trade as a proportion of output. It has contribute up to a greatextend in integrating economies of several country which in turn increases the explosion ofForeign direct investment. Hence, it can be said that globalisation is a kind of evolution which issystematically restructuring interactive phase among different countries by removing the barriersin the areas like commerce, culture, communication and several other fields. It is also considered3
as a reason of progression through which humanities, believe and local market have getconnected with the help of expansion in communicational network or trade globally. This aspectof globalisation is usually applied by the organisations in order to have access of capital, humanand other resources.2.2 Importance of globalisation for WaitroseAs per the view point of (Alejandra Gonzalez-Perez, 2013) globalisation plays a crucialrole within the growth as well as development of an economy as it promote trade by provide anopportunity of expansion over cross-border. Because of this, several organisations become ableto operate their business at international level. Being a giant retailer, Waitrose is become widelyconcern about fulfilling the need and expectation of customers effectively by providing themhigh quality services in order to remain sustain within market for longer period of time. It is oneof the most successful retailer which operates its business at global level and achieve severalbenefits that support it in acheiove competitive advantage at marketplace. Following are themajor benefits that Waitrose get after its expansion in global market:-Diversification:- The main benefit of globalisation to a business is that it get anopportunity to diversify the operations by getting an access to international market. Bygetting enter into globalised business Waitrose become able to enhance its level of sale aswell as profitability as it get an internation platform to introduce its unique and highquality services that help in getting brand recognition at global level (Hawkey, 2015).Access to talent:- This one is another importance that globalisation has provided toWaitrose as by entering into new market or country it would be able to get labour atrelatively lower cost. Under this global labours provide effective benefits to labour suchas diverse educational background, enhancing productivity, advance language skills andmany other. In addition to this it also provide fresh and new talent fro strengthening thecapability of workforce.Competitive advantage:- Waitrose widely focuses on aligning the efforts of itsemployees toward the fulfilment of need as well as expectation of its customers, so that itwould be able to maintain its position within the marketplace. For this Waitrose focusestoward entering into market in which their rivals are not present for becoming a firstmover. This help them in creating a strong brand recognition among customers. This in4
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