Role of Advanced Technology in Product Development - A Study on Smartphones

This research project aims to assess the role of advanced technology in product development, with a focus on smartphones. It includes objectives, research questions, methodology, data analysis, conclusion, and recommendations for future research.

RESEARCH PROJECT

INTRODUCTION
Aim:
“To assess the role of advance technology in product
development”- A study on Smart phone as a new product
Objectives
 To determine the significance of advanced technology in
the modern era
 To assess the link between advance technology and
product development
 To recommend the ways through which new and effective
products can be developed with the help of technology

RESEARCH QUESTIONS
 What is the significance of advance technology in the
modern era?
 What is the link between advance technology and product
development?
 What are the ways through which new and effective
products can be developed with the help of technology?

RESEARCH METHODOLOGY
Data collection:
Primary data collection:
 Questionnaire
Secondary data collection:
 Researches,
 Journals,
 Books
 Online websites

Contd...
Research design- Descriptive design
Research approach- Inductive approach
Data analysis- Qualitative
Research philosophies- Interpretivism philosophy
Sampling- Random sampling(50 Smartphone users)

DATA ANALYSIS
Thematic Analysis

Theme 1: Majority of people use advanced smartphones
Yes No
0
5
10
15
20
25
30
35
40
45
50
Do you use advance smartphone

Theme 2: Most of the people uses technically up graded
smartphones
Do you think that your phone is technically upgraded
Yes
No

Theme: 3 Technological innovations are necessary in
order to survive in market
Technological innovations are necessary for smartphones in order to survive in market
Strongly agree
Agree
Neutral
Disagree
Strongly disagree

Theme 4: People want many features in smartphones
What are the features you want in a smartphone
Efficient operating system
Looks and design
Strong internet access
All of the above

Theme 5: A new smartphone is introduced in market
every month
Every month In every 3 months Once in 6 months once in a year
0
5
10
15
20
25
30
How often a new smartphone is introduced in market

Theme 6: Most of the people love to spend huge amount
on buying phones that are technically upgraded
Do you prefer to invest high amount on buying phones that are technologically upgraded
Yes
No

Theme 7: People change smartphones in after every two
months
Once in year After 2 years Afters 3 years Other than this
0
5
10
15
20
25
30
How often you change your smartphone

Conclusion and Recommendations
From the above study, it can be concluded that advanced technology
plays a very important role in the development of products. From the
data collected it has been observed that there is a high demand of
technically upgraded products in market. Thus, it directly encourages
organizations to put lots of efforts on their research and development
process and introduce new smartphones in market. The technology
assist in the entire process of new products development and also
supports in getting competitive advantage over other market players.

Contd...
It can be recommended that the businesses should focus more on their
research and development process so that they can develop more
upgraded products. Other than this, it can be also suggested that rather
than introducing new products every month the smartphone makers
should try to introduce them after every 6 months. The advantage of this
will be that it will maintain the demand of old products in market and will
also helps manufacturers to introduce more effective products.

Justification of areas of future research
This study was based on role advance technology in product
development and in future research can be carried out on the
role of technology in getting competitive advantage or in the
success of organization. Other than this, in future the
research can be also carried with some other products such
as automobiles, Laptops and computers.