Impact of Gender Inequality on Employee Performance in Retail Sector: A Case Study on Sainsbury

Research proposal

Table of Contents
Background..................................................................................................................................3
Aims and objectives ....................................................................................................................3
Rationale .....................................................................................................................................3
Significance .................................................................................................................................4
Research methodology ................................................................................................................4
Timescale.....................................................................................................................................5
P 2. LITERTURE REVIEW............................................................................................................1
P 3. RESEARCH METHODOLOGY.............................................................................................2
P 4. DATA ANALYSIS..................................................................................................................4
P 5. COMMUNICATE RESEARCH OUTCOMES.....................................................................12
Covered in PPT..........................................................................................................................12
P 6. REFLECTION........................................................................................................................12
P 7. RECOMMENDATION AND CONCLUSION.....................................................................12
Alternative research methodologies...........................................................................................13
REFERENCES..............................................................................................................................15
APPENDIX....................................................................................................................................17
Research Ethics Approval Form................................................................................................19

Title- To assess an impact of gender inequality in the leadership and the management on the
performance of employees with respect to retail sector organization: A case study on
Sainsbury
Background
Gender discrimination acknowledges that men and women are not counted as equal
within the work environment that in turn affects living experience of an individual. Such
differences arises due to the distinctions in the cultural norms, biology and the psychology. Some
distinctions or differences are grounded empirically whereas others appears as socially
constructed. It has been stated that different lived of the gender around many domains involving
life expectancy, education, family life, personality, careers, interest and the political affiliations.
The present study is based on Sainsbury, a largest or leading retail and the chain of the
supermarket in United Kingdom. It is the brand that is built upon heritage of facilitating the
customers with the healthy, tasty, fresh and safe food. Furthermore, the report highlights the
rationale and an importance of the study to the scholars and the organization. Moreover, it
presents review of the research problems on the basis of the objectives framed and the use of
appropriate research methodologies in making the study more useful.
Aims and objectives
Aim
“To identify influence of gender discrimination in management and the leadership on
employee's performance in context of the retail sector companies: A study on Sainsbury.”
Objectives
 To demonstrate an understanding regarding the concept of gender discrimination at the
workplace
 To determine the factors that leads to gender discrimination within the work environment
 To analyse an effect of gender inequality on performance of an employee
 To recommend appropriate measures in order to avoid gender discrimination in
workplace
Rationale
The major reason behind conducting this study is to make detailed analysis on the impact
of the gender inequality on the performance or working efficiency of an employees. This has
been seen as the major issue in today's world because gender inequality is seen in most of the

organization in respect of any of the factors whether it is pay or working capacity. Therefore it is
important to understand and analyse the extent to which an employees performance gets affected
because of the gender discrimination.
Significance
The study would helps the organization in understanding an impact of gender inequality
on the effectiveness and efficiency of its employees which in turn affects the overall productivity
of an enterprise. This research report will also helps the other scholars, students and the
professors who are looking for conducting the study or thesis regarding this research problem. It
enables an investigator in gaining knowledge relating to various methodologies and in drawing
appropriate inferences from the report. This study assist the participants in making critical
analysis of relationship between gender inequality and the employee performance.
Research methodology
Research Type- Under this report, qualitative method will be utilised by the researcher
which helps in studying the qualitative features that is feelings, emotions and attitudes regarding
gender discrimination (Fletcher, 2017). This method is tend to be most suitable as it provides for
detailed assessment of the research problem in an effective way.
Research Approach- In this study, inductive approach would be used by an investigator
that helps in beginning with the observation and ending at drawing adequate findings.
Research Philosophy- referring to this research report, interpretivism philosophy will be
opted by the scholar that enables in studying all the elements of human interest in a better way. It
is counted as the suitable philosophy in making the qualitative analysis.
Data collection- Researcher would be collecting the data by using both the sources that
primary and the secondary. These sources helps in gathering the data accurately through
structuring questionnaire, conducting direct interview, survey, internet, journals, books and
articles.
Sampling- An investigator in this study make use of purposive sampling which is said as
the non-probabilistic sampling in which sample is selected on random basis. This reduces the
chances of errors in the study as equal chance is not been given to the populating in getting
chosen (Attia and Edge, 2017). The sample is taken as 20 employees of retail sector company in
terms of respondents.

Data Analysis- The researcher will use thematic analysis in the report where several
themes are been developed based on the responses of the participants. This helps in making
qualitative study more useful and presentable to the other scholars and retail segment companies.
Timescale
Activiti
es/
Week
1 2 3 4 5 6 7 8 9 10 11 12
Choosi
ng
topic
stating
aims
and the
objecti
ves
Condu
cting
LR
Selecti
ng
adequa
te
researc
h
metho
ds
Gather
ing
data

Assess
ment
of the
data
Discuss
ion
Conclu
sion
Recom
menda
tion
Alterat
ions as
per the
specific
ation
of
clients