Current Effects of Tourism in Rural Area in the UK

RESEARCH PROJECT

Table of Contents
TOPIC -.........................................................................................................................................................3
CHAPTER 1: INTRODUCTION........................................................................................................................3
CHAPTER 2: LITERTURE REVIEW..................................................................................................................5
CHAPTER 3: RESEARCH METHODOLOGY.....................................................................................................8
CHAPTER 4: ANALYSIS AND FINDINGS.......................................................................................................10
CHAPTER 5: CRITICAL ANALYSIS, RECOMMENDATIONS AND SUGGESTIONS FOR FURTHER WORK..........22
CHAPTER 6: CONCLUSION.........................................................................................................................23
REFERENCES..............................................................................................................................................25

TOPIC -
“Current effects of tourism in the development of the rural area in the UK” - Case of
study Denbies Wine Estate Hotel.
CHAPTER 1: INTRODUCTION
Background of Research
Travel and tourism is one of the fastest developing industries in world. It is supposed to
be viable means of increasing economic activity of the reasons. Developing the tourism sector
helps in promoting destination image, enabling region to attain objectives like business hiring
and retention. Rural tourism is related to movement of the people from normal place of the
residence to the rural areas for minimum 24 hours and maximum 6 months period for main
purpose of pleasure and leisure. It is necessary to serves as necessary tax revenue source for the
local jurisdictions and also sale of the local food items (Alamanos, Kuznesof and Ritson, 2016).
In United Kingdom, rural tourism is helpful in preventing the viable traditional occupations from
displaced. It offers the better opportunities to rural residents and generating the employment
opportunities. Denbies Wine Estate Hotel provides the high qualities of services to the tourists as
well as the accommodations activities which help in attracting people. This hotel provides the
views of garden and also 2 new all weather cabanas. As developing the tourism area is necessary
in gaining the social and economic benefits.
Rationale of Research
Present research is based on idea of current effect of tourism in the development of rural
area in UK. Tourism and travel sector is regarded as the way of enhancing economy, generate the
employment level etc. Development of tourism in rural area helps in generates the many
opportunities to gain competitive benefit and shaping to local communities (Ateljevic and Page,
2017). Other than this, researcher mainly conduct the investigation for gaining the better
knowledge and deep understanding regarding the development of rural area tourism in better
manner. Through this research, an investigator can learn about the way to conducting the
investigation in systematic way.
Research Aim

The aim of this research is “To explore the idea of current effect of tourism in the
development of rural area in UK” - Case Study on Denbies Wine Estate Hotel.
Research Objective
 To understand the significance of tourism in rural area.
 To identify the current effects of tourism in developing the rural area within UK.
 To examine the challenges which tourism sector face while enhancing the rural area of
UK.
Research Question
 What is the significance of tourism in rural area?
 What are the current effects of tourism in developing the rural area within UK?
 What are the challenges which tourism sector face while enhancing the rural area of UK?

CHAPTER 2: LITERTURE REVIEW
Significance of tourism in rural area
According to opinion of Butnaru Gina Ionela and Alina Haller (2020) rural tourism is
explained as experience of country that encompasses the wider range of the activities as well as
attractions which taken place in agricultural for the known urban areas. In the rural area tourism
have been found to enhance business, employment generation and income in reason which are
seen to be helpful with Economic as well as social development.Rural tourism is mainly focus on
the actively participating in the rural lifestyle. Several villages can be facilitating the tourism
because there are many hospitable and villagers are eager to welcome the visitor. It involves
large open areas, lower rates of tourism growth and visitor ability to explore agricultural and/or
natural ecosystems directly. A significant form of tourism is agro-tourism, which means visiting
a farm for the pleasure, education or active participation of a farms or operations, on an
agricultural, horticultural or agro-industrial basis. Rural tourism avoids a replacement of viable
conventional jobs and gives rural residents business opportunities and generates new
employment.
As contrary to this Cornelissen (2017) Tourism has several advantages for the rural areas.
This activity generate the local income, growth of welfare valuable contributed to the local
economy and also generate employment to local people. Rural tourism can serve as necessary
source of the tax revenues for the local solutions and also promote uses as well as sale of the
local food items. There is much concern as to the degree to which such advantages are
accomplished. It is definitely clear that tourism will make a significant contribution to rural
income both at the tourist operator's level and more generally in the local economy, as a medium
of economic development and diversification.
Current effects of tourism in developing the rural area within UK
On the basis of Anastasia Petrou, Dimitris Skuras and Gordon Clark (2020) Tourism has
been indicated as better development strategy for United Kingdom rural areas. By direct and
indirect impacts, tourist attracts more foreign exchange, investment and also stimulates local
economic with significant multiplier impact on several areas of an economy. In the rural
England, 10.6% of the local business units are in the tourism related to the industries. In context

to this, with spend at £3.1 billion on domestic overnight trips and there were 850 million visitors
and 1900 million tourist. While the visitors may come to British countryside in order to enjoy its
scenery for traditional food and drink, trickle-down impact of money they spend benefits wider
sector of community. In this, farmers and some other land managers is linchpin of whole system.
Their importance is not only as food producer but also as countryside the manager cannot be
overstated.
As contrary to this Davies, (2018) tourism also provides the several benefits to the rural
communities. This places minimum cost burden on the local Economics than developing entirely
new sectors. This is not essential dependent on the investment support from outside community.
In addition to this, tourist gives boost to travel oriented business and their main focus is to
increasing the rural tourist. Travel to the rural areas gives advantages to tourist. They can easily
develop appreciation as well as understanding about the natural beauty of rural areas, cultural
value in also ecosystem. They can acquire the knowledge regarding the sustainable lifestyle of
visiting Eco tourist attractions.
Challenges which tourism sector face while enhancing the rural area of UK
According to opinion of Piali Haldar (2020) rural tourism has been more sought after area
of Investigation but there is lot of attention has been provided on developing strategy is not on
execution path and impact of strategies on the locals has been unknowingly overlooked. This is
the main reason that different strategies as well as schemes developed through government for
the rural tourism have not provided right output. There are some challenges faced by tourism
industry while increasing the rural area in United Kingdom. It is necessary tourists has been
included by designing rural Tourism Development strategies because it helps in developing the
positive impact in mindset of the visitors while they travelling in the rural areas and also take
interest in the travelling. There is sustainability has been seen as noble cause and this should be
incorporated while designing as well as developing any kind of strategies. Attend local culture
place a necessary role in success of rural tourism department. Local culture may be used one of
the element of tourism. It is necessary for the local communities to provide the overview of the
local culture to tourism and also give knowledge about the importance of local culture.