Implication of Digital Technology on Business Functions of SMEs
Added on 2021-02-17
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RESEARCH PROJECT
TABLE OF CONTENTSPART 2 RESEARCH PROJECT...............................................................................................11. INTRODUCTION..................................................................................................................12. LITERATURE REVIEW: ...................................................................................................2ACTIVITIES AND TIMESCALES...........................................................................................33. RESEARCH METHODOLOGY...........................................................................................44. DATA ANALYSIS AND INTERPRETATION...................................................................75. SUMMARY TO STAKEHOLDERS...................................................................................116. RECOMMENDATIONS.....................................................................................................127. ETHICS IN RESEARCH.....................................................................................................138. REFLECTION.....................................................................................................................139. CONCLUSION....................................................................................................................15REFERENCES.........................................................................................................................16
Research title: the implication of digital technology on business functions of SMEsPART 2 RESEARCH PROJECT1. INTRODUCTIONThere are various areas of study that can be conducted. These are carried out so thatsolution for some specific prospect can be recognised. The present investigation is executedon ascertaining identifying the impact of digital technology on business activities of SME.There are many changes that have taken place in relation with technology and this haspositively helped in developing strong relation with customers. Different type of aspects willbe covered and focused to make the business reach their goals and objectives. BackgroundRunning a successful business is the most challenging tasks. In today's world, digitaltechnology has made great impact upon SMEs' business sector growth. It is essential for eachorganisation to understand the requirement of customer so that organisation will be able todevelop their existing services at top quality scale. It is being necessary for organisation toadoption of the latest digital technological applications, which enables them to deliver highlyquality of products and services to their existing customers (Sigala, Christou and Gretzel,eds., 2012). In context of carry out research, The Qbic hotel is taken into account byresearcher. They go for understanding the prerequisites of clients and convey theiradministrations. As per finding out impact of digital technological applications, all relevantresearch practices will apply in proposal to execution of research within respective manner.Aim and objectives of the organisation which is as follows:Aim:“To understand the significant impacts of digital technology upon business functionalities: Astudy on Qbic Hotel”.Objectives:To gaining knowledge about impact of digital technology on Qbic Hotel'sfunctionalities.To break down the advanced innovative digital technology utilised at Qbic Hotel.To assess the effect of advanced innovation on organisational practices of Qbic Hotel.To prescribe methodologies to expand business activities by using of advancedinnovation at Qbic Hotel.Research Questions:1
What are major business practices that are executed at Qbic Hotel in UnitedKingdom?What are the mobile and computerised technologies are being utilised at Qbic Hotel?How digital technological based business practices are being affected at Qbic Hotel?Reason for choosing the research project:There are numbers of reasons, which has been affected me to choosing this topic.Various types of strategies that can be adopted by the business so that they would be able tomake betterment within existing performance level of entity. In this manner, the presentresearch will enable me to know about implication of digital technology in order to improvequality of business practices and performance level within Qbic hotel. 2. LITERATURE REVIEW: It is very important prospect of each research to have considerations of other researchpoints within current businesses to carrying out the research practices at reliable manner.Further, the researcher will take considerations of some authors review on research topic.According to Costabile & Spears, (Eds.). (2013) it has stated that, in today's world,numerous types of digital technological instruments are being utilised by hospitalityindustrial organisations in state to make betterment within current performance level oforganisation. However, digital technology has made improvement within each businesssector, in context of Hotel industry, by engineers, there are several types of digitaltechnological tools and techniques has been developed by them to helping organisations tocarrying out their business practices within easy manner. As per Nichols, (2012) it beingnecessary for hotel organisations to understand the needs and demand of consumers andaccording to it, they have to deliver services at workplace. Numbers of departments are beingassociated in the hotel organisation such as, chef, employees, receptionist, and management.Waiters, etc. they all are work together for accomplishment of common gaols of business.Top carry out all the business practice, there are numbers of digital technological applicationscan being used by Hotel businesses to betterment within existing performance level ofenterprises.According to Miller, (2014) Digital marketing is considered to be the source forinteractive entertainment. There are different type of strategies that are implemented so thatthey are able to attract customers in effective manner. When information is provided, then itbecomes favourable to make them boosted up and meet their needs. In situations when peopleget to know that data’s provided is not proper, then causes serious issue in which the firm2
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