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PART 3 INTRODUCTION 3 P3 Research Project Title:3

   

Added on  2020-10-05

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RESEARCHPROJECT

Table of ContentsTITLE: ............................................................................................................................................3INTRODUCTION...........................................................................................................................3PART 1............................................................................................................................................3TASK 1............................................................................................................................................3P1 Produce a research proposal that clearly defines a research question and hypothesis byliterature review...........................................................................................................................3P2 Examine appropriate research methods and approaches to primary and secondary research7PART 2............................................................................................................................................9Times scale...................................................................................................................................9TASK 2..........................................................................................................................................11P3 Conduct primary and secondary research by using appropriate methods and techniques...11P4 Apply appropriate analytical tools, analyse research finding and data................................12TASK 3..........................................................................................................................................21P5 Communicate research outcomes in an appropriate manner for the intended audience.......21TASK 4..........................................................................................................................................21P6 Reflection on the effectiveness of research methods and techniques...................................21P7 Determine alternative research methodologies for the project.............................................22CONCLUSION..............................................................................................................................22REFERENCES .............................................................................................................................24.......................................................................................................................................................25

TITLE: “The impact of digital technology on business activity of SME’s “INTRODUCTIONSocial media is the collective online communications channels which dedicated tocommunity based input, interactions, content sharing and collaboration. Social media define thewebsites and technology which are designed to allow people in sharing content in rapid manner.There are large numbers of people who use social media app which help them in makingconnection with various customers in all over the world. The report is based on Oak Cash andcarry Ltd which is cash and carry services. They are delivering various products and services totheir desired customers in the market place (Audretsch and Belitski, 2017). Social networkingsites that include Facebook, twitter and Myspace has became impactful marketing andcommunication method and technique. This is using different channels which help in easilycommunicate with their customers in excellent manner. Social media help respective company indeveloping strong relation with their buyers and customers in proper way. Social media assist in growing and developing business in other locations where they caneasily attract large number of customers. There are more and more people who are joining socialmedia sites and using them on regular basis in which this technology is bound to became biggerin upcoming years. This will help in making connection with their customers and enhancingawareness regarding brand and also boost which can lead towards higher sales. This reportcovers aims and objectives which are developed as to moving forward towards accurate directionby implementing appropriate methodologies. In this, literature review will also be conducted as itprovides appropriate theoretical framework (Deichmann, Goyal and Mishra, 2016). Data analysiswill conducted and draw valid outcomes and results for this report. PART 1TASK 1P1 Produce a research proposal that clearly defines a research question and hypothesis byliterature reviewA research is essential aspect which play vital role in analysing issues in effective mannerthrough collecting accurate data and information. The present report is based on importance of

social media in developing connectivity with customers. Social media is the platform where allbrands act as people do and it is essential because people are perform work with other individualnot with the companies. Social media help in developing strong relationship with their customersby giving them accurate information about products. It is one of the main technologicalimplementation that is working as to revolutionise all the experienced and knowledge of human.In modern business environment, competition is so high in the market and company are widelyconcern on gaining higher growth and success (Horlacher and Hess, 2016). Oak Cash and carryLtd provides cash and carry services. The company offer wide range of products and services inbulk for retailers, caterers, oil licences, newsagents and other local businesses and it is situated inUnited Kingdom. Aim: It consists with core of any research project where investigation are occurs in theform of statement. It is the primary factor of research project as the entire activity ofinvestigation is based on aim of research. The important aim of research is “To identify theimportance of social media in building connectivity with customers”. A case study on Oak Cashand carry. Research Objectives:It is an essential part of research project as it is interlinked with the major aim of theinvestigation. Along with this, it is important to be incorporated with goal of outcome in betterand effective manner. The main objective of research is described as under:To examine the concept of social media.To identify the implementation challenges of social media for Oak Cash and carry.To analyse the effectiveness of social media in developing connectivity with customers.Research Questions:It is referred as common statement that is effective in drawing viable and reliable resultsthrough developing a theoretical framework by examining thoughts of different authors andscholars. There are some appropriate research questions which are described as under:What is the concept of social media ?What are the implementation challenges of social media for Oak Cash and carry?How to analyse the effectiveness of social media in developing connectivity withcustomers ?

The research questions are very effective while executing the research activities inaccurate way. It is necessary for investigator is to examine and analyse the entire question inbetter manner by providing appropriate specification in the context of area of study. In this,literature review is an essential part of investigation work as it is effective in delivering accuratetheoretical framework for examining correctness of research. In this, information and data hasbeen collected through secondary source such as books, journals, online sites and previousresearch work. Concept of social mediaIt is a computer based technology which facilitates sharing of information ideas thoughtsand building and building a good network among people. It is used as a tool that allows people tointeract with family and friends. This helps to keep in touch with friends and family. Apart fromthis it has many career opportunities (Li and et. al., 2016). It is a tool which helps the businessesto engage with customers, sales, advertising and promotion. Politicians and government also takethe advantage of social media to engage and interact with voters and constituents.Some examples of social media are-Facebook-It is the most popular and free social networking website which allows usersto create profiles and interact with the family and friends.Twitter-It is a platform which allows members to broadcast short post known astweets .People can broadcast tweets, follow other people tweets by using this platform.LinkedIn- This site is specially designed for business and career purpose. It allowsregistered members to interact with professional people.Google - It is known as Real life sharing of thoughts. It is designed to change the waypeople interact offline compared to other social networking sites.Wikipedia- It is an online encyclopaedia created through the collaborative efforts ofcommunity. Registered members can create articles for publication.Identify the implementation challenges of social media for oak cash and carryAs per the view of Tapscott and Tapscott (2014) Social media help respective companyin developing strong relation with their buyers and customers in proper way. This will help inmaking connection with their customers and enhancing awareness regarding brand and alsoboost which can lead towards higher sales. There are various issues and challenges of socialmedia of Oak cash and carry limited which are described as under:

Developing social media strategy: It is the summary of the business which is being usedwith the help of social networks. The more specific will be the strategy more it will beeffective in implementing them. Determining ROI of social media-It is what the business gets back from its money timeand resources. Sometimes it’s very hard to value the tweet or to calculate the clicks on ad.ROI is very necessary to determine that business is on profit margin or undergoing losses(Phillips, 2016).Unknown about the social media platform : Oak cash and carry is a retail company itbecomes difficult for them to choose which platform to interact with the customers. Ittakes a lot of time to think customers spend their time on which social platform.Building brand awareness and customer loyalty-There are dangers in participating inpublic conversation forum. Its very difficult for oak cash and carry to build awarenessabout its product online , when doing business online one should do its businessauthentically to create its business authentically.Analyse the effectiveness of social media in developing connectivity with customersSocial media is the platform which helps company in attracting large number ofcustomers in better manner. It is provide benefit for firm in making strong connection withdomestic as well as international customers in all over the world. The company can easilyoperate and regulate their business in any country through using social media method. Brand Awareness: It will create awareness of the product among the customers. Oakcash and carry will grab the attention of the potential customers and increase their brandvisibility, which in turn will increase the profitability of the business (Weaver and et. al.,2017).The firm can building and developing brand for attracting large number of customers inbetter manner. Brand Reputation: It creates the reputation of the brand in the market. People gain goodknowledge about their products when in touch with the social media. An organisationrequires making good reputation or goodwill of their products among customers. Cost effective: Businesses done online are cheaper than traditional advertising andpromotional activities. The cost of maintaining the presence of business on social media

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