Research Project (FINDINGS TO STAKEHOLDERS).

Research Project
(FINDINGS TO
STAKEHOLDERS)

Table of Content
 Introduction
 Significance of Internet tools for enhance organisational
value
 Major tools used by Unicorn Grocery to market products
 Conclusion
 References

INTRODUCTION
Large number of department work in a business organisation
and perform various roles that support entity to achieve it
set goal and objective. Marketing is known as one of the
most function perform by every enterprise.

Significance of Internet tools for enhance
organisational value
From the above discussion it
is clear that Unicorn
Grocery is able to
increase brand value in
industry.

Contd....
 It is beneficial for marketing product.
 market analysis is easy which provides knowledge
about changes in trend.
 Employees are also satisfied that they are working with
latest technology and hence labour turnover and
absenteeism is less in association.

Major tools used by Unicorn Grocery to
market products
Mobile application is one of the important element through
which managers of Unicorn can expand business. In this a
mobile portable application can launch by directors
through which consumer can shop online, give feedback,
which is beneficial for business growth.

CONCLUSION
From the above discussion it is clear that role of
digitalisation is important in current market trends. For
increasing brand value, internet tools are effective as it
provides knowledge about market trends.

REFERENCES
Durmuşoğlu, S. S. and Barczak, G., 2011. The use of
information technology tools in new product
development phases: Analysis of effects on new product
innovativeness, quality, and market performance.
Industrial Marketing Management. 40(2). pp.321-330.

Thank You