Social Media's Impact on Consumer Choices: A Case Study on Marks and Spencer

Research Project

TABLE OF CONTENTS
PROJECT TITLE............................................................................................................................1
INTRODUCTION...........................................................................................................................1
AIM & OBJECTIVES.....................................................................................................................1
LITERATURE REVIEW................................................................................................................2
Contribution to new understanding.............................................................................................3
RESEARCH METHODOLOGY....................................................................................................3
EXPECTED OUTCOMES..............................................................................................................5
REFERENCES................................................................................................................................6

PROJECT TITLE
To assess that whether social media affect consumer choices or not – a case study on
Marks and Spencer (M&S)
INTRODUCTION
In today’s globalised world, it has been seen that every firm is having its presence on
social media. In the present scenario, social media has become one of the most important
communication tools that play a significant role in making people connected with others as well
as directly organization. Individuals now-a-days make effective use of social media so that their
experiences can be shared with others as well as with organisation with respect to the products
and services they bought from there. Also, through social media, people give their reviews,
information and advice that help the organisation to make target people satisfied by meeting their
expectations in the most effectual manner (How social media influences consumer buying
decisions, 2015). In the present study, with respect to one of the leading firms in retail industry
of UK, that is, Marks and Spencer, it will be assessed that whether social media affect consumer
choices or not.
AIM & OBJECTIVES
Aim – To assess that whether social media affect consumer choices or not – a case study on
Marks and Spencer
Objectives:
 To understand the concept of social media with reference to M&S
 To assess the importance of social media for Marks and Spencer
 To highlight the advantages and limitations of social media for M&S
 To recommend different ways to improve presence of M&S on social media
Research questions:
1. What is the concept of social media with reference to M&S?
2. What is the importance of social media for Marks and Spencer?
3. What are the advantages and limitations of social media for M&S?
4. How presence of Marks and Spencer on social media can be improved?
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