Training and Development for Business Success

This assignment delves into the crucial link between training and development initiatives and their impact on achieving positive business outcomes. It requires a critical examination of various factors influencing this relationship, including knowledge management, organizational performance, and the role of technology in shaping modern work environments. Students are expected to explore successful strategies for integrating training and development programs into overall business goals, ultimately demonstrating how these efforts can contribute to tangible business results.

RESEARCH
PROJECT

Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
P1) Research proposal which clearly define question and hypothesis with literature review....1
P2) Research methods and approaches to primary and secondary research...............................7
TASK 2............................................................................................................................................8
P3 Conduct primary and secondary research by using appropriate methods and techniques.....8
P4 Apply appropriate analytical tools, analyse research finding and data................................12
TASK 3..........................................................................................................................................21
P5 Communicate research outcomes in an appropriate manner for the intended audience......21
TASK 4..........................................................................................................................................22
P6 Reflect on the effectiveness of research methods applied for meeting objectives of the
business research project...........................................................................................................22
P7 Consider alternative research methodologies and lessons learnt in view of the outcomes..22
CONCLUSION..............................................................................................................................23
REFERENCES ............................................................................................................................24

TITLE:
“To evaluate the impact of digital technologies on increasing organisational performance
level and productivity”. A case study on Telecom Plus.
INTRODUCTION
In over dynamic business environment, corporate associations are focusing on boost up
its business practices and operations. For this, they use various tools so as to raised annual sales
and profitability. Managers also trying to produce innovative products and services which helps
them in obtaining high competitive advantage. Thus, adoption of advanced tools helps in
enhancing viability and growth of a business organisation. Furthermore, digital techniques can
also improves skills and capabilities of employees who are working with IT department (Avci,
Madanoglu and Okumus, 2011). Well skilled and qualified staff members are plays an
imperative role in responding towards gaining high competitive advantage. In this over dynamic
environment, there is huge competition among business organisations, they all are tend towards
providing high qualitative and value added services to customers for attaining and retaining them
long term period. Beside this, the research is based upon Telecom Plus, its leading
telecommunication industry which was established in 1996. It uses forward-looking marketing
channels in order to deal with internal and external environment. In addition,the overall sales
revenue of the company is £744.7 million and net worth of the company is £31.8 million. The
vision statement of Telecom Plus is to be the communication leader in the rapidly connected
world. The present research is conducted to determine the impact of digital technologies on
enhancing performance level of the firm. For this, aims and objectives are created in order to
carry out the work in appropriate manner. On the other hand, a theoretical framework will be
made through a review of literature and to get quantified results several methodologies will be
used then data is evaluated.
P1) Research proposal which clearly define question and hypothesis with literature review
The present research, is based on how digitalisation helps increasing firm's productivity
and performance level. It represents that corporate association have to use modern tools of
production which makes them more progressive and helps in sustaining high agonistic benefits.
In this modern era, companies are focused on adoption of new and innovative tools and
techniques so as to improve its production process and achieve high competitive advantage in a
certain time period. If a company continuously achieve high market share then it will also attain
1

its goals and objectives within a short time of span. Thus, the mission statement of Telecom Plus
enhance the value for its stakeholders and contribute to society by providing innovative,
affordable and consumer friendly services (Banai and Tulimieri, 2013). In this the perspective,
the firm improves its services and aspire to be more respected and successful telecommunication
company in United Kingdom. This present case study describe the wallop of digitalisation on
growth and success of every business entity. It helps in improving their functional area and core
concepts of productions. For instance – if staff members of Telecom Plus will work with modern
techniques then it helps in increasing their skills and knowledge in a particular field. The
research is conducted in order to improve the skills and knowledge of researcher. It will also
described the requirement of modernization within business entities and how it will be improve
their production process. Now these days, every organisation and even government also put
various efforts for implementing modernization by emerging different digital techniques or
elements (Bennett and Segerberg, 2011). UK population also tend to adopt new and advance
technology which make their lives more easier. In this perspective, telecommunication
companies are trying to improve its services by putting more techniques in them. Furthermore,
technological advancement also helps in improving new performance level of employees as they
will capable to perform well.
Research aims: -
Research aims defines the actual purpose of the research so as to find out all answer of
questions in a scientific manner. Aims are rely upon desired outcomes of the research which is
must for investigator to achieve. It helps in making a research project more efficient or effective.
Furthermore, it dictates what and how to attain; thus research aims renders direction towards
completion of all research activities. (Brewster and Hegewisch, 2017). The aim of this research
project, “To determine the impact of digital technologies on increasing organisational
productivity and performance level”. A case study on Telecom Plus.
Research objectives
These are practical or concrete statement which describes what an investigator wants to
achieve. It is expected that objectives should be accomplished in a time frame and available
resources. Basically, it focus on the ways to measure the variables by identifying and describing
them. In other words, research objectives is an imperative relationship between two variables on
2

which the overall research is based upon. Below mentioned are the major research objectives,
such as-
 To evaluate the impact of digital technologies
 To identify the ways through which Telecom Plus can improve its performance
 To determine the relationship between digital technologies and increasing organisational
performance. To recommend various ways through which organisation can gain competitive advantage
at market place.
Research questions
A research questions are fundamental view of research project; it emphasis on
determination of methodology and guides all stages of inquiry. In addition, research questions
starts with various issues which someone wants to resolve and identifies the reason behind this. It
refers certain areas of concern which have to addressed and difficulties which are required to be
addressed and conditions that can be improved. Below mentioned are some research questions,
such as-
 Q1. What is the impact of digital technologies on Telecom Plus?
 Q2. What are major ways of improving company's performance and production?
 Q3. What is the relationship between digital techniques and increasing performance level
of Telecom Plus ? Q4. What are the measures of sustaining high competitive advantage ?
Research issues:
When a research is conducted there are several issues are being faced by an investigator
which can hamper the overall project or activities. Such barriers can be occurred from anywhere
so that it is necessary for individuals to demonstrate these issues and prepare a suitable strategy
to deal with them in an effective manner. In addition, lack of money is the major issue which is
continuously faced by investigator; through which the person cannot get proper data and
information in a systematic way. Beside this, lack of time framework is the another biggest
challenge, due to lack of enough timing individuals cannot get proper time to make their working
activities more effective and innovative. (Chang and Chuang, 2011). It is necessary for
researcher to make a time framework for all research activities or operations for getting better
future outcomes.
3

Impact of digital technologies on Telecom Plus
There are several scientific changes which has a crucial role in a corporate association. In
modern environment, business tools and techniques are wholly modified cause of industry
revolution as well as globalisation. Every firm wants to gain high competitive benefits and
improves its business strategies in order to compete with external environment. Digitalisation
can influence functional areas and practices of a company. Business technology has been totally
changed due to revolution. It can affect firm's working activities and operations and make them
to able to compete with external environment. Now these days, small business organisations are
tend to implement new technologies in its planning process; it allows business operations to be
effective and innovative. For instance – if Telecom Plus use technology then it can reduces
operational costs; it also helps firm in automate administration functions, i.e. record tracking,
accounting, payroll etc. Furthermore, digitalisation will be also helps in creating a secure
environment in which customers' information keep safe. These tools and techniques are user
friendly, employees can easily learnt as well as implement them.
Apart from this, digital equipments also improves the internal and external
communication process within organisation through which management can interact with its
employees and listen their queries; it also improves the decision making process of the company
On the hand, due to effective communication company will also communicate its target and
potential customers and recognise their needs and wants; it helps firm to sustain high competitive
advantage and market growth in a minimum time period. On the other hand, Christopher, (2016)
states that modernization allows business entities to access into new economic markets, i.e.
regional, national and international markets. Although, companies are selling its products on
retail websites: it is the most common way to reach large group of customers. However, websites
are low cost digital tool that people can access 24/7 in order to purchase products or services at
anytime.
Ways of improving firm's performance level and productivity
Now these days, every business organisation wants to improve its performance level and
productivity in order to achieve its goals and objectives. In this perspective, these are assorted
ways of rising company's performance level, such are stated as under: - Providing training and development assistance – For improving current skills and
knowledge of employees, it is fundamental for Telecom Plus to organise training and
4

development programmes. According to Costen and Salazar, (2011), the more
employees knows, the more they will be produced. Well trained and qualified employees
are liable to think innovative and create innovative; it differentiate products and services
of the from competitors. In addition, training also reduces annual employee turnover
costs which helps in increasing financial capability of the firm. Implementation of effective communication – Lack of communication within a business
environment generate more conflicts and misunderstandings among all employees. It
results reducing the workforce which also eliminates production level of the company.
Therefore, effective communication or interaction through digital tools is the best way to
improve employees performance level. With the viewpoint of Felício, Caldeirinha and
Rodrigues, (2012) it helps in improving the decision making process of the company and
create healthy and positive atmosphere at workplace. Hence, open communication in
Telecom Plus help increase productivity. Communication among managers of different
departments is also crucial in getting positive outcomes in terms of overall productivity.
 Modernization or digitalisation – Telecom Plus has to adopt new and innovative
techniques for its production process. In addition, modernization states updating
machinery and other equipment which are utilised by employees in their day-to-day
operations. Ford, (2014) defines that the effective or faster equipment makes employees
to capable and get tasks done in proper manner. Along with this, advanced machinery or
production tools can also reduces the efforts which are required to start a work, fatigue as
well as overall stress at workplace. Therefore, it results performance production level
will be improved.
Relationship between digital tools and maximising company's performance level
In ever changing business environment, an administration's actions or functions are
highly depend upon effectual equipments and techniques. If small business organisation, like
Telecom Plus use digital tools for its production process; it results raising in quality of products
and services through which the number of customers will be also increased towards company.
Therefore, there is a great relationship between digitalisation and firm's performance. For
instance- if Telecom Plus uses new and advance tools of production and then it also helps in
improving employees' capability and skills. According to Huang, Baptista and Galliers, (2013),
it results they will contribute in higher performance level and be productive for the company.
5

Along with this, if managers provide training and development assistance to their
managers then people will learn new things in best possible way. In today's scenario, technology
allows advanced reporting as well as capability of business analysis; it helps managers to get
understanding of firm's performance, market trends and customer preferences as well. Through
which, owners of small business organisations can access performance metrics and analytical
reports by using digital tools or information in order to work together to set or redesign strategy.
Hence, if Telecom Plus will regulate new and advance techniques then it can easily achieve its
goals and objectives in an effective manner (The Impact of Technological Change on Business
Activity, 2017).
Justify the ways of gaining high competitive advantage
Every corporate association wants to get high competitive advantage for improving its
market growth. There are described various measures or ways in order to gain high competitive
advantage, such are stated as under: -
 Cost leadership – It is the major way of getting competitive advantage from target
market. Cost leadership strategy is usage when a business concern is offering the same
quality product as same as its competitors in but lower prices. In this, business
organisation identifies different ways of generate qualitative goods at lower prices by
getting optimum utilisation of available resources (Karim and Arif-Uz-Zaman, 2013).
Along with this, cost leadership is an offensive strategy, whereby business organisations
tries to drive up competitors by using various pricing strategies. Small business enterprises, i.e. Telecom Plus can adopt the concept of strategic alliances
and franchising in order to sustain high competitive benefits. Both these helps in
spreading business functions and operations at global level and generate numerous
customers. But in this, business owners have to be careful and does not cross not to cross
the line among collusion and alliances. Strategic alliances also provides pool of
resources to a business organisation.
 Product differentiation – It is another strategy which helps businesses to differentiate
themselves from competitors. Production differentiation strategy is based upon low
costs so as to attain and retain customers for long term period. In this, businesses can set
themselves on the basis of market attributes and focus on producing new products and
services.
6

P2) Research methods and approaches to primary and secondary research
Research methodology consists with a systematic plan that can be used in order to make a
research project. It develops hypothesis or providing solutions by defining as well as redefing
major issues or problems. This part of research is very important because in this researcher find
out all answers till conclusion. In this relation, there are used various methods to conduct a
research with an aim of better outcomes (Kolb, 2014). Therefore, research methodology carrying
research project in effective direction by using different applications. It is classified into different
segments which are described as under: -
 Quantitative research - Quantitative research refers a systematic verifiable probe of any
phenomena through mathematical, statistical and computation techniques. The present
research is based on collection and examination of numerical data in order to describe
and predict of interest. Quantitative research enables proper deployment of resources by
minimising servicing costs.
 Qualitative research - Whereas qualitative research is based upon ethnographic tools, i.e.
interviews, focus groups, questionnaire etc. in order to collect information about
participants live experience that is difficult to achieve in quantitative terms. In addition,
qualitative research is concerned on words rather then numbers; it is highly emphasis on
holistic description. However, this research is rely upon qualitative research; it helps in
rendering better outcomes through customers' viewpoints or opinions.
 Research Approaches - The concept of research approach is to formulate a plan for
research project, it carries out all steps through wide assumptions and different ways of
data collection. Research approach includes overall decisions which are based upon
philosophical assumptions. Inductive research approach and deductive research approach
are the two major types of research approach. In which inductive research approach
dictates to gather data on a specific topic for which a research is going to be conducted
(McGrath, 2012). On the other hand, deductive research is a hypothesis which develops
from an existing theory; it starts with a social theory that is associated with scientific
investigation. Although, this research is used inductive research because the project is
based upon qualitative research, it helps in getting actions in proper way and also
improves major decisions. Inductive research develop data in order to explain social
phenomenon.
7

 Research Design - A research design is a overall framework for the investigation. It
anticipates all the subsequent stages of research process. There are three types of research
design, such as- descriptive and exploratory. Descriptive research design is a common
method of obtaining information; it includes questionnaire, observation and personal
interviews (Jarle Gressgård, 2011). Apart from this exploratory research design is used
when the researcher does not properly knows about the problem. The present case study
uses descriptive research design because it is concerned with major research problems
and provide solutions for the same.
 Data analysis - It focuses on getting the sample which is based on real population and
public. Researcher can select probabilistic and non-probabilistic data sampling
techniques; which is most suitable in research project. This research project is based upon
the sample size of 50 customers.
TASK 2
P3 Conduct primary and secondary research by using appropriate methods and techniques
A research is known as critical aspects which is assistive to get rid all from all the issues
which have occurred in past research and associated with same area of investigation. In order to
get appropriate outcomes of any study it is essential for researcher to gather data and information
thus to carry out entire work in the best possible manner. Data analysis refers with a process of
examining data by using various analytical tools. In this perspective, the researcher conducts a
survey on a sample size of specific people and then find out the conclusion for research project.
There are types of sources,such as – primary and secondary sources through which research can
collect information and reach better outcomes. Below is defined brief description of all these
sources, i.e. -
 Primary sources – It consists with the data which has been gathered to reach end goal of
research venture. Leverage of primary sources are specifically customized to assess needs
and wants of people. There are different methods of data analysis, such as- questionnaire,
interviews, focus groups etc. However, this researcher is based upon questionnaire of 50
respondents. Secondary sources – These sources entails when data is gathered through someone else
and used or analysed by the another researcher. Several sources of secondary data are –
publications, books, journal, websites etc.
8

QUESTIONNAIRE
Name
Age
Gender
Phone No.
Q1. Is digital tools and techniques are impactful in growth and development of an organisation?
A. Yes
B. No
Q2. What are the major digital tools of communication which can be used by Telecom Plus?
A. Mobiles phones
B. E-mails
C. Text messages
Q3. Are you satisfied with services of Telecom Plus?
A. Yes
B. No
Q4. Is digital equipments helps in improving the quality of products and services which are
offered by company?
A. Agree
B. Disagree
C. Don't know
Q5. Do you think that business organisation needs to provide training and development
assistance to its staff members?
A. Yes
B. No
Q6. What are major techniques are helpful in getting high growth?
A. Information sharing
B. Effective communication
C. Advancement in technologies
Q7. How Telecom Plus can increase effectiveness of its digital technologies?
A. Improving productivity
B. Generating brand awareness
9

C. Sustaining high competitive advantage
Q8. How Telecom Plus can extend its operations through digitalisation?
A. Hiring new employees
B. Merger of two small business entities
Q9. Rating the quality of products and services of Telecom Plus?
A. Excellent
B. Good
C. Average
Q10. Is digitalisation or modernization is accessible in economic or financial growth of
Telecom Plus?
A. Agree
B. Disagree
C. Don't know
Q11. Give any suggestions for improving company's performance through digital tools and
techniques?
Data analysis: -
QUESTIONNAIRE
Q1). Is digital tools and techniques are impactful in growth and
development of an organisation?
Frequency
 Yes 40
 No 10
Q2) What are the major digital tools of communication which can be used
by Telecom Plus?
Frequency
 Mobile phones 35
 E-mails 5
 Text messages 10
Q3) Are you satisfied with services of Telecom Plus?
10

 High satisfied 40
 Satisfied 7
 Dissatisfied 3
Q4. Is digital equipments helps in improving the quality of products and
services which are offered by company?
Frequency
 Agree 45
 Disagree 3
 Don't know 2
Q5) Do you think that business organisation needs to provide training and
development assistance to its staff members?
Frequency
 Yes 40
 No 10
Q6) . What are major techniques are helpful in getting high growth? Frequency
 Information sharing 12
 Effective communication 20
 Advancement in technologies 18
Q7). How Telecom Plus can increase effectiveness of its digital
technologies?
Frequency
 Improving productivity 35
 Generating brand awareness 10
 Sustaining high competitive advantage 5
Q8) How Telecom Plus can extend its operations through digitalisation? Frequency
 Hiring new employees 10
 Merger of two small business entities 15
 Provide attractive incentives to employees 25
11

Q9) Rating the quality of products and services of Telecom Plus? Frequency
 Excellent 30
 Average 15
 Good 5
Q10) Is digitalisation or modernization is accessible in economic or
financial growth of Telecom Plus?
Frequency
 Agree 40
 Disagree 6
 Don't know 4
Q11. Give any suggestions for improving company's performance through
digital tools and techniques?
P4 Apply appropriate analytical tools, analyse research finding and data
Thematic analysis:
Theme 1: Impact of digital techniques on market growth of Telecom Plus
Q1). Is digital tools and techniques are impactful in growth and
development of an organisation?
Frequency
 Yes 40
 No 10
12
Yes No
0
5
10
15
20
25
30
35
40
40
10
Column B

Interpretation: As per the above graphical presentation, it has been evaluated that
digitalisation put huge impact on growth and development of a business organisation with the
view point of 40 respondents. It helps company to increase the effectiveness of its working
activities or operations. On the other hand, 10 participants think that digitalisation is not enough
for overall development, firm needs to make more efforts.
Theme 2: Digital tools can be used by business organisation
Q2) What are the major digital tools of communication which can be used
by Telecom Plus?
Frequency
 Mobile phones 35
 E-mails 5
 Text messages 10
Interpretation: According to this diagram, it is analysed that 35 participants are in favour
of mobile phones are the best way of communication that can be used by Telecom Plus; it would
help company to easily know needs and wants of people in an effective way. Apart from this, 10
customers thinks that firm has to use text messages to know their response where as 5 are in
supporting in e-mails. But emails and text messages are usually ignored by several people.
Theme 3: Customer satisfaction upon quality of services
13
35
5
10
Mobile phones
E-mails
Text messages

Q3) Are you satisfied with services of Telecom Plus?
 High satisfied 40
 Satisfied 7
 Dissatisfied 3
Interpretation: It is essential for every business organisation to focus on various digital
tools and techniques so as to improve the quality of its services. It also helps a company in
getting more satisfied customers. According to the above discussion, it is measured that 40
customers out of 50 are highly satisfied with networking and data services of Telecom Plus
whereas 7 are only satisfied. Beside this, remaining 3 says that firm has to put more efforts in
improving the quality of its services.
Theme 4: Role of digitalisation in improving the quality of products
Q4. Is digital equipments helps in improving the quality of products and
services which are offered by company?
Frequency
 Agree 45
14
High satisfied Satisfied Dissatisfied
0
5
10
15
20
25
30
35
40
40
7
3
Column B

 Disagree 3
 Don't know 2
Interpretation: As per the market survey, it is find that 45 people supports that
digitalisation plays a significant role in improving the quality of products; in order to get
maximum number of high satisfied customers, Telecom Plus must have to adopt these tools and
techniques. Apart from this, 3 customers thinks totally opposite with this statement and
remaining 2 does not have any knowledge about it.
Theme 5: Requirement of training and development assistance to employees
Q5) Do you think that business organisation needs to provide training and
development assistance to its staff members?
Frequency
 Yes 40
 No 10
15
Agree Disagree Don't know
0
5
10
15
20
25
30
35
40
45
45
3 2
Column B

Interpretation: - According to this graphical presentation, it is analysed that 40
participants are saying that Telecom Plus needs to provide training and development assistance
to its employees in order to high production level. Training is assistive in getting new ideas or
concepts for new product development. Beside this, remaining 10 are not in favour of this
statement.
Theme 6: Measurements of getting high growth for Telecom Plus
Q6) . What are major techniques are helpful in getting high growth? Frequency
 Information sharing 12
 Effective communication 20
 Advancement in technologies 18
16
Yes
No
0 5 10 15 20 25 30 35 40
40
10
Column B

Interpretation – As per this diagram, it is evaluated that 20 participants thinks that
effective or open communication is the best measurement of getting high market growth and
competitive advantage to Telecom Plus. It helps managers to recognise buyers needs and wants
in the best possible manner. On the hand, 12 respondents says that if company share its
information to other employees and involve them in decision making process, then it will get
better outcomes. Remaining 18 people supports that Telecom Plus has to make advancements in
its production tools and techniques so as to get high returns in future.
Theme 7: Effectiveness of digital tools and techniques
Q7). How Telecom Plus can increase effectiveness of its digital
technologies?
Frequency
 Improving productivity 35 Generating brand awareness 10 Sustaining high competitive advantage 5
17
12
20
18
Information sharing
Effective
communication
Advancement in
technologies

Interpretation – As per the above graphical presentation, it is measured that 35
participants saying that improvements in production process is the best way of enhancing firm's
effectiveness. It means company has to implement digital tools and techniques in its operational
activities. Apart from, 10 people are saying that business organisation should create brand
awareness by using modern advertise or promotional channels, such as- social media, video
advertising, websites etc. Remaining 5 are in supporting that Telecom Plus have to obtain high
competitive advantage by providing them qualitative and value added products and services.
Theme 8: Extension in business operations through modernization
Q8) How Telecom Plus can extend its operations through digitalisation? Frequency
 Hiring new employees 10
 Merger of two small business entities 15
 Provide attractive incentives to employees 25
18
Improving productivity
Generating brand awareness
Sustaining high competitive advantage
0
5
10
15
20
25
30
35
Column B

Interpretation- As per the market survey, it is analysed that 25 people supports that
business organisation should give high incentives or rewards to employees on the basis of their
performance level. For measuring performance level, company can use different digital tools. It
would aids in motivating or encouraging overall workforce which results enhancements in
working operations. On the other hand, 15 thinks that merger of two small business entities helps
in increasing assets of a commercial venture which altos boost up its working activities or
functions. Leftover 10 respondents supports that company should hire new work force for
increasing business operations.
Theme 9: Quality of products and services
Q9) Rating the quality of products and services of Telecom Plus? Frequency
 Excellent 30
 Average 15
 Good 5
19
10
15
25
Hiring new employees
Merger of two small
business entities
Provide attractive
incentives to
employees

Interpretation: - According to graphical presentation, different customers rated to the
quality of products and services of Telecom Plus. 30 out of 50 customers says that its products
are very excellent whereas 15 rated them average and remaining 5 says services are not much
effective.
Theme 10: Digitalisation is assistive in economic growth
Q10) Is digitalisation or modernization is accessible in economic or
financial growth of Telecom Plus?
Frequency
 Agree 40 Disagree 6 Don't know 4
20
Excellent Average Good
0
5
10
15
20
25
30
Column B

Interpretation – As per the above presentation, it is analysed that 40 participants supports
that digitalisation is highly responsible in economic growth and development of company by
generating profits and sales revenues. Apart from this, 6 are totally disagree with this statement
they think that company has to give more attentions in other areas also. Remaining 4 does not
prefer to make any commitment on this.
TASK 3
P5 Communicate research outcomes in an appropriate manner for the intended audience
There are several approaches which are assistive in conducting research projects in the
best possible manner. To accomplish set targets and aims the entire research process have to be
very effective as through them researcher can easily arrive desired outcomes and results,
different strategies and policies which can be used by the investigator at better outcomes, such
are stated as under -
21
Agree Disagree Don't know
0
5
10
15
20
25
30
35
40
40
6 4
Column B

 Qualitative research methods – these methods are acquired by the research in order to
collect qualitative and value added information; it means content should be relevant and
linked with research aims and objectives. Qualitative research methods help to attain
appropriate information that is based upon facts and figures as well as maintain relevancy
of the study.
 Quantitative research method – Under this method, data is gather in numerical and
analytical form. In quantitative research is used by when researcher wants to use more
and more information for a specific topic.
 Data sampling – A sample size is selected by the researcher in this people of similar
interest get involved then a few people are selected for getting necessary information and
data. There is chosen 50 respondent through random sampling method.
TASK 4
P6 Reflect on the effectiveness of research methods applied for meeting objectives of the
business research project
For completion of this study,there is used all above discussed research methods so as to
easily arrive at better information and data. Like using qualitative research supports me to get
subjective information that relies upon quality standards as well as helps to assess things in
compelling manner. Apart from this, the researcher has also anticipate quantitative research
methods in order to remain and oversee proficiency and viability among outcome. Different
aspects that should be integrated by me in that assignment so as to get appropriate outcomes in
the best possible manner. In this manner, the researcher has selected primary research methods
thus to collect fresh and new information on specific area of concern.
There are several methods of primary research, in questionnaire method has been
considered thus to gather relevant and better information from respondents. Its a set of numerous
questions which are based upon specific topic or subject in order to know individuals viewpoints
or opinions. All the questions has been made by the researcher, they do not copied from any site
source; there is made 11 questions which covers all areas of digitalisation and will provide
customers' opinion. Apart from being inexpensive and flexible, questionnaires are also a
practical way to gather data and can be done through telephonic or verbal surveys; questionnaire
helps researcher to provide standardized answers which makes easier to compile data. All this
22

information is given by marketers, increase the effectiveness of researcher and helps
organisations to create new strategies and to follow trends of target audience.
P7 Consider alternative research methodologies and lessons learnt in view of the outcomes
Research methodologies are the central aspects which should be considered for success of
any research project. It is essential for investigator oversee desired objectives and results which
should be surrounded. While doing any investigation all elements are highlighted and
considering all viewpoints which supports to attain research problems. There are some other
methods can also be used in order to gather better data and information. In this manner,
researcher can select focus group and observation methods as these are the another methods of
qualitative research techniques. In which, focus group typically consists with small number of
participants who belongs from target market of the company. Focus groups are useful while
outcomes of research project are unpredictable and the researcher wants open or transparent
feedback from people thus to arrive at potential results. Apart from this, observation is a
systematic data collection which helps researcher to identify one's observation thus to attain
better outcomes of study.
After assessing the impact of digitalisation, the researcher has learnt that it is essential for
small business associations to implement new and innovative tools in their working activities
thus to improvise the quality of products and increase efficiency as well. It is also overviewed
that companies have to implement digital tools as it develops effective internal and external
communication with employees and customers. Along with this, to boost up employees'
productivity organisations have to provide training & development assistance and implement
free flow of communication so as to imperative business decisions and grab better future
opportunities. The researcher get determined that various strategies are helpful for SMEs to
obtain high cutting edge from target market, such as - Cost leadership, strategic alliances,
franchising and product differentiation.
23

CONCLUSION
As per the above mentioned case study, it is summarised that digitalisation plays a very
crucial role in growth and development of any business organisation. It improves firm's functions
or working activities and make them more effective. Along with this, Telecom Plus has
conducted a market survey and get customers' feedbacks. In order to communicate with
customers as well as employees firm can adopt various new technologies, video conferencing,
mobile phones, chat messages and emails. Small business organisation is continuously improves
its production process for getting better outcomes in future. On the other hand, managers have to
provide high incentives or rewards for increasing their performance; they should also provide
them training and development sessions. Well skilled and qualified workforce is responsible for
obtaining high competitive advantage in a certain time period.
24

REFERENCES
Books and Journals
Avci, U., Madanoglu, M. and Okumus, F., 2011. Strategic orientation and performance of
tourism firms: Evidence from a developing country. Tourism Management. 32(1).
pp.147-157.
Banai, M. and Tulimieri, P., 2013. Knowledge, skills and personality of the effective business
consultant. Journal of Management Development. 32(8). pp.886-900.
Bennett, W. L. and Segerberg, A., 2011. Digital media and the personalization of collective
action: Social technology and the organization of protests against the global economic
crisis. Information, Communication & Society. 14(6). pp.770-799.
Brewster, C. and Hegewisch, A. eds., 2017. Policy and Practice in European Human Resource
Management: The Price Waterhouse Cranfield Survey. Taylor & Francis.
Chang, T. C. and Chuang, S. H., 2011. Performance implications of knowledge management
processes: Examining the roles of infrastructure capability and business strategy. Expert
systems with applications. 38(5). pp.6170-6178.
Christopher, M., 2016. Logistics & supply chain management. Pearson UK.
Costen, W. M. and Salazar, J., 2011. The impact of training and development on employee job
satisfaction, loyalty, and intent to stay in the lodging industry. Journal of Human
Resources in Hospitality & Tourism. 10(3). pp.273-284.
Felício, J. A., Caldeirinha, V. R. and Rodrigues, R., 2012. Global mindset and the
internationalization of small firms: The importance of the characteristics of
entrepreneurs. International Entrepreneurship and Management Journal. 8(4). pp.467-
485.
Ford, J. K., 2014. Improving training effectiveness in work organizations. Psychology Press.
Huang, J., Baptista, J. and Galliers, R.D., 2013. Reconceptualizing rhetorical practices in
organizations: The impact of social media on internal communications. Information &
Management. 50(2). pp.112-124.
Karim, A. and Arif-Uz-Zaman, K., 2013. A methodology for effective implementation of lean
strategies and its performance evaluation in manufacturing organizations. Business
Process Management Journal. 19(1). pp.169-196.
Kolb, D. A., 2014. Experiential learning: Experience as the source of learning and development.
FT press.
Kolikant, Y. B. D., 2010. Digital natives, better learners? Students’ beliefs about how the
Internet influenced their ability to learn. Computers in Human Behavior. 26(6).
pp.1384-1391.
Jarle Gressgård, L., 2011. Virtual team collaboration and innovation in organizations. Team
Performance Management: An International Journal. 17(1/2). pp.102-119.
Lee-Wright, P., 2010. Culture Shock: New media and organizational change in the BBC in In:
Natalie Fenton, ed. New Media, Old News: Journalism and Democracy in the Digital
Age. Sage, pp. 73-86. ISBN 9781847875730.
McGrath, S., 2012. Vocational education and training for development: A policy in need of a
theory?. International Journal of Educational Development. 32(5). pp.623-631.
Moser, C., 2012. Gender planning and development: Theory, practice and training. Routledge.
25

Pollock, R. V., Wick, C. W. and Jefferson, A., 2015. The six disciplines of breakthrough
learning: How to turn training and development into business results. John Wiley &
Sons.
Prajogo, D. and Olhager, J., 2012. Supply chain integration and performance: The effects of
long-term relationships, information technology and sharing, and logistics integration.
International Journal of Production Economics. 135(1). pp.514-522.
Rasula, J., Vuksic, V. B. and Stemberger, M. I., 2012. The impact of knowledge management on
organisational performance. Economic and Business Review for Central and South-
Eastern Europe. 14(2). p.147.
Rummler, G. A. and Brache, A. P., 2012. Improving performance: How to manage the white
space on the organization chart. John Wiley & Sons.
Salas, E., and et. al., 2012. The science of training and development in organizations: What
matters in practice. Psychological science in the public interest. 13(2). pp.74-101.
Shultz, K. S. and Adams, G. A., 2012. Aging and work in the 21st century. Psychology Press.
Sirmon, D. G., and et. al., 2011. Resource orchestration to create competitive advantage:
Breadth, depth, and life cycle effects. Journal of Management. 37(5). pp.1390-1412.
Vecchiato, R. and Roveda, C., 2010. Strategic foresight in corporate organizations: Handling the
effect and response uncertainty of technology and social drivers of
change. Technological Forecasting and Social Change. 77(9). pp.1527-1539.
Velez Lapão, L. and Dussault, G., 2011. PACES: a national leadership program in support of
primary-care reform in Portugal. Leadership in Health Services. 24(4). pp.295-307.
Weare, K., 2013. Developing mindfulness with children and young people: a review of the
evidence and policy context. Journal of Children's Services. 8(2). pp.141-153.
Yoo, Y., Henfridsson, O. and Lyytinen, K., 2010. Research commentary—the new organizing
logic of digital innovation: an agenda for information systems research. Information
systems research. 21(4). pp.724-735.
Online
The Impact of Technological Change on Business Activity, 2017. [Online]. Available through:
<http://smallbusiness.chron.com/impact-technological-change-business-activity-
2191.html>.
26