P(52) Research Project

“ To understand the impact of
consumer loyalty and rewards
schemes: A study on Marriott hotel
UK” .

Objectives:-
 To understand conceptual frame work of consumer loyalty and reward scheme.
 To identify impact of rewards scheme on performance of Marriott hotel
 To analyses the factors that impact on consumer loyalty at Marriott hotel
 To investigate whether consumer loyalty and rewards work in the Marriott hotel UK or
not.
 To recommend strategies to raise customers loyalty for the services of Marriott hotel UK.
Research Question:
 What is the conceptual frame work of consumer loyalty and reward scheme.
 What is the impact of rewards scheme on performance of Marriott hotel
 What are the factors that impact on consumer loyalty at Marriott hotel.
Aim and Objectives

Theme 1:Satisfaction of customers from the products
and services provided by Marriott
Yes No
0
2
4
6
8
10
12
14 13
7
Frequency

Theme 2: Loyalty towards the products and services of
Marriott
Yes No
0
2
4
6
8
10
12
14
16 15
5
Frequency