Examining Declining Sales In The Uk Super Markets Retailers: Focus On Tesco Branches Within Woolwich Area

This research aims to examine the reasons behind the declining sales of Tesco supermarkets in Woolwich Area of London and provide improvement strategies to increase sales. The study evaluates the current trends of the retail industry in the UK and assesses the impacts of declining sales on the strategic decisions of Tesco. The research methodology includes qualitative research approach, descriptive research design, and thematic analysis of primary and secondary data. The study concludes that the financial crisis and growth in online retail business are the most important reasons for sales reduction in Tesco supermarkets.

Research Project

Back ground of study
 Retail industry in UK has faced significant up and downs due to change
in market conditions along with economy growth of country.
 These elements are having direct impact on sales, spending, market
competition.
 The emergence of new retail firm along with growth of online retail
market has created negative impact on the sales and performance of
retail firms and conventional supermarkets.

Aims and Objectives
Aim of the study :
“Examining Declining Sales In The Uk Super Markets Retailers: Focus On
Tesco Branches Within Woolwich Area Of [GREENWISH Borough Of
London].”
Objectives of research:
 To examine current trends of retail industry in UK.
 To assess the reasons of sales reduction in the supermarkets of Tesco within
Woolwich Area.
 To identify impacts of decline in sales on the strategic decisions of the Tesco
 To recommend improvement strategies to increase sales of Tesco'
supermarkets.

Reserch Questions
 What are the current trends of retail industry in UK?
 What are the important reasons of sales reduction in the super markets of
Tesco within Woolwich Area?
 How does decline in sales of supermarkets within Woolwich Area
influence business decisions of Tesco?

Research Methodology
Particular Details
Research Approach Qualitative
Research Design Descriptive
Reserch Philosophy Interpretivision
Sampling Random sampling
Data collection method Primary and Secondary
Data analysis Thematic analysis

Data Analysis
16 - 20 years 21 - 25 years 26 - 30 years 31 - 35 years Above 35 years
0
1
2
3
4
5
6
7
8
9
10
Age
Column B

Contd..
Strongly agree
Agree
Neutral
Disagree
Strongly Disagree
0 2 4 6 8 10 12
Do you agree that, condition of retail industry is not good
Column B

Contd..
28%
16%
24%
32%
What is the most important factor that can be considered as important
cause of sales reduction in the supermarkets of Tesco within
Woolwich Area
Emergence of new companies
Reduction in the price of food
products
Change in interest of consumers
Price wars

Contd..
24%
44%
16%
12%
4%
Do you think that financial crisis have influenced negative impact on the
sales of traditional supermarkets of Tesco in negative way
Strongly agree
Agree
Neutral
Disagree
Strongly Disagree

Contd..
High discount
Attractive offers
Easy return policies
Door step services
0 1 2 3 4 5 6 7 8
How online shopping sites are attracting consumers from traditional
purchasing process through super markets and retail outlets of Tesco
Column B

Contd..
72%
28%
Do you think that decline in sales of supermarkets influences
strategic decisions of firm
Yes
No

Contd..
Offering attractive discounts
Creative services
Changing staff of stores
Shut down the supermarket
0
1
2
3
4
5
6
7
8 7
8
4
6
What kinds of strategic decision are taken by management of Tesco to
avoid losses due to reduction in sales of supermarket in particular area
Column B

Conclusion
 On the basis of above assessment, it can be concluded that Tesco is facing
several issues due to reduction in sales of supermarkets. In this context,
present economic trends in the from of financial crisis and huge
competition in retail sector of UK have been addressed as most important
elements or reasons of sales reduction.
 This investigation has found that growth in online retail business along
with reduction in spending of consumers due to adverse economic
conditions have played important role in sales decline of company.
 This research has evaluated that an organization associated with retail has
to wide range of strategic decisions such as reduction in prices of products,
closing of stores etc. to manage losses that have been occurred due to
reduction in sales volume of firm.

Thank You