Research Project

RESEARCH PROJECT
TASK 4

Theme 1:There are various customers whose visit in
the Hilton hotel in various time
Once in a three month Once in a six month Once in a year
0
5
10
15
20
25
30
35
40
45
Percentage

Theme 2: Service quality is one major component
which affect customer satisfaction level of Hilton
hotel
1 2 3 4 5
0
10
20
30
40
50
60
70
Which one of the component of
Hilton hotel service which
affects your satisfaction level?
Service quality Good brand
image Good value Quick
services Percentage

Theme 3:Hilton hotel provides high quality of
services to its customers
Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied
0
10
20
30
40
50
60
70
Percentage

Theme 4:Many customers believes that services
quality affect the decision of selecting
accommodation services
Strongly Agree Agree Neutral Disagree Strongly disagree
0
10
20
30
40
50
60
70
Percentage

Theme 5: Many customers believes that Hilton hotel
have distinguished services as compare to other
organisation
Strongly Agree
Agree
Neutral
Disagree
Strongly disagree
0 10 20 30 40 50 60
Percentage

Theme 6: Many customer believes that Hilton hotel
should pay attention in improving existing services.
Strongly Agree Agree Neutral Disagree Strongly disagree
0
5
10
15
20
25
30
35
40
45
Percentage

Theme 7: Most of customer will come again in the
Hilton hotel
Definitely will Probably will Might or Might not
0
10
20
30
40
50
60
70
Percentage

References
Silverman, D., 2016. Qualitative research. Sage.
Smith, J.A., 2015. Qualitative psychology: A practical guide to research methods. Sage.
Taylor, S.J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research methods: A guidebook
and resource. John Wiley & Sons.
Yoshida, M. and James, J.D., 2010. Customer satisfaction with game and service experiences: Antecedents and
consequences. Journal of sport management, 24(3), pp.338-361.