Impact of Technology on Growth of Big Easy

This research proposal aims to analyze the impact of digital technology on the growth of Big Easy, a restaurant in London. It will examine how businesses use digital technologies in their daily activities and how Big Easy incorporates smart technologies for its staff. The study will also evaluate the design of social media channels and other activities that contribute to sales growth.

Research Proposal

Table of Contents
CHAPTER-1 INTRODUCTION.....................................................................................................3
Aims and objectives.....................................................................................................................3
Research questions.......................................................................................................................3
Background..................................................................................................................................3
Rationale......................................................................................................................................4
Significance..................................................................................................................................4
Structure for research project.......................................................................................................5
CHAPTER- 2 LITERATURE REVIEW.........................................................................................6
Digital technologies used by businesses in their day to day activities........................................6
Organization incorporate smart technologies for staff.................................................................8
Company would design YouTube channel, Twitter account, Facebook Page, an informative
website to increase sales............................................................................................................10
CHAPTER- 3 RESEARCH METHODOLOGY...........................................................................12
CHAPTER-4 DATA COLLECTION AND ANALYSIS.............................................................17
DATA INTERPRETATION.........................................................................................................17
CHAPTER-5 CONCLUSION AND RECOMMENDATIONS....................................................32
REFERENCES..............................................................................................................................35
APPENDIX 1.................................................................................................................................37

CHAPTER-1 INTRODUCTION
Title- To assess an impact of technology on growth of big easy.
Aims and objectives
Aim-
The aim of this study is to analyse and measure the influence of digital technology mostly
on daily activities to organizations. A study on Big Easy Restaurants in London.
Objectives-
 To analyse how business use digital technologies in their daily activities
 To examine how Big easy/s would incorporate smart technologies like laptops, phones,
computers and others for workers.
 To evaluate how company would design Twitter account, Facebook page, an informative
website, YouTube channel and take up other activities that contribute towards sales
growth.
Research questions
 How firms use digital technologies in their daily actions?
 How firm would incorporate smart technologies for workers?
 How well company would design YouTube channel, Twitter account, Facebook Page, an
informative website to increase sales.
Background
Digital technologies refer to as electronic tools, resources, devices and system that
generate, process and store data effectively (Genova, 2019). It includes all kinds of electronic
applications and equipments that use info in sort of numeric code. This data is usually in binary
code that represented by strings of only tow numeric characters. Well known examples of digital
technologies include social media, mobile phones and multimedia. In simple words, it is an
umbrella term for computer based solutions and products, it may refer to using new applications
or algorithms to solve a issue. In order to achieve business success, growth, productivity,
efficiency and profitability, companies can use digital technologies that will help to improve
their communication procedure, collaboration and content management access to analytics
information and social networking. Digital technologies is all about essentially breakdown of
content, forms and signal of communication between receiving and creating device through use
of string of data knows as binary code.

The current report is based on Big Easy, it is a restaurant in UK, successfully operating
their business with skilled and talented applicants. The company is located in heart of London's
Covent garden. They use different types of applications and electronic system in order to build
good relationship with their consumers.
This study describe research on the impact of digital technologies on organization
profitability. Furthermore, this report include data analysis that are used to interpreting
information related to topic to derive insights. The study highlights research methodologies that
are used while conducting research study in systematic and appropriate manner, so that other
learner will use in making their report. In this research study, procedures and plan required to
incorporate digital technologies into organization was discussed.
Rationale
The level of competition among existing companies is high, it creative competitive
environment within specific market, that affect organizations market positions as well as growth.
It is very important for firms to sustain in sector by making use of different digital technologies
available in market. Digital technologies is considered as the best method will use to generate
profit that in turn is outlined as adequacy of profit in meeting off business short term goals. The
reason for preparing this research study is to analyse the use of digital technologies within Big
Easy firm. The another reason for conducting this research is to identify the benefits company
will gain while using digital technologies.
Significance
Digital technologies are very essential to use in competitive environment as it help to
increase brand awareness in market and also help to improve communication and consumer
experience, it just not benefits organization but also be important for further success. Digital
technologies are rapidly evolving and changing, which in turn maximize competition and need
for firm to innovate quickly. By conducting research about this topic, researcher will help to
gather in depth info about its significance in business. This study is beneficial in term of business
and academic purpose.
Structure for research project
The structure of research or dissertation will contain basic components like, introduction,
literature review, title page, mythologies and conclusion. To avoid inconveniences, it is written
accordant to appropriate guidelines. Research project comprises five chapters mentioned below:

Chapter-1
Introduction is the first chapter, it is known as preface of dissertation, it provides readers
the main idea about research topic and how it will be handled later in work. It caters brief
summary in first part of study to deliver a more complicated layout later. Introduction will lead
readers smoothly and effectively into next paragraphs.
Chapter-2
Literature Review is the second chapter of research project, it an obligatory part of
substantive investigation theme. It presents the brief examination of literature on research topic,
literature review also serves purpose of giving reader legitimate reason to explore research,
stating that investigation is original. In simple words, review is created to fill gap in choice of
literature and provide full list of sources that will informative and appropriate to current research.
Chapter-3
This chapter outlines particular methods chosen by researcher to investigate study topic.
Research chapter 3 is about methodologies, that researcher will use according to type of their
study, it is important to cater enough data so that an investigator could replicate study.
Chapter-4
Data analysis is the fourth chapter, in which results and research findings was described
by using different research methods.
Chapter-5
Conclusion is the last chapter of research and dissertation, it provides synthesis of
thought on main theme and summarized point made in argument. This part give indication as to
where further research on subject discussed might lead. It concisely concluded main research
question, leaving reader with clear comprehend of main arguments.

CHAPTER- 2 LITERATURE REVIEW
Digital technologies used by businesses in their day to day activities
In opinion of Scholz, J. and Smith, (2016) digital technologies improve how business
engage with their consumers and enhances their experience as well. It uses digital code to
transmit data between different devices, that will be done with things like Human voices and
television programs. Digital technologies permits immense amounts of data to be compressed on
small storage devices that easily transported. It will help to improve the quality of marketing
result and mostly help companies to generate more leads. It is quite beneficial in term of business
as it helps to improve and speed up procedure of communication to workers and consumers as
well. By using technologies in business, management effectively stay connected with their staff,
it is beneficial for workers as they can keep in touch with other team members at workplace
through different ways such as email. Eisenträger, Adler and Fischer, (2019) elucidated that
technologies increase collaboration as workers can communicate and connect no matter where
they are with others, this help in encouraging team work, bonding between employees and
mutual understanding. It also contributes information management activity in group, that shows
however that company can really improve knowledge of staff members by investing cautiously
in digital technologies. Organizations need to digitally transform their businesses to increase
productivity, enable growth and engage consumers. There are many benefits with digital
technologies, firm will gain to increase profitability.
According to Nicholas and Sacco, (2018) digital technologies makes it easy for
companies to stay in touch with consumers, stakeholders, shareholders and employees, even
when they are in another part of the world. For example, Firm by using words, audio, video and
exchange other media easily communicate. Number of applications, websites and software
systems has been designed to help business to socialize. There are many positive and benefits
that come from using digital technologies by companies in their daily activities. As per view of
O'Rourke, (2019) communication is one of the most important part of business success,
communication or interaction with employees or other people have never been so easy, mobile,
chat and email are few ways that makes it smooth to contact third person. Technology in
business plat vital role as it helps to provide many options for management to reach out and
obtain in touch with staff and target consumers. It also permits them to offer more mediums for
taking good care of clients services problems. Organization take benefits of improved

communication and technology by providing their workers chance to work remote. Cao, Wu and
Robertazzi, (2019) stated that work processor is one of the best computer system or device that
cater for input, output text and editing formatting. It changes the whole business world, with this
device management make changes in their marketing context, that help to gain attention of
consumers. Word processors contain software to automatically correct errors and determine
misspellings, reducing errors and improving overall speed.
Saleem, Y and et.al., (2019) contradict that, digital technologies consist with number of
applications use by firms while managing day to day activities. Online banking is known as web
or internet banking, this is the best technology as compare to other can use by many companies
to transfer and collect money. It is considered as electronic payment system that make consumers
able to pay in exchange for products and services. Internet banking is quite beneficial for
consumers as well as business, it permits user to conduct financial transactions via internet. With
this technology, people can check their account balance, move money between accounts and
make online payments.
On the other side digital technology along with positive affect consist with some
negative side that impact on business. Implementation of advanced and new technologies and
used in day to day activities is bitten expensive because it includes initial purchasing costs and
training expenses.
According to Kelemba, Chepkilot and Zakayo, (2017) effective communication enhance
employees practices, but ineffective communication at workplace cost firms an average of
420,000 per year or more than it. When it comes to workplace interaction, sender needs to
convey a clear content through the best delivery approaches possible, the best communication is
facilitated when sender is personal, specific and clear. Receiver listen carefully, read message
appropriately and ask for justification when needed. Finally, all these things will happen through
selecting the best delivery tools possible. With technology, information delivery method itself,
like email and instant content, can either interfere or enhance context of message and clarify of
data. Technologies are used in workplace communication, that provide many benefits. While it,
used appropriately can improve communication, technology facilitate highly effective and clear
communication as their best. The main reason of using digital technology is that organizations
have multiple office, so technology like email, Skype and Slack help keep groups connected. It
makes organization able to decrease chances of miscommunication, that become very costly in

term of time and money. It helps to connect workers from all over the world, provide
management chance to give clear directions through video conferencing and online meetings.
Eisenträger, Adler and Fischer (2019) explain that organization in current scenario also
uses digital technology in an organization to improve the level of customer services in the
organization. As digital technology help the company in promoting offering of the firm more
clearly in front of the customer in the market. Also digital technology usage help company in
fixing good sort of communication between the customer in the market, this help company in
clarifying different prospect of the product clearly which help building good trust between
company and customer in the market. Author also highlights that for this reason organization
generally takes help of CRM in the organization to communicate with the customer in the
market. This generally help company in improving the level of satisfaction of different customer
in the market.
Organization incorporate smart technologies for staff
Digital or smart technologies such as mobile phone, laptop and computer are used within
companies for different purpose along with communication. It is used to monitor the
performance and practices of staff. According to Sprague, (2018) employee monitoring permits
business to track workers activities and monitor their engagement with workplace related work.
Many organizations use it on computer will help to measure staff productivity, assure security,
track attendance and collect proof of working hours. With the modern technologies,
organizations will be able to monitor almost 100% of staff activity including, app and internet
usage, email, video surveillance and phone use. Monitoring of existing and new workers by
using computer, company gain benefits as it help to boost employees productivity, save time,
manager office properly, reduces trust level and save huge amount of money.
Mazzei, Flynn and Haynie, (2016) stated that firm mostly depend on technology that
reduce their strength for managing day to day activities. When computer system does not work
due to some technical issues, it impacts on employee monitoring process, repairing process
require a lot of investment that affect financial account of firm. Companies incorporate smart
technologies such as phones to communicate workers. Work related expenses for staff doing
their jobs effectively are often covered by workers, it will include use of smart phones. When it
comes to this technology, there are two ways people will go, they may reimburse worker for
work completed or profession related communication through their smartphones or cell phones,

or they can cater staff members with company owned phones. One of the biggest benefits to
incorporate with smart phones for employees is the capability to email, video conferencing and
video calling. It provides the opportunity to have constant permission to internet anywhere staff
go at any time they need it.
On the other hand, Sharma, (2018) contradict that, cell phones are used to command and
direct staff, it had some negative effect business operations. One of the disadvantages of phones
in work area for employees is that smart phones communication, in form of work related and
personal calls, disrupt a staff work flow since it maximize perception that workers available to
accept calls. Phone permits workers to communicate with top management through media other
than voice. Advanced technology permits transmission text message, but lead to
miscommunication, due to technological issues firm sometime cannot make effective
communication with their workers that impact on their work practices negatively.
Laptops often called as notebook, it is portable and small personal computer, most firms
incorporate with smart laptops for worker. According to Deveci and et.al., (2018) laptops are
easy to carry and smaller than desktop trackpad and counterparts, used specially to sent mails
regarding essential information to employees. While working at home or other place, business
owner will systematically share urgent file and spend it to staff in short term period.
Pradhan and et.al., (2018) highlighted that laptops in organization are specially used to
store data about employees and store their personal information. With this technology,
management is able to prevent data breech by making strong password on their personal laptops,
it prevents an attacker from accessing files. Laptops bring many benefits in context of business
as it helps to store data from longer period. It is quite beneficial for company, the main benefit of
laptop used for workers is their mobility. The compact size, lightweight and in battery allow
people to easily move from one place to another for storing information about staff. Laptops are
also used to monitor workers activities at workplace. Laptops make all the work easier that are
needed to be done in office such as documentation, file sharing and performance monitoring. It is
the best place where important data and information about staff and business will be stored that
is beneficial. Furthermore, the communication will become very easier when company use laptop
for management and employees. It saves people from paperwork, laptop has effectively reduce
space because now firm working with those paper is not required to put them in large and bulk

cabinets. On the other hand, laptops are smaller in size, that is why they take very less space on
disc that does not store data of all the workers.
Scholz, J. and Smith (2016) highlights that organization also can adopt the different
digital technology in the organization for enhancing the level of employee training in the
organization. As digital technology will help the employee in understanding the same thing for
more than once, which will eventually help the employee in building the different knowledge
and skill in the organization more proficiently. Author also highlights that organization also
adopt different digital technology in the organization for the purpose of conducting variety of the
different marketing operation of the business.
Company would design YouTube channel, Twitter account, Facebook Page, an informative
website to increase sales
In the opinion of Oh and et.al., (2017) it is clearly reflected that designing the social
websites will helps to attract range of customers towards it. For instance, billion of company uses
Facebook for marketing purpose, in which business post keep posting their new objects which
leads to increase fan following. This is all because of having effective designing which grab
attention of many customers. Thus, once company publicize the page and post the link that helps
to increase the audience which in turn assist to keep engage with the post. In the same time,
when they click like button then it will assist to increase engaging other users as well. In addition
to this, Facebook as a social media marketing tool is actually used for posting any new products
and new offer made by any company. Among all, Facebook is highly used by the company in
order to attract range of customers towards it and this in turn also assist to increase the sales.
On the other side, Nong and Gainsbury (2020) stated that social media is full of different
tools and techniques that assist to increase the sales of company. In the same way most of the
company uses Twitter which is designed in such a way that helps customer to find out products
without any delay. For that, company also implement the twitter cards which assist to share the
ideas to people and company may post their views and images shows up in the tweets with
unique images that assist to increase fan following. This will assist to raise the sales and attract
new customers towards it. Further, it is also analysed that when company also engage influencer
in their tweet then it will assist to keep engaging other customers towards it. It is so because
when company have any influencer who already have the audience that it will leads to creates
positive and great relationship with the pay dividends. On the other side, it is critically evaluated

by Ibrahim, Wang and Bourne (2017) this will increase the cost but in the same time minimize
time as well. Therefore, by designing the twitter account in better manner will help to make work
easy and determine some important people on Twitter which will creates positive impact upon
business sales too.
In the opinion of Roma and Aloini (2019) Hashtag is another key tool which is used in
Twitter such that it will assist to increase sales. These hashtags are not followed by any followers
but it is allow to reach a wider audience by getting involved in the existing conversation.
Therefore, people searching on the specific information were also check different hashtags that
assist to increase sales. That is why, most of the company uses these social media as a marketing
tool which attract range of customers as well as increases sales too. Moreover, it is analysed that
there is a need to designing these marketing tool or digital platform in such a manner that assist
to grab attention of many customers and also increases the sales too.
Burgess and Green (2018) stated that YouTube is another tool which is used for
marketing purpose in which company easily share their own videos with customers. In this
platform, business may also made their own channels in which company may share their own
videos, create playlist and also discuss promptly. Statistics shows that from 2006 when YouTube
is made, it is consider another platform which gives search priority to all its customers by taking
advantage of the same. While designing the YouTube channel, make sure that video quality is
superior because it is the only things that attract range of customers. On the other side, both
video and audio upload in the channel should be clear, crisp and easy to understand that assist to
attract range of customers by increasing business sales as well. Deveci and et.al., (2018)
highlights that another thing which need to be consider at the time of publishing a page on
YouTube is that they have to make sure that they use good better key words at the time of
uploading the video, This will eventually help the viewer in searching out the video of the
company more easily at the platform. Reason behind considering the same is that there are many
different You Tuber who used to publish their video. So having a good key words with the video
will help company in promoting the same video of the company more efficiently in the market.

CHAPTER- 3 RESEARCH METHODOLOGY
It refers to the particular the tools and the procedures that are used by the researcher
while conducting the study for identifying, assessing, processing and selecting an information
regarding the research problem. The section of the methodology allows a reader in critically
evaluating overall validity and reliability of the study. It involves use of several approach,
philosophy, sources of collecting data, sampling technique, ethical aspects etc. so that accuracy
and reliability within the study could enhanced effectively and efficiently.
Research type-
It is divided into categories qualitative and quantitative research types, qualitative
research is method of observation to collect non-numerical information, this kind of investigation
refer to concepts, meanings and definitions and description of things. This approach concerned
with comprehension human behaviour from information's perspective. It assumes negotiated and
dynamic reality, with qualitative research type data are analysed by themes from description by
informants. It is multi method in direction, including an interpretive approach to their subject
matter, that means qualitative help researcher study things in their common setting and
attempting to make sense of and phenomenon in term of meaning individual bring to them. On
the other hand, quantitative research type is different from qualitative. It designed as systematic
research of phenomena by collecting quantifiable data and practising statistical and other
techniques.
For this research, researcher use qualitative research types instead of quantitative
because it supports to critically analyse impact of digital technology on growth of company
within market place. It helps to assist investigator to examine ways how company incorporated
with smart technologies and what are their benefits (Myers, 2019). Researcher with qualitative
research type will cater essential information such as user and demographic preferences that help
company to make better decision. Qualitative research provide effective and valuable info that
use in gather data about digital technology benefits. It is quite beneficial in context of this
research study, as it encourage people to expand on their view points can open up new subject
area not initially considered.
Research approach-
There are mainly two approach that could be used by the scholar in making the research
study that includes inductive and deductive approach. Inductive approach refers to the approach

that do not include formulation of any kind of hypotheses as it starts with the research questions,
aims and objectives which needs to be attained during a research process. It moves towards an he
abstract generalisations and the ideas where an investigator tends to create an empirical
generalisations and in identifying preliminary relationships as progressing through the research.
However deductive approach is called as phenomenon or the theory that is valid in the given
circumstances. It involves framing of the hypotheses and its application for testing during a
research process.
Referring to this study, scholar has opted for using inductive approach for the purpose of
making qualitative study of the research problem in more useful and meaningful manner. This
approach helps in studying the qualitative attributes associated with emotions, attitudes and
feelings. It helps the researcher in making detailed analysis in relation to an impact of the
technology on the firm as it fuels for more and more exploration in testing if judgement or the
probable inferences drawn are right or wrong.
Research philosophy-
It is the best way to gathering and analysing important data with respect to phenomenon.
Research philosophy is effective approach, taken by researcher accordant to current study in
order to find out better outcomes. Research philosophy is distinguished into two categories
positivism and interpretivism. Positivism research philosophy refer to view that only factual data
gained through observation, including measurement. It depends on quantifiable observation that
lead to statistical interpretation or analysis of data. One disadvantage of using this method in
research is that it lack depth, in simple words while using this approach researcher cannot be able
to provide and collect in depth information about research topic, they need to make it as short as
possible. On the other hand, interpretivism research philosophy is beneficial in context of this
study as it helps to find out the impact of technology on company growth and business practices.
Researcher in this study, chose interpretivism philosophy because it integrates human interest
and concern into research. That is why, through this research, they can examine how firm would
design Facebook page and informative websites that help towards increasing sales.
Data collection
It is the process or practice of measuring and gathering an information on variables of an
interest in established systematic area which enables one in answering the stated questions of
research, evaluating outcomes and testing the hypotheses. Data could be collected by using two

main sources that are primary and the secondary sources. Primary sources of gathering data
means when a scholar collects information from the first hand sources or in direct contact with
the respondent by making use of methods such as survey, experiments and interview etc. On the
other side secondary sources means collection of the data from the already published book,
articles and journals.
In this study researcher has used primary as well as the secondary data which helps in
making the study with more accuracy and valid. Primary sources helps in resolving the particular
research issues with high level of accuracy and updated information because the data is gathered
directly from the respondent. This also reduces the chances of manipulation in the data as the
Questionnaire form is been filled by participants. To collect data with the help of primary data
researcher has conducted a survey with the help of he questionnaire. Survey was conducted on
30 respondent of an organization. Questionnaire includes both open ended and close ended
question to collect best quality of data from the market. Moreover, secondary sources reflects the
literature review presented by an investigator from the peer reviewed articles, journals and
internet. Secondary sources facilitates variety of the expert insights and perspectives which in
turn ensures quality of the study. This source is counted as more efficient in conducting,
analysing and planning fro certain forms of the research.
Sampling
It is meant as the practice in obtaining an information from the subset of the larger group
of the population. In terms of research, sample is counted as group of the objects, people or an
items that are been taken from the larger population for a measurement. Sampling techniques are
been classified into two parts that includes probabilistic and non-probabilistic sampling.
Probabilistic sampling means a technique within which a sample from an entire population are
been chosen by using the method on the basis of probability theory. However, non-probabilistic
sampling referred as the technique where the sample is been chosen on the basis of the subjective
judgements instead of random selection.
Under this study, an investigator has made use of random sampling tool which is a type
of probabilistic sampling. In this the researcher has given an equal chance to an entire population
of getting selected as the sample in terms of respondent. It offers a chance to the scholar in
performing the data analysis that contains the less risk of carrying error in the research report. It
is seen as the simplest tool in developing a sample for analysing an effect of the technology for a

Big Easy. It requires very less knowledge which is beneficial for the researcher in completing the
study in a meaningful manner. To conduct research for Big Easy Restaurants, scholar has taken
30 employee of the organization as a respondent to conduct research in an organization.
Data analysis
It refers to a process of transforming, modelling and cleaning the data for discovering a
useful information for the making decisions within the business. Data could be analysed by the
scholar by making use of mainly two type of the methods that are SPSS and thematic analysis.
SPSS is the tool that is used as the statistical package for assessing, surveying and mining data
for the purpose of getting out most from the research projects. Thematic analysis means the
method used in analysing the data and is applied to the set of the texts like interview transcript.
In this research report, an investigator has adopted thematic analysis technique within
which several themes are been created based on the responses of the participants regarding an
influence of technology on the Big Easy. This tool facilitates vast amount of the flexibility that
is well suited to large data bases. It permits a researcher in growing a range of the study towards
previous individual experiences. It seems to be the best analysis for the multiple researchers
which helps in an interpretation of themes that are mainly backed up by the data. Thus, this
method enables in focusing on an examination of the patterns and themes within the data. It
provides for a rich description of an entire data and the theoretically informed conclusion in the
study.
Ethical consideration
It is been specified as the most essential or crucial part of the research study as it reflects
that the researcher has made the study in an ethical manner. The major ethical issues that are
faced by the scholar in conducting the research includes an informed consent, respect for an
anonymity, respect for privacy etc. At the time of preparing the study scholar has ensured all the
ethical aspects by taking an informed consent from the research participants through making
them signed a consent form so that it could be evidenced that respondents were not been
pressurized but participated voluntary in formulation of the study. An investigator has provided
sufficient or adequate information and an assurances relating to taking part for allowing an
individuals for understanding an implication of the participation in a research report.
Using of an offensive, unacceptable and discriminatory language in framing of the
Questionnaire, Interview and the group questions. Anonymity and privacy of the participant in

the study is taken as paramount importance by the researcher. Adequate confidentiality ensured
by scholar in respect of the research data and deception or an exaggeration about an aims &
objectives is entirely avoided by the scholar. Highest level of an objectivity in analyses and
discussion has been maintained by scholar throughout a research. Acknowledgement of the other
author work is been used in the study by use of Harvard references as per the dissertation
handbook.
Reliability and validity
These are the concepts which are been used for evaluating quality of the research. These
terms helps in indicating an extent to which a technique, method or the test measures. Reliability
relates with a consistency of the measure and validity is regarding an accuracy of the measure.
Reliability reflects an extent to which same answers could be obtained by using same kinds of
instruments for more than a single time. An investigator has made the study with high level of
reliability as the other scholars has also generated the similar or same results by use of same
methods within similar research condition with respect to the research problem that is effect of
technology on organisation. Issues with regards to reliability are closely attached with
subjectivity.
Validity of the research could be seen as an extent to which requirements of the scientific
research has been followed during a process of generating the research findings. Scholar has
ensured full validity of the research study by making use of an appropriate timescale and
methodology (Cuervo‐Cazurra and et.al., 2017). The most suitable method for a study has been
selected and the participants has not been pressurized in any of the way for selecting particular
choices within an answer sets. Thus, while preparing for the study, it is important for an
investigator to develop an understanding threats to the validity and reliability could never be
eliminated. However, researcher has strive for minimizing such threats in this report.
Research limitation
It represents the challenges and the limitation that has been faced by the researcher in
context of formulating an aims and objectives, execution of the data collection techniques,
selection of an adequate sample size etc. However, under this report, by using suitable
techniques such as random sampling, researcher has come with an adequate sample size and has
implemented the data collection tool in an appropriate way by using primary and secondary
sources,

CHAPTER-4 DATA COLLECTION AND ANALYSIS
DATA INTERPRETATION
Theme 1: “working experience you are having working in Big Easy Restaurants in London”
Particular Number of Respondent Percentage of Respondent
0-5 years 4 13.3
5-10 years 11 36.7
10-15 years 10 33.3
15 years and above 5 16.7
Total 30 100.0
Interpretation: Data which was gather has helped the scholar in finding out that organization is
having good experienced worker in the organization. This is very positive sign for the
organization as this will help the organization in bringing the different decision more efficiently
in the organization as all the employee will be understanding the different decision which is pass
0-5 years 5-10 years 10-15 years 15 years and above
0
5
10
15
20
25
30
35
40
13.3
36.7
33.3
16.7 Column K

on by senior management in the organization. Collected data shows that 21 respondent out of 30
respondent has chosen the option of 5-10 year or 10-15 year option. Other than that 9 respondent
has gone with the choice of 0-5 or above 15 year option.
Theme 2: “uses of digital technology in Big Easy Restaurants to carry out operation of the
organization”
Particular Number of Respondent Percentage of Respondent
Yes 29 96.7
No 1 3.3
Total 30 100.0
Interpretation: Above collected data has provided a good basis for the scholar in the
organization in understanding that Big Easy Restaurants is already using Digital technology in
the firm. As data shows that almost all, specifically 29 respondent from 30 respondent pool has
pass on the view point that organization is using the Digital technology already in workplace to
carry out the operation of the business. This is very positive sign for Big Easy Restaurants. Only
1 respondent has given opinion that Big Easy Restaurants is not using Digital technology at the
workplace.
96.7
3.3
Yes
No

“Theme 3: Benefit which is brought by digital technology for an organization”
Particular Number of Respondent Percentage of Respondent
Promote clarity 4 13.3
Enhance Employee relation 4 13.3
Improve customer service 19 63.3
All of Above 3 10.0
Total 30 100.0
Interpretation: Information gather via primary data collection tool has provide the information
that incorporating Digital technology in an organization used to help firm in improving the level
of customer satisfaction in an organization. As stats collected with the survey shows that out of
30 respondent pool, 19 respondent has gone with the option of Customer service enhancement.
Author in the Literature review section has highlighted the same in the study. Other than that 4,
4, 3 respondent has chosen the option of Promote clarity in an organization, Enhance Employee
relation in the organization and All of the above option respectively in the survey. Author has
Promote clarity
Enhance Employee relation
Improve customer service
All of Above
0
10
20
30
40
50
60
70
13.3 13.3
63.3
10.0
Column K

highlighted this two option as well in the LR section of the study.
“Theme 4: which one or both the practice of digital technology is important for Big Easy
Restaurants”
Particular Number of Respondent Percentage of Respondent
Internet Banking 23 76.7
Enhance communication 1 3.3
Both of Above 6 20.0
Total 30 100.0
Interpretation: Collected data is good enough for the scholar in finding out that Internet
banking is better benefit of using Digital technology in the organization as compare to that of
76.7
3.3
20.0
Internet Banking
Enhance communication
Both of Above

having communication in an organization. As collected data has shown that out of the total pool
of 30 respondent who have taken part in the survey 23 has goes with the option of
communication. Author highlights that Internet banking help company in improving the level of
monetary transaction in an organization. As customer can transfer or transact online for having
different services of organization in the market. Also, it help company in improving overall
efficiency of a firm. Remaining 1 and 6 respondent respectively has gone with the option of
Enhance communication in the organization, as all the the employee can talk to each other very
freely and 6 has gone with the option of both the option are very important for the business
entity.

“Theme 5: Big Easy Restaurants makes the proper usage of digital technology in an
organization”
Particular Number of Respondent Percentage of Respondent
Yes 19 67.7
No 11 33.3
Total 30 100.0
Interpretation: After going through the information provide through the data collection tool. It
was identified that organization is optimizing the usage of Digital technology in the firm. As
collected stats was showing that out of 30 respondent pool, 19 has chosen the option of yes,
which means that they are supporting this statement in the organization. This is good and
positive sign for Big Easy Restaurants. Remaining 11 respondent has gone with the option of
No, which clarifies that they are against the opinion of the same in an organization. As 11 is a
big number organization can not overlook the same and organization has to plan the different
activity in the firm so that they can improve the respondent trust regarding their usage of Digital
technology in Big Easy Restaurants.
Yes No
0
10
20
30
40
50
60
70
80
67.7
33.3
Column K

Theme 6: “incorporating digital technology in an organization, can help organization in
improving the productivity of the business”
Particular Number of Respondent Percentage of Respondent
Yes 29 96.7
No 1 3.3
Total 30 100.0
Interpretation: Information which was shown by the analysis of the data collected via survey
has helped the scholar in identifying that Digital technology in the firm, help firm in improving
the productivity of an organization in long run. As the result of an survey was totally one sided
affair, as out 29 respondent out of 30 has gone with the option of yes. This is very good reason
for the organization to carry on with the digital technology in an organization. This was good
result to support Literature review section of an organization as well. As Author has highlighted
that digital technology help company in improving level of communication and employee
relation which is very positive sign toward improving the productivity of an organization. Other
than this respondent, only one respondent has gone with the option of no in the survey.
Yes No
0
20
40
60
80
100
120
96.7
3.3
Column K

Theme 7: “best way through which digital technology can be incorporate in the organization”
Particular Number of Respondent Percentage of Respondent
Training to employee 27 90.0
Change in policy of organization 1 3.3
Both of above 1 3.3
None of Above 1 3.3
Total 30 100.0
Interpretation: Collected data has helped the scholar in interpreting that training is the best way
in the organization through which firm can incorporate Digital technology in an organization. As
option of Training to employee was selected by 27 respondent. Author highlights that providing
training to the employee help them in understanding the different concept of digital technology
in an organization, which help them in improving the level of incorporation in the organization.
Remaining 1 respondent each has gone with the option of Change in policy of organization, Both
of above and None pf Above respectively in the research.
Training to employee
Change in policy of organization
Both of above
None of Above
0
10
20
30
40
50
60
70
80
90
100
90.0
3.3 3.3 3.3
Column K

Theme 8: “incorporating Digital technology also can have a negative impact on the
performance of the business”
Particular Number of Respondent Percentage of Respondent
Yes 19 67.7
No 11 33.3
Total 30 100.0
Interpretation: After going through the data collected with the help of primary data collection
tool it has been analyzed that Digital technology in the organization used to help organization in
understanding that there are many negative impact of Digital technology also on the performance
of the organization. As stats of that question shows that out of total 30 respondent, 19 respondent
has gone with the option of yes, this means that Digital technology in the organization used to
create a good short of negative impact also on the operation of the business. Other than that 11
Yes No
0
10
20
30
40
50
60
70
80
67.7
33.3
Column K

respondent has gone with the option of No. This is good sign for the company but 19 is very big
number to be consider by the organization at the time of incorporating Digital technology in the
firm.
Theme 9: “biggest limitation of using digital technology in an organization”
Particular Number of Respondent Percentage of Respondent
Increase cost of Company 3 10.0
Impact the privacy of company 4 13.3
Impact the morale of the company 3 10.0
All of Above 20 66.7
Total 30 100.0
10.0
13.3
10.0
66.7
Increase cost of Company
Impact the privacy of company
Impact the morale of the
company
All of Above

Interpretation: After going through the data collected with the help of the survey it can be
easily interpret that there are more than one limitation of using Digital technology in an
organization. As above data shows that out of the total pool of 30 respondent, 20 respondent that
is 2/6 of the total respondent has gone with the option of all the three element which was
recommend by the question. Three option were Increase cost of Company, Impact the privacy of
company and Impact the morale of the company. Organization has to make sure that they used to
consider this factor at the time of incorporating Digital Technology in an organization. Other
than this 20 respondent 3, 4, 3 respondents has gone with the option of Increase cost of
Company, Impact the privacy of company and Impact the morale of the company respectively.
Theme 10: All of the above are the consideration which need to be taken care by the company
Particular Respondent % of respondent
Use of Key words 5 16.6666666667
Presentation 5 16.6666666667
content of page 5 16.6666666667
All of Above 15 50
Total 30 100

Interpretation: From the analysis of the data and the information it was evaluated that at time of
using digital technology for marketing there are many different consideration which need to be
taken care by the employees. As agreed by 50 % of the participant it was discovered that the
major thing to be considered at time of marketing are use of key words, proper presentation and
content of the page. This is necessary because of the reason that the hey words help the viewer in
getting the message in proper manner. Also, the proper presentation will attract the people who
are looking at the marketing campaign and advertisements. Also, if the content to be added in the
webpage or the website is of not good quality then the consumer will not like it and will not use
the products. But in views of different authors and rest of the respondent the remaining people
agrees to the options on individual basis.
Theme 11: Yes, digital technology is being used by company in improving marketing activity
Particular Respondent % of respondent
Yes 20 66.6666666667
No 10 33.3333333333
Total 30 100
Presentation All of Above
0 5 10 15 20 25 30 35 40 45 50
16.6666666667
16.6666666667
16.6666666667
50
% of respondent

Interpretation: The current world is the modern world wherein there is technology being used
for every task. So for the process of marketing also the technology is being used by company.
With analysis of the data related to the research on Big Easy restaurant it was outlined that the
restaurant is taking assistance of the digital technology and this is agreed by the 66.67 % of
participants. This is majorly being adopted by the restaurant because of the reason that this is the
latest trend which results in the increase in proficiency of the employees and productivity of the
company. This is majorly because of the reason that reduces the human effort and increases the
effectiveness of working of company. But in contrast to this 33.33 % of participant states that
digital technology is not being used much used by the restaurant and its employees for marketing
the goods and services. This is majorly because of the reason that this increases the cost for the
company as technology is very expensive to be implemented. Also this involves providing
training to the employees so that they can use the technology in effective manner.
Theme 12: You Tube channel is the best channel which assist the company in improving
revenue of company.
Particular Respondent % of respondent
Twitter Account 5 16.6666666667

Face-book Page 5 16.6666666667
You Tube channel 20 66.6666666667
Total 30 100
Interpretation: With the assistance of the evaluation and proper analysis of the information and
data relating to the digital technology. With the proper analysis of the research data it was
evident that it is very necessary for the Big Easy restaurant to use the latest trend of marketing
technology. With the assistance of the research data it was analysed that use of You Tube
channel is the best way channel for marketing the goods and services of Big Easy restaurant.
This was agreed by 66.67 % of respondent because You Tube channel is the cheapest source of
digital marketing platform and is also very less time consuming. Th major reason behind
majority of respondent agreeing to this fact is that for marketing the product through You Tube
channel, Big Easy restaurant just has to create a You Tube page and then share their
advertisements through these pages in form of videos. But this is not agreed by 16.67 % of
participant as they agree that Twitter is a better marketing channel but this is not so as here the
tweets has limited word count only. However, rest of the participant assents that Facebook is the
best channel which assist the company in increasing the revenue and income for the company as
well as the overall productivity.

Them 13: Digital technology help company in improving working condition within company.
Interpretation: Yes it is correct that digital technology help Big Easy restaurant in improving the
condition of company. As per the views of different authors and scholars this is majorly because
of the reason that the technology limits the efforts of the employees as they can take help of the
technology. Thus, this will reduce the inefficiency of the employees as they will operate the
technology. For instance there is the latest technology of online ordering the food and if Big
Easy restaurant adapt to this technology then this will increase the environment of the restaurant
in better terms. This is majorly because of the reason that with help of this technology the
consumer can order food form their home and till the time they reaches the restaurant their order
is ready. This will improve the working condition of company because of the reason that with
this the consumer will not have wait much for their order and this will promote goodwill of
company. Also some suggestion has highlighted the reason that using digital technology in an
organization help the employee in the company in getting better idea about the different action
which has to be performed by them in the organization, which help them in felling more
comfortable in the organization.
Theme 14: Best way which is used for promoting product with help of digital technology.
Interpretation: With the analysis of the data and facts and figures it was clear that the digital
technology help Big Easy restaurant in promoting the product with help of the digital
technology. For this the best way is the social media marketing for the promotion of its goods
and services. This is the best way because of the fact that this covers a large market and
consumer base because in this modern world every person is busy operating social media
website. Thus, if the social media advertising will be used by Big Easy restaurant then this will
assist in increasing the customer base of the company. Also, it is beneficial because of the fact
that this is very low cost method of promoting the products in very less time. Some of the
respondent has also highlighted that organization can look to use combination of digital
technology together in the organization to get the better market area coverage to promote the
product with the help of Digital Technology in the market.

CHAPTER-5 CONCLUSION AND RECOMMENDATIONS
 The above report has summarized that it is very important for the business to have digital
technology in an organization as it used to help the organization in improving the
productivity of the business. For the same reason it has been recommended to the
organization that they used to incorporate digital technology in an organization, this will
help the organization in improving the productivity of the business. This can be
incorporate in the organization by the way of providing training to the employee in the
organization. As training to the employee help organization in promoting clarity in the
organization as they will be more clear about the way they can use the different digital
technology in an organization.
 After that report summarized that Digital technology in the organization used to help
organization in improving the customer service in the organization. So for the same
reason it has been recommend to the organization that organization can use Digital
technology as the tool to attract the eye of the customer toward the product of the
company. This can be done by the organization by using Digital technology as a
marketing tool in the organization. Organization can take help of different social media
platform and tool as a digital technology to promote the offering of the company in the
market.
 It has been also summarized that there are many different type of consideration which has
to be taken by the organization at the time of creating social media page with the help of
the digital technology. For the same reason it has been recommended to the organization
that they consider key words more as compare to the other, as key word will play most
crucial role in the organization at the time of showing the outcome of the search which is
performed by the researcher. Also it will help the viewer in linking the different search
which has been performed by the user.
 After that report summarized that you tube channel is one of the best channel which can
be used by the organization in the marketing activity. For the same it has been
recommend to the organization that they should consider making a you tube channel of
the organization, this will help the organization in touching the customer very
proficiently in the organization. Also this will help the organization in promoting the
different product of the company with the help of different video as well. Reason behind

the same is identified that visual advertisement is more preferred by the customer as
compare to any other form of advertisement.
By incorporating with digital technologies and using it into their day to day activities,
organization gain benefits as they will increase productivity and operational efficiency better
than its business competitors in current market place. Digital technology transformed almost
every aspect of life. Work, entertainment, communication, shopping and other are some areas
that revolutionized in current era. To gain more benefits in business and enhance growth Big
Easy Restaurant adopt more technologies, are following:
 Firm must use social media marketing techniques and tool that help to promote their
services and products within market effectively and help to gain attention of new
consumers. It is use of social media platforms to connect and communicate with target
market to build brand and drive web traffic. Company must create their social media
pages and websites on range of platforms that help to increase awareness about its
business, improve brand loyalty and higher consumer satisfaction.
 Brand loyalty and consumer satisfaction play vital part in making business more
authoritative, but it happens when firm communicate with target market. Social media is
beneficial in term of gaining attention. When clients see that firm posting on social
media, specially replying to people and posting actual content, it makes company appear
more credible.
 Firm must create their website on Twitter along with YouTube and other social media
platforms because it is also beneficial in growth of company rather than its competitors in
market. By creating Twitter account, Big Easy restaurant easily and effectively promote
their business, because this digital marketing tool has large number of consumer base,
which include potential consumers of firm. By using hashtags, restaurant will reach an
people interested in their specific goods products.
 Big easy restaurant should use different communication tools for employees such as
video conference. In order to generate revenue rather than before and increase its
profitability, organization must incorporate with YouTube as one of the biggest or most
popular digital platform, which help to spread information about its business and services
in all around the world with super fast speed.

 While communicating with employees organization must focuses on some essential
aspects that make communication process effective, they must use simple words or
language which is easy to understand.
 In context of research, researcher use different types of method in order to make their
study more effective with appropriate findings. By using interpretivism research
philosophy researcher analyse the impact of digital technology on growth of Big Easy
restaurant. They are recommended to used positivism research philosophy, along with
existing one because it is also beneficial in term of research completion. The benefits of
this method is that it help to determine and evaluate any phenomenon and provide
rational explanation for it.
 Instead of inductive research method, researcher should use deductive research approach,
it is better than the other methods. It starts with hypothesis and statements and then test to
see their results through observation, in provide findings in depth manner after analysing
the whole facts.

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APPENDIX 1
QUESTIONNAIRE
Name:
Age:
1. How many year working experience you are having working in Big Easy Restaurants in
London?
 0-5 years
 5-10 years
 10-15 years
 15 years and above
2. Is Big Easy Restaurants uses digital technology to carry out operation of the organization?
 Yes
 NO
3. In your thought what are the benefit which is brought by digital technology for an
organization?
 Promote clarity
 Enhance Employee relation
 Improve customer service
 All of Above
4. In your thought which one or both the practice of digital technology is important for Big
Easy Restaurants?
 Internet Banking
 Enhance communication
 Both of Above
5. In your thought is Big Easy Restaurants makes the proper usage of digital technology in an
organization?
 Yes
 NO
6. In your thought is incorporating digital technology in an organization, can help organization
in improving the productivity of the business?
 Yes
 No
7. In your thought what is the best way through which digital technology can be incorporate in
the organization?
 Training to employee
 Change in policy of organization

 Both of above
 None of Above
8. In your thought incorporating Digital technology also can have a negative impact on the
performance of the business?
 Yes
 No
9. What is the biggest limitation of using digital technology in an organization?
 Increase cost of Company
 Impact the privacy of company
 Impact the morale of the company
 All of Above
10. What is the main consideration organization should consider at the time of designing
different social media page?
 Use of Key words
 Presentation
 content of page
 All of Above
11. Is Digital technology used organization in improving the marketing activity of the
organization?
 Yes
 No
12. In your thought which one is the best Chanel which can be used by the organization to
improve the revenue of the company?
 Twitter Account
 Facebook Page
 YouTube channel
13. In your thought how can Digital technology can help company in enhancing the working
environment of an organization?
14. What is the best way through which organization can use Digital technology to promote
their product in the market?