Impact of Social Media Marketing on Sales Performance of TUI Travel

TITLE: To assess the impact of social media marketing on sales performance of companies’ operating in travel &
tourism sector: A study on TUI travel.
Theme 3: Familiar with the concept
relating to social media marketing
Yes No May be
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00% 75.00%
15.00% 10.00%
% of respondents
Results/ Outcomes
Theme 1: Age of employees working in TUI travel
Below 25 25 – 45 45 – 55 Above 55
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
15.00% 15.00%
65.00%
5.00%
% of respondents
Theme 2: Experiences of
working in marketing
department
Below 2 years
2 – 5 years
5 – 7 years
Above 7 years
0.00% 50.00% 100.00%
5.00%
10.00%
70.00%
15.00%
% of
respondents
Rational:
The reason behind selecting this topic is
that travel and tourism are one of the
most earning sectors in country and thus
lot of customer are attracted to this
business. Another reason of choosing this
topic is that lot of authors had already
gathered information which is relevant to
this topic, thus, it takes less time to
collect the data.
Aim and objectives:
Aim: The aim behind conducting current study is to identify the impact of social media marketing on sales
performance of TUI.
Objectives:
 To develop understanding about the concept of social media marketing.
 To evaluate positive and negative aspects associated with the strategy of social media marketing.
 To assess the extent to which social medial marketing impacts TUI’s sales.
 To recommend strategies to TUI travel pertaining to social media marketing for sales enhancement.
Research Question
1. What is the meaning of social media marketing?
2. How the positive and negative aspects reflect the strategy of social media marketing?
3. What the extent to which social medial marketing impacts TUI’s sales?
Research methodology
Research types qualitative
Research approach inductive methods
Research philosophies interpretivism methods
Data collection both the methods primary and secondary
Data analysis thematic
Sampling random sampling procedure
Ethical consideration consent form
Reliability and validity consistency of the data
INTRODUCTION
Digital technology refers to the
device or system which helps
companies to build the strong
connection with the customer.
Present research is based upon the
TUI group which was founded in
2000 and having headquarters in
Crawley, UK. TUI travel also using
the online platform to expand the
business into various sectors
Theme 4: Social media marketing applied by
the TUI travel helps in sustaining business for
Yes
Neutral
No
0.00% 20.00% 40.00% 60.00% 80.00%
80.00%
5.00%
15.00%
% of respondents
longer way
Theme 5: Factors included under
the social media marketing
10%5%
20%65%
% of respondents
Customer
satisfaction Brand
awareness
Inbound
trafficking All of the above
Theme 6: Customer satisfaction
resulting in enhancing the sales in
tourism sector
0.00%
40.00%
60.00%
15.00%5.00%5.00%15.00%
% of
respondents