The Influence of Digital Technology in Travel and Tourism Sector

This research explores the influence of digital technology, specifically Information Communication Technology (ICT), in the travel and tourism sector. It aims to understand the concept of ICT, determine its significance in the success of tourism enterprises, identify challenges faced in implementing ICT, and provide ways for its implementation. The study focuses on Tourism Union International Group (TUI) and addresses research questions related to ICT's concept, significance, challenges, and implementation methods. The research methodology involves qualitative research methods, an inductive research approach, random sampling, primary questionnaire data collection, and qualitative data analysis.

The Influence of Digital Technology in Travel and Tourism Sector
Introduction
Background
The travel and tourism has always relied heavily in automation to provide customer service. Technological advances have
changes the way people travel and the new development promise an event more interactive as well as exciting experience.
Aim To examine the impact of Information Communication technology (ICT) in travel and tourism industry. A study on Tourism
Union International Group (TUI).
Objectives:
 To understand the concept of Information Communication Technology (ICT).
 To determine the significance of Information Communication Technology (ICT) in the success of tourism enterprise.
 To identify the challenges faced by tourism company in implementing Information Communication Technology within
organisation.
 To provide ways for implementing Information Communication Technology (ICT) in the company.
Research Questions:
1. What is the concept of Information Communication Technology (ICT)?
2. What is the significance of Information Communication Technology (ICT) in the success of tourism enterprise?
3. What are the challenges faced by tourism company in implementing Information Communication Technology within
organisation?
4. What are the ways for implementing Information Communication Technology (ICT) in the company?
Rationale of Research
Technology has transformed the landscape of travel and
tourism industry globally and it has become one of the most
popular topics. The reason for selection of topic Information
and Communication Technology (ICT) is effective and high
speed infrastructure of ICT as well as software application in
the travel and tourism industry. Thus, with studying this topic,
research will gain knowledge and understanding of benefits
and challenges of ICT. Further, the personal interest of
researcher in this particular topic is also another reason for
selecting the topic as scholar is highly interested in identifying
the impact of Information Communication technology (ICT) in
travel and tourism industry
Research Methodology
 Research Methods: Qualitative
 Research approach: Inductive
 Sampling: Random
 Data collection: Primary Questionnaire
 Data Analysis: Qualitative
Theme 1: Yes, majority of UKCBC students
were aware about digital technological
advancement
Yes May be No
0
2
4
6
8
10
12
14
Frequency
Interpretation: The above survey conducted
via questionnaire from 20 UKCBC students and
it is determined that majority of participants are
aware of digital technological advancement as
supported by 14 people. They said that they are
familiar with the advance technologies which
are used by people in surrounding like
computers, smart phones and others.
Theme 2: Information communication
technology is the most beneficial tool of
digital technology for travel and tourism
organization
Social media
Information communication technology
Cloud computing
0 1 2 3 4 5 6 7 8
Frequency
Interpretation: The above survey conducted
via questionnaire from 20 UKCBC students
and it is determined that information
communication technology is most beneficial
tool of digital technology for travel and
tourism as said by 8 people. As per there
perspective, Information Communication
technology (ICT) as it is one of the best ways
to raise the customer satisfaction level.
Theme 3: Yes, majority of UKCBC
students were aware about information
communication technological advancement
Yes
May be
No
Interpretation: The above survey conducted
via questionnaire from 20 UKCBC students
and it is determined that majority of
participants were aware about the information
communication technological advancement as
said by 10 respondents. They said that ICT is
not a new or any critical concept as it included
internet, mobile phones, computers that makes
the work easy and fast conveying of
information.
Theme 4: Communication information
to large number of travellers is the
major benefits TUI will experience after
incorporating use of ICT
Presentation of records and reports
Increased productivity of employees
0
1
2
3
4
5
6
7
8
9
Frequency
Interpretation: The above survey
conducted via questionnaire from 20
UKCBC students and it is determined that
there are many benefits of ICT in travel
and tourism but majority if participants are
supporting communication information to
large number of travellers
Theme 5: Huge investment and Security of
traveller’s information are the major
limitation TUI will face after incorporating
use of ICT
Huge investment
Security of traveler's information
Risk of overload information
0 1 2 3 4 5 6 7 8
Frequency
Interpretation: The above survey conducted via
questionnaire from 20 UKCBC students and it is
determined that huge investment and risk of
overloaded information are the major limitation
TUI will face after incorporating use of ICT as
16 respondents are supporting. As views in
literature review supports that, organization face
in the cost of ICT infrastructure as it is very
expensive
Theme 6: Information and digital
competence is important for the TUI to
implement use of ICT
Information and digital
competence
Auxiliary memory
Improvement in diversity
Interpretation: The above survey conducted
via questionnaire from 20 UKCBC students
and it is determined that information and
digital competence is very important for TUI
to implement use of ICT as supported by 8
people. They said that with the use of ICT,
company can acquire huge amount of
information through internet which is a great
benefits and ICT is one of the popular tool of
digitalisation and thus make the organisation
digital competence as they gain competitive
advantages.
Theme 7: Yes, majority of UKCBC students
think that TUI will able to explore E-
tourism with the help of ICT
Frequency
0
2
4
6
8
10
12
Yes
May be
No
Interpretation: The above survey conducted
via questionnaire from 20 UKCBC students
and it is determined that majority of student
are supporting that TUI can explore E-tourism
with the help of ICT as supported by 11
respondents.
Theme 8: Yes, E- tourism by TUI will
help in growth and development of
tourism business.
Yes May be No
0
1
2
3
4
5
6
7
8
9
Frequency
Interpretation: The above survey
conducted via questionnaire from 20
UKCBC students and it is determined
that E-tourism by TUI helps in growth
and development of tourism business as
E-tourism raises the productivity and
popularity of the tourism business and
brig smoothness in the work of
operations development of tourism
business or not.
Interpretation: The above survey conducted via
questionnaire from 20 UKCBC students and it is
determined that training of employees is crucial steps
of ICT implementation which needs to be considered
by TUI as supported by 8 employees. They said that
training is one of the best way to implement
Information Communication Technology (ICT), as
training bring confidentiality in the work as well as it
motivates employees. As views in literature
supported that, training also solve these all issues as
well as successful implementation of ICT such as
employee’s resistance, lack of skills and knowledge
etc.
CONCLUSION
From the above research its has been concluded that digital
technology plays a key role in the growth and development of
travel and tourism industry. Reptr has focused on Information
Communication Technology (ICT) tool of digital technology
which has great importance in the travel and tourism
businesses
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Worthington, D.L. and Bodie, G.D. eds., 2017. The sourcebook of listening research: Methodology and measures. John Wiley & Sons.
Theme 9: Training of employees is crucial step of ICT implementation
which needs to be considered by TUI group.
Drafting of ICT plan and
polices
Training of employees
Addressing security and
privacy