The Impact of Digital Technology on Business : Case Study
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Added on 2020-09-17
The Impact of Digital Technology on Business : Case Study
Added on 2020-09-17
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RESEARCH PROJECT
Table of ContentsCHAPTER 1: INTRODUCTION....................................................................................................11.1 Overview of the research......................................................................................................11.2 Background of Research.......................................................................................................11.3 Significance of the Research.................................................................................................21.4 Research Aim:.......................................................................................................................21.5 Research Objectives..............................................................................................................21.6 Research Questions...............................................................................................................3CHAPTER 2: LITERATURE REVIEW.........................................................................................42.1 Importance of digital technologies for enhancing overall business performance.................42.2 Areas where advanced technologies can be used for enhancing growth level.....................52.3 Factors which are beneficial for overall growth and development of business....................62.4 Recommend various ways by which firms can gain customers attention and enhanceoverall sales and profitability......................................................................................................7CHAPTER 3: RESEARCH METHODOLOGY.............................................................................83.1 Types of Investigation...........................................................................................................83.2 Research Design....................................................................................................................83.3 Research Philosophy.............................................................................................................83.4 Research Approach...............................................................................................................93.5 Data Sampling.......................................................................................................................93.6 Ethical Consideration............................................................................................................9CHAPTER 4: DATA ANALYSIS................................................................................................105.1 Conclusion...........................................................................................................................215.2 Recommendation.................................................................................................................21REFERENCES..............................................................................................................................23
TITLE:“The impact of digital technology on business activity”. A case study in Talent Plus. CHAPTER 1: INTRODUCTION1.1 Overview of the researchAfter the development of digital technology the society has evolved into a new era.Therefore, it is used by most of the company so as to enhance their business operations in abetter manner. Digital technology is based on two way process and all the information isrecorded in the form of binary functions with the combination of 0 and 1. according to thecurrent market scenario digital technology help the organisation for getting effective results. Interms of people this has made the life of people more easier and now they can get informationfrom anywhere in just one click. Apart from this, it is providing competitive advancement to thefirm by helping them in making appropriate strategies and plan of action. Talent Plus is theorganisation that is been taken in this report, it is a consultancy firm that provides legal as well asprofessional advices to most of the organisation (Adams and Simnett, 2011). They are usingdigital technology in promoting their activities so that they can be in reach to maximum numberof people. This will gradually increase their sales and profitability. As a result it is assisting themin operating their business ion a systematic manner. In addition to this, in this present timeperiod, individuals spend their more time of using the internet sources by using the effectiveinternet applications as well as tools in order to develop knowledge or abilities of persons invarious area. Internet is regarded as most necessary marketing source which plays a necessaryrole in giving an effectiveness to purchasers in context to fulfil needs or demands of consumersin a systematic manner. Talent plus is recruitment organisation and it uses internet services tocommunicate with people and provide them effective recruitment services in an efficient manner.1.2 Background of ResearchIn this competitive era, digital technology is an effective source to communicate withpeople in an effective manner. Through digital technology, Talent plus can achiever the highersuccess and also increase its market growth in context to execute its business operations at largescale (Büyüközkan and Arsenyan, 2012). As Talent Plus is recruitment company and it provideseffective recruitment services to the people of United Kingdom so that they will get job and theirstandard of living can be enhanced. Through using the advanced technology, firm can make1
improvement in its production process and reducing time, cost etc. Digital technology is aprocedure of making every thing digital and convert information in to the digital format. 1.3 Significance of the ResearchThis research is conducted so as to know the implication of digital technology and itsimpact on small and medium firms (Durmuşoğlu and Barczak, 2011). In this current scenariowhether the company is small or big everybody has incorporated digital technologies in order toget effective results. Therefore the company that has been taken in this report i.e. Talent Plus hasoptimised latest tools and technologies for conducting their business in a an appropriate way.Thus, it is helping them in performing their activities in a better manner. Apart from this,company is using these technologies for enhancing the skills and knowledge of the workers andas a result it is enabling the employees for giving effective outcomes. Other than this, Talent Plusis using this for expanding their business in different areas as well. 1.4 Research Aim:To identify the implication of new and innovative technologies for enhancing growth anddevelopment of business organisation. A case study on Talent Plus. 1.5 Research ObjectivesThis part of research is based on investigation issue. An evaluation target are module inaddition to worked for an examination. It is necessary that research questions should be valuableand helpful in getting positive outcomes (El-Gohary, 2012). There are some research objectivesare given below as above:To determine the importance of digital technologies for enhancing overall businessperformanceTo examine those areas where advanced technologies can be used for enhancing growthlevelTo determine those factors which are beneficial for overall growth and development ofbusinessTo recommend various ways by which firms can gain customers attention and enhanceoverall sales and profitability ratios through E-commerce2
1.6 Research Questions1.How to determine the importance of digital technologies for enhancing overall businessperformance2.What are the areas where advanced technologies can be used for enhancing growth level.3.What are the factors which are beneficial for overall growth and development of business4.To recommend various ways by which firms can gain customers attention and enhanceoverall sales and profitability ratios through e-commerce. 3
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