Role of Globalisation in Business Success: A Case Study on Kingfisher Plc

This research project focuses on the role of globalisation in achieving business success, using Kingfisher Plc as a case study. It explores the concept of globalisation, its benefits, and challenges faced by the company. The study also provides recommendations on how Kingfisher Plc can overcome these challenges and enhance its market share.

Research Project

Contents
Topic: “To identify the role of globalisation in achievement of business success..” A case on
Kingfisher Plc..................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
Overview of Research............................................................................................................1
Background of Research.........................................................................................................1
Research aim..........................................................................................................................2
Research objectives................................................................................................................2
Research Questions................................................................................................................2
Rationale of investigation.......................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
Concept of globalisation.........................................................................................................3
Role of globalisation in attainment of business success.........................................................3
Challenges faced by Kingfisher Plc. while implementing business operations at global level
................................................................................................................................................4
Ways through which Kingfisher Plc. can overcome challenges associated with global level5
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................5
CHAPTER 4: DATA ANALYSIS AND INTERPRETATION......................................................8
Data Interpretation................................................................................................................12
CHAPTER 6: REFLECTION & RECOMMENDATIONS FOR ALTERNATIVE RESEARCH
METHODOLOGY........................................................................................................................22
Recommendations................................................................................................................22
Alternative research method.................................................................................................22
Reflection.............................................................................................................................23
CHAPTER 7: CONCLUSION......................................................................................................24
REFERENCES..............................................................................................................................25

Topic: To investigate the challenges faced by an organisation while globalising
their operations and its probable solutions that leads to business success. A
study on Kingfisher Plc.
CHAPTER 1: INTRODUCTION
Overview of Research
Globalisation is a process of expanding the boundaries of domestic trade to international
trade. This is procedure in which trade shows a movement towards integration with international
businesses. It is a wider term which does not only involve exchange if trade but exchange of
culture and ideas. In this concept cross boundary trade in terms of goods and services is done by
the flow of investment, technology and people. This concept helps an organisation to develop
their workforce as it requires diversity in an organisation (Furlong, 2013). The phenomenon of
globalisation plays an essential role in achievement of business success as this process facilitates
to increase in market share of organisation which further leads to enhanced sales revenue and
profitability. Considering wider terms, globalisation not only benefits organisation, but it is
important for the organisation as a whole. Globalisation works as a complex process, it extends
the reach of consumer and fulfils their demands by which revenue of organisation enhances
which ultimately helps economy to grow and this way, it benefits each and every party involved
in this process.
Kingfisher Plc. is a public limited organisation which operates in retail industry This
company has its headquarters in London and regional offices across Europe. This company is
listed at London stock exchange and is considered as one of the largest home improvement
retailer in World. This company operates in multiple nations with ease with the help of
globalisation which has proved to be beneficial for them.
Background of Research
Globalisation is historical concept which was started to being used even before
commencement of trade. Kingfisher is a global organisation which is considered to evaluate
benefits of globalisation which leads to organisational success and growth (Stromquist and
Monkman, 2014). This reports includes various aspects which can present the ways by which
globalisation can be help organisation to enhance its market share and approach to position itself
1

in market. This research also is an effective presentation which will provide an understanding
about globalisation and its benefits to the reader. This is researcher is also aims to develop skills
of investigator by gathering and analysing the data used for this research.
Research aim
“To identify the role of globalisation in achievement of business success”. A study on
Kingfisher Plc.
Research objectives
 To develop basis understanding about the phenomena of globalisation.
 To identify the role of globalisation in attainment of business success.
 To analyse challenges faced by Kingfisher Plc. while implementing business operations
at global level.
 To determine ways through which Kingfisher Plc. can overcome challenges associated
with global level.
Research Questions
What do you understand by concept of globalisation?
What is role of globalisation in attainment of business success?
What are the challenges faced by Kingfisher Plc. while implementing business operations at
global level?
What are the ways through which Kingfisher Plc. can overcome challenges associated with
global level?
Rationale of investigation
Rationale refers to the basic purpose to conduct a research. The primary aim of this
investigation is to develop an understanding about the concept of globalisation and its varied
aspects. This researcher is based on the main interest area of investigation which is globalisation
and international markets. This investigation aims to gather primary data by conducting a survey
and secondary data by conducting literature review. Various techniques such as data
interpretation, thematic analysis and evaluation of graphs are done in order to conclude different
findings. This research will make sure deep insights of globalisation to be gained by readers.
2

CHAPTER 2: LITERATURE REVIEW
Concept of globalisation
According to Coker, (2014), globalisation is a procedure of expanding domestic
boundaries and interacting with international markets. This concept is based on integration of
economic, political and technological interaction across international boundaries. This
phenomenon helps in only in economic development but also in social, political and technical
development. The concept of globalisation has its own benefits and disadvantages.
Communication between nations is considered as one of the most essential benefit of this
concept whereas cultural discrimination is considered as one of most impacting demerit of
globalisation. This is a free movement of goods and services which opens up the scope for
market for organisations.
There are various benefits which an organisation can attain by globalising its goods and
services. Competitive advantage is the most useful benefit of this concept which helps in
successfully fulfilling demands and needs of their customers. By this, companies offer their
customers something which are available to them easily as compared to their competitors. This
concept embraces the global economy and provides competitive edge to organisations which
practices globalisation in their operations. This phenomenon has multiple dimensions which are
not only beneficial people of specific class, religion or race; they are advantageous for all the
people involved in the process of globalisation.
Role of globalisation in attainment of business success
According to Davidson and et. al., (2012), global economy is steadily integrating and it is
important for any organisation to cope up with dynamic market to sustain themselves in
marketplace. Globalisation is the best way to work in the dynamic market which helps to attain
success. The concept of globalisation plays an important role in attainment of business success.
Globalisation allows an organisation to operate in global market for which a dynamic workforce
is required which will understand the needs and demands of people around the world and will
help in enhancing market reach. Another role of globalisation which helps in attaining business
success is developing dependable partner relations. It is considered to be difficult for an
organisation to operate in multiple nations, globalisation facilitates these companies to develop
partner relations in those nations which work for them. Kingfisher is a global organisation which
3

operates in multiple countries across Europe. This company is also making efforts to expand
their operations in other parts of the world like Asia. To research into the market of Asia,
kingfisher has developed their partner relations in Asia so that they can create a base and then
expanding operation can be further initiated.
Another role which helps organisations like Kingfisher Plc. to attain business success is
that it assists companies to focus on innovation based ecosystem. Ecosystem is the combination
of all the factors present in environment for business. Globalisation has helped Kingfisher to
focus on developing such kind of ecosystem for themselves which is based on innovation and
invention. It is considered that to sustain in market, it is essential to effectively develop
something new so that all the demands and needs of consumers is effectively fulfilled. This way
Kingfisher has developed an innovation based ecosystem for their organisation by inspiring
through other organisation which they have reached with the help of globalisation.
Challenges faced by Kingfisher Plc. while implementing business operations at global level
According to De Vos, (2012), globalisation is a process which provides ease in enhancing
market share. But, this success does not come to organisations easily. Organisations like
Kingfisher Plc has to face various issues while implementing their business operations at global
level. The most influencing challenge which is faced by Kingfisher is Culture. Every nation has
its own culture which individuals of that boundary follow. It is difficult for organisations to
consider all the cultures while creating and marketing their product and service range due to
which there is a high possibility that they even lose control of their operations in some of the
operating nations.
Another challenge which highly impacts global operations of Kingfisher Plc. is managing
laws and legislations of all the countries in which they are operating. Kingfisher is operating in
almost 10 countries of Europe. If a product sold by Kingfisher is entirely legal in one nation but
is illegal in another nation can impact the operations and even image of Kingfisher. These
challenges result in dissection among customers against the goods and services provided by
Kingfisher which sometimes result in failure of business of this company in a specific
geographic area. Social life style variations is also a challenge which is faced by Kingfisher Plc.
due to globalisation as understanding social lifestyles of all the individuals of all the nations is
quite difficult.
4

Ways through which Kingfisher Plc. can overcome challenges associated with global level
According to Findlay and et. al., (2012), globalisation is process of interaction between
businesses in order to trade and enhance market share. Every challenge which an organisation
faces even has a solution. Challenge of cultural differences faced by Kingfisher can be resolved
by employing diverse workforce. A diverse workforce is a combination of ample employees who
belong from different cultures. Kingfisher plc. should employ personnel originated from
different sections of Europe so that they those employees can contribute their thoughts which can
help in fulfilling needs and wants of people of varied cultures. Even the issue of social life style
difference can also be resolved from diversified workforce as these employees has all the
information about the likes, dislikes, new trends and the life style patterns of people of their
culture.
Another challenge faced by organisation is maintaining legal relations in all the nations.
Kingfisher deals in various countries of Europe which all has its own laws for products and
services. Employing a special board of employees who must only work on the legal matters of
kingfisher can effectively resolve this issue.
Above literature review is conducting with the aim to understanding the concept of
globalisation along with developing an insight about its aspects. It is effectively argued by
various authors above that globalisation is the key of business success and growth. It is also
argued that there are various challenges while using globalisation but they can be resolved by
effective strategies.
CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is refers to the practice of selecting appropriate investigation mode
on the basis of which research will be conducted. Research methodology includes all the tools
and techniques which helps in concluding findings against research aim. In this investigation,
there are various techniques used which will help in analysing the concept of globalisation and
how it helps organisations in attaining success and growth. Various tools and techniques used in
this investigation are defined below along with their justification:
Research philosophy:- This philosophy provides the basic phenomenon against which data
collected by the investigation is interpreted. Research philosophy is often refereed as a belief
which induces investigator to conduct research and analyse the data. There are mainly two type
of such philosophies; first is interpretivism which is used to gain useful insights using qualitative
5

data. And second research philosophy is positivism which helps in interpreting data based on
quantitative analysis. In present research, interpretivism philosophy is used as the data collected
in this investigation is primary and not based on numerical data.
Research approach:- Approach is the a way by which an investigation is required to be
conducted. Research approach helps an investigator to analyse the data which is collected from
varied sources. Usually there are two types of research approaches which are inductive and
deductive. Inductive research is an approach which helps in evaluating all the concepts and
theories which can be used to collect the data and analyse the data into meaningful conclusions.
This approach helps in analysing the data which is used against the qualitative question.
Whereas, deducted research approach refers to the method by which an investigator interprets its
collected data into numeric patterns so that a specific and calculative result can be ascertained. In
this research of globalisation, inductive research approach is used as the data which will be
collected for the analysis will be on the survey questions which will focus on qualitative aspects
rather than quantitative aspects. Also, the research approach of inductive is used as it will help to
draw theoretical and meaningful conclusions rather numeric patterns of results.
Data collection method:- Data collection methods are mainly of two types that is
primary and secondary. Primary method is the one where investigator gathers fresh first hand
investigation from respondents. Whereas, in secondary method of data collection investigator
have gathered information from already established data (Taylor, Bogdanand DeVault, 2015). In
current investigation, researcher have used by both the primary and secondary source of data
collection in order to complete project within the provided deadline. In primary methods
questionnaire have been chosen by investigator whereas in secondary method books, journal and
online articles have been taken into consideration for obtaining valuable outcome.
Type of investigation:- Qualitative and quantitative methods are of two main types of
investigation which are often used by investigator. In the current investigation, researcher have
opted qualitative type of investigation in order to wind it up with human perception. Along with
this, it will also allow them in obtaining research outcome with more reliable manner according
to the research problem (Bresler and Stake, 2017).
Sample size:- Sample size is termed as the procedure of choosing number of respondents
from the total population in order to gather information from them. For choosing sample size for
current investigation, researcher have used random sampling method in order to select 40
6

respondents who will further going to be used for grabbing maximum information on research
problem.
.
7

CHAPTER 4: DATA ANALYSIS AND INTERPRETATION
This section of investigation is helpful in analysing and interpreting overall gathered
information which ultimately leads to attainment of research outcome in effective manner. It is
considered as an important section in research that contributes in identifying information
associated with objectives. For performing this investigation in thematic manner questionnaire is
developed by investigator that is helpful in obtaining research outcome. Questionnaire for this
investigation is described as below:
Questionnaire
Q1. Do you understand the concept of globalisation?
a) Yes
b) No
Q2 Does globalisation has developed more number of options for businesses working at
international scale?
a) Yes
b) No
Q3. What are the main benefits of globalisation gained by Kingfisher Plc?
a) Enhancement of productivity
b) Approach to more number of customers
c) Increase in sales performance of company
Q4 Do you think, globalisation supports Kingfisher Plc. In gaining competitive edge?
a) Agree
b) Disagree
Q5 In which manner, globalisation places impact over growth of Kingfisher PLC
a) Positive
b) Negative
c) Neutral
Q6 What are the main challenges of globalisation faced by Kingfisher PLC while operating its
business activities at international scale?
a) Higher competition
8

b) Cultural and lingual barriers
c) Better workforce
Q7 As per your point of view, What are the different resources required by Kingfisher Plc at the
time of expanding their business at global marketplace?
a) Financial resources
b) Human resources
c) Technological resources
Q8 On the basis of you view point, Which one is the main influential factor that pushes
Kingfisher Plc for business expansion at international scale?
a) Faster access to financial resources
b) New market to operate
c) Availability of resources
Q9 Do you think, business expansion at global scale also influences Kingfisher Plc in changing
its strategies for higher success?
a) Yes
b) No
Q10 Does conduction of training program is the only way which leads to business success of
Kingfisher Plc?
a) Agree
b) Disagree
Q11 Provide recommendation to Kingfisher Plc through which management team of the
company can overcome various challenges faced by them while operating business activities at
global level.
9

Frequency table
Questionnaire
Q1. Do you understand the concept of globalisation? Frequency
a) Yes 35
b) No 5
Q2 Does globalisation has developed more number of options for
businesses working at international scale?
Frequency
a) Yes 30
b) No 10
Q3. What are the main benefits of globalisation gained by
Kingfisher Plc?
Frequency
a) Enhancement of productivity 15
b) Approach to more number of customers 15
c) Increase in sales performance of company 10
Q4 Do you think, globalisation supports Kingfisher Plc. In
gaining competitive edge?
Frequency
a) Agree 32
b) Disagree 8
Q5 In which manner, globalisation places impact over growth of
Kingfisher PLC
Frequency
a) Positive 12
b) Negative 15
c) Neutral 13
Q6 What are the main challenges of globalisation faced by
Kingfisher PLC while operating its business activities at
Frequency
10

international scale?
a) Higher competition 10
b) Cultural and lingual barriers 20
c) Better workforce 10
Q7 As per your point of view, What are the different resources
required by Kingfisher Plc at the time of expanding their business
at global marketplace?
Frequency
a) Financial resources 20
b) Human resources 10
c) Technological resources 10
Q8 On the basis of you view point, Which one is the main
influential factor that pushes Kingfisher Plc for business
expansion at international scale?
Frequency
a) Faster access to financial resources 10
b) New market to operate 15
c) Availability of resources 15
Q9 Do you think, business expansion at global scale also
influences Kingfisher Plc in changing its strategies for higher
success?
Frequency
a) Yes 20
b) No 20
Q10 Does conduction of training program is the only way which
leads to business success of Kingfisher Plc?
Frequency
a) Agree 25
b) Disagree 15
11

Data Interpretation
Theme 1: The concept of globalisation
Q1. Do you understand the concept of globalisation? Frequency
a) Yes 35
b) No 5
0
10
20
30
40
Frequency
a) Yes
b)No
Interpretation: From the above described graph, it has been analysed that 35
respondents are aware with the concept of globalisation. On the other hand, the remaining
respondents have denied to the similar question because they are home oriented people who have
never indulged into business kind of activity. Thus they do not have knowledge about it. As per
the views of John Williamson, globalisation is reflected in the drastic rise in the foreign direct
investment which has increased since 1997 (Globalization: The Concept, Causes, and
Consequences, 2020).
12

Theme 2: Globalisation has developed more number of options for businesses working at
international scale
Q2 Does globalisation has developed more number of options for
businesses working at international scale?
Frequency
a) Yes 30
b) No 10
Interpretation: As per above stated graph, it is depicted that 30 respondents thinks that
globalisation have risen numerous of business options for company as they can meet many
people and influence them to indulge into business activities. Whereas, other 10 respondents
have expressed negative views towards the same because according to them along with the
options it brings competition for the companies which is not good for their growth. According to
Ed Yong, drought, global warming are some of the major problems of the 21st century
(Globalisation increases cooperation at an international scale, 2015).
13

Theme 3: Main benefits of globalisation gained by Kingfisher Plc
Q3. What are the main benefits of globalisation gained by
Kingfisher Plc?
Frequency
a) Enhancement of productivity 15
b) Approach to more number of customers 15
c) Increase in sales performance of company 10
a)
Enhancem
ent of
productivi
ty; ; 15
c)Increase
insales
performan
ce of
company;
10
0
5
10
15
a) Enhancement
ofproductivity
b)Approachto
more number of
customers
c) Increase in
sales
performanceof
company
Interpretation: Globalisation has brought various kind of benefits for Kingfisher Plc
while executing their business activities at international marketplace. The main benefits among
them are enhancement of productivity, increase in sales performance of company and approach
to more number of customers. Among all 40, 15 respondents have said that the main benefit is
that it increases productivity, other 15 have expressed that it allows companies to approach more
number of customers which ultimately brings opportunity as well as benefits for company.
Leftover 10 respondents have expressed that it increases sales performance of Kingfisher Plc. As
per the views of Mike Collins, globalisation has proved out to be a good thing for several
developing countries who now have an access to various markets globally (The Pros And Cons
Of Globalization, 2020).
14

Theme 4: Globalisation supports Kingfisher Plc. In gaining competitive edge
Q4 Do you think, globalisation supports Kingfisher Plc. In
gaining competitive edge?
Frequency
a) Agree 32
b) Disagree 8
Interpretation:- According to the above mentioned graph, it is interpreted that 32
respondents thinks that globalisation supports Kingfisher Plc in achieving competitive edge as
the company has more effective resources with international access that keeps them forward
from competitors. Whereas, other 8 respondents have expressed that it is not about competitive
edge because the benefits which Kingfisher is getting from globalisation the same is obtained by
competitors too thus there is no such a thing like gaining competitive edge. According to Doug
Britt, has created an environment that helps foster new competition and also demands a high
level of competition (Impact of Globalization in Creating Sustainable Competitive Advantage.
2020).
15

Theme 5: Globalisation places impact over growth of Kingfisher PLC
Q5 In which manner, globalisation places impact over growth of
Kingfisher PLC?
Frequency
a) Positive 12
b) Negative 15
c) Neutral 13
a) Positive;
12
b)
Negative;
15 c) Neutral;
13
0
2
4
6
8
10
12
14
16
a) Positive
b)Negative
c) Neutral
Interpretation:- As per above specified graph, it is interpreted that 12 people thinks that
impact of globalisation on growth of Kingfisher Plc is positive because it brings opportunity for
them. On the other hand, 15 have expressed that its impact is negative as it raises competition at
marketplace. The leftover 13 respondents have told that its neutral that is neither positive nor
negative. According to Marcus Leroux, Kingfisher thinks that globalisation has acted as a key
factor in the success of retail (Kingfisher believes globalisation is the key to retail success,
2020).
16

Theme 6: Main challenges of globalisation faced by Kingfisher PLC while operating its
business activities at international scale
Q6 What are the main challenges of globalisation faced by
Kingfisher PLC while operating its business activities at
international scale?
Frequency
a) Higher competition 10
b) Cultural and lingual barriers 20
c) Better workforce 10
a) Higher
competiti
on; 10
b)Cultural
andlingual
barriers;
20
c) Better
workforce;
10
0
5
10
15
20
a) Higher
competition
b)Cultural and
lingual barriers
c) Better
workforce
Interpretation: The main challenges of globalisation faced by Kingfisher PLC while
operating its business activities at international scale are increasing competition, better workforce
and cultural and lingual barriers. According to above represented graph, 10 respondents said that
higher competition is main challenge. Other 20 thinks that major challenge is associated with
lingual barrier and cultural issue. The leftover 10 respondents have expressed that ineffective
workforce is major challenge that is faced by Kingfisher Plc at the time of executing its
operational activities at international marketplace. According to John W. Sewell, there is a need
of high-level discussions among political leaders from different countries to address the risks of
globalisation (Challenges of Globalization, 2020).
17

Theme 7: Different resources required by Kingfisher Plc at the time of expanding their
business at global marketplace
Q7 As per your point of view, What are the different resources
required by Kingfisher Plc at the time of expanding their business
at global marketplace?
Frequency
a) Financial resources 20
b) Human resources 10
c) Technological resources 10
a) Financial
resources;
20
b)Human
resources;
10
c)
Technologi
cal
resources;
10
0
5
10
15
20
a) Financial
resources
b)Human
resources
c) Technological
resources
Interpretation: From the above specified graph, it can be said that 20 respondents thinks
that main resource required by company will be financial resource, whereas other 10 respondents
believes that human resources are the main one. The remaining 10 respondents have expressed
that according to them technological resources are the main one which is necessarily required by
company while expanding its business in international marketplace. As per the views of Greg
Sandler, there are 10 steps that can be opted by a company in order to expand its business in
other countries (10 Steps for Expanding Into Global Markets, 2020).
18

Theme 8: The main influential factor that pushes Kingfisher Plc for business expansion at
international scale.
Q8 On the basis of you view point, Which one is the main
influential factor that pushes Kingfisher Plc for business
expansion at international scale?
Frequency
a) Faster access to financial resources 10
b) New market to operate 15
c) Availability of resources 15
a) Faster
accessto
financial
resources;
10
b)New
market to
operate;
15
c)
Availabilit
yof
resources;
15
0
5
10
15 a)Faster access
tofinancial
resources
b)Newmarket
tooperate
c)Availabilityof
resources
Interpretation:- On the basis of above expressed graph, it is interpreted that 10
respondents believes that main factor which influences them for business expansion is quiker
access to financial resources. Whereas, other 15 availability of new market for business
operations is the main one. The leftover 15 respondents have expressed that major factor that has
influenced them are availability of resources. According to Adam Fridman, an organisation
should have an answer to the question if it is ready to start expanding itself globally (How to
Begin Expanding Your Business on an International Scale, 2020).
19

Theme 9: Business expansion at global scale also influences Kingfisher Plc in changing its
strategies for higher success
Q9 Do you think, business expansion at global scale also
influences Kingfisher Plc in changing its strategies for higher
success?
Frequency
a) Yes 20
b) No 20
a)Yes; 20 b)No; 20
0
5
10
15
20
a) Yes
b)No
Interpretation: From above described graph, it is represented that all 40 respondents
have expressed equivalent views towards the question. In this, 20 respondents belives that
Kingfisher Plc have to modify their strategies for higher success. On the other hand, the leftover
20 respondents denied to the same question as according to the core strategy of every company is
same which cannot be changed at any cost. As per the views of Nathan Resnick, every business
dreams of growing and expanding itself to various regions worldwide but that comes with
several challenges associated with it (4 Tips for Expanding Your Business Globally, 2020).
20

Theme 10: Conduction of training program is the only way which leads to business success of
Kingfisher Plc
Q10 Does conduction of training program is the only way which
leads to business success of Kingfisher Plc?
Frequency
a) Agree 25
b) Disagree 15
a)Agree;
25
b)
Disagree;
15
0
5
10
15
20
25
a) Agree
b)Disagree
Interpretation:- Training is an effective way through which every company could succeed
in quicker manner. In context of above described graph, it has been identified that 25
respondents have agreed to training is the only way for success. On the other hand, leftover 15
respondents have expressed that there alternative methods available which can also be obtained
by the business organisations for their success. According to Derek Smith, training helps in
managing change through a project and also helps in defining the benefits and objectives (7 Key
Factors for Learning Program Success: A Practical Guide to Evaluating Training, 2020).
21

CHAPTER 6: REFLECTION & RECOMMENDATIONS FOR
ALTERNATIVE RESEARCH METHODOLOGY
Recommendations
From the overall discussion made in above section, it has been analysed that globalisation is the
wider concept which have brought numerous of business objectives for organisations executing
their operational activities at international marketplace (Kumar, 2019). In context of Kingfisher
Plc, it has been identified that globalisation has brought numerous of benefits for the company
along with the challenges that have places major impact over their performance. Investigator has
provided some main recommendation to manager of this Kingfisher Plc through which they can
gain competitive advantage at international marketplace. These recommendations are described
as below:
 At first, it is recommended to manager of Kingfisher Plc to evaluate performance of each
and every employee at regular basis for the motive of understanding their knowledge on
most productive employee. This aware them about selecting right employee for reward
and promotion. This ultimately motivates employees which lead to enhancement of
devotion towards organisational objectives. As a result, with effective employee support
it would be easier for company to become successful at international scale.
 At next, it is advised to HR manager of Kingfisher PLC to recruit high skilled employees
who are also multilingual. This makes it easier for company to operate at international
scale because skilled employees can easily tackle all sort of issues at international
marketplace (Silverman, 2016). Along with this, it also supports them in serving
customers in effective manner that leads to enhancement of customer’s satisfaction.
Adoption of these recommendations will help Kingfisher Plc in improving their performance
at international marketplace which also leads to attainment of competitive advantage at global
market place.
Alternative research method
The current investigation was based on questionnaire method of primary research. Even
though the method was too good and have also provided best possible outcome but the main
issue with this was close ended questions which have bounded respondents to express their
22

actual perception in front of investigator. In future, whenever investigator will get opportunity to
conduct similar kind of investigation, researcher will provide main preference to interview
method as this method includes open ended question which provide complete freedom to
respondent to represent their actual perception about the topic. This method looks expensive and
time consuming as compared to previous method but the results obtained from this method will
be far better. As a result, it will also support in enhancing reliability of research in more adequate
manner.
Reflection
While conducting this investigation, I have gone through numerous of experiences which
have supported me in developing my knowledge on the research topic that is “To identify the
role of globalisation in achievement of business success”. In current investigation, researcher has
used number of methodologies in order to reach research outcome. In this, qualitative method
has been adopted by investigator for making this investigation more reliable on human
perception based knowledge. Along with this, both the methods of data collection that is primary
and secondary methods have been used by investigator. Here, questionnaire has been used by
investigator in primary method whereas, books journals, online websites have been used in
secondary method of data collection.
Apart from this, the current investigation has also helped me out in developing my own
knowledge and skills. From this investigation I have developed my analytical skill,
communication skill, coordination, time management etc skill. Development of these skills will
also help me out in conducting more effective research in future. The main issue faced by me
while conducting this investigation was related to respondents as they have shown less interest in
filling questionnaire at the starting stage. This is because they felt that this investigation is a tim
wasting activity that is not providing benefit to anyone else. In order to convince these
respondents and conducting this, investigation I have communicated to respondents and also
informed them about the importance of research for me as well as company. As a result, they
have later shown their complete efforts in executing this investigation. Along with this, it has
also supported in obtaining feasible research outcome towards the research problem in better
manner.
23

CHAPTER 7: CONCLUSION
On the basis of overall investigation, it is concluded that globalisation is broader concept
that has brought several of benefits for large scale companies operating their business at
international market scale. Along with this, it has also been identified that the concept also places
both the positive as well as negative influence over business performance of company that also
affects it profitability ratio. The positive influence of this concept is that it improves quality of
operational activities of companies. Whereas, the major negative influence of this concept for
business organisation is increasing competition at marketplace. The investigation has revealed
using this concept in right direction allows companies in succeeding in quicker manner. This can
be effectively done by executing their operational activities at international marketplace in
effective manner.
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