Research Project

Research
Project
“To determine the impact of
business ethics and
corporate social
responsibility in order to
improve goodwill – A case
study on Volkswagen ”

Cover content
• Introduction
• Thematical Analysis
• References

Introduction
This project is based on business ethics and corporate social
responsibility by considering the example of Volkswagen
whom are one of a major automotive company in the world.
Business already define and engaged in a global emission
scandal from which they really want to rid out from such
image.

Objectives
 To measure the impact of business ethics and CSR
activities on an organisation working
 To evaluate the reflection of crafting values and CSR
on goodwill of Volkswagen
 To signify the relationship among ethics and CSR with
profitability of a Volkswagen

Research Questions
 What will be the impact of ethics and CSR activities on
an organisation working?
 What reflection will be determine through crafting
ethics and CSR terms with goodwill enhancement?
 What will be the relationship of ethics and CSR with
profitability of Volkswagen?

Theme 1: Ethical consideration is essential in
business
Yes No
0
5
10
15
20
25
30
35
35
15 Column B

Theme 2: CSR activities promote positive and
effective image of firm
Agree Disagree
0
5
10
15
20
25
30
35
40
45
45
5
Column B

Theme 3: CSR activities are conducted by
Volkswagen from past many years
Yes No
0
5
10
15
20
25
30
35
40
40
10
Column B

Theme 4: Cars which are provided by
company is liking by people
Yes No
0
5
10
15
20
25
30
35
35
15 Column B

Theme 5: Global emission scandal will affect
buying behaviour of individuals
Yes No
0
5
10
15
20
25
30
35
40
45
45
5
Column B

Theme 6: Child education is foremost CSR
activity which is performed by organisation
Child Education
Serving one meal to poor individuals
Job opportunity
Poverty reduction
0
5
10
15
20
25 22
8
14
6
Column B

Theme 7: Ethical aspects of company are
much satisfactory
Satisfied Dissatisfied
0
5
10
15
20
25
30
35
40
38
12
Column B

Theme 8: CSR activities aid organisation to
promote positive image and their working
Yes No
0
5
10
15
20
25
30
35
40 38
12
Column B

References
 Dodd, E. M., 2017. For whom are corporate managers
trustees?. In Corporate Governance. pp. 29-47.
Gower.
 Grayson, D. and Hodges, A., 2017. Corporate social
opportunity!: Seven steps to make corporate social
responsibility work for your business. Routledge.

Thank You!!