Impact of Discrimination at Workplace: A Case Study of ASDA

This research project focuses on analyzing the impact of discrimination at the workplace through a case study of ASDA. It examines the problems of discrimination, the importance of stopping discrimination for organizational functioning, ways to defend against discrimination, and recommendations to increase organization performance. The research aims to understand the concept of discrimination at the workplace and how to prevent it.

Research Project

Table of Contents
TOPIC - Analyse the impact of discrimination at workplace: A case study of ASDA...................3
Chapter 1: Introduction....................................................................................................................3
Chapter 2: Literature Review...........................................................................................................4
Problems of discrimination at the workplace.........................................................................4
Importance of stopping the discrimination for a good functioning of the organization in
ASDA.....................................................................................................................................5
Ways to defend ourselves against discrimination and how to apply for right in the workplace.6
Recommendations on discrimination to increase organization performance.........................6
Chapter 3: Research Methodology...................................................................................................7
Chapter 4: Data Analysis and Interpretation....................................................................................7
Questionnaire..........................................................................................................................7
Thematic Analysis................................................................................................................11
Chapter 5: Reflection & recommendation for alternative Research Methodology.......................16
Conclusion.....................................................................................................................................16
References......................................................................................................................................17

TOPIC - Analyse the impact of discrimination at workplace: A case study
of ASDA
Chapter 1: Introduction
Overview of the Research
Workplace discrimination is been considered as one of the crucial issue, which is face by
the number of employees everyday within most of the business organisations. Over the years,
discrimination at workplace has been a vital subject to study because it has not only impacted
upon the motivation level of staff members but also affected productivity and the profitability of
various business organisation that are dealing in today’s National and international market. Also,
there are many cases that came in front of international business organisations where existing
staff members humiliates the new members that has been recruited within the company (Ayalon
and Tesch-Römer, 2017). Along with this, there are many cases that also came in front where
many of the employees sue to the company and ask for their rights in order to vanish the
discrimination related situations at the word station. In the same way, Asda which is one of the
famous retailer in all over the world has gone through different cases where employees price
discrimination and relation to different terms like race, religion, on the salary basis and many
more other factors. Present research project will focus on different ways through which all the
discrimination related situations can be reduced to minimal or to remove them from the company
that is ASDA.
Rationale of the Research
Vital reason behind conducting investigation on this research topic is because various
employees of international companies like ASDA, Tesco and many more has faced ample
number of issues which affected not only their performance level but impacted upon the
motivation level as well of the overall company. Another reason for performing research on the
chosen topic is because every single employee has his or her rights while performing different
tasks whenever the person gets recruited in the company no one can discriminate among
different factors like religion, race, age, salary, or any other factor which is coming under the
discrimination element (Cobb, 2017). Another reason that came in front of conducting
investigation for this topic is the future aspects of the researcher as it will help both the
investigator and the readers to analyse the importance of understanding the behaviour of every

single individual and to know or understand the factors that lead to discriminate them from
others or can be a part of humiliation.
Research Aim
“To understand the concept of discrimination at workplace and how to prevent from
discrimination. A study on ASDA”.
Research Objectives
 Objective 1: To analyze the problem of discrimination at the workplace
 Objective 2: To evaluate the importance of stopping the discrimination for a good
functioning of the organization in ASDA
 Objective 3: To understand how to defend ourselves against discrimination and how to
apply for right in the workplace
 Objective 4: To propose recommendations on discrimination to increase organization
performance
Research Questions
 What are the problems of discrimination at the workplace ?
 What is the importance of stopping the discrimination for a good functioning of the
organization in ASDA?
 What are the ways to defend ourselves against discrimination and how to apply for right
in the workplace ?
 Recommendations on discrimination to increase organization performance ?
Chapter 2: Literature Review
Problems of discrimination at the workplace
Discrimination at workplace can be due to several factors which one has to analyze and
then only a structural problem solution theory can be formulated. In several places discrimination
is usually due to the colour or cast of the person which can lead to a higher scale of
discrimination that is avoiding to talk to search people on making them uncomfortable in the
working environment so that eventually it bleed them to leave the job or get frustrated and get
deprived in their life. This is basically the work of the manager and the human resource team to
analyse or react to such situations. Basically they have to develop a structural unit where in case
of any search mishappenings occurred in the environment of workplace one can be very flexible

to directly talk to their seniors or their human resource managers so that any of such kind can be
avoided and the person who should actually be punished for their discrimination can be Caught.
Organizations are bound to comply with legislative requirements and have recruitment
targets and bring out various workplace programs outlawing discrimination such as the Racial
Discrimination Act in the UK and Sex Discrimination Act 1975 In the United Kingdom. There
are several sets of rules and principles which are created by judiciary and by the government
which will help organizations to stabilize a non void any type of discrimination. It is effective to
put on such rules to be non negotiable with all the employees and in case of practicing any of
such things which are leading for a person to think that they are being discriminated is against
the law and can be punishable as per their effects on the person discriminated. These are usually
always provided in the contract of employees before they sign of to work with the organization
and it is clearly stated in case of higher results of discrimination done by any of the employee to
other one can even lead to a huge amount of fine or termination from their post as well as if the
judiciary takes up the call it can lead to different results is well. Usually such kind of behaviour
should be avoided and people who promote such kind activity shall be put down and it is the
main purpose of any human resource manager in a company.
Importance of stopping the discrimination for a good functioning of the organization in ASDA
According to Flake, (2016),Importance of stopping or hindering any kind of abnormal
activities which are going over in any work place like Asda which is leading to discriminating
and employee over there is the main importance of working. It is crucial for each structure
making a company to create a balance of creative minds as well as balanced amount of people so
that it does not turn out to be greater responsibility for them to manage. This can many times
cause issues and non violated subjects as two people can describe their discrimination through
their racist jokes and things which can sometimes cannot be justified or put on to be subjective in
name of discrimination. To avoid such circumstances one should be very clear and prospective
about what they think and talk about their employee in the workplace as well as to create and
maintain a balance by themselves to generally avoid any of such circumstances.
There are many rules and principles which are created by the judiciary for people who are
supporters of discrimination or discriminating people on the basis of their caste, colour, race,
religion, any abnormality they have. Stopping discrimination is also helping to function more
smoothly and with better principles so that the employees are not affected to their personal levels

and have a good state of mind for working within a place which can eventually leads up to
achieving all the targets created by the company. Indeed it is beneficial for them to help and
create a balanced surrounding for them so they are stable in their working zone and can help or
reach out each other in the time of crisis as well as such unethical situations can be avoided by
following some certain principles by everyone. Good functioning can only appear in any
structure of a workplace is when each and every employee is into good communication and
healthy prospective of mind. This is actually the duty of a human resource manager and his or
her team to create such balance.
Ways to defend ourselves against discrimination and how to apply for right in the workplace
According to Flake, (2017), There are many ways that may prevent discrimination at workplace
and some of these are presented underneath:
 Educating all the workers about discrimination and how they can effectively understand
the situation where a person can discriminate or any company e action would lead them
to go through different issues in relation to discrimination will help HR manager in
delivering the right information.
 Another way of encouraging workers is through delivering them with appropriate
respects considering the differences which can be anything from the rice, religion, age, or
any other factors.
 It should be clearly stated to each and every employee working at any stage of the
workplace to be very consistent about not breaking several rules and principles which are
created to protect people from getting discriminated in their working environment of
Asda.
Recommendations on discrimination to increase organization performance
Based on the information given by Johnson and Joshi, (2016), There are many recommendations
that can be given in relation to discrimination which may help an organisation like Asda and its
performance level and some of these are given underneath:
 It is recommended that every single organisation like Asda to deliver this information to
their employees where they need to respond to every single evidence or complaints of
inappropriate behaviour.

 Another recommendation that can be given in present contacts is to train supervisors
along with the managers so that they can respond to various situations in relation to
discrimination at workplace.
 Also it is recommended to an organisation like Asda to effectively review its policy in
relation to discrimination so that right actions can easily be taken into consideration in
much effective and efficient manner.
 Away with this, developing and effective workplace policy which prohibits
discrimination would deliver appropriate rights and information to staff members
considering the cases and this will help in reducing such cases as well.
Chapter 3: Research Methodology
Men are born curious” and this component is built within every individual. Research helps them
in doing so. Research is said to be an activity through which researcher tries to find out solutions
in a systematic manner (Jones, Finkelstein and Koehoorn, 2018). So, Research Methodology,
provides scholars with a framework within which they are supposed to perform their activities.
There are some scientific tools and techniques which are required to be adopted by the researcher
so that further process of gathering information, assembling and evaluation of data can be carried
out.
Research Philosophy
Philosophy is believed to be an idea or thoughts for doing a particular task or action, because
people with different mind set can do the same task differently. In relation with doing a research,
there are certain criteria or set patterns which includes socially constructed views and needs to be
followed. Thus, research philosophy is said to be a way under which all the data and information
are gathered analysed and used. Moreover, there are mainly two types of research philosophies
and these are explained below for better understanding.
Positivism: It is one of the types of research philosophy and stick to the knowledge that are
factual and is only gained through observation. Besides that, researcher is confined to only gather
information and interpret the same but findings are quantifiable (Macdonald and Levy, 2016).
Therefore, positivism helps researcher with questionnaire and hypothesis which can be further
tested and valid conclusion can be drawn.
Interpretivism: This is related to the philosophical idealism and generally based on
naturalistic approach. Thus, it is based on social science and entirely different from positivism.

Scholar who follows interpretivism have some sort of knowledge regarding the field on which
they want to explore.
In context with this research, researcher has used positivism because it provides with a
logical and rational approach. Along with this, scholar believes that through positivism they can
provide better explanation of human actions.
Research Approach
While doing a research, researcher can frame broad assumption regarding how to collect
data, process it and evaluate a valid conclusion (Manuel and et. al., 2017). Research approach,
deals with the proper planning and procedure including certain steps so that overall decision can
be made for-example: what kind of research methods should be taken, whether sources should be
from primary or secondary source of data.
Deductive: Main purpose of this research approach is to find answers that was formulated
or came into the mind of the investigator at the start of the research. Thus, it provides with an
insight of observation like what things are to be included or rejected. Therefore, deductive
approach generally starts with a hypothesis and further helps in achieving all its objectives and
aims by considering hypothesis.
Inductive: This approach starts with collecting information which is regarding to topic
chosen. Observation is the prime function which is being performed so that positive outcomes
can be evaluated. Later on, on the basis of this researcher develops theories and come to a
conclusion.
With regard to this research, purpose of choosing deductive approach is because it provides
with ample of information within a short period of time. Generally, most of the concept in this
are measured in quantitatively for which further helps in developing a relationship between
variables and concepts.
Research Strategy
For executing any kind of activity, it is required that an individual develops a strategy so that on
the basis of framework entire task can be performed. Thus, it is essential that researcher follows
single contextual setting so that better strategy can be developed. In relation to this research,
investigator has used survey questionnaire because this focus more on developing better
understanding of what employees think and believe (Medina, 2017). Along with this,

questionnaire is the easiest form of collecting information and the reason behind this is close-
ended questions.
Research Choice
Whenever a research is conducted, investigator has many options to choose so that
conclusion drawn can be reliable and authentic. So, it is important for a researcher to opt for
better option so that need and objectives of research can be fulfilled in a speculated time frame.
There are basically two research choices and both are mentioned below:
Qualitative: While doing a research, this plays a crucial role for providing better understanding
of how a person have different ways of looking at certain actions. Qualitative method is more
time consuming and is limited in nature (Mennicke and et. al., 2018). Therefore, it can be said
that it is a market research method by which in-depth knowledge can be obtained with the help
of communication or interview.
Quantitative: This kind majorly focus on statistical data and objective measurement.
Quantitative method is more scientific if compared with qualitative method because respondents
are requested to answer clear questions. Generally, Quantitative methods includes questionnaire
so that responses can be converted into statistical form.
In context with this research, Quantitative method was taken into consideration because of
its tendency to study different attitudes, behaviour and opinions on a large scale. Other than this,
information gathered through this method are less biased and can be arranged in simple
analytical form.
Time Horizon
Research is said to be valid and reliable if it is done in a speculated time period because
there might be a possibility that a new hypothesis is developed on the basis of research topic.
Therefore, for this research a cross-sectional timing was adopted so that entire thing can be done
within the time period.

Data Source

Data sources whether it is primary or secondary both plays a crucial role for making research
more authentic and valuable. Former includes a structured questionnaire with suitable options
and respondents are required to provide answers accordingly. Whereas, secondary research
where information is gathered through academic literature, related reports etc., helps investigator
in expanding the circle of his/her knowledge (Randall and et. al., 2017). Henceforth, for
evaluating this researcher, researcher optimised both primary data source because it provides
with first-hand information and secondary data sources so as to make literature review part more
relatable.
Research Sampling
Research is evaluated on the basis of information gathered so it is essential that collected
data are not biased and free from any kind of manipulation. Thus, for an investigator it is
required that they search for a potential respondent who can provide with the accurate feedback.
Therefore, in relation to this, probability sampling was adopted as it will provide respondents
with equal opportunity of getting selected without any favouritism.
Research Ethics
These are certain principles that should be followed by a researcher. These are applied so as to
ensure that results of the research are relevant (Rummell and Tokar, 2016). Main research ethic
is to keep collected information and data confidential so that identity of respondents are not
disclosed.
Research Limitations
Basically, main research limitation is confined with time and money because there might be
a possibility that sometimes researcher has to collect information from a larger size of sample
moreover, this can increase expenses. Another limitation of research can be inappropriate
information provided by respondents as they might give answers without reading questions in
questionnaire.
Chapter 4: Data Analysis and Interpretation
Questionnaire
Questionnaire
Q1. Do you agree, if it is needed for a business to develop a workplace policy?
a) S trongly Agree

b) Agree
c) Strongly disagree
d) Disagree
e) Obtain
Q2. According to you, workplace discrimination is an issue for an organisation or not?
a) S trongly Agree
b) Agree
c) Strongly disagree
d) Disagree
e) Obtain
Q3. Based on your own knowledge, do you think if existing policy of ASDA was effective
in order to prohibit the discrimination?
a) S trongly Agree
b) Agree
c) Strongly disagree
d) Disagree
e) Obtain
Q4. Considering your thoughts, do you agree that ASDA would require to modify all
the workplace related policies from time to time?
a) S trongly Agree
b) Agree
c) Strongly disagree
d) Disagree
e) Obtain
Q5. Do you agree if considering all the rules and regulations in relation to
discrimination may help ASDA in creating an equality based working environment?
a) S trongly Agree
b) Agree
c) Strongly disagree
d) Disagree
e) Obtain

Q6. Do you think if education and training given to staff would help ASDA in
retaining staff and reducing such cases of discrimination?
a) S trongly Agree
b) Agree
c) Strongly disagree
d) Disagree
e) Obtain
Q7. Based on your thoughts, do you agree if you ever received training or materials
that covered ASDA’s policy on discrimination?
a) S trongly Agree
b) Agree
c) Strongly disagree
d) Disagree
e) Obtain
Q8. Do you accept your organization works terrifically at keeping discrimination
behavior from occurring?
a) S trongly Agree
b) Agree
c) Strongly disagree
d) Disagree
e) Obtain
Q9. Do you feel empowered to report discrimination conduct by a coworker at ASDA?
a) S trongly Agree
b) Agree
c) Strongly disagree
d) Disagree
e) Obtain
Q10. Do you agree if ASDA deal with any complaints of discrimination promptly and
confidently?
a) S trongly Agree
b) Agree

c) Strongly disagree
d) Disagree
e) Obtain
Q11. Do you agree if ASDA makes you feel important for the company and treat you
equally?
a) S trongly Agree
b) Agree
c) Strongly disagree
d) Disagree
e) Obtain
Q12. Do you feel if it is important for representative to report an occurrence of
inappropriate behavior or separation?
a) S trongly Agree
b) Agree
c) Strongly disagree
d) Disagree
e) Obtain
Q13. Is it important for ASDA to learn from other business organizations while
developing an effective protocol?
a) S trongly Agree
b) Agree
c) Strongly disagree
d) Disagree
e) Obtain
Q14. Do you agree if it is necessary for a company to encourage workers to respect
each other’s differences?
a) S trongly Agree
b) Agree
c) Strongly disagree
d) Disagree
e) Obtain

Q15. Is it important for ASDA to consider all the recommendations given by you and
other staff?
a) S trongly Agree
b) Agree
c) Strongly disagree
d) Disagree
e) Obtain
Data sheet
Q1. Do you agree, if it is needed for a business to develop a workplace
policy ?
FREQUENCY
a) S trongly Agree 10
b) Agree 5
c) Strongly disagree 5
d) Disagree 5
e) Obtain 5
Q2. According to you, workplace discrimination is an issue for an
organisation or not?
FREQUENCY
a) S trongly Agree 12
b) Agree 8
c) Strongly disagree 5
d) Disagree 3
e) Obtain 2
Q3. Based on your own knowledge, do you think if existing policy of
ASDA was effective in order to prohibit the discrimination?
FREQUENCY
a) S trongly Agree 10
b) Agree 10

c) Strongly disagree 3
d) Disagree 2
e) Obtain 5
Q4. Considering your thoughts, do you agree that ASDA would
require to modify all the workplace related policies from time to time?
FREQUENCY
a) S trongly Agree 20
b) Agree 3
c) Strongly disagree 2
d) Disagree 2
e) Obtain 3
Q5. Do your agree if considering all the rules and regulations in
relation to discrimination may help ASDA in creating an equality
based working environment?
FREQUENCY
a) S trongly Agree 25
b) Agree 2
c) Strongly disagree 1
d) Disagree 1
e) Obtain 1
Q6. Do you think if education and training given to staff would help
ASDA in retaining staff and reducing such cases of discrimination?
FREQUENCY
a) S trongly Agree 10
b) Agree 10
c) Strongly disagree 3
d) Disagree 2

e) Obtain 5
Q7. Based on your thoughts, do you agree if you ever received training
or materials that covered ASDA’s policy on discrimination?
FREQUENCY
a) S trongly Agree 10
b) Agree 15
c) Strongly disagree 3
d) Disagree 1
e) Obtain 1
Q8. Do you accept your organization works terrifically at keeping
discrimination behavior from occurring?
FREQUENCY
a) S trongly Agree 12
b) Agree 10
c) Strongly disagree 3
d) Disagree 0
e) Obtain 5
Q9. Do you feel empowered to report discrimination conduct by a
coworker at ASDA?
FREQUENCY
a) S trongly Agree 10
b) Agree 17
c) Strongly disagree 3
d) Disagree 0
e) Obtain 0
Q10. Do you agree if ASDA deal with any complaints of discrimination
promptly and confidently?
FREQUENCY
a) S trongly Agree 10

b) Agree 15
c) Strongly disagree 3
d) Disagree 1
e) Obtain 1
Q11. Do you agree if ASDA makes you feel important for the company
and treat you equally?
FREQUENCY
a) S trongly Agree 5
b) Agree 10
c) Strongly disagree 5
d) Disagree 5
e) Obtain 5
Q12. Do you feel if it is important for representative to report an
occurrence of inappropriate behavior or separation?
FREQUENCY
a) S trongly Agree 10
b) Agree 6
c) Strongly disagree 4
d) Disagree 5
e) Obtain 5
Q13. Is it important for ASDA to learn from other business
organizations whil developing an effective protocol?
FREQUENCY
a) S trongly Agree 14
b) Agree 6
c) Strongly disagree 3
d) Disagree 2
e) Obtain 5

Q14. Do you agree if it is necessary for a company to encourage
workers to respect each other’s differences?
FREQUENCY
a) S trongly Agree 19
b) Agree 1
c) Strongly disagree 5
d) Disagree 3
e) Obtain 2
Q15. Is it important for ASDA to consider all the recommendations
given by you and other staff?
FREQUENCY
a) S trongly Agree 18
b) Agree 2
c) Strongly disagree 0
d) Disagree 5
e) Obtain 5

Thematic Analysis
Theme 1: Business to develop a workplace policy
Q1. Do you agree, if it is needed for a business to develop a workplace
policy?
FREQUENCY
a) S trongly Agree 10
b) Agree 5
c) Strongly disagree 5
d) Disagree 5
e) Obtain 5
10
55
5
5
Chart Title
a) Strongly Agree b) Agree c) Strongly disagree
d) Disagree e) Obtain
Interpretation: From the above-mentioned graph it has been analysed that it is important
for business organization to develop a workplace policy that is effective for reducing
discrimination at working area and at the same time make them more productive towards
company and its job activities. In context of this, 10 out of 30 people are strongly agree with this
statement as they think that developing an effective workplace policy contributes in maintaining
equality at workplace wherein all the employees get equal opportunities to do their well. Along
with this, 5 participants are agreed with this theme, 5 people are strongly disagree towards this

theme, 5 respondents are disagree and rest of 5 people does not feel to give the answers towards
the developing workplace policy.
Theme 2: Workplace discrimination is an issue for an organisation or not
Q2. According to you, workplace discrimination is an issue for an
organisation or not?
FREQUENCY
a) S trongly Agree 12
b) Agree 8
c) Strongly disagree 5
d) Disagree 3
e) Obtain 2
12
8
5
3
2
Chart Title
a) Strongly Agree b) Agree c) Strongly disagree
d) Disagree e) Obtain
Interpretation: As per above discussed graph it can be evaluated that, workplace
discrimination is considered as a major issue that faced by mostly organization that negatively
puts their impact over the employee’s performance. In this 12 people give their views that
discrimination at working area is an issue wherein employees does not get equal chances or
opportunities within the company. In addition of this, 8 participants are agreeing that workplace
discrimination is an issue that reduce employee’s performance, 5 respondents are strongly
disagree and 3 people are disagree towards the issue of workplace discrimination. On the other
hand, rest of 2 participants are obtain their information about workplace discrimination.

Theme 3: Existing policy of ASDA was effective in order to prohibit the discrimination
Q3. Based on your own knowledge, do you think if existing policy of
ASDA was effective in order to prohibit the discrimination?
FREQUENCY
a) S trongly Agree 10
b) Agree 10
c) Strongly disagree 3
d) Disagree 2
e) Obtain 5
10
10
3
2
5
Chart Title
a) Strongly Agree b) Agree c) Strongly disagree
d) Disagree e) Obtain
Interpretation: As per preceding graph it can be analysed that existing policy of ASDA
was effective as they focus in providing equal chances and opportunities to their workers so that
they feel their value towards the company and also give their best efforts to attain their targets in
an effective manner. It also contributes in establishing positive working environment that
motivate employees towards the specified goals and objectives. In this context, 10 people are
strongly agreeing that existing policy of company is appropriate for eliminating discrimination at
workplace. Along with these 10 participants are agreed with this theme, 3 respondents are
strongly disagreeing about existing policy of company is effective. Furthermore, 2 people are
disagree with this these and rest of 5 participants are not give their response towards the set
theme.

Theme 4: ASDA would require to modify all the workplace related policies from time
to time
Q4. Considering your thoughts, do you agree that ASDA would
require to modify all the workplace related policies from time to time?
FREQUENCY
a) S trongly Agree 20
b) Agree 3
c) Strongly disagree 2
d) Disagree 2
e) Obtain 3
20
3
2
2
3
Chart Title
a) Strongly Agree b) Agree c) Strongly disagree
d) Disagree e) Obtain
Interpretation: It is crucial for business organization to change or modify their polices
related to workplace discrimination as per continuous basis that help in improving the
possibilities of eliminating discrimination at working area. In this 20 people are strongly agree
with this theme that it would be required for company to modify all the workplace policies.
Along with this, 3 participants are agreeing, 2 respondents are strongly disagreeing and 2 people
are disagreeing with this statement. On the other side, rest of 3 respondents are obtain within this
theme.
Theme 5: A ll the rules and regulations in relation to discrimination may help ASDA in
creating an equality based working environment

Q5. Do you agree if considering all the rules and regulations in
relation to discrimination may help ASDA in creating an equality
based working environment?
FREQUENCY
a) S trongly Agree 25
b) Agree 2
c) Strongly disagree 1
d) Disagree 1
e) Obtain 1
25
2
1 1 1
Chart Title
a) Strongly Agree b) Agree c) Strongly disagree
d) Disagree e) Obtain
Interpretation: As per above mentioned graph, it can be examined that there are various
rules and regulation that can be used by company with the aim of managing equality at working
area. In this regards, 25 people are strongly agreeing with this statement, 2 participants give their
views that they are agreed that implementing all the necessary rules and regulation of
discrimination is effective. Along with this, 1 people are strongly disagreed, 1 people is
disagreed with this statement and rest of respondents does not give any information about this
statement.
Theme 6: E ducation and training given to staff would help ASDA in retaining staff and
reducing such cases of discrimination

Q6. Do you think if education and training given to staff would help
ASDA in retaining staff and reducing such cases of discrimination?
FREQUENCY
a) S trongly Agree 10
b) Agree 10
c) Strongly disagree 3
d) Disagree 2
e) Obtain 5
10
10
3
2
5
Chart Title
a) Strongly Agree b) Agree c) Strongly disagree
d) Disagree e) Obtain
Interpretation: From the above-mentioned graph it can be evaluated that 10 people are
strongly agreed with this statement as they think that education and training is effective that help
company in retaining staff for longer period of time as it makes them more productive. In
addition of this, 10 participants are agreed with this theme, 3 people are strongly disagree with
this statement, 2 are also disagree towards the education and training activities within the
company.
Theme 7 : T raining or materials that covered ASDA’s policy on discrimination
Q7. Based on your thoughts, do you agree if you ever received training
or materials that covered ASDA’s policy on discrimination?
FREQUENCY
a) S trongly Agree 10

b) Agree 15
c) Strongly disagree 3
d) Disagree 1
e) Obtain 1
10
15
3
1 1
Chart Title
a) Strongly Agree b) Agree c) Strongly disagree
d) Disagree e) Obtain
Interpretation: From the preceding graph it has been evaluated that 10 people are
strongly agree that training or its material is effective that includes company in context of
discrimination policy to eliminate the same. As 14 participants are agreed that it is effective
policy of discrimination within the company. 3 people are strongly disagreed, 1 people is
disagree and remaining 1 participant is obtain.
Theme 8: O rganization works terrifically at keeping discrimination behavior from
occurring
Q8. Do you accept your organization works terrifically at keeping
discrimination behavior from occurring?
FREQUENCY
a) S trongly Agree 12
b) Agree 10
c) Strongly disagree 3
d) Disagree 0

e) Obtain 5
12
10
3
5
Chart Title
a) Strongly Agree b) Agree c) Strongly disagree
d) Disagree e) Obtain
Interpretation: As per above mentioned it has been evaluated that 12 participants are
strongly agree with this statement as they think that business organization works terrifically in
order to keeping discrimination behaviour that occurs at workplace. Along with this, 10 people
are agreed in relation to current theme, 3 respondents are strongly disagreed and rest of 5
participants are obtain.
Theme 9 : Empowered to report discrimination conduct by a coworker at ASDA
Q9. Do you feel empowered to report discrimination conduct by a
coworker at ASDA?
FREQUENCY
a) S trongly Agree 10
b) Agree 17
c) Strongly disagree 3
d) Disagree 0
e) Obtain 0

10
17
3
Chart Title
a) Strongly Agree b) Agree c) Strongly disagree
d) Disagree e) Obtain
Interpretation: As per preceding graph it can be analysed that 10 out of 30 participants
are strongly agree that empowered to report discrimination carried out by a worker within the
company. Along with this, 17 people are agreed with this statement and rest of 3 respondents are
at agreed with the same.
Theme 10: ASDA deal with any complaints of discrimination promptly and confidently
Q10. Do you agree if ASDA deal with any complaints of discrimination
promptly and confidently?
FREQUENCY
a) S trongly Agree 10
b) Agree 15
c) Strongly disagree 3
d) Disagree 1
e) Obtain 1

10
15
3
1 1
Chart Title
a) Strongly Agree b) Agree c) Strongly disagree
d) Disagree e) Obtain
Interpretation: From the above-mentioned graph it can be evaluated that 10 people are
think that they are strongly agreed that company keep promptly and confidential at the time
resolving any kind of issues and complaints of employees at workplace. In addition of this, 15
participants are agreed towards this theme. On the other hand, 3 are strongly disagree with this
statement.
Theme 11: ASDA makes you feel important for the company and treat you equally
Q11. Do you agree if ASDA makes you feel important for the company
and treat you equally?
FREQUENCY
a) S trongly Agree 5
b) Agree 10
c) Strongly disagree 5
d) Disagree 5
e) Obtain 5

5
10
5
5
5
Chart Title
a) Strongly Agree b) Agree c) Strongly disagree
d) Disagree e) Obtain
Interpretation: From the above-mentioned graph it has been analysed that 5 people
strongly agree that company treat their workers equally at workplace. Along with this, 10
participants are agreed with this theme as they think that it is crucial for company to give equal
opportunities and chances to all the employees with the aim of making them more productive.
Apart from this, 5 respondents are strongly disagreed with this theme, 5 people are disagreed and
rest of 5 participants are obtain.
Theme 12: I mportance for representative to report an occurrence of inappropriate
behavior or separation
Q12. Do you feel if it is important for representative to report an
occurrence of inappropriate behavior or separation?
FREQUENCY
a) S trongly Agree 10
b) Agree 6
c) Strongly disagree 4
d) Disagree 5
e) Obtain 5

10
6
4
5
5
Chart Title
a) Strongly Agree b) Agree c) Strongly disagree
d) Disagree e) Obtain
Interpretation: From the above-mentioned graph it has been analysed that it is important
for employees and representation to report towards the inappropriate behaviour to manager that
may support in reducing as well as eliminating issue of discrimination. In context of this, 10
people are strongly agreed with this theme, 6 participants are agreed towards this statement, 4
respondents are strongly disagree, 5 people are disagree with this theme. On the other hand,
remaining 5 participants are obtained from this theme.
Theme 13 : ASDA to learn from other business organizations while developing an
effective protocol
Q13. Is it important for ASDA to learn from other business
organizations while developing an effective protocol?
FREQUENCY
a) S trongly Agree 14
b) Agree 6
c) Strongly disagree 3
d) Disagree 2
e) Obtain 5

14
6
3
2
5
Chart Title
a) Strongly Agree b) Agree c) Strongly disagree
d) Disagree e) Obtain
Interpretation: As per above mentioned graph it can be evaluated that 14 people are
strongly agree with this theme as they think that it is crucial for business organization to follow
an appropriate protocol at the time developing policies and another aspect. Further more 6 people
are agree with this statement, 3 participants are strongly disagreed, 2 respondents are disagree
towards the same.
Theme 14: N ecessary for a company to encourage workers to respect each other’s
differences
Q14. Do you agree if it is necessary for a company to encourage
workers to respect each other’s differences?
FREQUENCY
a) S trongly Agree 19
b) Agree 1
c) Strongly disagree 5
d) Disagree 3
e) Obtain 2

19
1
5
3
2
Chart Title
a) Strongly Agree b) Agree c) Strongly disagree
d) Disagree e) Obtain
Interpretation: From the above-mentioned graph, it can be analysed that 19 participants
strongly agree as they think that encouraging employees is one of the important activities as it
may contributes in developing positive working environment that encourage healthy relation
among all the employees. In addition of this, 1 participant is agree, 5 people are strongly disagree
and 3 participants are disagree, remaining 2 people are obtain.
Theme 15: ASDA to consider all the recommendations given by you and other staff.
Q15. Is it important for ASDA to consider all the recommendations
given by you and other staff?
FREQUENCY
a) S trongly Agree 18
b) Agree 2
c) Strongly disagree 0
d) Disagree 5
e) Obtain 5

18
2
5
5
Chart Title
a) Strongly Agree b) Agree c) Strongly disagree
d) Disagree e) Obtain
Interpretation: As per above mentioned graph it has been evaluated that it is important
for business organization to includes all the necessary aspects and recommendation that provide
by staff members. This can be improving the positive performance. In this regard, 18 out of 30
respondents are strongly agree with this statement, 2 people are agreed, 5 participants are
disagreed with this statement. Apart from this, rest of 5 people does not give any kind of
justification towards this theme.
Chapter 5: Reflection & recommendation for alternative Research
Methodology
Reflection
Current research is focus on workplace discrimination and to prevent from the same. In
this various research methods and techniques that help in undertaking the study in an effective
manner. As a researcher, I also use various techniques to gather relevant data and information
towards the specified topic and are as well. In this context, I used primary method of data
collection that support in gathering accurate and reliable information that helped me in taking
right decision within the research. With the help of this, I have prepared a questionnaire that
includes various close ended questions asked from selected respondents. Apart from this, I also
faced various issues and challenges such as insufficient cost and time. Due to this, I have failed
in completing the study in an appropriate way. For resolving the issues, I also prepare a Gantt
chart that includes all the important activities along with fixed and allotted time frame to

complete the project in successful manner. This also contributes in drawing a valid conclusion in
whole research activities.
Alternative research methodology
There are various methods for undertaking research, but as an alternative interview is one of
the effective that is part of primary method in which research ask open ended questions from
selected respondents with the aim of collecting relevant data and information. In this interviewer
directly communicate or interact with participants that help them in understanding their view
points towards the specific area of research. One of the main advantage of this method is to
understand accurate perceptions, thoughts and opinion of selected respondents towards the
specified topic that contributes in attaining positive results.
Conclusion
From the above-mentioned research, it has been concluded that, workplace discrimination is
major issue that put negative impact over the employees and company as well. Mainly, it may
reduce the employee’s motivation and moral towards the job activities. As they fail in attaining
their set targets in allotted period of time. Along with this, it also discussed that workplace
discrimination also create issues among workers. This is the reason that workers are leaving the
business that increase employee turnover of the company. Therefore, it is crucial for business to
provide equal opportunities so that they can easily perform their task and job responsibilities to
attain their targets in allotted time frame.
Recommendation
As per discussed research it can be recommended that managing equality at working area
is important as it help in developing positive working environment wherein employees do their
best to attain success. Along with this, company should provide training and development
programs to their workers as it helps in improving skills and knowledge of employees towards
the job roles. This will directly contribute in making them able to accomplishing their specific
targets. Furthermore, company needs to follow all the rules and regulations related to workplace
discrimination. It may support in reducing employee turnover and at the same time also
established its positive brand image.

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