Report Project on Starbucks Coffee House
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Added on 2020-02-12
Report Project on Starbucks Coffee House
Added on 2020-02-12
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RESEARCH PROJECT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Background.................................................................................................................................1Rational.......................................................................................................................................2Aim and Objectives.....................................................................................................................3LITERATURE REVIEW ...............................................................................................................3METHODOLOGY..........................................................................................................................5DATA ANALYSIS..........................................................................................................................8TASK 4..........................................................................................................................................14CONCLUSION AND RECOMMENDATION.............................................................................16REFERENCES .............................................................................................................................18APPENDIX....................................................................................................................................20
INTRODUCTIONPresent report based on Starbucks is a big coffee-house chain in the UK. This company isrepresent the second wave coffee, initially difference itself from other coffee serving venue inthe country by taste, quality, quantity and consumer experience while popular of the darklyroasted coffee(Bell, 2014). The company serves many types of drinks, whole been coffee, cafelate, lose leaf tea including many tea products. It’s also provide the fresh juices, beverage, andsnacks including crisps, crackers and also provide packing food according to the customer taste.This company the focus on costumer ratification to fulfil the needs and wants with maintain thequality of the products and services. Research topic-Customer satisfaction is term used in the marketing terms to identify the satisfaction levelof the clients. The numbers of consumers, whose use the company products and give theexperience with the firm, its product, services to providing rating for specified satisfaction goals.In the every company this rating is very important can a powerful impact on its value andprofitability. Customer services is important to the company because it is the only direct contacta client has with a business. The company serves its products and services company with thefriendly attitude and tries to solve the problems and give the answer with efficiently as possible. BackgroundStarbucks company focus on the customer satisfaction with their providing products andservices. A consumer satisfaction improvement it’s not just an event, its needed to be grate effortand embedded into the heart of the company. Increases the satisfaction a company uses the manytypes of activity like understanding the voice of the clients to demonstrate your commitment tothe customer by gathering feedback to improving and meet expectation the needs and wants.Company use the brand building to increase awareness about the good and equity across allclients to create growth, trust improve engagement to improving the value level (O'Leary, 2013).A researcher measure how clients happy with the business services and products. In some time acustomer reach a store to use multiple points like identify the customer demand and providingthe products according to the taste. In the research project identify the customer satisfactiontowards providing services for better performance of the employers to increases the sales andoperation in the market. 1
The outline specification to evaluating the consumer demand in the market and the levelof satisfaction by its products and services. Measure the key factors to help on performance,sales and operations. RationalStarbucks company research process and project and selection project to evaluating thelevel of satisfaction of its clients and how to increase their services, performance, and operationvalue (Baskerville and Wood-Harper, 2016). In the research process selection of a project by acompany there are many factors are contribution to complete the project selection. Factors arecontributing on the process;Availability of the information and data-In a selection process of a project to collect theinformation and data to help in research in the market. Availability of the scientific informationhelp to identify the elements affected on the project selection process. Collection of data invarious methods like personally and through newspapers and sites. This factors help to providingall elements are primary or secondary data, identify the strategy for use in the process. It’s alsohelp to deicide the approaches to complete the project selection of a company. Time and money availability- This factors is very important to complete the project of acompany (Meyer and et.al., 2012). Money is very important to start a research project in themarket to collect data and buy the material use in the company research to increases theoperations functions. Time availability is useful for a researcher to evaluate the customerdemand, collect the data, identify the new tools and techniques help in the process of research. Manpower availability and management support- In a research project selection theavailability of human resources to make the report for research and contribution of efforts toselect the project process stages. Management support is very important to start a project for takea right decision and help employers to completing their tasks. Starbucks research in the market to identify the customer needs and wants through theinvestigation process. It is use to preliminary research that get the information need to verify theresult and conclude the all research topic. This kind of research used to get an idea andinformation particular subject and to discover the total amount of the investigation that isavailable on the topic (McNeill and et.al.,2012). Company start the research to decide the topicof research like customer satisfaction that is identified the needs of the clients. To set the goals of2
the research to be achieved by the investigators. Organization select the area for target theaudience for investigate and communicate the consumers to identify the consumers taste indifferent products. At the end to get the all data to select the cost of the product include the profitmargin to get the high level of the operations functions. It also evaluate the performance of itsemployees how to treat the consumers. To set the prices of its products to get the high salesmargin in the market according to level of the customers. Use the methods and techniques toincreasing the sales with the customer satisfaction. This investigation on the customersatisfaction level about its products and services. Aim and ObjectivesAim“To identify the importance of customer satisfaction for organisation's effectiveness”: Acase study on Starbucks.ObjectivesTo evaluate the factors that impact customer satisfaction ratio within Starbucks.To determine customer perception towards products and services of StarbucksTo recommend ways that can improve customer satisfaction within StarbucksLITERATURE REVIEW Customer satisfactionAccording to Kundzewicz and et.al., (2014) it is essential for any organisation to satisfyits customers influence on its profitability and long term sustainability in competitive market.Including this, it is helpful to increase in demand for goods and services as well productivity ofthe enterprise. However, for effective customer satisfaction, different factors are identifiedthrough conducting market research, analysing financial statements which shows entity'seffectiveness. Therefore, variety of ideas are generated for further business activities andimproving quality services. Including this, it is able to increase profit earning capacity andsustaining enterprise's good reputation in market for longer time period efficiently. Thus, it isrecognised that customer loyalty towards goods and services provided by company can beenhanced by fulfilling market demand and their requirements effectively. On the contrary to this, O'Leary, (2013) argues that customers' choices and interest getchanged time to time that affect demand for goods and marketability of the enterprise. However,3
it is challenge for any enterprise to identify market demand critically to fulfil and makingimproving services of the enterprise. Including this, it is also not an easy cake to get adjustedaccording to recent trend in market changes and technologies. Including this, because of highprice on purchasing new machinary equipment, it is not possible for all enterprises to purchasethem and improving quality of products and services. Thus, it is needed for organisation toanalyse market position of enterprise critically by which customer satisfaction can be enhancedat maximum level. Customer satisfaction impact on business operationsAs per the point of view of Osseiran and et.al., (2014) customer satisfaction affecteffectiveness of business entity at the highest level. Including this, it impacts on productivity andprofitability of the organisation as well competitiveness in the future time period effectively.Including this, it is able to maintain and sustain organisation's good market position incompetitive market. Along with this, management of all products can be adequate influenceproduction and distribution of goods systematically. Therefore, customer satisfaction isconsidered as key tool for any organisation to increase business operations and implementingfurther activities efficiently. Apart from this, establishing good relationship with customersincluding agents, retailers and other business organisations remains beneficial for improvingquality services of enterprise as well management of all business operations efficiently. Thus, itis identified that customer satisfaction is a useful tool for any enterprise to increase its profitearning capabilities and sustaining good reputation in market for longer time period.Sein and et.al., (2011) claim that it is difficult for enterprise to analyse customers' attitudeand perception towards goods and services provided by the organisation. Including this, differentpeople have different buying behaviour therefore fulfilling these requirements remain tough forthe enterprise. Along with this, it is unable to sustain in competitive market and making place forlonger time periodicity. Therefore, it is essential to conduct market research and segmenting alltargeted factors into different factors like; geographic, demographic, social and so on. By which,all goods and services can be provided to customers systematically. Including this, theirsatisfaction level can be maximized that affect profitability and competitive strategy of theenterprise effectively. Thus, organisation's market position can be enhanced on large scale forlonger time period efficiently.4
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