Ethics and Research Methodology Guidelines

This assignment guides students through the ethical considerations and research methodologies required for a study. It covers informed consent, sensitive topics, risk to participants, confidentiality, anonymity, data storage, and security. The student is asked to confirm their understanding of these ethics and methodologies, indicating whether they will be used in their proposed work.

Research Project

Table of Contents
TITLE .............................................................................................................................................1
Introduction .....................................................................................................................................1
Literature Review.............................................................................................................................6
Research Methodology ...................................................................................................................9
Data Collection & Interpretation ..................................................................................................12
Recommendation ........................................................................................................................24
Reflection ......................................................................................................................................25
Conclusion ....................................................................................................................................26
REFERENCES..............................................................................................................................28
.......................................................................................................................................................29
.......................................................................................................................................................29
APPENDIX ...................................................................................................................................30
Research Proposal Form................................................................................................................32
Research Ethics approval form......................................................................................................34

TITLE
“The implications of digital technologies on Incite Marketing Planning”
CHAPTER 1: INTRODUCTION
Overview of the Research
In this modern business scenario advance technologies has a great influence in all
elements of being and the worldwide economy under currently undergoing significant
transformation. Advance digital tools and technologies has a huge impact on the overall
industries that exist in the economy, while large as well as small business and endeavour proceed
to experience appreciable transformation that are effective for the growth and development of the
business at global level (Benitez-Amado and Walczuch, 2012). The appropriate usage of digital
technologies like, cloud computing, social media, mobile applications, artificial intelligence etc.
are revolutionizing the norms and policies of an organisational concern, resulting in cognition
changes of enterprises. Growth and success of Contemporary businesses are not efficiently
accomplish-able without help of Digital tools or technology, which is having a vast influence on
the operations of Small and Medium Sized Enterprises and it is claimed to be important for the
survival and growth of economies in general. Social media and mobile applications are
considered as the most essential tool which plays an effective role in building good relationship
with customers at global level. Now a day's organisations are widely concern on connecting with
people at global level in respect to building good relationship with their potential customers for
the purpose of attaining long term benefits. Incite Marketing Planning is the chosen organisation
for this particular project, it is a strategic research consultancy firm, which is widely concern on
developing their business operations at global level. The present report will cover the research
issue through conducting an appropriate analysis by creating appropriate aims and objectives.
Background of the Research
In today's scenario, the basic aim of large and small organisational concern is to grow in
terms of market size and assets. Growth and development is the key consideration for a business
and organisation are majorly focused on enhancing their global operations through implementing
good and effective relationship with customers (Chen and Tsou, 2012). Incite Marketing
Planning is a strategic research consultancy, unearthing and interpreting insights regarding
brands which help an organisation to think more effectively and design a clear plan to proper
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execution of organisational operations. The company was established in the year of 2000 with
the possible attempt of Elaine Kent-Smith. The headquarter of the firm is in London, with the
different branches in New-York, San Francisco, Shanghai and Singapore. The company is
widely concern on using Digital technologies in respect to maximising their operations within
the commercial centre. Social media and mobile technology is considered as the best suitable toll
for Incite Marketing Planning in respect to building global relationship with customers.
Significance of the Research
The present exploration work is supported on the analysis of effectiveness of ambulatory
tool and social media in construction of good relation ship with buyers at large scale. The
potential purpose of this particular research is to enhance the knowledge base of people who
have an adequate knowledge about using digital technologies along with their benefits for the
growth of business (Fawcett and et. al., 2011). The specified area is also effective in provide a
wide area of knowledge in the area of social media and mobile applications, this study provides a
clear description in regards to the effectiveness of these technologies for the growth of business.
Rational of the Research
The research into consideration is based on the analysis of the effectiveness of mobile
applications and social media in building relationship with customers for the growth of Incite
Marketing Planning at global level. This is a wide area of research that provides a clear vision to
the learner to enhance their knowledge base in the area of using social media tools in the growth
and development of organisational operations. The specified domain of exploration work helps
an individual in heighten their cognition base in the specified area of study, which assist them in
endeavouring their future projects in potential manner. Due to high competition within the
market it is essential for organisation to develop good relationship with customers t large level
with the use of media tools and technologies, thus this create value in attainment of higher
competitive edge within commercial centre. The wide area of knowledge helps the researcher in
conducting their future projects in effective manner.
Research Aim
"To access the effectiveness of mobile applications and social media in building
relationship with customers for the growth of Incite Marketing Planning at global level".
Research Objectives
The significant research objectives are described as below:
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 To understand the concept of social media and mobile applications in the context of
business.
 To determine the influence of using social media tools and mobile technologies for the
growth of Incite Marketing Planning.
 To analyse the use of social media and mobile technology in building global relationship
with customers for Incite Marketing Planning. To evaluate different measures that are used by Incite Marketing Planning for developing
their business operations at global level.
Research Questions
The potential research questions are associated as below:
 What is the concept of social media and mobile applications in the context of Incite
Marketing Planning?
 What is the influence of using social media tools and mobile technologies for the growth
of business?
 What is the use of social media and mobile technology in building global relationship
with customers for Incite Marketing Planning? What different measures are used by Incite Marketing Planning for developing their
business operations at global level?
Time Scale
A Gantt Chart is considered as a type of bar chart that illustrates a project schedule in
systematic manner. Gantt Chart is a project specification in which all research activities are
framed as per the priority of research project. In this a specific time frame is prepared in which
all research activities are covered with proper time duration. Gantt Chart basically shows the
dependency interconnection among the current schedule status. A Gantt chart provides a
graphical illustration of a schedule which helps to plan, coordinate, and track specific tasks in a
project. A research project is based on various activities that plays effective role in completion of
the research project in appropriate manner.
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4

5

CHAPTER 2: LITERATURE REVIEW
The concept of social media and mobile applications in the context of business
According to “James Gurd”, 2018, Social media strategy is specifically defined as how
the organization uses different social media apps so as to communicate aims, supporting
platforms and the tools it use to achieve its target. In addition to this it plays an important role in
growing business rapidly. When the business try to expand its market share by giving through
social media touch via using Facebook, Instagram and many others so as to generate more
business revenue by attracting large number of customers on a higher level. Thus, it helps in
making digital marketing easier. Whereas mobile marketing is also a multi channel and digital
marketing strategy through which the Incite company tries to reach target audience on their
tablets, smartphones and other mobile devices via using different websites, emails, SMS and
social media apps (Ganguli and Roy, 2011). As mobile is disrupting the way individuals engage
with the brands. Everything which is done through desktop computer are being easily done
through mobile applications right from opening an email to visiting the different websites.
Therefore it can be concluded that the concept of social media and mobile application has lead
the business toward the successful growth as in modern era majority of the people are connected
via different social media and mobile apps through which they make purchase of different
products and services. Thus, it result in saving of time for both the customers and the supplier as
well as helps in increasing the profitability ratio of an organization.
The influence of using social media tools and mobile technologies for the growth of business
According to “David Wicks”, 2015, creating and developing a websites is crucial role
which every organization discover so as to influence large number of buyers towards their
products and services. In addition to this, company can expand its market share through
outreaching social media platforms. Like through Twitter, Facebook and Instagram are the
essential and most developed social media tools which majority of the people uses it so its the
best techniques that the company can make use of so as to create awareness and to influence
more number of customers. Incite company is the one which uses social media technology in
order to make consumer aware about the goods and services available in the marketplace. It is
being used by the Incite organization so as to interact with target market, to get immediate
response from customers, to give stiff competition by adopting digital marketing strategies as
well as as it helps in effective marketing and saves time and cost as well of the company. In
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addition to this as in modern era mostly people are connected to different mobile application like
face book, twitter and and many more, so taking this fact into consideration Incite organization
is advertise its products through different social media through which individuals are connected
(Ifinedo, 2011). Thus, it will helps in attracting more number of buyers towards their products
and services. Therefore it result in enhancing the productivity and profitability of an organization
which indirectly result in achieving successful growth of the company in the marketplace.
Uses of social media and mobile technology in building global relationship with customers for
Incite Marketing Planning
According to “Christina Newberry”, 2018, Social media and mobile technology both
plays an important role in the overall development of an organization, as it is being found that
the majority of the people in all over the world are connected through mobile application like
Facebook, twitter and Instagram. In addition to this, such social media application has proved to
be advantageous for Incite Marketing planning too. As it is the best techniques to build long
term relationship with large number of customers. Moreover it is also proven to be useful when
the company wants to manufacture and want to advertise its products and services all over the
world. Furthermore people all over the world are most connected and communicate with each
other via different social media application like Facebook, Instagram etc. So, it is the most
suitable techniques that the Incite marketing planning organization can use so as to advertise and
market products at a global level (Inauen and Schenker-Wicki, 2011). Thus, it will also helps in
getting instant feedback and responses of the customers towards their products and services,
which would prove be the best for the organization. As through instant feedback organization
can get to known their strength and weakness of their product and if there take place any
weakness then the company an overcome its so as to satisfy and retain customers for long period
of time. Therefore it can be concluded that social media and mobile technology helps in building
global relationship with customers and helps in achieving maximum output for the organization.
Different measures used by Incite Marketing Planning for developing their business
operations at global level
According to “Michael Evans”, 2015, Growing global is defined as the worldwide
development and movement of financial, economical and communication integration. In order to
develop business at a global level, Incite marketing consultancy firm uses different measures like
through Social media like Facebook, Instagram, Twitter, Mobile applications via using websites
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etc. Through adopting such measures, an organisation can able to reach to maximum number of
targeted people as nowsdays people are more active on such platforms. It makes easy for
company to influence their buying behaviour through advertising their services. As Incite
marketing planning limited is a research consultancy firm which carry out many services like
marketing planning, brand planning, market landscaping, innovation strategy, segmentation and
many more. So in order to carry out all this services company use several measures like on of
them is by target customers this company render suggestion to the other firm regarding different
techniques company can operate so as to market product in the marketplace (IşıK, Jones and
Sidorova, 2013). Moreover vis using this techniques company can also get to known about the
target customers needs and preference and accordingly can make strategies so as to develop and
to achieve target aims and objectives of an organization. Most important of all is that to achieve
business operation at a global level Incite marketing planning develop their business plan so as to
operate and expand business domestically and internationally like taking into consideration the
potential market, source and customers, by initializing financing streams and by anticipating
revenues. Thus proper business plan helps in achieving the successful growth in the global
market.
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CHAPTER 3: RESEARCH METHODOLOGY
Type of investigation
An exploration work is defined as the systematized research and study of substantial and
informant so as to set up facts and to reach towards new cogitate. In addition to this it can be
defined as as a systematic gathering of data so as to analyse advancement of knowledge in any
specific area (Lee, Kelley, Lee and Lee, 2012). There are different types of investigation
techniques like qualitative, quantitative, applied and empirical research. So in this assignment
qualitative research technique is being adopted so as to draw a effective and efficient outcomes.
In addition to this it can be said that research methods are applied so as to examine the covariants
by applying effective calculations and communication in respect to implement the activities in
systematic direction.
Research philosophy
Research philosophy is defined as the technique or the way different types of data are
being gathered and interpreted so as to result better and accurate outcome. In addition to this it
can be defined as the summary of research experience and research interest including present,
past and future endeavour. The term Epistemology as conflict to doxology include the various
philosophies of research approach. In the present research, intrepretivism philosophy will be
used so that the information collected related with the topic of research will be clearly interpreted
which can be easily under-stable by others.
Research design
An exploration design is defined as a systematic approach so as to execute scientific
study. In addition to this, it can be defined as the overall synchronization of identified
components so as to result plausible outcomes. Moreover it is also referred to as the blue print of
measurement and it is used by the researcher so as to gain valid outcome in an effective and
efficient manner. Additionally it consist of various execution of methodologies which are
collected and analysed through various sources (Lin and Lu, 2011). Moreover it is important for
the researcher to discovery out the Investigation issue within the time frame so as to complete the
actions on time. By using various research design like descriptive, exploratory and experimental
researcher create efficient programme so as to attain better outcome. In the present research,
descriptive design will be used by the investigator in respect to described all the information
collected related with the topic of research in briefly manner.
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Research approaches
Research approach is referred to as plan and the process adopted to carry out research in
the marketplace. It consist of various philosophical assumptions so as to carry out research in an
accurate manner in the right path. It is carried out taking into consideration interaction of
methods, design and philosophy. As with the help of this researcher will be able to gather data,
analyse and interpret it in order to get valid conclusion. Therefore all this helps in taking
decision as well as to gain sustainability in the marketplace (Makkonen and et. al., 2014). There
are basically four types of research approach deductive, qualitative, quantitative and inductive
approach. In this assignment the investigator has taken into consideration qualitative research
approach. In addition to this it is very essential for the researcher to conduct inductive research
so as to draw desired outcomes.
Data sampling
Data sampling is characterized as an appropriate statistical analysis tool which is applied
to chose, manipulate and to make an analysis in order to represent subset of data points which is
selected from the larger data. In addition to this, element of sample space is known as sample
point. It is represented in subset of manageable size. Moreover data sampling is categorized into
two types of methods probabilistic and non probabilistic sampling method. Probability sampling
methods include area where research is carried out. Whereas non probabilistic sampling method
refers to the voluntary response. In the present research, non-probabilistic sampling method will
be used by the researcher which facilitate them in selecting limited people instead of whole
population as sample size of population
Data collection
Data collection is defined as the systematic collection of data on targeted variables in a
systematic manner so as to draw valid and accurate answer of specific questions. There are
various method of collecting data like through survey, questionnaire via using information
written record, capture and by logging. In the present exploration work 30 respondent is being
designated so as to create valid an appropriate result in an effective manner (Mills and Smith,
2011). Main aim of the researcher is to focus on the consumer requirements and preferences and
chose them to fulfilling up their requirements. Specifically two types of method is being used by
the researcher namely primary and secondary data collection method so as to get target and best
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outcome in an effective manner. In the existing investigation work both primary as well as
secondary sources are applied by the researcher.
Ethical consideration
Ethical consideration is termed to be an essential part while carrying out research as it
consist of various rules and regulations under which the researcher have to carry out it different
research activities. The investigator have to use certain norms which is specified in research
ethical consideration so as to judge ethical and unethical behaviours of the individuals.
Therefore it helps in achieving the aims and objectives of the research in an effective and
efficient manner. In addition to this it can be said that ethical behaviour are termed to be
important as there is a mutual trust and regard among the research persons. Therefore, data of the
responsiveness must be kept private by the researcher and need not to be revealed to any other
person without their prior approval.
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CHAPTER 4: DATA COLLECTION & INTERPRETATION
This is the most imperative section of the research, as the whole investigation actions are
depend on the information which are gathered by the investigator for the purpose of completion
of the activities in appropriate way (Otim and et. al., 2012). This part of the investigation is
based on primary investigation as in this information has been accumulated by the execution of
survey in which information is being accumulated by preparing a questionnaire. Along with this,
data is also being analysed through thematic analysis as in this particular investigation work data
has been determined through conducting a thematic analysis in which themes are prepare on the
basis of the research question that cover the aims and objectives of the research.
Questionnaire
Q1) Did you knowabout the appropriateness of mobile application and social
media tools?
Frequency
Yes 28
No 2
Q2) Which social media tools are implemented by Incite Marketing Planning for
the purpose of developing global relationship with customers?
Frequency
Facebook 10
Twitter 6
Instagram 7
YouTube 7
Q3) What is the impact of using social media tools and mobile technologies on
building global relationship with customers?
Frequency
Increasing customers reach 8
Developing profitability 7
Enhancing performance 7
Higher competitive edge 8
Q4) Through which segment company attains highest growth advantage? Frequency
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Market Research 15
Finance Sector 3
Information sector 2
Marketing Sector 10
Q5) In which area of Incite Marketing Planning, the execution of mobile
technology and social media is effective?
Frequency
Information sharing 8
Connecting People 7
Production process 8
Promotional activities 7
Q6) Does the implementation of Social media and mobile technologies are
effective for the global operations of Incite Marketing Planning?
Frequency
Yes 25
No 5
Q7) What measures are used by Incite Marketing Planning for achieving higher
competitive position within the commercial centre?
Frequency
Capturing wide market 10
Offer customized services 10
Reduction in manpower 10
Q8) Which is the most benefited segment of using mobile applications and social
media tools ?
Frequency
Suppliers 10
Customers 15
Others 5
Q9) What is the major impact of digital technologies on the global operations of
Incite Marketing Planning?
Frequency
13

Improve 24
Negative 3
No Changes 3
Q10) Provide recommendation for the business growth of Incite Marketing
Planning in global context.
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Theme 1: People are aware about the appropriateness of mobile application and social media
tools.
Q1) Are you aware about the appropriateness of mobile application and social
media tools?
Frequency
Yes 28
No 2
Interpretation:
As per the survey report it has been interpreted that 28 out of 30 people are aware about
the effectiveness of mobile application and social media tools in the organisational context.
Remaining 2 respondents are not cognisant in regards to the potential usage of digital
technologies for the purpose of business growth.
15
28
2
Yes
No

Theme 2: Different social media tools are implemented by Incite Marketing Planning for the
purpose of developing global relationship with customers?
Q2) Which social media tools are implemented by Incite Marketing Planning for
the purpose of developing global relationship with customers?
Frequency
Facebook 10
Twitter 6
Instagram 7
YouTube 7
Interpretation:
As per the survey report it has been evaluated that here are different social media
applications are implemented by Incite Marketing Planning for the purpose of developing global
relationship with customers. 10 out of 30 people are said that Facebook is the most applied tool
of social media, 6 are in favour of twitter, 7 are go with the option of Instagram and leftover
respondents are go with YouTube.
16
10
6
7
7
Facebook
Twitter
Instagram
YouTube

Theme 3: There is various impact of using social media tools and mobile technologies on
building global relationship with customers.
Q3) What is the impact of using social media tools and mobile technologies on
building global relationship with customers?
Frequency
Increasing customers reach 8
Developing profitability 7
Enhancing performance 7
Higher competitive edge 8
Interpretation:
According to the description of the above mentioned report it has been determined that
there is different impact of using social media tools and mobile technologies on building global
relationship with customers. 8 out of 30 respondents are go with the statement of increasing
customers reach, 7 are go with the option of developing profitability, 7 people are go with the
option of higher competitive edge.
17
8
7 7
8
Increasing customers reach
Developing profitability
Enhancing performance
Higher competitive edge

Theme 4: The different segment of company attains highest growth advantage.
Q4) Through which segment company attains highest growth advantage? Frequency
Market Research 15
Finance Sector 3
Information sector 2
Marketing Sector 10
Interpretation:
From the above given discussion it has been determined that as a leading consultancy
company, Incite Marketing Planning has various operations in different areas. 15 out of 30
people are go with the statement of marketing research as per their opinion this is the most
profitable segment of firm, 3 are go with finance, 2 are in favour of information sector and
remaining are in favour of marketing sector.
18
15
3
2
10
Market Research
Finance Sector
Information sector
Marketing Sector

Theme 5: In different area Incite Marketing Planning, the execution of mobile technology and
social media is effective.
Q5) In which area of Incite Marketing Planning, the execution of mobile
technology and social media is effective?
Frequency
Information sharing 8
Connecting People 7
Production process 8
Promotional activities 7
Interpretation:
From the discussion of the above given report it has been analysed that there are different
area in Incite Marketing Planning where the execution of mobile technology and social media is
effective like Information sharing, connecting people, production process and promotional
activities.
19
8
7 8
7
Information sharing
Connecting People
Production process
Promotional activities

Theme 6: The implementation of Social media and mobile technologies are effective for the
global operations of Incite Marketing Planning.
Q6) Does the implementation of Social media and mobile technologies are
effective for the global operations of Incite Marketing Planning?
Frequency
Yes 25
No 5
Interpretation:
According to the description of the above given report it has been determined that 25 out
of 30 people are in favour with the implementation of Social media and mobile technologies are
effective for the global operations of Incite Marketing Planning. 5 respondents are not in favour
with the according to their perception implementation of digital technologies are not much
appropriate for the operations of an organisation.
20
25
5
Yes
No

Theme 7: Different measures are used by Incite Marketing Planning for achieving higher
competitive position within the commercial centre.
Q7) What measures are used by Incite Marketing Planning for achieving higher
competitive position within the commercial centre?
Frequency
Capturing wide market 10
Offer customized services 10
Reduction in manpower 10
Interpretation:
From the analysis of the above given report it has been interpreted that there are various
measures like capturing wide market, offer customized services and reduction in manpower are
used by Incite Marketing Planning for achieving higher competitive position within the
commercial centre.
21
10
10
10
Capturing wide market
Offer customized services
Reduction in manpower

Theme 8: The most benefited segment of using mobile applications and social media tools.
Q8) Which is the most benefited segment of using mobile applications and social
media tools ?
Frequency
Suppliers 10
Customers 15
Others 5
Interpretation:
According to the preceding research it has been determined that 10 out of 30 said that
suppliers are the most benefited aspect of implementation of digital advancement within the
working environment. 15 are said that customers get more benefits with the use of social media
and mobile technologies and leftover respondents are go with the option of others as per their
opinion stakeholders and shareholders are the most benefited segment of firm.
22
10
15
5
Suppliers
Customers
Others

Theme 9: The digital technologies has positive influence on the global operations of Incite
Marketing Planning.
Q9) What is the major impact of digital technologies on the global operations of
Incite Marketing Planning?
Frequency
Improve 24
Negative 3
No Changes 3
Interpretation:
From the analysis of the investigation analysis it has been evaluated that 24 out of 30
respondents are said that the execution of advance tools are appropriate for improvising the
actions of an enterprises at global level. 3 respondents are go with the derivative of negative
influence and leftover respondents are in favour of no change as per their opinion execution of
digital technologies has create not any kind of improvement in the operation of firm.
Findings to stakeholders:
23
24
3
3
Improve
Negative
No Changes

Stakeholder are the key aspect of an investigation work or an organization. They found
out as the gathering of individuals who are belongs from the selected area of study or the tasks of
a business. The significant duty of the researcher is to display the findings to the stakeholder so
as to assess the genuine aftereffects of the exploration work. The stakeholder of the research are
the individual who, incorporated into the exercises of the exploration and individuals who are
having appropriate learning as for determined region of study. With this intended interest group
and researchers are viewed as the real stakeholders of the investigation work. The present
research work is rely on the analysis of mobile applications and social media in building
relationship with customers for the growth of Incite Marketing Planning at global level. The
significant partners of the firm are government bodies, buyers, providers, administrators,
speculation networks, proprietor and so forth of the firm.
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Recommendation
Recommendation
From the analysis of the above mentioned report it has been suggested that the proper
implementation of digital technology within an organization as well as into personal life is highly
essential as it render various kinds of benefits to the individual or to the organisations as well. It
is highly recommended that every organization should adopt latest technology and go digital so
benefits can be availed and chances of error can be reduced. It is required for every business
enterprises to apply advance and high tech tools as per the suitability of their organisational
operations. Apart from that another element which can be recommended is that for attracting
large number of customers and gaining market share, it is needed or Incite Marketing Planning to
apply digital technology into various operations so that expected outcomes can be obtained. As a
leading consultancy firm Incite Marketing Planning should analyse the competition within the
market and conduct a market research in order to determining the needs and wants of people
within the commercial centre. Company should use more innovative technologies like social
media in respect to implementing good relationship with customers at global level. Company
should also focus on retaining customers for long run of operations through making them update
about the operations of firm through online sites or mobile applications in respect to attaining
long term benefits and growth. Incite Marketing Planning should conduct their business
operations with the help of mobile application sin respect to keep all the data and information
regarding customers which create value in providing long term benefits to the potential
customers of the firm.
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Reflection
The considered report is based on the study of analysing the effectiveness of mobile
applications and social media in developing good or friendly relation ship with buyers at wide
scale. The present research is effective in providing appropriate information regarding the use of
digital tools an technologies and how it provide benefits to the firm or its operations. A research
work is qualitative or quantitative in nature, the selection of the research is depend on the
information which are gathered through the investigator for the purpose of addressing the
research issue in appropriate manner. In the present exploration work qualitative investigation is
used through the researcher because, the accumulated data is based on qualitative means.
However descriptive research design has also being used through the investigator because it is
effective in providing descriptive evaluation on a particular area of study. Interpretivisim
philosophy has also been applied by the researcher in respect to providing support through
analysing the views and opinion of different authors who are having appropriate knowledge and
idea in regards to the chosen area of research. Along with this tools data collection tools like
primary or secondary are applied by the investigator in respect to accumulating relevant and
actual information for fulfilling the major requirements of the work within the specified time
frame. In the particular investigation work primary data is being accumulated by executing
marketing study in that questionnaire is considered as the major source for accumulation of
primary data and information. questionnaire is the best and most suitable source for the
collection of primary data and information. On the other side research use secondary tool for
gathering appropriate theoretical information which justify the outcome of the research.
Alternative method of Research
An investigation is based on a specific issue which is required to be addressed in respect
to reaching at a potential outcome. Research methodology is considered as the most essential
section which provides appropriate support to the literature review of the report through the
selection of appropriate methodology, thus the methodology helps the researcher in providing an
appropriate direction to the investigator to reaching at the potential outcome. In the present
research work questionnaire is the key source for primary data collection. There is an alternative
method, Interviews, which is also effective in accumulation of primary information. Under the
section of interview investigator leads question and answer session from respondents by itself for
the purpose of gathering real information and in this questionnaire is not applied by the
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researcher. In this method random questions are being asked by the respondents about the
selected area of study. In this an personal interview round is included, which is likewise
powerful in gathering information through analysing the opinion of people.
Area for further study
The considered investigation is based on the analysis of the effectiveness of mobile
applications and social media in building relationship with customers for the growth of Incite
Marketing Planning at global level. At the time of executing the study i have faces various issues
in regards to time, cost and ethical considerations. Data collection is also an another major issue
which i have faced during research project. For proper execution of the report i have majorly
concern about accumulation of proper information and keeping private information of responded
confidential. I have also focuses towards time and cost management in respect to proper
execution of research actions. With the help of this research my time management skills and data
collection ability has been increased which create value for in attempting my future projects in
appropriate manner.
Conclusion
As per the overall detailed analysis of this particular report it is being concluded that
advance technologies are recognised as the most viable source that are widely implemented by
each large and small business concern in respect to achieving higher maturation and success at
marker area. In this contemporary business environment competition is on its peak and the
potential focused area of each sort of organisation is to attaining higher competitive edge through
expanding their business at global level. Customers are the key consideration of an organisation
as the growth and success of an organisation is based on the satisfaction level of customers
within the commercial centre. Social media and mobile technologies are they major source of
digital technologies which are applied by the organisations for the purpose of building effective
relationship with customers at global level. Social media is an appropriate source which provides
a clear path way to implement connection with people at global level. It is the most essential tool
which helps an organisation in attracting customers through offering variety of products and
services at market place. Mobile technologies are also determined as the key element which is
widely applied by individuals for making their living comfortable and reliable. Now a day's
people are widely focused on using mobile applications in respect to satisfying their needs and
wants through making purchasing by online applications. The execution of digital technologies
27

are beneficial for the growth and development of the firm at global level as organisation are able
to produce more qualitative products and services within the market place.
28

REFERENCES
Books and Journals
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30

APPENDIX
Questionnaire
Name
Age
Gender
Email
Address
Q1) Did you know about the appropriateness of mobile application and social media tools?
Yes
No
Q2) Which social media tools are implemented by Incite Marketing Planning for the purpose of
developing global relationship with customers?
Facebook
Twitter
Instagram
YouTube
Q3) What is the impact of using social media tools and mobile technologies on building global
relationship with customers?
Increasing customers reach
Developing profitability
Enhancing performance
Higher competitive edge
Q4) Through which segment, company attains highest growth advantage?
Market Research
Finance Sector
Information sector
Marketing Sector
Q5) In which area of Incite Marketing Planning, the execution of mobile technology and social
media is effective?
Information sharing
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Connecting People
Production process
Promotional activities
Q6) Does the implementation of Social media and mobile technologies are effective for the
global operations of Incite Marketing Planning?
Yes
No
Q7) What measures are used by Incite Marketing Planning for achieving higher competitive
position within the commercial centre?
Capturing wide market
Offer customized services
Reduction in manpower
Q8) Which is the most benefited segment of using mobile applications and social media tools ?
Suppliers
Customers
Others
Q9) What is the major impact of digital technologies on the global operations of Incite
Marketing Planning?
Improve
Negative
No Changes
Q10) Provide recommendation for the business growth of Incite Marketing Planning in global
context.
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Research Proposal Form
Student Name: ______________________ Student ID:
______________________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: “The implications of digital technologies on SME’s”
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question,
objective or hypothesis)
"To access the effectiveness of mobile applications and social media in building relation ship
with customers at global level". A case study on Incite Marketing Planning.
Digital tools and technologies are considered to be the major aspect which helps an organisation in
proper implementation of organisational activities and operations. Digital technologies like social media
or mobile tools are effective in developing the operations of an organisation through establish connection
among organisation or its customers. In this contemporary business environment competition is on its
peak and the potential focused area of each sort of organisation is to attaining higher competitive edge
through expanding their business at global level. Customers are the key consideration of an organisation
as the growth and success of an organisation is based on the satisfaction level of customers within the
commercial centre. Social media and mobile technologies are they major source of digital technologies
which are applied by the organisations for the purpose of building effective relationship with customers
at global level. The company Incite Marketing Planning is widely concern on using digital tools and
technologies like social media and mobile applications in respect to providing effective information in
regards to the offerings of the firm to their respondents.
Research objectives (e.g what is the question you want to answer? What do
you want to learn how to do? What do you want to find out?):
The significant research objectives are described as below:
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 To understand the concept of social media and mobile applications in the context of business.
 To determine the influence of using social media tools and mobile technologies for the growth of
business.
 To analyse the use of social media and mobile technology in building global relationship with
customers for Incite Marketing Planning.
 To evaluate different measures that are used by Incite Marketing Planning for developing their
business operations at global level.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are
studying, personal interest, future plans, knowledge/skills you want to
improve, why the topic is important):
The present research is conducted for the personal interest of research as research wants to get
appropriate knowledge and skills in regards to the effectiveness of digital technologies for the purpose of
business growth.
The current exploration work provides a brief direction to the learner to get appropriate information
about the specified area of study.
The researcher has conduct this research for the purpose of self interest, thus investigator wants to
explore own knowledge base in the specified area of study.
The conducted research helps in enhancing the idea in regards to operate a business with the help of
digital tools and technologies.
This research also provide proper assistance to the learners who are willing to operate a digital business.
The wide area of study in regards to the similar area of study helps me in attaining my future project
related with the similar area of study.
Developed knowledge in regards to digitalisation or its tools helps an individual in making their living
easy by the making appropriate use of these tools.
A brief idea for conducting a business will also enhanced.
Overall idea about the importance of digital tools within an organisational perspective will also
developed.
Proper idea about the use of digital technologies in the modern business environment will also increases.
This research is also beneficial for the people who are having their future or carrer in the area of
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digitalisation or marketing.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective
or hypothesis:
In the present research work data has been gathered through secondary tools in which information is
gathered by books, journals, online sites, articles etc.
Positive Benefits of Digital Technologies:
Connectivity: This considered as the major benefit of the use of digital tools and technology. This is
helpful for an individual or organisation to keep in touch with family and friends worldwide through
social media, email, Skype etc. In turn using the internet will build citizen confidence and well-being and
can reduce the feeling of isolation.
Save money: The use of digital technologies are effective thus it provides access to a wider market and
makes it easier to compare prices. This is time saving tools thus with the help of this an individual can
get proper idea and information about the company or its operations. An individual can find the best
online deals and to make more conversant buying decisions.
Save time: This is also an another benefit of digital technologies in the context of business. Appropriate
use of digital tools and technologies are effective in saving time travelling and queuing to avail of goods
and services e.g. online banking, paying car tax. An individual can now make transaction from their own
place, this create value for the firm as well as customers in saving time and making use of organisational
offerings in appropriate manner.
Entertainment: Digital technologies are determined as the essential tool, that helps an individual to
entertain their self thus, an individual can pursue their hobbies and interests and explore other cultures.
The internet tools are basically used by people to stay up to date with current affairs and catch up on TV
using playback facilities.
Learning: The prevalence of technology impacts society in so many positive ways, and that involves the
education sector. Today's students not only have computers to help them with their schoolwork, they
have easy access to research tools while teachers use technology to enhance the impact of their lessons.
The technologies helps in expand knowledge and skills with the assistance of undertaking online courses
that facilitate an individual learning at their own pace.
Negative barriers of digital technologies:
Data Security: Digital technology means a way to collect large amount of data and that can be stored.
This can be private information concerning individuals or firm. It can be very hard for an individual to
35

keep this data safe. Just a single breach can prevent various issues thus the private information going into
the hands of criminals, terrorists, foreign enemies, or other malign entities.
Crime and Terrorism: The unauthentic use of digital tools and technologies cause the reason of crime
and terrorism. People are using digital technologies in wrongful manner, as on internet various
informations are available that could help the people in doing crime or terrorism.
Research Gap:
The gap is considered the missing piece or pieces in the investigation literature, is the field that has not
yet been explored or is under-explored. The major potential motive of the research is to fill the gap
between the past and future performance of the firm, thus how digital technologies are benefited for the
growth of firm. The proper information helps in breaching the gap of the research issue.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g
research, development and analysis of ideas, writing, data
collection, numerical analysis, tutor meetings, production of
final outcome, evaluation, writing the report):
Various activities which will going to include for the project are:
 Determine the topic
 Creation of aim and objectives with questions
 Literature review
 Research methodology
 Questionnaires preparation
 Data Collection
 Data analysis
 Conclusion and recommendation
How long
this will
take:
10 to 12
weeks.
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Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use
and why?
A research is either qualitative or quantitative in nature, thus In the present research work qualitative
research methodology has been applied by the researcher for the purpose of providing support to the the
inductive research approach.
In this interpritivism research philosophy has been applied by the researcher as it is most suitable tool for
38

qualitative investigation, thus it provides brief discussion on the selected area of study by analysing
views and opinion of authors and writers.
In this existing research work data has been gathered through conducting survey as in this questionnaire
is being fulfilled by the selected respondents. In the sample size of 30 respondents has been taken into
proper action.
Data analysis is the key area of research, thus in this section accumulated data has been analysed through
thematic analysis, as in this themes are prepared on the basis of the questions of questionnaire.
The findings of this research are present with the help of graphical analysis.
Ethical Consideration
Ethical consideration is termed to be an essential part while carrying out research as it consist of various
rules and regulations under which the researcher have to carry out it different research activities. The
investigator have to use certain norms which is specified in research ethical consideration so as to judge
ethical and unethical behaviours of the individuals. Therefore it helps in achieving the aims and
objectives of the research in an effective and efficient manner.
What your areas of research will cover:
The research will cover the effectiveness of social media tools and mobile application in building
effective relationship with customers at global level.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted
for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
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Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with your
unit tutor. Please complete this form in good time before your research project is due to
commence.
Section 1: Basic details:
Project title: “The implications of digital technologies on SME’s”
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews No
 Questionnaires Yes
 Observations No
 Use of personal records No
 Data Analysis Yes
 Action Research Yes
 Focus Groups No
 Others (Please specify) :
40

Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults: More than 20
How will participants be recruited (identified an approached)?
Describe the processes you will use to inform participants about what you are
doing:
How will you obtain consent from participants? Will this be written? How will it be
made clear to participants that they may withdraw consent to participate at any
time?
Studies involving questionnaires: will participants be given the option of omitting
questions that do not wish to answer?
No
If no please explain why below and ensure that you cover any ethical issues
arising from this
Studies involving observation: Confirm whether participants will be asked for
their informed consent to be observed.
Yes
Will you debrief participants at the end of their participation (i.e give them a brief
explanation of the study)?
Yes
Will participants be given information about the findings of your study?(This could
be a brief summary of your findings in general)
No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the
Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
During the research:
Where will the data be stored?
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Will mobile devices such as USB storage and laptops be used
Yes
If Yes, please provide further details:
After the research:
Where will the data be stored?
How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers?
Yes
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical
concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may
arise because of your research. Please consider/address all issues that may apply.
Ethical concerns may include, but are not limited to the following :
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Data storage and security, both during and after the research (including transfer,
sharing, encryption, protection).
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and
Ethics Policy:
Yes
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the
ethical issues that may arise in the course of my research
Name: Date:
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