Supply Chain Integration and Technology

This assignment delves into the crucial relationship between supply chain integration and technology, analyzing their influence on firm performance. It scrutinizes a range of academic publications and research papers to understand how factors like RFID technology, information systems, and market orientation contribute to successful supply chain management. The analysis aims to shed light on the effectiveness of different integration strategies and technological advancements in enhancing organizational performance within the context of global supply chains.

Research Project

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview of research............................................................................................................1
1.2 Background of research.........................................................................................................1
1.3 Research aims........................................................................................................................1
1.4 Research objectives...............................................................................................................2
1.5 Research questions................................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................2
2.1 Introduction...........................................................................................................................2
2.2 Effectiveness of digital technology in supply chain of business activities...........................3
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................4
3.1 Type of methodology............................................................................................................4
3.2 Data Sampling.......................................................................................................................4
3.3 Sources of data......................................................................................................................4
3.4 Limitations............................................................................................................................4
CHAPTER 4: DATA ANALYSIS..................................................................................................5
4.1 Data Analysis........................................................................................................................5
4.2 Data and relation variables....................................................................................................6
CHAPTER 5: CONCLUSION AND RECOMMEDATION..........................................................9
5.1 Conclusion.............................................................................................................................9
5.2 Recommendation...................................................................................................................9
REFERENCES..............................................................................................................................10

TITLE: To analyse the impact of integrating digital technology in the supply chain of business
activity: case study of Mobile Fun (Online retailer)
CHAPTER 1: INTRODUCTION
1.1 Overview of research
In today's business environment, it become very essential for firms to digitized their
business activities. One of the main reason behind this is evolution of supply chains toward a
smart, connected and efficient supply chain (Boon-Itt and Yew Wong, 2011). Today supply
chain is known as a series of various steps taken by firm with help of marketing, product
development, manufacturing, distribution and finally hand over to the hands of customers. One
of the main benefit of digitalisation is it brings down all the walls and help in make the supply
chain more integrated and transparent for all players from suppliers of raw materials to
distributors of finished goods and last to the customers for fulfil their requirements. Mobile fun
limited is a retailer of smartphone and tablet online. Further company sells various accessories
such as bike holders, cables, car holders and many more. With effective use of digitalisation
mobile fun can increase the effectiveness of its supply chain.
1.2 Background of research
Various tools, technologies and methods are changing the routine activities of business.
Today supply chain is become more lean in its business activities due to this managers focus
more on reduce cost of company's operations, improve quality of products and increase ROI.
Various deployments of wireless technology and mobile have already been implemented in their
transportation and logistics sectors. One of the main benefit of implement digital technology in
supply chain is that it enhance efficiency and at the same time bring transparency in whole
process (Li, 2012). As shippers are remain under pressure to decrease cost of supply chain and
they want transparency and in process without increase the cost. To meet up with all these
expectations, supply chain supply chain managers are implementing the various wireless
technologies with cloud computing.
1.3 Research aims
Aim of this research is “To analyse the impact of integrating digital technology in the
supply chain of business activity: case study of Mobile Fun (Online retailer).
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1.4 Research objectives
This aspect is known as one of the significant part of every research as this support
researcher in set the final outcome of research. Major objectives of this research are as follows:
 To review the existing digital technologies implemented within the supply chain
management of Mobile Fun.
 To analyse the benefit attained to company through digital technologies.
 To identify the challenges that company is facing due to digital transformation.
 To review the future scope of integrating digital technologies in other and its impact on
business success.
1.5 Research questions
Every researcher formulate some questions related with the main topic of research. This
is also known as important element of research. For draw valid conclusions, it is very important
for investigator to formulate right research questions (Huo, 2012). Mainly research question
highlight what the researcher really wants to achieve. One of the main benefit of research
question is that it guide and support researcher during whole research. Main research questions
of this research are as follows:
 What are the main benefits attained to company through digital technologies?
 What are the major challenges that company is facing due to digital transformation?
 What is the future scope of integrating digital technologies?
 What are the existing digital technologies implemented within the supply chain
management of Mobile Fun?
CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
This section of research support researcher in enhance effectiveness of research activities.
Under this researcher take help of various secondary sources to collect data related with the main
topic of study (Liu and et. al., 2013). Various books, articles and journals are used by
investigator under this. One of the main benefit of this is that it enhance understanding of
researcher and provide a base for carry out primary research.
2.2 Effectiveness of digital technology in supply chain of business activities
Bharadwaj and et. al., (2013) concluded that supply chain is becoming more important
part of business activities and this affect various factors related with business such as its structure
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of cost, working capital, profits and customer retention. Technologies has improve the flow of
data which have a positive impact on supply chain. Today, supply chain management deal with
various challenges such as visibility, efficiency, disruptions and many more. All these issues can
be deal with help of a strong flow of information across all players involve in supply chain
process. Concept of digitalisation offer number of benefits to an enterprise. One of the major
benefits of this is that it provide various relevant information to firm which help and support
supply chain managers in take right decision. This enhance efficiency of business activities and
at the same time increase profits of firm. Further other benefits of digital technology can be
understood by the points given below: Business security: Today, security of data is become a big issue for every business.
Hackers steal relevant data but technology is the one which help enterprise in protect its
information. As per the point of view of Saeed, Malhotra and Grover, 2011 digital
security is the factor that should be monitored and updated on continuous basis. As this
help firm in secure relevant information which enhance effectiveness of its business
activities. Help in monitoring of employees: An enterprise can manage activities of large number
of employees with help of technology. Ngai, Chau and Chan, (2011) concluded that all
this help managers in maintain the performance of its workers and at the same time
support firm in achieve its set goals and objectives. Reduce cost: This is known as one of the major advantage of using the concept of
digitalisation. Effective use of technology ensure monitoring of business activities help
manager in identify any gap if exist. Further, this ensure optimum utilisation of all firm's
resources which enhance efficiency of production process and provide an opportunity to
offer better products to its customers at affordable prices. Productivity: One of the major advantage that digital technology offer to firm is increase
in its productivity. Use of computers bring cooperation among various activities of
employees which raise output of business activities.
 Bring communication: Use of various technologies in business activities make the
communication an effective one. Technology help employees to be connected with every
one and all this increase effectiveness of business activities.
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CHAPTER 3: RESEARCH METHODOLOGY
This factor of research is known as one of the most important part of every research. This
highlight the research method, tools and techniques use by researcher for whole research. It
support investigator in attain aims and objectives of study (Gimenez and et. al., 2012). Further,
this help an individual to identify about the major element which affect research activities and
support in draw valid conclusion.
3.1 Type of methodology
This section of research indicate the method choose by investigator for carry out research.
Basically there are two major methods of research known as quantitative and qualitative. In
qualitative research methods, research analyse the quality of data collected for the purpose of
research and examine various elements such as emotions and attitudes of respondents. In case of
quantitative research method statistical tools and numerical data are for research (Green and et.
al., 2012). Qualitative research method is taken under this report for study as this help in carry
out an in depth study.
3.2 Data Sampling
Under this, sample is choose by researcher to carry out whole study and to collect
information related with the topic of research. Respondents chosen for carry out research is
highlighted in this. 30 respondents are choose under this study and a questionnaire consists 10
questions is also formed to gather information.
3.3 Sources of data
This aspect of research highlight the methods and tools used by researcher for gather data
related with the topic of research (Data Collection Techniques, 2018). Basically there are two
major methods of collect information known as primary and secondary method. Primary method
of data collection is used in this research as a questionnaire is prepared for collect information.
3.4 Limitations
A researcher face number of issues during carry out research. It is very essential that
issues require to deal in an effective manner as this help in draw valid conclusion. Mainly time
and cost are the two problems which face by investigator during research (Ranganathan, Teo and
Dhaliwal, 2011). Further, it comes under the responsibility of researcher to keep the personal
data of respondents confidential.
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CHAPTER 4: DATA ANALYSIS
4.1 Data Analysis
In this part of research, researcher examine all the data collected through various sources.
A thematic analysis is used by researcher under this.
Questionnaire
Name:
Age:
Occupation:
Gender:
Contact no.:
Email id:
Q1) Does digital technology increase the effectiveness of supply chain of firm?
 Yes
 No
Q2) Does concept of digitalisation is beneficial for business activities of Mobile fun?
 Yes
 No
Q3) As per current business condition, is it essential for firm to go with concept of
digitalisation?
 Yes
 No
Q4) What are the main benefits attained to company through digital technologies?
 Quality advantage
 Editing Advantage
 Portable
Q5) What are the major challenges that company is facing due to digital transformation?
 Stack of inflexible technology
 Ineffective gathering of consumer data
 Organisation resistance to change
Q6) Does effective use of digital technology contribute in success of firm?
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 Yes
 No
Q7) What will be the impact of digitalisation on Mobile Fun?
 Bring transparency in supply chain
 Increase sales
 Attract customers
 Increase cost of company's operations
Q8) What are the major benefit of supply chain management in business?
 Reduce cost effects
 Raise output
 Lower delays in process
Q9) What is the main factor which largely affect the digitalisation process of firm?
 Resources
 Employees
Q10) Any recommendation for Mobile fun related with the concept of digitalisation.
4.2 Data and relation variables
Theme 1: Digital technology increase effectiveness of supply chain
Q1) Does digital technology increase the
effectiveness of supply chain of firm?
Frequency
Yes 26
No 4
6

Yes No
0
5
10
15
20
25
30
Interpretation: From the above given image, it can be summarised that 26 out of 30
respondents give their views in the favour that digital technology enhance the effectiveness of
supply chain of firm. They said that technology bring transparency in supply process and help in
fulfil the requirements of all players involve in the process. Rest 4 respondents said that
digitalisation only increase cost of business operations.
Theme 2: Digitalisation is beneficial for business activities of Mobile fun
Q2) Does concept of digitalisation is beneficial
for business activities of Mobile fun?
Frequency
Yes 25
No 5
7

Yes No
0
5
10
15
20
25
30
Interpretation: From the given graph, it can be concluded that 25 out of 30 respondents
said that concept of digitalisation is beneficial for business activities of Mobile Fun. They said
that use of technology bring coordination among various business process which increase output
of enterprise. Rest 5 individuals said that digitalisation is not beneficial for Mobile fun.
Theme 3: Essential for firm to go with concept of digitalisation
Q3) As per current business condition, is it
essential for firm to go with concept of
digitalisation?
Frequency
Yes 20
No 10
8

Yes No
0
5
10
15
20
25
Interpretation: From the above given graph, it can be summarised that 20 respondents
said that as per today's business conditions, it is very important for firm to go with the concept of
digitalisation as this save both time and cost of company.
Theme 4: Benefits attained to company through digital technologies
Q4) What are the main benefits attained to
company through digital technologies?
Frequency
Quality advantage 10
Editing Advantage 15
Portable 5
Quality advantage Editing Advantage Portable
0
2
4
6
8
10
12
14
16
9

Interpretation: From the given graph, it can be concluded that 50% respondents said that
one of the main benefit which an enterprise get through digitalisation is editing advantage. 10
respondents said that quality is one of the major benefit a firm get with help of digitalisation.
Theme 5: Major challenges that company is facing due to digital transformation
Q5) What are the major challenges that
company is facing due to digital
transformation?
Frequency
Stack of inflexible technology 9
Ineffective gathering of consumer data 6
Organisation resistance to change 15
Stack of inflexible technology
Ineffective gathering of consumer data
Organisation resistance to change
0
2
4
6
8
10
12
14
16
Interpretation: From the above given graph, it can be summarised that 50% respondents
give their views that one of the major challenge which firm face due to concept of digitalisation
is enterprise resistance to change. Further 9 out of 30 respondents said that stack of inflexible
technology is one of the biggest challenge which firm face and rest other said that ineffective
gathering of consumer data is the major challenge which a firm face.
Theme 6: Use of digital technology contribute in success of firm
Q6) Does effective use of digital technology
contribute in success of firm?
Frequency
Yes 27
10

No 3
Yes No
0
5
10
15
20
25
30
Interpretation: From the given graph, it can be summarised that 90% respondents give
their views in the favour that effective use of digital technology contribute in success of
enterprise. Rest 10% said that concept of digitalisation only increase cost of business activities.
Theme 7: Impact of digitalisation on Mobile Fun
Q7) What will be the impact of digitalisation
on Mobile Fun?
Frequency
Bring transparency in supply chain 8
Increase sales 7
Attract customers 5
Increase cost of company's operations 10
11

Bring transparency in supply chain
Attract customers
0
2
4
6
8
10
12
Interpretation: From the above given graph, it can be concluded that 10 out of 30
respondents said that use of digital technology increase cost of business operations while 8
respondents give their views in the favour that digitalisation bring transparency in supply chain
activities.
Theme 8: Major benefit of supply chain management in business
Q8) What are the major benefit of supply chain
management in business?
Frequency
Reduce cost effects 10
Raise output 10
Lower delays in process 10
12

Reduce cost effects Raise output Lower delays in process
0
2
4
6
8
10
12
Interpretation: From the given graph, it can be summarised that 10 out of 30 respondents
said that major benefit which firm achieve through effective supply chain management is reduce
cost. Further 10 other said that it reduce the delays in business activities.
Theme 9: Main factor which largely affect the digitalisation process of firm
Q9) What is the main factor which largely
affect the digitalisation process of firm?
Frequency
Resources 15
Employees 15
Resources Employees
0
2
4
6
8
10
12
14
16
13

Interpretation: From the given picture, it can be concluded that 50% respondents give
their views in the favour that resources of firm is the main factor which affect the process of
digitalisation rest 50% said that employees of enterprise affect this.
CHAPTER 5: CONCLUSION AND RECOMMEDATION
5.1 Conclusion
From the given information, it can be summarised that effective use of digital technology
increase effectiveness of supply chain of firm. This provide an opportunity to firm to attain in set
goals and objectives in an effective way. Whenever a firm implement the concept of
digitalisation then it face various challenges so it is very essential that all those challenges must
be effective deal by firm. In today's business environment, implement the concept of digital
technology is very important as this bring transparency in business activities and at the same
time provide various other benefits.
5.2 Recommendation
From the above report, it is recommended to Mobile Fun to effectively use digital
technology in its business operations. With this firm can enhance the effectiveness of its various
activities related with supply chain. With this enterprise can fulfil the requirements of its
customers and at the same time can satisfy various players involve in the process of supply
chain. Various factors that affect the process of digitalisation should be consider by manager to
implement digitalisation in an effective manner. Concept of digitalisation provide number of
benefits to firm so this must be effectively implemented at workplace and firm should have all
the resources require to do this.
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REFERENCES
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Online
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