Research Project in Travel and Tourism Industry - Thomas Cook

RESEARCH
PROJECT

Table of Contents
TASK 1............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
1.2 Rational......................................................................................................................................2
Scope and importance.................................................................................................................3
Feasibility- ..................................................................................................................................3
1.3 LITERATURE REVIEW .........................................................................................................3
1.4 RESEARCH METHODOLOGY...............................................................................................5
1.5 RESEARCH PLAN...................................................................................................................6
REFERENCE...................................................................................................................................7
APPENDIX......................................................................................................................................7
TASK 2 ...........................................................................................................................................8
2.1 Matching or resources efficiently to research questions.......................................................8
2.2 Undertaking of research proposed investigation.................................................................12
2.3 Recording and collection of relevant data. .........................................................................13
Interpretation.............................................................................................................................13
REFERENCES..............................................................................................................................19

TASK 1
TITLE- The impact of social media on travel and tourism enterprise. A study on Thomas cook
travel and tourism of UK.
INTRODUCTION
Travel and tourism is one of crucial sector and it is kind of activity and practice of
touring which works as to providing information, transportation and accommodation service to
the tourist. Social media is one of crucial element in order to analyse attitudes to tourist so that
services can be properly work. The travel and tourism is crucial component in order to run its
market operation effectively. With help of using of social media activities the travel enterprise
can promote its services (Simonov, Nosko and Rao, 2018). The enterprise which is engaged in
tourism sector has combine techniques of market and it is useful in order to process
communication mix strategy. The present report is based on the activities of Thomas cook
enterprise. Being the global leading enterprise in UK, they are able to deliver the quality services
to customers. Thus, technological advancement will influence the overall operation of travel and
tourism enterprise. The effective travel services will be helpful in order to attract large number of
customers. This will work as to have enhancement in profitability and productivity.
RESEARCH QUESTIONS
1. What is the use of social media travel and tourism sector?
2. What changes comes in terms to provide quality services to customers?
3. What is the impact of technological advancement as social media on satisfaction of
customers.
4. How social media technique influence the customers to choose its services?
AIM
To determine the impact of social media over travel and tourism. A study on Thomas cook travel
and tourism of UK.
OBJECTIVES
 To determine the concept of social media as per travel and tourism industry.
 To define the importance of social media activities in terms to improve the quality of
services.
 To Evaluate the impact of social media activities in terms to develop profitability and
productivity.
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 To provide recommendation in terms to deliver best and effective services to customers,
1.2 Rational
The present report is based on the activities of Thomas cook travel enterprise and their
uses of social media activities. It is one of crucial element in order to have growth and
development in tourism activities. It will be helpful in terms to attract customers so that
enterprise can run its operations effectively. By taking feedback from customer they are able to
run its operational services effectively. The social media is useful in terms to attract the
customer's by aware about products and services. This kind of technological advancement Wil be
helpful in term to maintain the long term customer momentum (Turba and et.al., 2018). Thus, it
can be said that technological services of firm work as to influence the overall services of
business enterprise. In order to cope with present scenario it is essential to implement
technological advancement so that firm can able to process its business activities systematically.
The social media activities as are Facebook, advertisement and other application are useful in
order to promote effective services to enterprise. Under this it can be said social media
techniques are helpful in order to stimulate the growth of travel and tourism sector. With the
timely update the customer about the services of Thomas cook enterprise, the large amount
profitability and productivity can be generated.
Access to primary data- With help of primary data there can be possibility in terms to gathering
the correct information about the topic of research. In this, survey technique will be helpful in
order to access the depth information about it.
Structured- The present research topic is structured. Under this, the topic of research is to
determining the impact of social media activities on travel and tourism activities. It is helpful in
term to determining the depth knowledge about the social media activities.
Semi structured- This kind of method can be use at the time both early and late stages of
exploring the domain research. It is used to gather focused, qualitative and textual data.
Unstructured topics- It is the kind of non-directive interview and under this questions are not
pre-arranged. In this it can be said that central idea and topic is need to be chosen before
beginning of unstructured interview.
Interest- I have personal interest in this topic of research as it is helpful in terms to provide the
depth insights about the uses of social media activities. This kind of activities will be helpful in
order to provide the depth insights about the things.
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Scope and importance
This research study is based on determining the impact of social media activities in term
to bring the improvement in quality as per travel and experience. The main scope of this is to
determine the impact of social media activities over tourism and travel industry. The main object
behind implementation of social media activities is to aware the customers so that profitability
and productivity can be achieved (Simonov, Nosko and Rao, 2018). In the present scenario the
maximum of individual in market are dependent over social media as this are as Facebook,
Twitter and other will be helpful in term to attract the customer's.
The one of the main significance of technological advancement is that it will help to update the
customer. This kind of advancement will be beneficial in terms to maintain customer retention.
Feasibility-
 Resource- keeping in mind the end goal to develop the viable task administration design
it is fundamental to have three assets such are as time, back and human asset (Viglia,
Pelloia and Buhalis, 2018). This sort of assets assumes the fundamental part keeping in
mind the end goal to have viable arranging of the considerable number of things with the
goal that all exercises can be confined in remedial way.
 Time - In connection to develop the task administration design in the successful way.
Because of absence of time there can be awful outcome with exercises which should be
performed in the association to have the great outcome it is critical to influence the Gantt
to outline and system chart so every movement can have the particular due date in which
all assignment should be expert.
 Cost-With the assistance of appropriate spending design the computerized innovation can
be executed. To have compelling procedure it is basic to take examination, review and
every other action which will be useful with a specific end goal to direct the exercises of
business adequately.
1.3 LITERATURE REVIEW
Generic- In this, term it can be said that the social media has changed the procedure of various
companies in terms to coordinate with their demo-graphical target in market. As per this context,
the increment in the use of internet facilities and popularity of social channels is useful in terms
to affecting the travel marketing activities.
Application of technological advancement in travel and tourism sector-
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According to this it can be said that people always prefers to share the photos and videos taken
on the social media sites. This is very useful in terms to gather the attraction about the use of
travel and tourism activities.
Influence of technology in travel and tourism-
In this, social media activities plays crucial role in terms to influence the purchase decision of
customer in order to have enhancement in travel marketing. It plays its activities as leaving the
main impact on the travel agency model. In this term it can be said that social media activities
plays essential role in order to promotions the brand in market.
Literature Review
The social media marketing plays the crucial role in terms to attract the customer's. This
will work as to aware the customer in market so that the profitability and productivity can be
enhanced. In this term it can be said that social media activities has changes the life of the each
individual in beyond to commercial use and it is helpful in order to communicate, share and learn
the things effectively.
Define social media-
As per states that internet based life apparatus which is taking activities as to upsetting
the promotion and business condition. The said that in McGrath and O'Toole,( 2012) showcase
there different number of factor are accessible which should be considered by the
accommodation business. The connection of the staff with the client help to enhance the
numerous boundaries which can hampered to the development of the business undertaking. To
keep up the great correspondence the firm can give better and viable administrations to the client.
This sort of exercises are useful to procure most extreme level of fulfilment.
Focus on Facebook
As per the view of Nambisan, (2017) it can be said that Facebook is the main term which
works as to influence the customer in order to make their purchase decision. This kind of
activities will be helpful in order to focus the customer who are generally relayed on social
media activities. The people who went on holidays are update their photos on this site and this
kind of activities will work as to gather the attention of others. In addition to this, Henderson,
Selwyn and Aston, (2017) Facebook, twitter and other kind of tools plays essential role in term
to maintain customer retention.
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