Zara's Success Factors: Quality & Customer Experience
Added on 2020-06-03
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RESEARCHPROJECT
Table of ContentsINTRODUCTION...........................................................................................................................11.1 Formulate the project outline specification. ....................................................................11.2 Description on the identification of factors which contributes process of researchspecification. ..........................................................................................................................21.3 Description of critical review on various key references.................................................21.4 Define project specification and effective plan procedures. ...........................................31.5 Draw plan of implementation fort research specification. ..............................................3TASK 2............................................................................................................................................42.1 Resources efficiently to research questions or hypothesis. .............................................4LITERATURE REVIEW................................................................................................................42.2 Undertaking of research investigation as per specification and procedures.....................52.3 Questionnaire....................................................................................................................6Task 3 ..............................................................................................................................................73.1 Data analysis and interpretation.......................................................................................7Interpretation..................................................................................................................................12Interpretation..................................................................................................................................133.2.........................................................................................................................................13CONCLUSION & RECOMMENDATION..................................................................................13REFERENCES..............................................................................................................................15
Topic- To evaluate theimpact of store ambience and staff behaviour on customers' preferenceand loyalty. A case study on “Zara”.INTRODUCTIONThe marketing plays the crucial in order to improve the performance of business. Theselling activity of the firm is overall dependent on the tactic of marketing or how they areperforming their functions in the market. The better plan of action will be helpful in order toachieve desire profitability of enterprise. The performance of the organisation plays the vital roleto have increment in the sales of business enterprise. The successful sales plan will be preparewith the strategies & Tactics in order to generate the high amount of profitability. With the helpof timely review of sale plan the organisation is able to earn the higher amount of profitabilityand productivity. The present report is focussing over the activities of ZARA. It is retail sector,engaged in distributing its services clothing and fashion accessories. The main aim behindconducting this assignment is to determine the impact of store ambience and staff behaviour onthe customer preferences. By increment in the profitability of the firm it is important to focusover the quality of services provided by them. The working of the enterprise is need to review intimely manner so that there can be enhancement in profitability. 1.1 Formulate the project outline specification. This assignment is based on the activities of Zara in relation to evaluate the impact oncustomer preferences about store ambience and behaviour of staff. In this it is very importantthat the performance of business is need to get improve in order to have increment in the sales ofbusiness enterprise. The Staff of the Zara need to manage the working of the enterprise in theeffective manner. The quality parameters play main function in order to promote the higheramount of profitability and productivity in the enterprise. The manager and employees are themain part in the firm who are responsible to run the function of firm expertise mode. With thehelp of effective market research there is need to activities in related to marketing plan. This is helpful to have systematic flow of activities which will generate the higher volume ofprofitability. Aim-To access theimpact of store ambience and staff behaviour on customers' preference andloyalty. A case study on the “Zara”.Objectives1.To determine the concept of Store ambience and staff behaviour.1
2.To examine the impact of Store ambience and staff behaviour of Zara to maintaincustomer preference and loyalty. 3.To recommend the most suitable ways to Zara in order to maximise the performance ofbusiness. 1.2 Description on the identification of factors which contributes process of researchspecification. Rational- The main object behind making this assignment is to throw some light on theactivities of market in order to promote the profitability of enterprise in the market. With the helpof this kind of function the organization is need to adopt those marketing activities with the helpof which there can be increment in the sales of firm. The store manager is responsible to provideeffective training to their employees so that they are able to provide the quality services to thecustomers. The main motive is to enhance the sales of firm by looking over the satisfaction of thecustomers. With the help of having feedback from the customers they are able to bringimprovement in the sales of the business enterprise. The manager of the store need to plan effective sales and marketing plan to make marketresearch effective. With the help of this kind of activities there can be expansion in the growth ofbusiness enterprise.1.3 Description of critical review on various key references.According to the view of stated that marketing plays the crucial role in order todetermine the need and expectation of customers. With the help of fostering the growth of salesin the market the enterprise is able to sustained the image of brand in market. Hence, it can be stated that the marketing palsy the effective role in order to generatehigh volume of profitability. There are various kind of negative and positive factors which areinfluencing the overall marketability. In contrary to states that there are number of positiveand negative factor which are affecting the working of enterprise in the large manner. Pointed out that the store manager of the hotel Marriott need to provide the effectivetraining facility to all the staff so that they are able to perform the business functionappropriately. According to the view of has been stated that the effective communication willbe helpful in order to improve the performance of business enterprise. With the help of givingbetter training facility the preference of the customer can be identified and loyalty in this relationcan be maintained. 2
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