How Globalisation Drives Business Success

This presentation explores the concept of globalisation and its impact on business success, with a focus on TESCO PLC. It discusses the challenges and benefits of globalisation, as well as the factors influencing the success of TESCO. The research methodology, data analysis, and interpretation are also covered. The presentation concludes with recommendations for TESCO to effectively enter the global market.

Research Project
TITLE: “To understand how can
globalisation drive business
success”

Content
●INTRODUCTION
●RESEARCH AIM AND OBJECTIVE
●LITERATURE REVIEW
●RESEARCH METHODOLOGY
●DATA ANALYSIS AND INTERPRETATION
●REFLECTION AND RECOMMENDATION
●CONCLUSION
●REFERENCES

Introduction
Revolution took place around in 19th century where there were
advances made in communication and transportation industry. When there
is interaction taking place among different countries and cross border
transactions are also there then it is considered as globalisation. It is not a
new concept and many countries have been part of it since a long time. A
complete transformation happens in case of Globalisation, it is actually
responsible in converting a world into single community. It is a
multidimensional and unifying process. Changing technology also is very
helpful in process of Globalisation, such as digital media is also playing
very important part in Globalisation.

Research Aim and Objective:
Research Aim: “To understand how can globalisation drive business
success”.
Research Objectives:
● To understand the concept of globalization.
● To identify challenges of globalisation.
● To determine various factors which influences success of TESCO.
● To examine different benefits of globalisation towards TESCO.

Literature Review
Concept of globalization: According to viewpoint of Sigler and Wachsmuth.
Globalisation deals with interdependence of countries on each other. This
phenomenon basically helps one to see world as one platform and not
divided between countries, as all different barriers like geographical,
political, social, economic are reduced and there is exchange of culture
which actually takes place. There are many benefits of globalisation, in
today's changing world when every company is developing it is very
difficult to gain a competitive advantage. This is a tool which has been
responsible for transforming world as one and unifying all the countries.

Cont...
Identify challenges of globalisation: According to Sven Oliver Muller, it
is agreed that globalisation has lot of advantages but then also there are
many challenges of globalisation which are experienced across world.
Such as, every country has there own culture and when globalisation
takes place there is interaction and exchange of such cultures & values of
different countries. This acts `as barrier sometimes, because there is
difficulty faced in understanding and adapting to it. Also, there are
inequalities between countries as every country differs in form of their
economic structure, which could lead to occurrence of some conflicts.

Cont...
Various factors which influences success of TESCO: As per views of
Laborde and Ronzoni, 2016. Tesco is a leading brand of grocery industry
in UK. In recent years it has able to get a distinct position in market.
Tesco has followed a cost leadership strategy, in which it provides
competition to other brands in terms of cost at which they are offering
their products. This make people prefer their products in comparison with
other brands offering same category of products. Tesco has been able to
secure a goodwill and brand image for their customers in term of quality
also which it is offering in it products.

Cont...
Benefits of globalisation towards TESCO: According to Georgiadis and
Mehl, globalisation as process has many benefit sand it has prove
beneficial for all companies who have been part of this process. Tesco has
also been able to get many benefits from this process. Such as, they are
able to get cost advantage when this company is able to utilise resources
of other countries, this help them in reducing their cost of production and
they are able to offer products at better prices to their customers(Colen
and Swinnen, 2016). Tesco will also be able to approach larger customer
base this increases market for companies and their profitability.
Integration of different economies take place in the process of
globalisation, this acts a big advantage for companies.

Research Methodology
There are many different types of business decisions which have to be
taken by the researcher or for achievement of some objectives a research
is conducted by researcher. This process or methodology is commonly
known as research methodology. This process includes research, surveys,
interviews and other techniques are included in this process. It includes
present and past both types of information. There are different approaches
to a research methodology such as it can be quantitative or qualitative
depending upon requirements of the research objective and aims(Asongu
and De Moor, 2017).

Cont...
Research philosophy: research philosophy deals with source of
data. It is basically a belief that how data is collected, it is analysed
and then recommendations are drawn from it. This is process of
transformation which takes place while a research is initiated and
then its objectives are achieved.

Cont...
Data collection: Data collection is a approach which is used to collect
data and then further that collected data is analysed to draw certain
conclusions from it.
Primary data: Researcher collects data from a original source and not
from any existing sources then that data is considered as primary data.
This consists of first hand information being collected by the researcher.
Methods of collecting this form of data is interview, observation, surveys
etc. size of sample also a factor which influences the decision of selecting
a particular source (Rupert and Smith, 2016).

Cont...
Secondary data: when data is not originally collected by researcher but
is gathered from any available source that is termed as data being
collected from a secondary source. This data can be in any form
quantitative and also qualitative depending upon the requirement of
research. Various sources from where secondary data can be collected is
interviews, newspapers, journals, government publications. Any of these
sources can be used depending upon the type of information required and
availability of a source.

Data Analysis and Interpretation
Q1) Do you understand the concept of
globalisation ?
Frequency
a) Yes 25
b) No 15
25
15
a) Yes b) No

Cont...
Q2) According to your opinion, expanding business at international level
can increase the sale of TESCO?
Frequency
a) Yes 30
b) No 10
30
10
a) Yes
b) No

Cont...
Q3) Does management of TESCO requires new innovative strategy for
establishing their business at international level?
Frequenc
y
a) Agree 28
b) Disagree 12
28
12
a) Agree b) Disagree

Cont...
Q4) Which is best suitable strategy that can be adopted by TESCO for
entering into global market?
Frequenc
y
a) Franchising the brand 18
b) Direct exporting 12
c) Joint Ventures 10
18
12
10
a) Franchising the brand
b) Direct exporting
c) Joint Ventures

Research Outcomes
Based on the information, that has been presented above it is pretty much clear
that globalisation has benefitted Tesco in different ways, where there were many
drivers like technology, e-commerce, internet and FDI and many more other
elements has helped company in sustaining within the market and to gain
competitive advantages as well. Also, researcher has identified that conducting
qualitative investigation and consideration of questionnaire would lead the
whole research to pull out favourable otucomes in much effective and in
efficient manner.

Findings of Stakeholders
At the time of conducting investigation, there were a number of stakeholders
that has been identified for both company which is Tesco and for investigation
as well, which has already been conducted. Basically, if it is talked about Tesco
then there are specifically customers, employees, investors and more. On the
other hand, research consists of various stakeholders like lecturer, colleagues,
scholars, and many more.

Reflection
Throughout this, present report, I have enhance my various skills. First of
all I am very happy that I got an this opportunity for conducting this
current research on an interesting and knowledgeable topic which is “To
understand how can globalization drive business success” A case study on
TESCO PLC. This, report has supported me in different important areas,
as it help me in increasing my knowledge about the concept of
globalisation that will help management of each and every business
organisation in gaining the success and growth of their business. Also
with this study, I analysed that, I have enhance my researching skills,
literature review power as well as data analysis and data interpretation
skills.

Recommendation
From the above research report, here are some several
recommendations which are made for management of TESCO so, they
can effectively enter into international market.
● Its recommended to management of TESCO to adopt an effective
strategy for making entry into global market. Such strategy are
Franchising your brand,Joint Ventures, Direct Exporting,
Partnering up, Just buying a company, Licensing, Piggybacking,
Turnkey Projects and many more.
● It is also recommended to TESCO company to adopt updated and
latest techniques and machines for retaining success as well as

Conclusion
From the above conducted report it has been analysed that globalisation
plays an very important role in each and every business organization as
this helps them in growth and success of their business in effective and
efficient manner. Thus, its also too essential for multinational company to
formulate and develop an new effective strategies in order to capture
large customers base at international marketplace. For conducting this
research report in effective manner the researcher has developed research
Aim, Objectives as well as the research Question properly.

References
Asongu, S.A. and De Moor, L., 2017. Financial globalisation dynamic
thresholds for financial development: evidence from Africa. The
European Journal of Development Research. 29(1). pp.192-212.
Boussebaa, M., 2015. Professional service firms, globalisation and the
new imperialism. Accounting, Auditing & Accountability Journal.
28(8). pp.1217-1233.
Colen, L. and Swinnen, J., 2016. Economic growth, globalisation and
beer consumption. Journal of Agricultural Economics. 67(1).
pp.186-207.
Deyo, R.A., Dworkin, S.F., Amtmann, D., Andersson, G., Borenstein, D.,
Carragee, E., Carrino, J., Chou, R., Cook, K., DeLitto, A. and Goertz,
C., 2015. Report of the NIH Task Force on research standards for
chronic low back pain. Physical therapy, 95(2), pp.e1-e18.

Thank you