Student Research Ethics and Data Management

This student research assignment requires a thorough examination of ethical considerations, data storage, and security protocols. The student must acknowledge the importance of informed consent, confidentiality, and anonymity in their research. They must also ensure that personal data is stored and processed in compliance with the Data Protection Act (1998). Additionally, they need to consider potential risks and issues that may arise during and after the research, such as sensitive topics, vulnerable participants, and disclosure limits.

RESEARCH
PROJECT

TITLE:
To ascertain the influence of Artificial Intelligence on the growth and production of an
organisation. A case study on Solotech Inc.
CHAPTER 1: INTRODUCTION
Overview of the Research
Artificial Intelligence is considered as an area of computer science which emphasizes the
creation of intelligent machines that works and react like humans. Artificial intelligence is
considered as an important part of the technology industry, it is a branch of computer science
which aims and develops intelligent machines (Camps-Mur, Garcia-Saavedra and Serrano,
2013). The major purpose of each small and large business firms, is to increasing their sales and
revenue through developing their operations and functions. Organisations are widely concern on
adopting new and advance technology within the work place in respect to reducing the extra
workload and human efforts. This create value in attaining high growth and success through
attaining competitive position within the market place. In the modern business scenario, digital
implement and technologies performs vast role in heighten the growth or firm through
improvising the operations and production of firm. In the modern era it is also essential for each
small as well as large business enterprises is to adopt advancement in their functions and
operations in order to reaching at high competitive edge. It is advantageous for business
enterprises to sustain effective position within market through providing competition to their
rivals. Artificial intelligence ensures to improve existing goods and services through enabling the
automation of different tasks. Artificial intelligence has a huge influence on the economy
through offering new or general purpose like method of invention which can reshape the nature
of innovation process and the organisations of research and development. Artificial intelligence
is an effective process which is widely applied by organisations as to improvising their
production functions and operations, this is beneficial for an organisation to enhance their
customers base through offering variety and innovative products and services (Cimler and et. al.,
2015). Solotech Inc. is the selected organisation for this particular research report, the company
is engaging in renting and selling audio, lighting, video and rigging systems. The major focused
area of firm is to developing their operations and functions within the market place through
increasing the quality and standard of products and services.
1

Background of the Research
In the world full of digitalisation, human life is very much based on the digital
equipment’s as digital technologies are effective in making humans life more easy and
comfortable. Artificial Intelligence refers as the most important part of digital technologies
which plays crucial role in management of organisational operations through applying new and
advance technologies within the work place (Curry, 2011). Solotech Inc. is a company which
offers solutions in the area of broadcasting, radio and monitoring, retail business, educational
institutes, corporate events or projects, festivals, government museum and exhibitions, emerging
music’s, hotels, restaurants, clubs, casino, health and medicine, sporting events, TV and film,
Circuses, theatres etc. The prior objective of each business organisation is to expanding their
business operations through developing new and innovative products and services at market
place as to satisfying the needs and wants of people who are willing to taking benefits of offered
products and services of firm within the market area. The company was founded in the year of
1977. The specialization of company is in audio, lighting, video and control system. Artificial
intelligence is effective for each kind of business as it create value in reducing the workforce of
firm through implementing innovation within the work place. This method is significantly
applied by organisations as to reduce human efforts and developing their production operations
by establishing new and advance technology within the work place.
Significance of the Research
This part of research emphasizes on determining the purpose of conducting an
investigation work as a research is effective in developing the knowledge base of learner by
gathering data and information through various sources. The present research is based on the
influence of Artificial Intelligence on the developing growth and production of an organisation.
This consist to be a wide area of study which helps in enhancing the knowledge base on people
in the area of artificial intelligence. The present study helps the researcher in attempting their
future objectives in appropriate manner (Gál and et. al., 2014). The major reason behind
conducting a research is to overcome with the issue of the previous research or analyse a new
area in systematic manner as to gaining appropriate information in regards to the specified area
of study. A research procedure helps an individual in enhancing the ability of finding data and
information in relates to a particular issue. In a research project a particular research issue is
discussed as to reaching at valid and reliable outcome of the work.
2

Research Aim
Research aim is considered as an important predetermined statement, which represents
the overall purpose of the study. A research aim needs to be clear and concise in nature as this
section is effective in providing a systematic way to the researcher to implement all research
activities in effective manner (Gumbo and et. al., 2012). A research aim reflects the expectation
and aspirations of the selected area of study. The important aim of this specific research is “To
ascertain the influence of Artificial Intelligence on the growth and production of an
organisation”. A case study on Solotech Inc.
Research Objectives
This is additionally an another fundamental piece of research work which is
interconnected with the point of research. This segment is suitable in giving a correct method to
specialist to execute all exercises of research in deliberate way. Research objectives are
accessible as little explanation which are successful in discovering the final products and result.
The significant goals of research are portrayed as under:
 To analyse the importance of digital tools within small or medium size business.
 To articulate the concept of artificial intelligence and its effectiveness in the growth and
development of organisational activities.
 To determine the impact of Artificial Intelligence on the growth and production of
Solotech Inc.
 To identify various measures which are adopted by Solotech Inc. as to increasing their
profitability.
Research Questions
This can be resolved as the noteworthy piece of research work, which gives an
unmistakable heading to actualize the session of writing survey in powerful way (MayJing and
et. al., 2014). In this segment information must be assembled through breaking down the feeling
of different writers and essayists. The real issues of the research are related as underneath:
 What are the importance of digital tools within small or medium size business?
 What is the concept of artificial intelligence and its effectiveness in the growth and
development of organisational activities?
 What is the impact of Artificial Intelligence on the growth and production of Solotech in?
3

 What are the various measures which are adopted by Solotech Inc. as to increasing their
profitability?
Time scale
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9
Introduction
Literature review
Research
methodology
Data collection,
Analysis &
Interpretation
Conclusion
4

CHAPTER 2: LITERATURE REVIEW
Importance of digital tools within small or medium size business.
Digitalisation has become an important requirement in current internet-driven era. With
the research of more than 3 billion internet customer at national level, one would have observed
that developing a website is essential for the any companies. They want to become more
successful, growing consistently and generating maximum revenue during the time. Likewise,
most of the small and medium size company is thinks that online mode is out of their reached,
because of their high cost or charges. Digital marketing is considered as one of the effective
requirement which has increasing maximum people toward them. A digital marketing is an
effective campaign uses the internet to reach as one of the reliable brand’s target market. Most of
the research need to simply use marketing campaign to increase their outreach customer closer
with the use of internet. Some common importance is mentioned underneath:
Cost effective: Digital tools are responsible for generating maximum ROI in comparison to
traditional marketing. However, there is no any need of long-standing commitment. Because of
this they are more effective or economical to be use by various people.
Brings people closer to the audience: Digital tools are more effective in terms of connecting
people with the valuable audience. They can interact with the customer or any other organisation
by the help of social media sources.
Results-or lack thereof- it can be seen almost quickly: This seems to be more closely related with
another important pillar of digital tools. The outcomes of digital tools used to measure within an
hours and sometimes even after it has been launched.
Concept of artificial intelligence and its effectiveness in growth & development of an
organisational activity.
AI is said to be one of the crucial areas under digital technology which assign the
company in providing more appropriate and quick results in faster time. It is majorly focus on
creation of intelligent machines that works and react such as human being. This seems to be
simulation of human action that are regulated by the help of computer system. It has been found
that machines become an important concern for the company, mental facilities once required to
be more vital in getting reliable outcomes in future period of time. Some of the vital activity
those are related with the artificial intelligence are designed for certain aspects such as, speech
5

recognition and learning. Computers used to make proper ability to mimic or duplicate all the
operations that a normal human brain can perform. Artificial intelligence is the proper study of
how to implement computers do things an individual can do better at or would be more
effectively done in reliable manner. They could be more extend what they do to nationwide in
proper amount of information to be taken into account. It will assist in controlling all the
mistakes those are arises in the department.
Some of the common activities that used to determine an organisational effectiveness.
Such as: Determine and make procurement of different resources needed for effective production
of different for the proper manufacturing process. Efficient utilisation of resources to get more
valuable outcomes in near future time. Scanning the environment, determining appropriate
factors which would make impacts on an organisation.
Impact of Artificial intelligence on growth and production of Solotech inc.
It seems to be reasonable to make conclusion of all fears and aspects those are related
with artificial intelligence and automation that are understandable for the company. This seems
to be more changes that have been made to reduce certain job, but it has been always develop in
more than a process. It is more appropriate in delivering effective technologies from new
collaborations. They are creating new earning streams from overall data generation. Some of the
implication are related with use of technology would results in resolving human jobs at risk and
overcome employment in effective manner. Through, increasing proper demand for labour in
respect to small and medium industries that are arises because of digital automation. Specific
kind of invention in cars and automatic looms is having long term impacts that have valuable
implication on increasing growth by the help of using artificial intelligence. The impacts on Al
technology on business is projected to enhance labour productivity with almost 40% and
considered people is more efficiently through using their time to get rid of all issues those are
related with the SMS. It has been found that digitalisation will surely help the small business to
growth the living standards and make future planning in order to attain future target for the
company. It is a new factors of production and have the potential that implement new sources of
future growth, changing work environment and reinforcing all the specific role that are done by
the people in making certain contribution in growth and future sustainability in the business.
Artificial intelligence has positive as well as negative impact over the growth and
production of business, thus the emergence of artificial intelligence is cost consuming in nature
6

as the execution of technologies needs high cost and affects the overall growth and success of
business. The company Solotech Inc. is a leading medium size business which is concern over
implementing artificial intelligence in their operations for the purpose of increasing the
production and functions of firm, thus the use of digitalisation is more effective in nature. As the
company operates at lower level so, it is quite important for Solotech Inc. to manage appropriate
flow of funds and capital for the implementation of artificial intelligence in their production
process to attain profitability and growth. It is also essential for the firm to hire experienced
people at work place for the purpose of effectively operating business functions through use of
artificial intelligence.
Various measure that are adopted through Solotech Inc. As to increase their profitability
Organisation that enable Artificial intelligence (AI) at small and medium level that are
increasing internal efficiency and making more informed decision. Likewise, certain issues used
to remain for those are not deploying AI as per their mentioned capacity. Solotech Inc that are
operating in areas of digital technology. They need to make use of various electronic aspects
which would assist them in attaining more effective outcomes in coming future time. It is going
to the taken into account that most of the businesses are done within in the range of the company.
there is still be a huge gap among research based on Artificial intelligence. It is crucial for them
to align with all their basic requirement that are useful for them in transforming future resources
in order to get more reliable outcomes in future. In order to measure the business success of
artificial intelligence which is a complex impact. These decisions made are helpful for the labour
of cost saving areas and to analyse them accordingly. Other implementation is need to be helpful
for the department in respect to get better results through proper utilisation of resources from
Solotech Inc.
7

CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is a basic procedure for assessing information and data that are
required for the research work. This report contains the study about the importance of artificial
intelligence on the growth and development of business enterprises (Khan and et. al., 2012). The
researcher receives different methods and approach for directing the investigation in a successful
way, it is the duty of an investigator to assess the suitability, feasibility and accessibility of the
resources which are used by them for run the investigation into proper direction. According to
the research report it is mainly presumed that targets and points can be accomplished when the
analysed data and information must be determined and evaluated in an efficient way (Dhar,
2015). Research methodology is a systematic and theoretical analysis of methods which are
applied to a specific field of study. Some vital techniques are utilized for gathering suitable
information and data are described as below:
Type of Investigation
It is required for an investigator to analyse the kind of research; the examination is either
qualitative or quantitative in nature. Qualitative techniques are depending on the information
which is gathered by the researcher in qualitative means. The research is known as quantitative
in nature when it is based on the numeric information and figures. The present research is
managing the adequacy of preparing and advancement session in enhancing execution of
workers. In this present research report qualitative research techniques have been taken into
appropriate action as to drawing valid and reliable outcome.
Research Design
It can be determined as the blue print of research work and give a legitimate framework
of work. It is the way of gathering, measuring and assembling information or data (Leroy and et.
al., 2011). This is classified among different types such as descriptive, exploratory and
experimental research design. The present investigation depends on descriptive research design
as it is effective in analysing the data which are gathered through qualitative means. This
provides a systematic direction to reach at the end goal of the research work. Research design
provides methods and procedures which is used to collect and analyse measures of specified
variables in a specific problem research.
8

Research Philosophy
This area helps the researcher in giving information and data through analysing the
opinion of various authors and writers. In this section of research interpretivism and positivism
research philosophy must be taken by investigators so as to complete research in appropriate
way. In this present research project Interpretivism theory must be made into appropriate move
in light of the fact that in this qualitative methods for information and data must be assembled
through applying different instruments and systems. This philosophy is a belief which states the
way by which data is gathered, analysed and used. By using this philosophy investigator is
enable to assemble and analyse important material information.
Research Approach
The major activities of the research are relying upon different methodologies that are
utilized by the researcher for better running of their task (Mahalle and et. al, 2013). Inductive and
deductive methodologies are utilized to by the researcher as to completion of the research in
desired period of time. Also, these are sub divided into two elements such as qualitative or
quantitative research approach. Hence qualitative approach depends on the nature of information
and quantitative depends on the amount of gathered information and data. In the present research
work inductive research approach has been taken into proper action as to attaining valid and
reliable outcome. This approach is considered as a plan which includes various steps of
assumptions to the methods of data collection, analysis and interpretation.
Data collection
All the outcomes and results depend on the gathered information that acquired through
different sources. Two major methods for information accumulation needs to made into proper
action by the investigator for gathering appropriate and relevant information for run the
investigation into a proper way, such as primary as well as secondary source of data collection.
There are different systems accessible for gathering essential information, for example,
overview, talk with, up close and personal connection and optional information must be gathered
through diaries, books, articles and web. For coming to at the suitable outcome specialist needs
to accumulate significant and fitting information and data (Middleton and Bryne, 2011). There
are different ways by research gather primary data such as survey, interview, face to face
interaction and secondary information has been gathered through journals, books, articles and
internet. In the research work both the tools are applied by researcher as on the basis of
9

questionnaire primary data is gathered, thus questionnaire is the best possible source of
accumulation of primary information and this is most effective in accumulation of fact-ful
information that drawing the suitable outcome. on the other side the section of literature review
is based on the secondary source of data collection.
Data Sampling
This includes on selecting the sample that replicates from the original population and
public. This can be considered as probabilistic or non-probabilistic in nature which depends on
appropriateness of research work. The present research depends on purposive sampling
technique as it is connected by researcher in regard to accomplishing legitimate outcome and
result in in desired time frame (Osseiran and et. al., 2014). For this specific research sample size
of 40 respondents are utilizing as a to reaching at significant outcome. In this investigation,
random sampling method is used when sampling population is large and requirement of
respondents is less.
Ethical Consideration
It is crucial for researcher to conduct a research project without facing any kind of issues
and conflicts. For the overall research work the investigator is responsible for each and every
activity of the research. The actual purpose of this research is to assembled relevant information
and data from different sources. The specialist should have remembered that the information and
data which is gathered from different sources are not influence the sentiment and feelings of
individuals. Private and classified data won't be utilized as a part of wrong way. Ethical
consideration is portrayed as the real fundamental component for leading an investigation in a
proper way. It is required for analyst to taking consideration of all respondents who are engaged
in the process of data collection. The researcher should keep individual information and data
more private since it might cause issue for a person. investigator ought not make any individual
inquiry in regards to their personal life. Researcher needs to manage time and cost as to
completion of the work in appropriate manner.
10

CHAPTER 4: DATA ANALYSIS
Data analysis is considered as the most fundamental piece of research work which helps
in determining the information and data that are gathered by researcher in regard to complete the
entire work in right way. With the proper assistance appropriate and precise outcome can be
attained in systematic manner. In this segment of research information must be resolved through
making different topics which are essentially associated with the predetermined element of
research project. The segment of information investigation makes an approach to actualize
substantial results and choose fitting strategy for future assurance. It is through a top to bottom
assessment of the pertinent data that the analyst can accomplish the pre-characterized
destinations and outcome.
Questionnaire
Q1 Does the implementation of digital tools especially Artificial Intelligence is
beneficial for the growth and development of production within the firm?
Frequency
a) Agree 28
b) Disagree 2
Q2 Are you aware of the concept of Artificial intelligence? Frequency
a) Aware 25
b) Not Aware 5
Q3 Do you think business intelligence and analytics stands crucial for an
organisation?
Frequency
a) Yes 23
b) No 7
Q4 which is the most important area for Artificial Intelligence? Frequency
a) Computing 7
b) Speech Recognition 8
c) Humanoid Robot 8
d) Computer software 7
11

Q5 Are there any improvements offered by Artificial Intelligence in e-commerce
sector?
Frequency
a) Yes 25
b) No 5
Q6 what would be potential impact of Artificial Intelligence on production
systems in business?
Frequency
a) Efficient production systems 10
b) Automation 10
c) Innovation 10
Q7) Is there any impact on in-store experience of customers? Frequency
a) Positive 26
b) Negative 4
Q8) Are you satisfied with assistance which has been offered by Artificial
Intelligence?
Frequency
a) Yes 23
b) No, it can be improved 7
Q9) Are you satisfied with extent of communication offered by Artificial
Intelligence employed by business houses?
Frequency
a) Satisfied 26
b) Not Satisfied 4
Q10) Recommendations for further improvement.
12

Theme 1: The implementation of digital tools especially Artificial Intelligence is beneficial for
the growth and development of production within the Solotech Inc.
Q1 Does the implementation of digital tools especially Artificial Intelligence is
beneficial for the growth and development of production within the firm?
Frequency
a) Agree 28
b) Disagree 2
Interpretation:
As per the above given graph it has been concluded that 28 out of 30 people are agree
with this statement that the implementation of digital tools and technologies especially Artificial
Intelligence is beneficial for growth and development of production within the firm. Remaining
respondents are not agreeing with the same as per their opinion AI is not much beneficial for
organisational operations.
13
a) Agree b) Disagree
0
5
10
15
20
25
30
28
2
Column B

Theme 2: Mostly people are aware about the concept of Artificial intelligence.
Q2 Are you aware of the concept of Artificial intelligence? Frequency
a) Aware 25
b) Not Aware 5
Interpretation:
According to the above given report it has been determined that artificial intelligence is a
vast concept which plays effective role in enhancing the operations of firm within the market. In
the modern scenario people are having potential knowledge about the advancement and
digitalisation. 25 out of 30 respondents are aware about the concept of artificial intelligence and
remaining people are not aware due to lack of knowledge and resources.
14
a) Aware
b) Not Aware
0 5 10 15 20 25
25
5
Column B

Theme 3: Business intelligence and analytics stands crucial for an organisation like Solotech
Inc.
Q3 Do you think business intelligence and analytics stands crucial for an
organisation?
Frequency
a) Yes 23
b) No 7
Interpretation:
As per the above given discussion it has been concluded that 23 out of 30 people are in
favour with this statement that the Business intelligence and analytics stands crucial for an
organisation as it is essential for an organisation to have an appropriate area of knowledge and
skills in artificial intelligence as to improvising their operations and function. Remaining people
are not in favour with the same.
15
23
7
a) Yes
b) No

Theme 4: The most important area for Artificial Intelligence.
Q4 which is the most important area for Artificial Intelligence? Frequency
a) Computing 7
b) Speech Recognition 8
c) Humanoid Robot 8
d) Computer software 7
Interpretation:
According to the above given chart it has been evaluated that artificial intelligence is very
much effective in the different area of an organisation. 7 people said that AI is effective in
computing, 8 people go with the option of humanoid robot and 7 people give their response in
terms of computer software. 8 people go with the option of speech recognition, 8 people go with
the option of humanoid robot and remaining people select the option of computer software.
16
7
8 8
7
a) Computing
b) Speech Recognition
c) Humanoid Robot
d) Computer software

Theme 5: In the sector of E-Commerce Artificial Intelligence offered various kind of
improvements.
Q5 Are there any improvements offered by Artificial Intelligence in e-commerce
sector?
Frequency
a) Yes 25
b) No 5
Interpretation:
As per the description of the above given report it has been identified that 25 out of 30
people are in favour with this statement that in the sector of E-Commerce Artificial Intelligence
offered various kind of improvements. The proper implementation of digital technologies is
beneficial for growth and development of firm. Remaining people are not in favour with the
same as per their opinion Artificial Intelligence is not effective in developing the operations of
firm.
17
a) Yes b) No
0
5
10
15
20
25
25
5
Column B

Theme 6: Artificial Intelligence has various impact on the production system of Solotech Inc.
Q6 what would be potential impact of Artificial Intelligence on production
systems in business?
Frequency
a) Efficient production systems 10
b) Automation 10
c) Innovation 10
Interpretation:
As per the description of the above mentioned project it has been determined that
Artificial Intelligence has various impact on the production system of business. 10 people said
that artificial intelligence is beneficial for implementing innovation, 10 people go with the option
of automation as it is also beneficial in establishing automation within the work place and
remaining people select the option of efficient production system as it is effective in making
organisational production more effective.
18
a) Efficient production systems
b) Automation
c) Innovation
0 1 2 3 4 5 6 7 8 9 10
10
10
10
Column B

Theme 7: Artificial Intelligence has positive influence on the in-store experience of customers.
Q7) Is there any impact on in-store experience of customers? Frequency
a) Positive 26
b) Negative 4
Interpretation:
As per the above given report it has been evaluated that 2 out of 30 people said that
Artificial Intelligence has positive influence on the in-store experience of customers. As a small
business enterprise it is essential for Solotech Inc. to use digital technologies as to developing the
operations of firm within the market place. 4 people are not in favour with this statement as per
their own perspective artificial intelligence is not that effective in providing a good experience to
the customers in regarding to their buying process.
19
a) Positive
b) Negative
0 5 10 15 20 25 30
26
4
Column B

Theme 8: People are very much satisfied with assistance which has been offered by Artificial
Intelligence.
Q8) Are you satisfied with assistance which has been offered by Artificial
Intelligence?
Frequency
a) Yes 23
b) No, it can be improved 7
Interpretation:
From the above mentioned report it has been analysed that different people have different
perception and their opinion is based on their knowledge level. 23 out of 30 people are satisfied
with the assistance which has been offered by Artificial Intelligence. In the digital world people
are very much depend on the digital tools and technologies and among them artificial
intelligence is consist to be the major source which satisfies the needs and wants of people within
the market place. 7 people are not much satisfied with the tool of AI as per their opinion this
needs to be improved.
20
a) Yes b) No, it can be improved
0
5
10
15
20
25
23
7
Column B

Theme 9: People are satisfied with extent of communication offered by Artificial Intelligence
employed by business houses.
Q9) Are you satisfied with extent of communication offered by Artificial
Intelligence employed by business houses?
Frequency
a) Satisfied 26
b) Not Satisfied 4
Interpretation:
As per the above given graph it has been concluded that 26 out of 30 people are satisfied
with extent of communication offered by Artificial Intelligence employed by business houses. 4
people are not satisfied with the same.
21
a) Satisfied b) Not Satisfied
0
5
10
15
20
25
30 26
4
Column B

CHAPTER 5: CONCLUSION AND RECOMMENDATION
Conclusion and Recommendation
This particular sections are all about providing crucial outcomes of using artificial
intelligence in order to increase growth and productivity in small and medium size companies.
From the above analysis, it has been found that 21st century is the well-known era of digital
technology that would easily transform all the daily business operations that are done by the
Solotech Inc. manually. It has been noticed that maximum number of companies are relies upon
people for much of their decision making. Artificial intelligence can be used to make huge
contribution on the profitability position of the Solotech. In the realm of attitude and behaviour
estimation that is related with one of the key aspects that are made with effective decision
making. Intelligence machines are more capable of introducing rules and electronic aspects those
are based on artificial intelligence. Decision management has been already incorporated through
using wide range of business corporation that would assist in proper execution of automated
decision making. It will assist Solotech Inc. company to make automated decision through
making variety of corporate application in near future time. For this purpose of getting more
appropriate platform that can be used as unique form those are related with artificial technology
that will provide appropriate layers just like human brains. Currently, it has been used to
recognise suitable applications that is mainly compatible by large scale of data series. It is more
specialised in audio, lighting and control system that is being related within an organisation. This
offers appropriate solution in the areas of broadcasting, radio and evaluate retail business to get
better opportunity. It is an effective solution that lets you to make most human talent and move
employees into more creative position in coming period of time.
Recommendation:
The considered project is based on the influence of Artificial Intelligence on the growth
and production of an organisation. This is a wide area of investigation which is effective in
drawing valid and reliable outcome. From, the in-depth analysis of the project it has been
recommended that as a medium size organisation Solotech Inc. should have determine the
strategy of their rivals for the purpose of attaining higher growth and success at market place.
The company should also concern on artificial technology and uses them as an effective analysis
to determine the overall role and advantage of using this particular technology into their future
22

decision making process. The company should have make valuable decision in respect to
artificial intelligence so that future growth can be attaining in coming time. Some of them are:
The function is more limitless: It is more effective for the Solotech to do everything in order to
essentially their use of digital tools can be more profitable for them in attaining more effective
outcomes in near future time.
Act as aids: This can make certain act on regular basis 24*7 so that customers would get more
benefits in near future time. All their queries can be resolve through using proper information
with the company. In order to effectively conduct a research, an organisation should select an
appropriate method of data analysis. There are two types of data analysis that is quantitative and
qualitative. In quantitative method, numerical data is collected using techniques such as
questionnaire. For example: In this research report, a questionnaire is used to collect review of
respondents. Using that review, data is analysed and quantitative results are ascertained.
The organisation would assist in effective learning and modification in their latest
technologies those are beneficial for them in near future time. In case Solotech company can
should make use of all their resources associated with artificial technology in better manner. By
doing so they can get more reliable outcomes in coming period of time.
23

CHAPTER 6: SELF REFLECTION
The present is based on the influence of Artificial Intelligence on the growth and
production of an organisation. The major purpose of conducting the present research is to
addressing the issue in effective manner. The proper execution of the project helps me in
developing my own skills and capabilities to develop an appropriate investigation in effective
manner. From the analysis of the project I have been recognise that research methodology is
considered to be the most essential part of an investigation work, thus in the present investigation
work researcher has apply qualitative research tool as it is the most effective source of
accumulation of relevant and reliable information. As per my observation I have also been
recognise that in this researcher use inductive approach as it is also effective in gathering
valuable information with the help of using suitable theories and hypothesis. The investigation
also assist me that descriptive research design is effective in providing detailed information in
regards to qualitative research. In the report different theoretical perspectives were found by me
which is vital for appear and can be helping for future intention. This topic focused on
identifying importance of artificial intelligence in context of an organisation. It was essential for
me to opt for both primary and secondary data to gather a good understanding on the subject
matter and produce acceptable results. I have considered diverse online and advance techniques
and systems to make sure that I am possessed with adequate information to conduct an
investigation on the given topic. It was the first experience within which I have been able to
identify some limitation on the grounds of knowledge, budget and lack of information. All such
limitations hindered the management of the project and ultimately hindered the outcomes. I
understood that there are specific frameworks and approach of advance technologies and tools
which can satisfying in setting of cited association and working of business concern beneficially.
As exhibited by the above mentioned report, I have to have an effect Gantt chart that assist
affiliation I have settled primary issues and issues in different conditions. Gantt chart help in
making and describing business achievement and progression which can utilized for drawing in
expansive number of purchasers towards associations or things in genuine way. At the time of
working up this report, I have possessed the capacity to conclusion, that there are two techniques
for information accumulating that joins principal and optional. In basic technique, a broad piece
of the general open gather re-evaluates data, information and some need other gigantic sources
that incorporates making ponders and also making investigations in a viable way.
24

Alternative Research Methodologies
If I get an opportunity to conduct similar research in the future, I would be opting for
interviews as a method to collect primary information. The justification for the same is that
interviews are able to provide a detailed information relating to topic or an issue undertaken. The
questionnaire were helpful in determining basic information which were satisfactory for now as
an beginner but will not be suitable in the next attempt. The more in-depth investigation could be
carried out with interviews will be helpful in gathering a better understanding on the topic and
simultaneously presenting better results.
25

REFERENCES
Books and Journals
Camps-Mur, D., Garcia-Saavedra, A. and Serrano, P., 2013. Device-to-device communications
with Wi-Fi Direct: overview and experimentation. IEEE wireless communications.
20(3). pp.96-104.
Cimler, R., and et. al., 2015. Security issues of mobile application using cloud computing. In
Afro-European Conference for Industrial Advancement (pp. 347-357). Springer, Cham.
Curry, P., 2011. Consumer Risk: The Importance of Privacy and Security while Connected to
Wi-Fi Hotspots: Does Location Matter?. In AMCIS.
Gál, Z., and et. al., 2014. Internet of things: application areas and research results of the FIRST
project. Infocommunications Journal. 6(3). pp.37-44.
Gumbo, S., and et. al., 2012, May. Living lab methodology as an approach to innovation in
ICT4D: The Siyakhula Living Lab experience. In Proceedings of the IST-Africa 2012
Conference. Retrieved June (Vol. 24, No. 2013, pp. 29-74).
Jing, Q., and et. al., 2014. Security of the internet of things: Perspectives and challenges.
Wireless Networks. 20(8). pp.2481-2501.
Khan, R., and et. al., 2012, December. Future internet: the internet of things architecture,
possible applications and key challenges. In Frontiers of Information Technology (FIT),
2012 10th International Conference on (pp. 257-260). IEEE.
Leroy, D., and et. al., 2011. SWISH: secure WiFi sharing. Computer Networks. 55(7). pp.1614-
1630.
Mahalle, P.N., and et. al, 2013. Identity authentication and capability based access control (iacac)
for the internet of things. Journal of Cyber Security and Mobility. 1(4). pp.309-348.
Middleton, C.A. and Bryne, A., 2011. An exploration of user-generated wireless broadband
infrastructures in digital cities. Telematics and Informatics. 28(3). pp.163-175.
Osseiran, A., and et. al., 2014. Scenarios for 5G mobile and wireless communications: the vision
of the METIS project. IEEE Communications Magazine. 52(5). pp.26-35.
Rathod, K., and et. al., 2012, September. Wireless automation using ZigBee protocols. In
Wireless and Optical Communications Networks (WOCN), 2012 Ninth International
Conference on (pp. 1-5). IEEE.
Riahi, A., and et. al., 2014, February. A systemic and cognitive approach for IoT security. In
Computing, Networking and Communications (ICNC), 2014 International Conference
on (pp. 183-188). IEEE.
Sarkar, A., Agarwal, S. and Nath, A., 2015. Li-Fi technology: Data transmission through visible
light. International Journal. 3(6).
Tozlu, S., and et. al., 2012. Wi-Fi enabled sensors for internet of things: A practical approach.
IEEE Communications Magazine. 50(6).
Wang, Y., and et. al., 2011, November. Wicop: Engineering wifi temporal white-spaces for safe
operations of wireless body area networks in medical applications. In Real-Time
Systems Symposium (RTSS), 2011 IEEE 32nd (pp. 170-179). IEEE.
Zhang, H., and et. al., 2015. Coexistence of Wi-Fi and heterogeneous small cell networks sharing
unlicensed spectrum. IEEE Communications Magazine. 53(3). pp.158-164.
Zhang, L., and et. al., 2014. Named data networking. ACM SIGCOMM Computer
Communication Review. 44(3). pp.66-73.
26

APPENDIX
Research Proposal Form
Student Name: ______________________ Student ID:
______________________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: “To ascertain the influence of Artificial Intelligence on the growth and
production of an organisation”. A case study on Solotech Inc.
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or
hypothesis)
“To ascertain the influence of Artificial Intelligence on the growth and production of an organisation”. A
case study on Solotech Inc.
Research objectives (e.g what is the question you want to answer? What do you want to
learn how to do? What do you want to find out?):
The significant goals of research are portrayed as under:
 To analyse the importance of digital tools within small or medium size business.
 To articulate the concept of artificial intelligence and its effectiveness in the growth and
development of organisational activities.
 To determine the impact of Artificial Intelligence on the growth and production of Solotech Inc.
 To identify various measures which are adopted by Solotech Inc. as to increasing their
profitability.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal
interest, future plans, knowledge/skills you want to improve, why the topic is important):
 An imperative clarification for decision of this point engage to better grasp about modernized
advancement and its impact
 Nearby this, it will in like manner support remembering the true objective to utilize modernized
development for expanding business assignments and activities.
27

Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
This section highlights the material use by investigator to carry out research in appropriate
manner. Books and articles use by investigator make him aware about the viewpoint of various
authors and researchers on the same topic. There are various kind of literature sources used in
this study whom provide appropriate suggestion regarding the project concept and its working.
Thus, following are several key literature sources which are going to include in this are:
Wang, Y., and et. al., 2011, November. Wicop: Engineering wifi temporal white-spaces for safe
operations of wireless body area networks in medical applications. In Real-Time Systems
Symposium (RTSS), 2011 IEEE 32nd (pp. 170-179). IEEE.
Zhang, H., and et. al., 2015. Coexistence of Wi-Fi and heterogeneous small cell networks sharing
unlicensed spectrum. IEEE Communications Magazine. 53(3). pp.158-164.
Zhang, L., and et. al., 2014. Named data networking. ACM SIGCOMM Computer Communication
Review. 44(3). pp.66-73.
Jing, Q., and et. al., 2014. Security of the internet of things: Perspectives and challenges. Wireless
Networks. 20(8). pp.2481-2501.
Khan, R., and et. al., 2012, December. Future internet: the internet of things architecture, possible
applications and key challenges. In Frontiers of Information Technology (FIT), 2012 10th
International Conference on (pp. 257-260). IEEE.
Leroy, D., and et. al., 2011. SWISH: secure WiFi sharing. Computer Networks. 55(7). pp.1614-1630.
Mahalle, P.N., and et. al, 2013. Identity authentication and capability based access control (iacac) for the
internet of things. Journal of Cyber Security and Mobility. 1(4). pp.309-348.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g
research, development and analysis of ideas, writing, data
collection, numerical analysis, tutor meetings, production of final
outcome, evaluation, writing the report):
Various activities are perform by researcher to carry out research on a topic.
Firstly, it include determination on research area and topic in which researcher
wants to study and want to find an effective solution. After that literature
review is carry out to known about the perception of different authors on same
topic. Further, collection and analysis of data take place to present the findings
of research before target audience. There are various activities are going to
involve in this project which need to identify appropriately so that better
results lead to get drawn. Various activities which will going to include for the
project are:
 Determine the topic
 Creation of aim and objectives with questions
 Literature review
 Research methodology
 Questionnaires preparation
 Data Collection
 Data analysis
 Conclusion and recommendation
How long this will
take:
This project will going
to take around 3
months so that better
understanding about
project get done in an
absolute manner
Milestone one: _________________
Target date (set by tutor): ____________________
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Milestone two: _______________________
Target date (set by tutor): ______________________
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why?
Qualitative and quantitative are the two methods of research which can be used by a researcher for
complete investigation. Focus groups and in depth interviews are included in qualitative research
method. Main feature of this research method is that it helps researcher in carry out an in depth analysis
which enhance researcher knowledge and help in draw relevant conclusion. On the other hand, in
quantitative research method, researcher collet data in numbers and figures. To analyse this type of
information, researcher use various statistical tools in order to present the findings of research before
target audience. Questionnaire is included in quantitative research method. Questionnaire will going to
apply as it will reflect appropriate gain on the basis of various individual aspect and opinion by
consulting random sampling frame.
What your areas of research will cover:
My areas of study which will going to cover this aspect are all define aims and objectives and questions
which frame get answer. This enable in better and suitable understanding so that my skills like time
management, problem solving, analytical get enhance in positive direction.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV) Date
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Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title: “To determine the impact of digital media in order to maximise production and
profit margin for business transformation – A case study in Bloom Perfumery”
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires √ Yes No
 Observations Yes No
 Use of personal records Yes √ No
 Data Analysis √ Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify):
30

Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants? Yes
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 √ Adults:
How will participants be recruited (identified an approached)?
Random sampling method as all belong to differ category and sections
Describe the processes you will use to inform participants about what you are doing:
Describe them through presentation which support in order to describe all associated
things in a better concerning manner.
How will you obtain consent from participants? Will this be written? How will it be made
clear to participants that they may withdraw consent to participate at any time?
Through questionnaire in written format so that better and appropriate decision lead to
carried down.
Studies involving questionnaires: will participants be given the option of omitting questions
that do not wish to answer?
Yes No √
If no, please explain why below and ensure that you cover any ethical issues arising from
this
Studies involving observation: Confirm whether participants will be asked for their
informed consent to be observed.
Yes √ No
Will you debrief participants at the end of their participation (i.e. give them a brief
explanation of the study)?
Yes √ No
Will participants be given information about the findings of your study? (This could be a
brief summary of your findings in general)
Yes No √
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data
Protection Act (1998)
Yes √ No
Who will have access to the data and personal information?
Only researcher whom is organising study
During the research: Only me
Where will the data be stored? In my system
Will mobile devices such as USB storage and laptops be used
Yes √ No
If Yes, please provide further details:
After the research:
Where will the data be stored?
31

The data will not be going to store anywhere once the management of consent company
interpret it.
How long will the data and records be kept for and in what format?
Not more than 1 month after that it will get destroy
Will data be kept for use by other researchers?
Yes No √
Section 5: Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns?
If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise
because of your research. Please consider/address all issues that may apply. Ethical
concerns may include, but are not limited to the following:
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including transfer,
sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics
Policy:
Yes √ No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes √ No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues
that may arise in the course of my research
Name: Date: Please submit your
completed form to your supervisor.
32