Impact of Social Media on Expanding Business Operations Globally

This presentation explores the impact of social media on expanding business operations globally. It discusses the role of social media in promoting services, effective social media tools, barriers to expansion, and the effectiveness of social media in grabbing customer attention. The presentation also includes thematic analysis and concludes that digital technology and social media play a crucial role in developing business operations.

Research Project

Title
“To identify the impact of social media in
expanding business operations globally. A case
based on THIRDWAY”.

Covered Content
 Introduction
 Research Objectives
 Research Questions
 Thematic analysis
 Conclusion
 References

Introduction
With the change in course of time digital technology has played
an important role in promotional activities. This has been
considered as a revolution for current market scenario, as
companies are using social media platform for reaching to
every individual in order to increase their customer base. This
research is based on implications of digital technology, which
can have an effect on organisational performance either in a
negative or positive manner.

Research Objectives
 To identify the role of social media in promoting services of
company.
 To analyse effectual social media tools which can be used
by THIRDWAY.
 To examine the barriers which are related to social media
while expanding business operations at global level.
 To determine the effectiveness of social media in grabbing
attention of targeted customers.

Research Questions
What are the roles of social media in promoting services of
company?
What are the effective social media tools that can be used by
THIRDWAY?
What barriers can be seen in social media that may put impact
on expansion of business operations?
What can be the effectiveness of social media in grabbing
attention of targeted customers?

TThematic Analysis

Theme 1
Q1) Whether introducing digital
technology and various social
media platform for promotional
activities will give long term
benefits to THIRDWAY?
Fre
que
ncy
Agree 27
Disagree 3 Agree Disagree
0
5
10
15
20
25
30
Column B

Theme 2
Q2) Does digital
technologies plays an
important role in
performance and productivity
of a company?
Fre
qu
en
cy
Yes 26
No 4 Yes No
0
5
10
15
20
25
30
Column B

Theme 3
Q3) What are the major
benefits that can arise after
introducing digitalisation at
workplace in THIRDWAY?
Fre
qu
en
cy
Improve productivity 8
Increase sales 7
Enhance market share and
value
9
Getting consumer's attraction 6
Improve productivity
Increase sales
Enhance market share and value
Getting consumer's attraction
0
1
2
3
4
5
6
7
8
9
Column L

Theme 4
Q4) Benefits of implementing
social media in present
scenario for company and an
individual as well?
Fre
que
ncy
Improves Knowledge 10
Effective communication and
Connectivity
10
Better transfer of information 10 Improves Knowledge
Effective communication and Connectivity
Better transfer of information
0
1
2
3
4
5
6
7
8
9
10
Column L

Theme 5
Q5) Whether use of digital
technologies and social media
platforms are effective in
developing capabilities of
THIRDWAY at market area?
Fre
qu
en
cy
Agree 28
Disagree 2
Agree Disagree
0
5
10
15
20
25
30
Column F

Theme 6
Q6) What type of impact is
achieved by THIRDWAY by
offering better services to its
existing consumers through
executing digital technologies?
Fre
que
ncy
Positive 25
Negative 3
Neutral 2
Positive Negative Neutral
0
5
10
15
20
25
Column C

Theme 7
Q7) According to you what
are the tools and technologies
THIRDWAY is using for
operating its business and
performance at market area?
Fre
qu
en
cy
Eligible employees 8
Internet Filtering 7
Social Media 10
Advance Technologies 5
Eligible employees
Internet Filtering
Social Media
Advance Technologies
0
1
2
3
4
5
6
7
8
9
10
Column D

Theme 8
Q8) What kinds of tools and
technologies THIRDWAY is
using in order to grab attention
of maximum number of people?
Fre
qu
en
cy
Mobile Application 15
Digital Advertising 7
Social media 8 Mobile Application
Digital Advertising
Social media
0
2
4
6
8
10
12
14
16
Column F

Theme 9
Q9) According to you what you
think it is necessary that
THIRDWAY make modifications
in their business operation or
tools company are using so as to
increase profitability?
Fre
qu
en
cy
Yes 18
No 12
Yes No
0
2
4
6
8
10
12
14
16
18
Column D

Conclusion
From the above report it has been concluded that, digital
technology play a crucial role in developing business operations
in today's world. It helps company in expanding their business
in both at domestic and international level. Social media and e-
commerce assist firms in reaching to every individual anywhere
in the country so that they increase sales and profitability.

References
Aral, S., Dellarocas, C. and Godes, D., 2013. Introduction to the
special issue—social media and business transformation: a
framework for research. Information Systems Research. 24(1).
pp.3-13.
Awa, H. O., Ojiabo, O. U. and Emecheta, B. C., 2015. Integrating
TAM, TPB and TOE frameworks and expanding their
characteristic constructs for e-commerce adoption by SMEs.
Journal of Science & Technology Policy Management. 6(1).
pp.76-94.

THANK YOU