Talent Management in Sheraton Hotel

This research project focuses on talent management in Sheraton Hotel. It explores the concept of strategic approach to talent management, the challenges faced by the company, and the need for innovative ways of working. The research aims to evaluate the need for new and innovative ways of working to achieve a strategic approach to talent management in Sheraton Hotel.

Research Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1.................................................................................................................................................1
P2) ..............................................................................................................................................1
TASK 2............................................................................................................................................3
P3: ..............................................................................................................................................3
P4. ...............................................................................................................................................5
TASK 3..........................................................................................................................................16
P5:.............................................................................................................................................16
TASK 4..........................................................................................................................................16
P6 ..............................................................................................................................................16
P7. .............................................................................................................................................17
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18
.......................................................................................................................................................19

INTRODUCTION
Talent management is the effective or systematic process which is used by companies to
identify the vacant post, recruiting best person, developing accurate skills of the person. In
addition, the power, competency, ability of workers within an organisation is also called talent
management. For this research Sheraton Hotel is chosen international hotel that is founded by
Ernest Henderson, Robert Moore in 1937. Hotel decide to manage top talent at workplace with
purpose to accomplish better outcomes and improve performance (Bratton and Watson, 2018).
In order to manage talent within an organisation, number of ways could be used by organisation
such as understand the power of job description, provide training and development opportunities
on continuously and cultivate an honest career path. These ways support an enterprise in
retaining best and knowledgeable talent at workplace for longer time period.
TASK 1
P1
Overview of the topic
Talent management introduce as an effective strategy of an organisation that helps them
to recruit, hire and retain the top talent at workplace. There are certain approaches for talent
management such as assessment of performance, effective compensation and many other. These
approaches helps an organisation to retain talent for longer time. Along with this, innovative way
of working supports an enterprise by creating a pay-for-performance culture, developing better
collaboration and creating highly-knowledgeable internal talent pools. Along with this, these
ways are essential for an Sheraton Hotel in improvement of its growth and success at
marketplace (D’Annunzio-Green, 2018). Talent management within an organisation is essential
in different ways such as improving business performance, reducing high employee turnover,
encouraging workers etc. Therefore, strategic approaches for talent management is important for
hotel to recruit and retain top talent.
Research aim
“To evaluate the need for new and innovative ways of working to achieve a strategic
approach to talent management”. A study on Sheraton Hotel.
Research objectives
 To determine the concept of strategic approach to talent management.
1

 To ascertain the challenges faced by company while attaining a strategic approach to
talent management. To determine the appropriate need for innovative ways of working to attain strategic
approach to manage the talent at workplace.
Research questions
 What is the concept of strategic approach to talent management?
 What are the challenges faced by company while attaining a strategic approach to talent
management? What is the need for innovative ways of working to attain strategic approach to manage
the talent at workplace?
Rationale of the research
Main purpose for conducting this investigation is to identify significance of strategic
approach for managing talent within a hospitality organisation. This research assist researcher by
improving their knowledge and number of research skills such as literature review, time
management etc. This investigation also supported me by improving my knowledge regarding
the management of talent (Gupta, 2019).
Literature Review
The concept of strategic approach to talent management
According to the Kalaiselvan and Naachimuthu, (2016), Strategic approach to talent
management can be defined as to gain best of employee performance which is suitable for
business goals and success. It includes the criterion of meeting number of goals such as adding
value to manager of choice and branding agenda, contributing to diversity management and
building a high performance workplace. Meanwhile, it is necessary for an organisation to
encouraging the talent in correct direction which make them capable to performance effectively
in order to achieve set targets in appropriate manner. However, talent management is am
important aspects which refers to process including identification, development engagement,
retention, deployment of valuable individuals having specific value to company and systematic
attraction.
On the other hand, Davis and et. al., (2016), the strategic approach in regards to talent
management consist different ways for managing well experienced and talented staff in an
organisation. It includes development of job descriptions, providing opportunities related to
2

development, conduct assessment of performance, selection procedure and effective
compensation. However, it requires a clear understanding about present as well as future
strategies of business and determining gaps between exiting talent & requires talent in company.
Moreover, it involves to conduct appropriate hiring and promotion decisions along with
connecting team objectives with corporate goals.
The challenges faced by company while attaining a strategic approach to talent management
According to the Elegbe, (2016), Strategic approach is an effective way in relation of
manage talent in an organisation but it also create some of challenges. In terms of Sheraton
Hotel, there are various challenges which they are facing to conduct proper talent management in
company. However, it includes the problem of increase in quality of management as well as
leadership in company. In addition to this, it consist the issue of managing the changes related to
business requirements regarding skills and talent. Moreover, it involves defining a forward
looking workforce strategy, foster innovation throughout the company and utilise data analytics
for improving HR related decisions.
The need for innovative ways of working to attain strategic approach to manage the talent at
workplace
According to the Cascio and Graham, (2016), Innovative ways are required to be applied
to perform more effectively in order to achieve the strategic approach for managing talent in a
company. It includes the criterion of utilising innovative technique for managing talent with
appropriate skills and experiences which impact on achievement of business objectives. Some of
practices are mentioned her which are creative and helpful to attain desired objectives
successfully.
Initially, it consist to beginning with an end in mind including an innovative talent
strategy that must be tightly aligned with specific business strategy. It is necessary to plan
effective technique to hire correct people for correct designations which are supportive in
attainment of business goals of an organisations. Secondly, it includes that professionals working
for talent management are required to move from a seat at the table for setting the table. Thirdly,
it is required for managers to ficus on role of success profiles by considering competencies,
personal attributes, knowledge and experience. However, it is necessary to establish innovative
strategy related to talent management by focussing on communication, accountability, skill,
alignment and measurement.
3

P2)
This is a part of research methodology that aid an expert to collect proper amount of data
from the participants (Wiek and Lang, 2016). There are various research methods that would be
explained as below:
Types of study: It is classified into two parts which are qualitative and quantitative.
Among this method, quantitative type of investigation would be apply. Main advantage for using
this method as it give information in numerical way and not take maximum time (Flick, 2015).
Qualitative is consider another sort of investigation that is not suitable for current topic. As this
type of study require more time and cost of researcher.
Research approach: There are basically two type which are Inductive and deductive .
These are used by researcher for analysing information about the selected topic, deductive
approach would be used. Main purpose of using this kind of approach as it helps in analysing of
quantitative data (Walliman, 2017). Inductive approach is not suitable for current investigation
because it require qualitative information.
Research philosophy: Philosophy within an investigation is divided into two sections
which named are positivism and interpretivisim. Among these philosophies, positivism sort of
philosophy would be applied (Gioia, Corley and Hamilton, 2013). As it assist in gathering as
well as analysing of quantitative data regarding the talent management. Interpretivisim
philosophy is based on qualitative study which is not useful for current investigation.
Research strategy: This section of research methodology is classified into number of sub
sections which are case study, questionnaire etc. These are also consider main strategy within an
investigation (Tuohy and et. al., 2013). In order to gather information about the management of
talent, questionnaire would be apply by researcher. As this type of strategy assist a researcher in
gather of data in reliable way.
Data collection: Data collection methods are primary and secondary. Questionnaire
would be applied in gathering of primary data about the management of talent. For collecting
secondary information about the selected topic, number of sources will be going to used (Green,
Camilli and Elmore, 2012). These are books, magazines, articles, journals, publication research
etc. Therefore, both sort of data collection methods will be applied by researcher for collecting
information in detailed as well as valid manner.

Time horizon: . In a research, cross-sectional approach would be applied because it helps
in wind-up of investigation activities in short time duration. longitudinal approach is not
appropriate for current study because it take more time in completion of research (Kumar,
2019).
2

TASK 2
P3:
Sampling: This part of methodology has two kind of sampling which are probability and
non-probability. For doing this investigation, probability technique of sampling would be used
because it helps investigator in selection of sample size on random basis. By using this
technique, 40 employees of Sheraton Hotel will be recruited (Mackenzie and et. al., 2012). Non-
probability sampling is not appropriate for current study because it take maximum resources and
time.
Instruments of data collection: There are several instruments or methods of collecting
data which are interview, questionnaire, observation and so on. These are effective instruments
of data collection bur for gathering information about the management of talent, questionnaire is
used. Main reason for using questionnaire as it assist in gathering of reliable and also valid
information (Mackey and Gass, 2015).
Reliability and validity of study: Questionnaire is a best instrument of research that helps
in gathering of valid and real data. By following validity and reliability in accurate manner,
investigator in more capable to accumulate authentic information about the current study. Along
with this, questionnaire is more effective method that supports in gathering of reliability and also
valid information (McCusker and Gunaydin, 2015).
Cost, access and ethical issue: These are consider main methods that helps researcher in
conducting of primary and secondary researcher in systematic manner. Appropriate amount of
capital is require by investigator for doing each activities of primary and secondary research
effectively. Access is another source that assist an investigator in collecting of data from the
respondents. Researcher have proper access to gather information from the employees of
Sheraton Hotel. Along with this ethical issue is another aspect that impact in completion of
primary and secondary research (Miller and et. al., 2012). The success of study is based on the
3

certain sources of information being applied by the researcher as well as ethical consideration
that are being used. For performing this study investigator will consider different ethical
principles such as informed consent, autonomy, confidentiality etc. to do research ethically.
Questionnaire
Q1) Are you aware about the concept of strategic approach to talent management?
a) Yes
b) No
Q2) What is the main strategic approach to talent management in context of hospitality
organisation?
a) Provide growth and development opportunities
b) Effective compensation
c) Assessment of performance
Q3) What is the main reason behind taking a strategic approach for talent management?
a) Building a high performance workplace
b) Contributing to diversity management
c) Encouraging a learning organisation
Q4) According to you, what is the main role of talent management in your organisation?
a) Recruit identified talent
b) Retain top talent
c) Develop identified talent
Q5) How innovative ways of working help an organisation in attaining of strategic approach to
talent management at workplace?
a) Create a pay-for-performance culture
b) Develop better collaboration
c) Create highly-knowledgeable internal talent pools
Q6) Does management of talent helps your organisation in reduction of high employee
turnover?
a) Yes
b) No
Q7) What are the importance of talent management for Sheraton Hotel?
a) Increased performance of employees
4

b) Higher client satisfaction
c) Higher motivation among employees
Q8) What are the major challenges that were faced by company while attaining a strategic
approach to talent management?
a) Tightening talent market
b) Higher employee turnover rate
c) Unappealing company culture
Q9) What are the ways that could be used by Sheraton Hotel for managing talent at workplace?
a) Understand the power of job description
b) Give continuous training and development opportunities
c) Cultivate an honest career path
Q10) Provide any recommendations to Sheraton Hotel about the talent management.
P4.
There are number of analytical tools or techniques i.e. trend analysis, typologies, coding,
content analysis, thematic analysis and so on. These are consider useful techniques because these
helps an experts in analysation of information in form of qualitative or quantitative (Quinlan and
et. al., 2019). Within a research, content analysis would be applied. As this analytical tool
support a researcher to make themes on each questions and systematically analysis information
about the current study.
Q1) Are you aware about the concept of strategic approach to talent
management?
Frequency
a) Yes 30
b) No 10
Q2) What is the main strategic approach to talent management in context of
hospitality organisation?
Frequency
a) Provide growth and development opportunities 16
b) Effective compensation 14
c) Assessment of performance 10
5

Q3) What is the main reason behind taking a strategic approach for talent
management?
Frequency
a) Building a high performance workplace 14
b) Contributing to diversity management 16
c) Encouraging a learning organisation 10
Q4) According to you, what is the main role of talent management in your
organisation?
Frequency
a) Recruit identified talent 11
b) Retain top talent 16
c) Develop identified talent 13
Q5) How innovative ways of working help an organisation in attaining of
strategic approach to talent management at workplace?
Frequency
a) Create a pay-for-performance culture 13
b) Develop better collaboration 11
c) Create highly-knowledgeable internal talent pools 16
Q6) Does management of talent helps your organisation in reduction of high
employee turnover?
Frequency
a) Yes 35
b) No 5
Q7) What are the importance of talent management for Sheraton Hotel? Frequency
a) Increased performance of employees 13
b) Higher client satisfaction 13
c) Higher motivation among employees 14
6

Q8) What are the major challenges that were faced by company while
attaining a strategic approach to talent management?
Frequency
a) Tightening talent market 13
b) Higher employee turnover rate 16
c) Unappealing company culture 11
Q9) What are the ways that could be used by Sheraton Hotel for managing
talent at workplace?
Frequency
a) Understand the power of job description 14
b) Give continuous training and development opportunities 15
c) Cultivate an honest career path 11
7

Theme 1: Awareness regarding the concept of strategic approach to talent management
Q1) Are you aware about the concept of strategic approach to talent
management?
Frequency
a) Yes 30
b) No 10
a) Yes b) No
0
5
10
15
20
25
30
30
10
Frequency
Interpretation: 30 employees of an organisation are aware regarding the strategic
approaches to talent management in the workplace. They have knowledge about the management
of talent and its importance for success of an organisation. Rest 10 participants not have
appropriate understanding regarding the same concept.
Theme 2: Main strategic approach to talent management
Q2) What is the main strategic approach to talent management in context of
hospitality organisation?
Frequency
a) Provide growth and development opportunities 16
b) Effective compensation 14
c) Assessment of performance 10
8

0
4
8
12
16
16 14
10
Frequency
Interpretation: Number of strategic approaches used by company for recruiting, retaining
and developing best talent at workplace. 16 respondents have opinion as Sheraton Hotel should
provide growth and development opportunities to each employees. 14 participants said, hotel
must use effective policies of compensation as it help them in retention of identified talent.
Remaining 10 respondents have proper knowledge as assessment of employees performance is
main strategic approach that support an enterprise in maintaining to top talent within a
workplace.
Theme 3: Main reason behind taking a strategic approach for talent management
Q3) What is the main reason behind taking a strategic approach for talent
management?
Frequency
a) Building a high performance workplace 14
b) Contributing to diversity management 16
c) Encouraging a learning organisation 10
9

0
4
8
12
16 14
16
10
Frequency
Interpretation: Hotel have number of reasons for taking a strategic approach for talent
management. 14 respondents said as building a high performance workplace is main reason
because it support in retention of identified talent. 16 participants said as contributing to diversity
management is biggest reason because it assist in development of innovation at workplace. Rest
10 employees have idea as encouraging a learning organisation is effective or biggest reason of
taking a strategic approach. These are consider main reasons that support an enterprise in
management of talent at workplace for longer time period.
Theme 4: Main role of talent management at workplace of an organisation
Q4) According to you, what is the main role of talent management in your
organisation?
Frequency
a) Recruit identified talent 11
b) Retain top talent 16
c) Develop identified talent 13
10

a) Recruit identified talent
b) Retain top talent
c) Develop identified talent
0
2
4
6
8
10
12
14
16
11
16
13
Frequency
Interpretation: Talent management within a workplace plays an important role. There are
different roles of talent management such as recruitment of identified talent, retention of top
talent and development of identified talent. These are consider biggest roles that supports an
enterprise in development of its growth and success at marketplace. From the above graph, it has
been summarised as majority of participants have idea as it help an enterprise in retaining top or
identified talent for longer time period.
Theme 5: Effectiveness of innovative ways of working
Q5) How innovative ways of working help an organisation in attaining of
strategic approach to talent management at workplace?
Frequency
a) Create a pay-for-performance culture 13
b) Develop better collaboration 11
c) Create highly-knowledgeable internal talent pools 16
11

0
4
8
12
16 13 11
16
Frequency
Interpretation: Innovative ways of working helps an enterprise in accomplishing
strategic approach to talent management at workplace. 13 out of 40 respondents have idea as new
way of working create a pay-for-performance culture. 11 participants have knowledge as it
develop better collaboration among workforce. Remaining 16 respondents have opinion as this
develop highly-knowledgeable internal talent pools. These are main significance of innovative
working which would helps an enterprise in management of best talent at their workplace.
Theme 6: Management of talent is essential in reduction of high employee turnover
Q6) Does management of talent helps your organisation in reduction of high
employee turnover?
Frequency
a) Yes 35
b) No 5
12

a) Yes b) No
0
5
10
15
20
25
30
35
35
5
Frequency
Interpretation: Talent management is essential for Sheraton Hotel by reducing number of
high employee turnover. As it will support an organisation in accomplishment of its long term
goals and objectives within given time time period. According to this graph, majority of
participants are agreed whereas remaining 5 are not agreed about the same.
Theme 7: Importance of talent management for Sheraton Hotel
Q7) What are the importance of talent management for Sheraton Hotel? Frequency
a) Increased performance of employees 13
b) Higher client satisfaction 13
c) Higher motivation among employees 14
13

12.4
12.8
13.2
13.6
14
13 13
14
Frequency
Interpretation: There are certain importance of managing talent at workplace. 13
participants said as it increased performance of employees which turn to impact over growth of
hotel. 13 respondents have idea as talent management help an enterprise in increasing client
satisfaction. Remaining 14 participants have opinion as talent management support hotel to
motivate their employees. These are consider main significance of managing talent for Sheraton
Hotel.
Theme 8: Major challenges of talent management
Q8) What are the major challenges that were faced by company while attaining
a strategic approach to talent management?
Frequency
a) Tightening talent market 13
b) Higher employee turnover rate 16
c) Unappealing company culture 11
14

a) Tightening talent market
b) Higher employee turnover rate
c) Unappealing company culture
0
2
4
6
8
10
12
14
16
13
16
11
Frequency
Interpretation: There are some major challenges that were faced by organisation while
attaining a strategic approach to talent management. 13 out of 40 employees said as tightening
talent market is biggest issue while managing of top talent. 16 participants have knowledge as
higher employee turnover rate is biggest issue that were faced by Sheraton Hotel while they
manage talent within an organisation. 11 respondents have knowledge as unappealing company
culture is main issue that increase high employee turnover and also reduce performance of Hotel.
Theme 9: Ways to manage talent
Q9) What are the ways that could be used by Sheraton Hotel for managing
talent at workplace?
Frequency
a) Understand the power of job description 14
b) Give continuous training and development opportunities 15
c) Cultivate an honest career path 11
15

0
4
8
12
16
14 15
11
Frequency
Interpretation: Number of ways that helps Sheraton Hotel in management of talent at
workplace. 14 respondents said, company must understand the power of job description that
would support in recruitment of top talent. 15 participants have view as hotel must provide
continuous training and development opportunities to their workers which turn to help them in
improvement of its business growth and success. 11 participants have idea as cultivate an honest
career path is one of the main way that assist hotel to manage talent and gain better advantages
easily.
16

TASK 3
P5:
Stakeholders: Research outcomes will be discussed with number of stakeholders who
have more interested in the affairs of Sheraton Hotel. There are number of stakeholders such as
managers, employees, government etc. These are plays important role by providing valid
outcomes of the research. Among them, employees are consider main stakeholders for this
investigation because they have accurate understanding about the talent management within a
workplace of company (Riedl, Davis and Hevner, 2014).
Communicating research outcome: Number of ways that could be used by researcher for
communicating outcomes of the research to the stakeholders. These are spoken word, written
word, presentation, online, report etc. These are effective and useful sources that help in
communication of accurate amount of information from the chosen stakeholders (Scotland,
2012).
Convincing arguments: This research is mainly related with the use of strategic approach
in talent management. These will support researcher in collection and analysation of information
regrading the talent management from the respondents.
TASK 4
P6
I am glad that I got an effective chance to perform this investigation over a current topic.
A study on Sheraton Hotel. This is an interesting topic that helped me by improving my
knowledge about the talent management and also enhancing my research skills which are
literature review, collection of data, analysation of information, time management etc. These
skills supported me in completion of entire study in systematic way. By performing this study, I
also faced some issues which are insufficient capital, less of time, lack of resources, unethical
behaviour from selected respondents. In order to addressed these issues I applied Gantt chart and
followed principles of research ethics. As these practices supported me by reducing time issues,
unethical behaviour of respondents.
In order to gather information regarding the talent management, questionnaire as a source
of primary data collection used by me. My main purpose of using this method as it supported me
in gathering of valid information regarding the study.
17

P7.
For this research, interview is consider alternative research methodology. If investigator
get another chance for performing this research, they could use interview. It is method of
primary data collection that helps researcher in collecting valid and reliable data (Silverman,
2016). This method require some open-ended questions and also provide valid information
regarding the study. Main advantage of interview method in research methodology as it provide
direct feedback to the participants.
CONCLUSION
From the above mentioned findings or report, it has been summarised awareness about
the strategic approach within talent management among employees. Majority of participants
have knowledge about this concept and its importance for an organisation. There are various
reasons for taking talent approach such as contributing to diversity management, building a high
performance workplace etc. Along with this, number of innovative ways of working were used
by hotel such as development of better collaboration, creation of pay-for-performance culture
and many other. These ways helps an organisation to retain and develop top talent at workplace.
18

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