The influence of technology in the travel and tourism sector

Research Project

Table of Contents
TITLE: The influence of technology in the travel and tourism sector............................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Formulate and record possible research project outline specification..............................1
1.2 Identify the factors that contribute to the process of research project selection..............2
1.3 Critical review of key references......................................................................................3
1.4 Produce a research project specification..........................................................................7
1.5 Appropriate plan and procedures for the agreed research specification...........................7
TASK 2............................................................................................................................................8
2.1 Resource efficiently to the research question or hypothesis............................................8
2.2 Proposed research investigation in accordance with the agreed specification and
procedures...............................................................................................................................9
2.3 Record and collate relevant data where appropriate.......................................................10
TASK 3..........................................................................................................................................13
3.1 Research evaluation techniques for research..................................................................13
3.3 Recommendation and justify areas for further consideration.........................................22
TASK 4..........................................................................................................................................23
4.1 Covered in Poster...........................................................................................................23
REFERENCES..............................................................................................................................24
.......................................................................................................................................................25

TITLE: The influence of technology in the travel and tourism sector
INTRODUCTION
Tourism consider as an activity in which people travel and stay in places outside their
usual environment with the purpose of leisure, business and many more. This is the reason that
travel industry is become famous and developing in over the world. Mainly, it provide better
services and employment to local people with the aim of improving their living standard which
directly contribute in developing economic growth of the nation. In this, technology also play an
important role in creating as well as developing customers awareness towards its offerings (Chen
and et. al., 2015). With the assistance of this, company can easily improve their customers base
and capture larger market share from its rivals. Present report is based on TUI Group, which is a
German and British travel and tourism company and also a largest leisure, travel agencies,
hotels, airlines and retail stores in over the world. Report covers the influence of technology in
travel and tourism sector. This will help in creating customers towards the company and its
offering which directly improve the customers base within the organization. Along with this,
research also includes different methods of data collection which used by investigator to gather
relevant data and information to take right decision. Appropriate recommendation and
conclusion is also mentioned in this research which help in improving the chances of attaining
positive outcomes in order to make successful research.
TASK 1
1.1 Formulate and record possible research project outline specification
Research project specification is play significant role in framing overall study in effective
way which help in drawing a valid conclusion. With the assistance of this, investigator can easily
attain positive outcomes and at the same time also improve the effectiveness of the research
project. It includes some important consideration aspects such as research aims, objectives
rational and many more (De Grosbois, 2016). Present research is based on the influence of
technology in travel and tourism sector. In this, technology play significant role in creating
customers awareness towards company and its offerings. With the use of technologies, company
can easily provide quality services to their visitors as per their requirements. TUI Group is
famous and large size organization which provide travel services to large number of customers in
over the world. Company use technology within their activities with the purpose of creating
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awareness in market. Furthermore, by using technology, company can easily communicate with
the target customers, target market, advance booking and many more. It directly contribute in
reducing the overall cost of the company and at the same time also improve their services. One
of the main advantage of using technology is that it create awareness in customers mind towards
the company and its offerings as well.
Rationale of research
Present research is based on the influence of technology on creating customers awareness
and decision-making in travel and tourism sector. The main purpose of conducting research is to
understand the effectiveness of technology in tourism sector (Han and Yoon, 2015). With the
assistance of this, individual can easily gather in-depth information. This will provide support in
future to investigator to carry out the appropriate research in an appropriate manner.
Research aim:
The main aim of this research is “To determine the impact of technology on creating
customers awareness in travel and tourism sector. A study on TUI Group.”
Research objectives:
 To determine the role of technology in travel and tourism sector.
 To identify the importance of technology in TUI group. To evaluate the relationship between technology and customers awareness in travel and
tourism sector.
Research questions:
 What is the role of technology in Travel and tourism Sector?
 What is the importance of technology in TUI group?
 What is the relationship between technology and customers awareness in travel and
tourism sector?
1.2 Identify the factors that contribute to the process of research project selection
Research play a vital role in evaluating as well as analysing the facts and figures towards
the specific areas and topic. Mainly, it support investigator to understand people's prospectives
towards its area (Higham and et. al., 2016). Research is based on some significant elements that
provide guidance to undertake entire activities of the study. With the assistance of this,
investigator easily manage entire activities of research. All these elements can be understand by
following points:
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Introduction: It is one of the important part of research which cover research aims and
objectives in order to attain set target of the study. Mainly, it provides overview towards the
particular topic through which investigator can easily execute its activities in detailed way.
Literature review: This section is also play a vital role in gathering information about the
research objectives. It provide assessment of specified issues which aid in attaining effective
edge work. It includes views and opinion of different authors in the basis of particular topic. By
this investigator can easily take right and valid decision to draw a accurate conclusion.
Research methodology: It is also an important part of research in which researcher needs
to select appropriate method to collect relevant data towards the research area. Mainly, this
section help in determining as well as analysing information in order to take right decision in
research. Thus, it is important for research maker to use effective method of data collection so
that they can easily attain end positive outcome within the research.
Data analysis: It is one of the important section of the research in which whole
information analysed and interpret with the aim attaining positive outcomes. Along with this, it
also provides area of learning through which researcher analysis entire collected data by using
primary sources. With the assistance of this, research maker can easily gather accurate data to
represent accurate data in systematic manner.
Conclusion and Recommendation: It is last section of the research in which researcher
develop valid conclusion on the basis of its aim and objectives. Along which this, all the
information and data is also related with its aim. By this research can easily attain positive
outcomes. On the other side, recommendation is also play vital role in providing required areas
for improvement (Hjalager, 2015). It help investigator to effectively resolve of problems and
issues in appropriate way and at the same time also determine future scope of project.
1.3 Critical review of key references
This section is considered as an important part of research which includes different
authors views and opinion towards the specified activities. Mainly, it gives evaluation by using
secondary resources like books, journals, articles and many more. All these are help in gathering
accurate information about the research topic. By his researcher can easily take right decision
within the research and also attain positive outcomes.
Role of technology in Travel and tourism Sector
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According to Belokon, (2019), technology plays an important role in travel and tourism
sector as it help organization to expand their business activities and at the same time also tries to
make better awareness in market place. Mainly, technology refers to body of knowledge which
help in processing and implementing activities in systematic manner. With the assistance of this,
company can easily perform their entire task and activities in effective manner to maximize
overall profitability level at market place. In context of this, travel and tourism industry also play
a vital role in developing economic growth of the nation. Now-r-days, each and every business
organization use technologies to execute functions in appropriate way. In travel and tourism,
technology play a significant role as number of people use technologies to plan their trips in
more convenient way. Along with this, they also understand all the updates and information
about the travel activities which make them aware towards company offerings. With the use of
appropriate technology, visitors can research for destination, travel packages at affordable cost,
another advance booking and many more. All these are helpful in enhancing overall productivity
level of the company and at the same time also improve positive customers awareness.
Furthermore, the main purpose of business organization is to provide quality and attractive
services which may maximize organisational revenue. Apart from this, travel and tourism
industry also use various type of technology like Augmented and Virtual Reality (AR and VR),
Internet of things (IoT), Voice Technology, Artificial Intelligence and many more. All these are
play vital role in strong and distributing all the information that may contribute in improving
their performance level at market place. Furthermore, there are significant technology help
Travel and tourism industry to serve their services to large number of customers are as follows:
Bookings: It is one of the important and basic aspect in which Travel company provide
option to book tickets in advance. With the assistance of this, customers can not face any kind of
issues at the time of travelling. The main reason behind this is appropriate use of technologies
which positive impact on the customers experience that help in enhancing customers base of the
company at market place.
Travel Updates: Now days each and every people are use technologies to aware about all
the updates and activities in travel and tourism sector. With the use of technology, visitors can
easily check all the details about the trains, flights, buses. It may improve their experience which
directly contribute in building positive relation with large number of customers.
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