Use of Digital Technology by Tesco - Case Study

RESEARCH
PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Literature review-.............................................................................................................................2
Description on the methodologies...............................................................................................6
Draw a plan of implementation for research specification.........................................................8
CONCLUSION................................................................................................................................9
RECOMMENDATION...................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
The technical advancement creates value in business models, customer experience and
internal capabilities that brings significant growth in enterprise. In present market, it is very
important to have proliferation of new digital technologies in firm so that entity can able to run
business function in well expertise mode (Angell and Kraemer, 2017). It is very important to
deal with the challenges of digital technologies as its have major affects on culture, efficiency
and relationship of business. With use of effective tools of digital technology, firm is able to
undertakes the activities of business as are access, manage, integrate, evaluate and create
information in effective manner. It has both tangible and intangible benefits that leads to make
money and produce result which helps to enhance customer demand.
The research aims to undertake the various activities which will be helpful in relation
to process the activities of firm in effective manner. The present assignment covers the
activities that determine the impact of digital technologies so that business function can
perform its activities in expertise manner (David, David and David, 2017). The main aim in
order to adopt the process of digital technology is to have smooth flow of working in business
enterprise. The idea of implementing the digital technologies in firm is one of the effective
method to earn desire amount of profitability. The current research work is based on the use of
digital technologies by the retail industry of UK with a specific consideration of Tesco, being a
popular retail enterprise.
Aim-
To analyse the importance and outcome of technological advancement on retail business
activities. “A case study on use of digital technology by Tesco”.
Objectives-
 To determine the concept of digital technologies in Tesco.
 To access the impact of technological advance on the business activities of Tesco.
 To identify the advantages of digital technologies to Tesco.
 To recommend the ways in which Tesco can follow a proper digitalisation process in
order to perform business activities.
Research question
1. What is the concept of digital technologies in retail industry of UK?
2. How technological advancement impacts upon the business activities of retail entities?
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3. What are the benefits of using digital technologies to the retail organisations of UK?
What is rational
The main objective of technical advancement is to perform effectively so that entity
can get the high amount of profitability by performing well. Implementation of technical
advancement in business enterprise leads to have smooth operation so that sustainability can
be maintained. Thus, idea of execution of digital technologies in firm is one of effective
method to earn desire amount of profitability. The technological advancement will be helpful
to ensure fast services so that growth of the firm can be achieved (Hapsari, Stoffers and
Gunawan, 2017). The digitalisation is having the strong impact on the performances of the
firm. It is assistive in terms to determining potential growth so that brand reputation of an
enterprise can be enhanced. This activities aids to have enhancement in firm functioning so
that there can be improvement in existing product and services. With the help of digitalisation,
the firm is able to get the desire success in the market. Thus, its also assists to maintain
security of data so that things can be protected from being violate. By having fastest
development in organization and effective productivity allow entities to do well with workers
and reduction in pay rolls. The technology is one of effective tool to create innovation in
product and services so that firm can able to manage the operational functions.
Literature review-
The digital technologies play a vital role in determining the success of the firm. It is
need to be conducted in the following manner as are-
1. To determine the concept of digital technology in UK retail sector
In this, Itani, Agnihotri and Dingus (2017) states that digital technology works as to
transferring of the information with the help of satellite which is very helpful to have the
communication to survive the operations of retail based firms in the market. This is assistive in
terms to have fastest development in market. Moreover, digital technology works as to
perform business function appropriately by having innovative tools and techniques. In contrary
to Kieckhäfer, Wachter and Spengler (2017), technological advancement will process
function of business in better mode by encouraging the use of new and innovative business
models that leads to improve errors and experience of employees. Furthermore, providing high
amount of portability and flexibility to firms by implementing technical advancement leads to
have expansion of business activities (Digital Transformation Benefits for Businesses –
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iCorps, 2018). In addition to this, such transformation will assist to improvize competitiveness
in marketplace. Herein, every enterprise wants to perform smarter, faster so that entity can
able to enhance its productivity scale. To do this, it is essential to have innovative solutions
that ease customer satisfaction and loyalty. With the help of digital technological function, the
firm can perform its business activities in the effective and efficient manner. As per the view
of Olson and et.al. (2018), digital technology assists as to perform the function of business in
the timely manner so that expansion of firm can be possible. According to Ross and Lozano-
Rojas (2017), digital technology also plays the vital role in order to bring innovative facilities
to enable the firm in achieving its desired success. By having transformation of digital services
in the enterprise, the firm can operate its business function in the expertise manner. Tomczak
Reinecke and Kuss (2018) pointed out that the digital technology is helpful to process the
information of firm from one place to another so that activities of the firm can be done in the
proper manner. In contrary to Priem, Wenzel and Koch (2017), digital transformation is the
well-known concept in the present environment of business. The various business enterprise is
taking effective steps to adopt technologies as are Big data, mobility, analytics and cloud
computing etc. The technology is one of the effective tool in relation to create innovation in
product and services so that firm can manage the operation of entity in effective mode. It is
helpful in order to bring the innovation in the market so that firm is able to produce goods and
services as per the choice of customers. These kinds of the activities are helpful in order to
maintain as well as to create the brand image in the market. This will be helpful to ensure
desire growth in the enterprise. There are various kinds of the digital technological tools as are
social media, cloud computing etc. These all are helpful in order to determine the future
growth of firm. This kind of factor will bring the desire profitability in the business enterprise.
The quality is one of the important factor which is need to be maintain in order to ensure
desire profitability in the enterprise. Without this the firm is not able to attract customer in the
marker. These kinds of activities are helpful in relation to achieve the desire growth in the
market.
To access the impact of technological advancement on the business activities of UK’s
retail industry
According to the view of Möller and Halinen (2018), digital technology has the
ultimate impact over the growth of the firm. It works as to transmission of digital services so
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that high amount of profitability in the firm can be achieved. According to the views of Kang
and Kim (2017), advance technology consist deal with the latest trends of the firm. In positive
aspect, it can be said that the digital technology is evolved with number of changes in current
trends as well as patterns of technology. This is helpful in having the quality advantage in the
business activities. Hunt (2017) pointed out that digital technology is most important element
in whole process so that the activities so that enterprise easily operate their functions and
impelling manner. With the help of this the organisation will easily increases their profits and
revenue. The digital technology is taking various kinds of initiatives in order to develop the
process of business rapidly. There are various kinds of the digital technological tools as are
social media, cloud computing etc. These all consist most important role to make high future
growth at workplace.
In contrary to Gregory, Ngo and Karavdic (2017), technological innovation there can
be possibility to have effective growth in the market. Digital technology is one of the effective
tool in order to have increment in the sales profile of business enterprise. In this there is bio-
metric system which is helpful in relation to track the performance of employees as well
attendance of individual. The digital technology is taking various kinds of initiatives in order
to develop the process of business rapidly. According to the view of Hapsari, Stoffers and
Gunawan (2017), this is one of the effective tool which is helpful in relation to process the
activities of the firm in effective manner. The quality is that part of the organisation which is
need to be maintained in order to achieve the desire success in market. The customer are assets
to the firm, in this manner with the help of implementation of technological advancement the
entity can operate its business function effectively. Moreover, the digital technology is very
helpful to set out the meeting with global partners on the facility like internet it works as to
save the cost of the firm and operate the function of firm in effective manner.
In contrary to Kieckhäfer, Wachter and Spengler (2017), digital technology works as to
bring flexibility in the operation of the firm so that activities need to be done in the expertise
manner. These are the things which works as to achieve the desire success in the market.
Furthermore Itani, Agnihotri and Dingus (2017), stated that digital technologies develop
positive results to deal with the future and current trends of the market that increase operations
and functions in appropriate manner. As per the view of Olson and et.al. (2018), digital
technology assists as to perform the function of business in the timely manner so that
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expansion of firm can be possible. According to Ross and Lozano-Rojas (2017), digital
technology also plays the vital role in order to bring innovative facilities so that the things can
be performed in the expertise mode.
Moreover, Tomczak, Reinecke and Kuss (2018), explored their ideas that digital
technology is crucial technique which is helpful to managing overall things n efficient mode so
that firm can able to run its activity in appropriate mode. The technology works as to improve
the overall productivity of business.
The main aim of any firm is to have expansion in the profitability which increases
sustainability for longer time. In contrary to Priem, Wenzel and Koch (2017), the one of the
major disadvantage in relation to digital technology is that the number in human capital is
declining increasing which is causing the issue of unemployment. Möller and Halinen (2018)
pointed out that the term technology referred as practical application of scientific knowledge
so that usefulness of goods and services can be enhanced. According to the view of Kang and
Kim (2017), digital technology is one of the crucial element which works as to increment in
process of business activities which is inclusive of things like manufacturing, selling,
marketing, distribution and recording etc. These kinds of things are very helpful in order to
have business growth. As per the view of Hunt (2017), modern tools and equipment’s are very
helpful because its works as to utilise the natural resources at the optimum level. The digital
technology is essential to in relation to stimulate the business growth of retail enterprises in
UK. In contrary to which, Gregory, Ngo and Karavdic (2017) have stated that there are various
kinds of emerging technologies as are bio-technology, artificial intelligence etc. are the best
among all the kind of modern technological equipment’s. The implementation of digital
technology assists to make high growth in business, the entity is not able to process without
any advanced communication technology in business enterprise. The digitalisation is having
the strong impact on the performances of the firm. It is helpful in determining the potential
growth in the areas where business operates successfully. Development in the technologies the
firm can able to boost its activities. These activities develop there operations and functions
which enhance the activities of the retail based firm so that digital technology assists to
increase effect on existing product and services in the market. Camilleri (2018) Pointed out
that digital technology is helpful to save money and cost on labour due to which financial
strength of organisations like Tesco can be enhanced. The technological advancement will be
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helpful to have elimination in the wastage of resources which assists to increase successful
operations that operate its business function in expertise mode. In contrary to which, Kang and
Kim (2017) states that the digital technology is very helpful to enrich the business growth so
that desire objective can be achieved.
Description on the methodologies.
The research methodology section is one of the effective tool which defines the
direction to perform activities of firm. Under this many ways are given which will be helpful
to operate the function of business expertise. There are various kinds of methods as are
techniques, approaches and research methods that are operated in effective and efficient
manner. With this regard, different types of methodologies given as are-
Research Philosophy- This is one of the effective method which is helpful in order to make
better evaluation in the things like such kind of data is need to gather and analysis so that
things can be dine in the proper and effective manner. Under these there are two kinds of
philosophies are given as are positivism and interpretivism (Edson, Henning and Sankaran,
2016). The both of the philosophies are based in the epistemology and in which firm can
operate its business function in appropriate way. Different types of philosophies are based on
the scientific truth so that things can be done in appropriate manner. In the present study the
interpretative technique is need to be selected which is determines on the basis of relevant
theory. Under the positivism philosophies the research is considered scientific theory as per
expectations of researcher.
Research approach- under research approach, different types of techniques consider that will
be helpful to collect specific data. Majorly two types of approaches as are inductive and
deductive. In the research are aids with relation to gathering of the data in the specific manner.
It is very helpful in order to deal with the plan and procedures of the study. Under the
deductive approach the main aim is focus over the testing of theory so that work can be done
in effective and efficient manner. The inductive approach is in relation to the generation of the
new theory so that things can be collected effective. In order to process with present study, the
inductive approach will be used so that things can be done in the effectively. These are the
effective methods to do the things in the appropriate manner.
Research design- In this the appropriate design need to select with relation to accomplish the
aim and objectives by conducting the study. This is helpful in relation to maintain the validity,
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reliability and ethical things so that things can be conducted effectively (Creswell and Poth,
2017). The research design is the effective term which is useful to define the overall strategy
in the effective manner. It assists to address issue and problem of research in appropriate way.
In order to address appropriate data can be collected effectively and efficiently. With the help
of these descriptive research data technique is need to be used because it is helpful in relation
to exploring the new data in the expertise mode. This is very effective in order to conducting
the study in depth manner.
Data collection- this is one of the significant process with the help of which data can be
measure and gathered in the appropriate mode. This is one of the standardised tool with the
help of which things can be evaluating in the better mode. Different kinds of methods in
relation to collect appropriate data as are primary and secondary (Mebius, Kennedy and
Howick, 2016). Under the primary method, it can be processed with the help of questionnaire
and interview basis. This is process with the help of first-hand information. In the secondary
method the data can be gathered with the help of books, journal etc. It is essential to
considered data in appropriate manner so that firm is able to achieve the desire outcome. Here,
in the present research work, both primary and secondary data will be collected to reach to
pertinent outcomes at the end. For which, 10 managers of Tesco have been interviewed with
assistance of a survey and a questionnaire that will be used to record their responses.
Data sampling- Under this method the firm will work as to select the number of people with
the help of which the sampling will be done. Generally two types of sampling as are
probabilistic and non-probabilistic. In the probabilistic method is based on size of population
and the non-probabilistic method not contain same process. Herein, a purposive sampling will
be used to specifically select the managers of Tesco with a sample size of 10 participants.
Data analysis- The data analysis is the method which is also useful to gather the important
information. Out of 2 well known measures namely qualitative and quantitative, qualitative
analysis will be done over here to thematically interpret the acquired findings. This is due to
the nature of quantitative analysis which is more suitable for carrying out numerical or
statistical studies with no such requirement in the present research work.
Ethical consideration- This is also one of the effective steps of research methodologies.
Under this privacy is need to be maintain on the things which have been collected (Bailly and
Comino, 2017). With the help of confidentiality, the data can be secured. No harm is to be
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made on the animals and other things. Therefore, it is important to secure all reliable data.
Beside this, the participants will be requested to willingly contribute in the study with no
forceful agreement.
Draw a plan of execution for research.
Activities 1th
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Title of
research
Literature
Review
Designing of
research
methodology
Effective
Proposal
Design
question of
research
Carry out
Research
activities
Conclusion
and
recommendati
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Final Report
Editing &
Completion
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CONCLUSION
As per the above summarized report, it can be concluded that technical advancement
plays crucial role in retail sector\to have significant growth. In the present market, it is very
important to have the proliferation of the new digital technologies in the firm so that firm can
able to run function expertise manner. It is very important for Tesco to deal with the
challenges of digital technologies to enable themselves in scoring market in an effective and
efficient mode. The present file has covered various things such as literature review,
methodologies to get the accurate information. The main aim in order to adopt the process of
digital technology is to have smooth flow of working in business enterprise. The idea of
implementing the digital technologies in the retail based firms is one of the effective method to
earn desired amount of profitability. The digitalisation in retail industry is having the strong
impact on the performances of the firm. It is helpful in determining the potential growth in the
market.
RECOMMENDATION
1. Technological advancement helps to maintains reliability that leads to have success to
Tesco.
2. The firm should adopts technical advancement to fostering growth of Tesco.
3. By implementing the technical advancement, entity is able to enrich profitability and
productivity of Tesco.
4. The firm can able to provide Wi-Fi set up, so that function can perform effectively.
5. Tesco should adopt digital technology so that it will helpful to cut through unnecessary
cost.
6. By adopting the process of digital technology the firm can able to deal with innovation
procedure. This is one of the effective tool which will be helpful to fostering the
growth of Tesco.
7. With the help of digital techniques, Tesco is able to have potential growth.
8. The digital technology will be helpful to enhance the growth of Tesco in an effective
manner so that there can be balance between the activities of the enterprise.
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REFERENCES
Book & Journal
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Online
Digital Transformation Benefits for Businesses – iCorps. 2018. [Online]. Available through:
<https://blog.icorps.com/business-benefits-digital-transformation>.
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