Business Success of Marks and Spencer

Research Project

Table of Contents
INTRODUCTION...........................................................................................................................3
Research objectives.....................................................................................................................3
Research questions......................................................................................................................3
Rationale of the research: ...........................................................................................................3
LITERATURE REVIEW................................................................................................................4
Knowledge about globalisation...................................................................................................4
Different factors through which business success of Marks and Spencer can enhanced............4
Issues which arise while analysing business success by managers of Marks and Spencer........5
Relationship between globalisation and business success of Marks and Spencer......................6
RESEARCH METHODOLOGY.....................................................................................................7
DATA ANALYSIS & INTERPRETATION..................................................................................9
RECOMMENDATION & REFLECTION....................................................................................18
Recommendation.......................................................................................................................18
Reflection..................................................................................................................................19
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21

Research title: “How globalisation can drive business success .” A case on Marks and Spencer.
INTRODUCTION
Globalisation defines as interacting and integrate with people across the countries. It is a
process of driving international trade investment which aid to update technology. The main
markets of globalisation is commodity market, money and credit market, capital market etc.
Companies which can increase their market shares and customer base by expanding their work at
global level (Werthmann, 2016). The main benefit of expansion is to build visibility at a global
level which enables firm to become world wide outsources for raw materials in very productive
manner. This will help organisation to led cost competitive at both domestic & foreign market.
Through expansion of a business, it would help to improves infrastructure that will improvement
in communication, effective transportation facility, hence in most of metropolitan area will be
created comfort experience to people. Globalisation which drive business by raising economics.
Marks & Spencer is leading global retailer business is looking for global expansion in the
different region along with differentiation of a production viability and outlook.
Research objectives
 To acquire knowledge about globalisation.
 To study about the different factors through which business success of the Marks and
Spencer can enhanced.
 To determine the issues which arise while analysing business success by managers of the
Marks & Spencer.
 To access relationship between globalisation and business success of Marks & Spencer.
Research questions
 Do you have knowledge about globalisation?
 What are the different factors through which business success of Marks and Spencer can
enhanced?
 What are the issues which arise while analysing business success by managers of Marks
and Spence?
 What is the relationship between globalisation and business success of M&S?

Rationale of the research:
Reason behind choosing this topic is to analyse effect of a globalisation of the business
success. With this it is easy for researcher to understand issues which arise while working at
global level. This makes understand them about different measures through which they can
conduct operations in an effective manner (Weller, 2018). Researcher have interest for topic
globalisation so if they want to expand business at international level, then they get knowledge
about different issues of expansion. This topic is relevant in current market so respondents
provide their views about it.
LITERATURE REVIEW
Knowledge about globalisation
According to Peter Mcmillan, (2018), globalization refers to that the world is becoming
interconnected by trade exchange. Inward investment helps countries by facilitating the new
skills and job for the local people as well as this may helps to make people more aware of global
challenges such as deforestation, global warming and open-eyed them to develop a sustainable
product in the marketplace (Globalisation, 2016). The main purpose of the globalisation is to
allow for developing countries to match industrialized nations through changing production
level, diversification strategy, economic expansion as well as improvement in the living
standards. Moreover, this plays a significance role in interconnecting of people and businesses
across the world that ultimately leads to cultural, economic and political integration of global
market. It is the ability to communicate and change with others all over the world in order to
conduct and expand business at a international level.
Different factors through which business success of Marks and Spencer can enhanced
To expand businesses at global level is very complex because of the differences in
operative modes i.e. cultures, norms, political conditions etc. In the competitive and innovative
world businesses are facing from the problem of latest technologies and competitors strategies.
There are several factors which enhances the business success of Marks & Spencer which are as
follows:
An innovative idea of business: As per the view of Patrick John, (2018), if a company
want to survive in the competitive industry or world, they need to determine the sets which are
separated from the available alternatives. Marks & Spencer needs to analyse the market trends

and building a friendly relations with some customers that impacts on the business success in a
positive manner. The market tendency helps in introducing new product which is in favour of
customers or more demanded by consumers and make a effective plan to make sure the high
growth, success and survive of businesses at international level for a long time duration.
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Effective tools and strategies: For developing the products in the international market
business owner uses the right choice of tools and techniques for survive cross border in effective
and efficient manner. Marks & Spencer needs to develop the pricing strategies to lead the
product price in the marketplace as well as enhance their business by developing and upgrading
in the technologies which are required most to gain a competitive advantages. For using the
effective strategies one thing should be needed to know that is choosing of tools for integrating
with business activities should make life easier of both clients and employees as well as make
sure that they are familiar with specific techniques.
Market analysis: According to the views of Jack Mayor, (2017), when launching a new
product in the market, it is necessary to study the conditions and environment and analyse
whether it is the right time to introduced the product in the marketplace. Marks & Spencer,
critically analysed that the market condition is in favour or not for enhancing their business at a
global level through debuting a new product.
Issues which arise while analysing business success by managers of Marks and Spencer
Doing businesses at a international level provides the new opportunities for company's
growth, success and profits. Marks & Spencer will suffering from the several issues and
challenges while expanding business by launching new product in international market which
should be addressed necessarily that are as follows:
Legal challenges: When a company trade with the other country or launch their products
internationally they have needs to be familiar with respective country's laws. Legal complexities
of global businesses can be challenging and this needs to be follow by a company otherwise it
may results in penalties and fines. This abidance is difficult that differ from country to country
so, M&S needs to keep up with the several legal power to make sure that business is operating
within the law.
Language barriers: This is most challenging and common to do businesses globally, the
company needs to trust on translator for developing a business contacts. M&S can face problems

while supplying their new product to another country at a first time, respective customers of the
company may struggle to understand people because of the different language.
Cultural issues: Culture involves the values, beliefs, gender biasses among people of that
respective country where M&S want to launch their product will effect the businesses. For
example: could demonstrate problematic in countries where women are not given equal rights to
the men, creates a issue of sending their female employees to certain countries. So, every country
have their own cultural values which needs to be required to follow by M&S while introducing a
new product in different country.
Political problems: To enhance businesses internationally the political terms should be
analysed carefully because it impacts more on the company. The favourable relations or strong
relationship with the country's political parties deals in advantageous way. Suppose M&S wants
to launch their product in new country needs to develop a positive and strong political effects
whole business.
Relationship between globalisation and business success of Marks and Spencer
There is a direct relationship between the globalization and success of the business within
the context of M&S. Globalization is a process by which businesses operating their activities and
develop their products at a global level. The main drivers are technological advancement, global
trade, international environment which helps in making easier for the company to enhance their
operation in the other countries. This will helps in making a strong customer base and increase
the sales as well as profits. As per the views of says that no matter what kind of businesses a
company have, political event anywhere in the world will affect businesses. The incredible
expansion of businesses requires potential customers all over the world this will helps in grow a
business. Market diversification will continuously increasing this makes a strong and positive
thinking about the own company from a international prospectives increasingly requires for
success, survival and growth of the business.
RESEARCH METHODOLOGY
Research methodology is a procedure that is used by the researcher to determine, select
the processes and information about any topic ion which they have to undertake the research
(Tan and Macneill, 2015). This section helps the readers of the report to evaluate the reliability
and validity of the study also to identify various techniques and methods used for collecting data