Exploring the Impact of Globalisation on the E-commerce Industry and Assess Success and Profitability of E-Commerce Retailers: A Comparative Study on Amazon and Alibaba

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Added on 2022/12/29

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This research project explores the impact of globalisation on the e-commerce industry and assesses the success and profitability of e-commerce retailers, specifically focusing on Amazon and Alibaba. It examines the concept of globalisation, factors influencing companies to operate globally, and provides recommendations for improving global presence in the e-commerce industry.

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Exploring the Impact of Globalisation on the E-commerce Industry and Assess Success and Profitability of E-Commerce Retailers: A Comparative Study on Amazon and Alibaba

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