Research Proposal on The Effectiveness of Using Social Media as a Promotional Tool: A Case Study of PlayStation Games

Running Head : RESEARCH PROPOSAL
Research Proposal
Name of the Student
Name of the University
Author Note

RESEARCH PROPOSAL1
Table of Contents
Introduction................................................................................................................................2
Background of the Study :......................................................................................................2
Statement of the problem:......................................................................................................2
Research aim and objectives:.................................................................................................3
The research Questions:.........................................................................................................3
Literature Review.......................................................................................................................3
The social media promotion...................................................................................................3
Social media strategies...........................................................................................................4
Effects of social media marketing on children.......................................................................4
Research Methodology...............................................................................................................4
Data collection method:.........................................................................................................5
Gantt Chart.................................................................................................................................5

RESEARCH PROPOSAL2
Topic- Research proposal on The effectiveness of using social media as a promotional
tool. A case study of play station games. ( FiFa 2019 game specific)
Introduction
Background of the Study:
Through the past few years, people have experienced the way the business is
conducted and the way people interact. The rapid growth of the internet , computers, the e-
commerce have a huge impact on the way the business organizations operate in the market.
The introduction of the social media platforms have accelerated the processes of businesses
impacting on general people. The use of technologies has also increased the e-commerce
activities and the companies like eBay, Google, Amazon, Microsoft are benefitting rapidly
(Tuten and Solomon 2017). The popularity of social media has made it the hottest medium
for the organizations to generate value for their business. Almost every business utilizes the
social media as an effective promotional tool by doing social media campaigning and
advertising.
Statement of the problem:
The PlayStation games have a bigger impact on the society and the young members of
the society. It is one of the three big consoles in America in the recent years. The PS, Xbox
and Wii try their best to become best which is causing the other two to step up fast. This
competition has caused it expand in every country and capture the maximum of people’s
lives. The main problem with this digitalization is that, kids are being addicted to the game
being unaware of the surrounding and people(Gentile et al. 2016). Moreover, here are also