Impact of Social Media Promotion on Sony PlayStation FIFA 2019

Table of Contents
Data collection method....................................................................................................................2
Sampling method.............................................................................................................................2
Questionnaires for JB HIFi staffs:...............................................................................................2
Qualitative Analysis.................................................................................................................2
Survey over the parents:..............................................................................................................6
Quantitative Analysis...............................................................................................................6
Result analysis...............................................................................................................................12
References......................................................................................................................................13

Data collection method
To collect the primary data for conducting this survey over the JB HIFi staffs and 20 Australian
parents having children under the teen age group (13 to 19 years) are taken as major entities
through online interviews.
Sampling method
The researcher applied probability sampling method for this research.
Application to the manager to give authorization to conduct the interview with the JB Hifi
store staff
To Executive Manager of JB HIfi
[Subject: Interview for SonyPlaystation’s Social promotion]
Respected Sir,
I would like to communicate with your mangers of retailer for collecting information of social
media influence. Please approve my request to compete interview process with ten employees of
your organization.
Regards.
Researcher
Questionnaires for JB HIFi staffs:
Some qualitative questions that are inspired from writings of Srauy and Cheney-Lippold, (2019)
are to be asked from staffs.
Qualitative Analysis
1. Do you believe that social media is an effective promotional tool for
the Sony PlayStation FIFA 2019?
Executive manager
of JB HIfi
“I believe sales promotion over the social media platforms would an
essential promotional step.”
Marketing team
manager
“No I believe rather than promoting this video game over online
social media platform, offline sales campaigning would be a better
option”
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Service manager “From the viewpoint of service manager, I believe promotion over
social media platform would be beneficiary for JB HIFi in terms of
reaching the distant customers.”
Store managers “Yes definitely. Customers must be familiar with previous versions
of the video game. Moreover promotion of advanced features over
social media would make the teen to try the video game.”
Suppliers “Yes promotion over online shopping websites is effective.”
Coordinator “Online sales promotions are essential marketing strategy.”
Assistant manager “Yes this is effective.”
Sales person “I think it would be beneficiary.”
Distributors “Effective step.”
Audit manager As per the audit manager “If the youth and the teens along with their
parents want to enjoy the real-life gaming experience over virtual
media, Sony PlayStation FIFA 2019 is the best option”
2. Does online shopping websites would be beneficial for JB HIfi?
Executive manager
of JB HIfi
The manager stated “ I believe sales promotion over the social media
platforms like facebook, twitter, Youtube would be fast, convenient,
time –effective and helpful for reaching the customers and
demonstrating them about the features of Sony PlayStation FIFA
2019” (Lobel et al. 2019)
Marketing team
manager
“Offline sales promotion is better as we can personally interact with
the customers and describe about the advanced features with visual
demonstration”.
Service manager “Sales promotions over Facebook, Twitter, and YouTube would be
fast, convenient, time –effective and helpful for reaching the
customers and demonstrating them about the features of Sony
PlayStation FIFA 2019.”
Store managers “Yes I believe online shopping websites would be beneficial”
Suppliers “Online shopping websites are essential for better promotion.”
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Coordinator “To me online shopping websites would be beneficial”
Assistant manager “As per my knowledge online shopping websites would be
beneficial”
Sales person “Yes obviously.”
Distributors “Definitely.”
Audit manager “Yes but effective features are needed.”
3. How it would impact the shopping gestures and attitudes of young
people with stroke towards the daily use of assistive devices and
technologies in terms of shopping experience?
Executive manager
of JB HIfi
“We would try to implicate offline sales promotions while
identifying the hindrances and buying perceptions.”
Marketing team
manager
“Offline sales promotion is better as we can personally interact with
the customers and describe about the advanced features with visual
demonstration”.
Service manager “Yes definitely.”
Store managers “Maybe.”
Suppliers “Can’t say.”
Coordinator “Yes can be.”
Assistant manager “Can create positive vibes to the buyers.”
Sales person “Yes definitely.”
Distributors “I think yes.”
Audit manager “Can’t say, have to wait and see.”
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