This research proposal aims to examine the impact of digital marketing on the growth of a company, with a focus on Sainsbury. It will explore the concept of digital marketing, analyze its impact on Sainsbury's growth, evaluate different techniques of digital marketing, and recommend strategies for Sainsbury to expand. The research will be conducted using a deductive approach and qualitative methodology, with data collected through surveys. The study timeline includes activities such as developing the proposal, writing the literature review, data collection, analysis, and recommendation.

Digital marketing has had a profound impact on company growth. It has allowed companies to expand their reach, connect with more customers, and boost sales and profits.

Impact of digital marketing on growth of company

Impact of Digital Marketing on Company Growth

This presentation discusses the benefits of Pay Per Click advertising for Biba, including the ability to control where ads are exposed and achieve traffic easily. It also covers the pre-planning required for successful implementation, such as analyzing online and offline business, determining customer demographics, and setting goals and budgets.

Pay Per Click Advertising for Biba: Benefits and Pre-Planning

PowerPoint Presentation

This presentation discusses the various digital marketing strategies like SEO, PPC, Content Marketing, Social Media Marketing, Affiliate Marketing, Marketing Automation, Email Marketing, and Online PR and how they can be used in a specific communication strategy. It also highlights the importance of digital marketing in today's world and how it can help in increasing sales, revenue, and brand reputation with low to no cost.

Marketing

Use of Digital Marketing in a Specific Communications Strategy

This presentation discusses the use of digital marketing strategies like SEO, PPC, content marketing, social media marketing, and email marketing in a specific communications strategy. It explains how H&M uses these strategies to connect with customers and improve their image. The presentation also includes references for further reading.

Use of Digital Marketing in a Specific Communications Strategy - Desklib

Presentation

This report discusses the various channels used in digital marketing, advantages, and developments. It also covers different technological platforms and organizations that use digital marketing. The impact of digital marketing on consumer behavior and its relationship with business management theories are also discussed. Strategic recommendations for TESCO to meet digital disruption challenges are provided.

Impact of Digital Marketing on Company Growth

End of preview

Pay Per Click Advertising for Biba: Benefits and Pre-Planning

Use of Digital Marketing in a Specific Communications Strategy

Use of Digital Marketing in a Specific Communications Strategy - Desklib

Digital Business: Channels, Advantages, Technologies, and Impact on Consumer Behaviour

Differences between Traditional & Digital Marketing

Digital Marketing Assignment : Boo.com

Impact of Digital Marketing on Company Growth

End of preview

Pay Per Click Advertising for Biba: Benefits and Pre-Planninglg...

Use of Digital Marketing in a Specific Communications Strategylg...

Use of Digital Marketing in a Specific Communications Strategy - Deskliblg...

Digital Business: Channels, Advantages, Technologies, and Impact on Consumer Behaviourlg...

Differences between Traditional & Digital Marketinglg...

Digital Marketing Assignment : Boo.comlg...

Pay Per Click Advertising for Biba: Benefits and Pre-Planning

Use of Digital Marketing in a Specific Communications Strategy

Use of Digital Marketing in a Specific Communications Strategy - Desklib

Digital Business: Channels, Advantages, Technologies, and Impact on Consumer Behaviour

Differences between Traditional & Digital Marketing

Digital Marketing Assignment : Boo.com