Assignment on Impact of Customer Preferences - Glaxo Smith Kline

Added on - 06 Jun 2020

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Research proposal
Table of ContentsINTRODUCTION...........................................................................................................................1CHAPTER 1....................................................................................................................................11.1 Formulate the record possible with research project outline specification...........................11.2 Factors which mainly contribute with process of research project specification..................31.3 Critically assessment all key references................................................................................31.4 Research project specification...............................................................................................41.5 Appropriate process and plan for research...........................................................................5..........................................................................................................................................................6..........................................................................................................................................................6CHAPTER 2....................................................................................................................................62.1 Usage of resources to met with hypothesis and research questions......................................6CONCLUSION................................................................................................................................7REFERENCES...............................................................................................................................8
INTRODUCTIONResearch is that which help company to collect the important information and data thathelp in making a effective strategy and decision that make them to attain their goals andobjectives in right format too. Normally it is required by company to analyse the consumer needsand preferences which help them to make an effective management policy so that company canattain their objectives and goals in proper manner too (Hur, Kim and Woo, 2014). Researchproject is somewhere based on impact of customer preferences and taste on company.Assignment is merely based on Glaxo Smith kline which is established in UK and producevarious product to satisfy their customer in better way too. There are various aims and objectiveswhich do prepare for the basis of project. Researcher require various specification firstly andhaving an plan which should be followed by company. Along with this, research is very muchimportant and has to follow agreed process by gathering information and data with wider sourcesas well.CHAPTER 11.1 Formulate the record possible with research project outline specification.Each research is such which is being profit resulted which need to follow the researcherin proper manner as well. Moreover, in this report various specification is there which needs tobe achieved some major aims and objectives in great manner effective way that is necessary tostay longer without making any influences. This project is somewhere based on:Topic: “ To determine the impact of customer preferences and taste of organisation: A casestudy of Glaxo Smith Kline”.Project is such which include the impact of preferences and taste of customer on theorganization. Although they do affect company in great way and firm has to maintain and handlethe various things in right context too. The framework is also maintained by determine the topiccircumstances. The company Glaxo Smith Kline is that company who is producing variousproduct in right manner and thus it is be like Sensodyne, Horlicks. Therefore, the company alsoproduce and bring innovation for the customer in their product so that they can attract themaximum consumer towards their product and can increase the sales part too (Veloutsou, 2015).Moreover in this the technology is such which will help in working in right scenario and help tomake better strategy and decision in great way. In the external environment there are various1
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