Benefits and Challenges of Globalisation for M&S

This assignment explores the concept of globalisation and its impact on businesses like Marks and Spencer (M&S). It discusses the benefits of globalisation, such as increased market share and growth opportunities, but also highlights the challenges faced by M&S in emerging markets, including language barriers, cultural differences, government regulations, and communication issues. The assignment provides recommendations for M&S to overcome these challenges, including using different communication channels, understanding government rules and regulations, providing training to employees, and adopting entry modes such as partnering or licensing.

Research
Proposal and
Project

Part 1 – Research Proposal
TOPIC : To analyse the strategies employed by business to enter into emerging markets: A
case study on Marks & Spencer.
INTRODUCTION
Globalisation can be defined an approach which could help business organisations to
operate their businesses across the borders. It is been found that not only the firm which are
commencing at middle tier within the national economy but also this small organisations looking
forward to expand their business at global scenario. That is vital for firms to emphasise on
selecting an effective market entry approach in order to sell products and services at international
tier. It enables in, it should be stated that a company will sustain within an emerging market
longer period of time. In the same way Marks and Spencer which a significant well known
organisation including sector is also looking forward to the same so that customer base, profit
margins, goodwill, reputation, and brand image could easily be improved. But, it is being found
that organisations basically faces a range of issues while entering a whole new market.
Launching a new product considering the customer needs of the emerging markets with low
prices, giving heavy discounts and many more are some common strategies employed why
companies when it comes while entering within growing market.
Background of the Research
Performing business at international level, analysis of the market conditions and true
focusing on that developing strategies sustaining are some of the essential element which
required to be understood along with sustain in the marketplace for a long run. This basically
helps in understanding the term globalisation because launching a business considering different
sorts of market strategy is not an easy task to do. Failure into any of these may lead an
organisation to face losses or risks that are involved within the market where the business
organisation is going to expand comes in front. Further it has been summarised that globalisation
enables to bring economic development and enhancement by using foreign direct investment.
A famous retailer name as Marks and Spencer has developed a range of strategies in
order for entering within rising market that enabled to frame a acknowledge name in market in
all over the world. But there were many cases came in front where company has faced a range of
problems while entering those markets and these issues were like cultural differences,
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technological advancements and changing Trends requirements of the customers. This impacted
negatively upon overall performance level Not only at National but at international level which
affected their customer base as well. Further, there are various causes in which energy and
environmental hazardous effects and disputes hinders self interest of an organisation and affects
adversely on planning and expansion. (Dunning, 2015).
Rationale of investigation
Vital reason behind choosing this topic is that globalisation has been one of a significant
topic which needs to be studied in a right full manner because it is a wide concept to understand
and there are only a few Scholars or researchers that has kept their focus on this. Along with this,
investigator has also so developed interest towards this topic in recent times because many
business organisations are looking forward to expand their businesses into new who are
emerging markets considering a range of strategies through which they can directly grab
attention of customers in a short span. This is been considered as one of the major reason behind
conducting Investigation on this topic.
Research Aim
To analyse the strategies employed by business to enter into emerging markets: A case
study on Marks & Spencer.
Research Objectives
 To describe the role played by globalisation in enhancing international trade.
 To identify major challenges and benefits related to overseas expansion for a business.
 To determine ways through which Marks & Spencer can venture into emerging markets
and their implications.
Research Questions
 What can be considered as the role played by globalisation in enhancing international
trade ?
 Elaborate the major challenges and benefits related to overseas expansion for a
business ?
 What are the ways through which Marks & Spencer can venture into emerging markets
and their implications ?
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Limitation of research
There are various limitations which occurs while conducting research. It includes
development of particular aim and objectives in the investigation. The researcher required to
formulate them broadly and it must be narrow so they can concentrate on managing and
maintaining specific point. At the time of gathering such required data, extensive experience is
necessary and measured. There are some limitations which are faced by researcher such as lack
of confidence, as business concern have perception in which data may be misused from
someone.
Benefit of research
The research improves services and treatment which are develop for future generations.
This will assist in formulating new tests for diagnosis, treatment and process which can
evaluated and measured in better manner. During a research study, it is usually monitored and
controlled so that changes can be perceived earlier.
LITERATURE REVIEW
This section within every single research plays a crucial role because it helps researcher
in gaining knowledge related to the topic in depth where investigator take help of different
articles, books and other sources where Scholars has already done investigation of the same topic
which has been chosen by the researcher. In the same way, in order to conduct the investigation
on focusing on the strategies that firms use for entering within growing industry. Some of
information on the objectives is given below :
Role played by globalisation in enhancing international trade
According to Dunning, (2015) in past two or three decades it has grown with the
remarkable figures. The basic reason behind this is that business organisations that were
performing at small level has built their thinking and started thinking to expand the business at
international level. At present scenario, near about one fourth of generations has been moved out.
It is crucial to analyses transformation processes as they throws relevant light on facts associated
with interchange that has been created. In addition to this there have significant results attained
that have been recorded through viewpoint among two flexion of globalization, exchanges
incorporate two merchandise and administrators. Generation chains of these merchandise have
been progressing with respect to mind boggling within world. According to this, ongoing
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evaluations, approximately 30% fares worldwide have been originated from diverse remote
sources of data. Mostly exchange hypothesis within fiscal matters are spread around wellsprings
for specified standpoints within writing centres. This propose that diverse countries can take up
from wide transformations that are spends within given time frame while creation of what will
lead to creation of effective delivery with respect to qualities rendered by them.
Elaborate major challenges and benefits related to overseas expansion for a business
As given by Kerzner and Kerzner, (2017), diverse cases were acknowledged by firms
have gone reached to a whole new level where they have become leader in their own industry in
which they are performing operations. Om the other side, there are many business organisations
which failed and faced issues related to their expansion strategy which let them to cancel there
licences to perform at international level. Here it is been found that one of the major challenge is
cultural differences which majorly impacts upon overall working of a business organisation like
Marks and Spencer. Another challenge which can be faced by a company is related to market
trends and customer base of Rivals.since competitors stays at every single level, all new
company which is looking forward to expand its business would required to develop a range of
strategies in order to fulfil all the requirements of a whole new customer ways within an
emerging country. This would require lots of investment for measuring modifications among
existing products and services which hardly an organisation can offered at the time of Business
expansion.
On the other side, if it is talked about benefits then globalising business would directly
help company in enhancing its performance level, profit margins, goodwill and customer base.
this will help in enhancing the brand image as well which may help a company in sustaining in
an emerging market for long duration as compared to expectations of firm. Therefore, a
company like Marks and Spencer needs to develop a strong and effective strategy while
expanding business within an emerging market considering all the analysis which is needed in
order to reduce all the risks that are involved while expansion.
Ways through which Marks & Spencer can venture into emerging markets and their implications
As mentioned by Andriof and et. al., (2017), diverse methods exists that leads to firms
like M&S can easily venture into new and emerging market or a range of markets. These are
given beneath:
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Direct Exporting : this type of way of venturing a whole new market can be defined as
selling of goods and services straightforwardly within marketplace company has opted initially
for an organisation like Marks and Spencer considering resources that are generated by them.
Diverse firms has started programs associated with sales for turning agents or distributors for
representation of representing them within marketplace.
Franchising: This is being considered as another way of venturing into emerging markets
which can be used by Marks and Spencer. This is one of a crucial approach which is mainly
used by most of the firms are carrying out their operations at global levels for expansion
themselves at a whole new market. This may lead them to expand business in a short span
because of the experience that franchisor has about the market where company has expanded.
Joint Ventures : this type of approach can be defined example where a particular
organisation like Marks and Spencer develops partnership with another form that has existence
in the whole New Market where company is looking forward to extend itself this involves
agreements and many other things which directly clears the partnership agreement. Considering
this approach, third independent franchisor easily manage the business organisation without
taking any sort of help for providing any information to the the company which is going to
expand itself like Marks and Spencer.
RESEARCH METHODOLOGY
This section basically helps the investigator in selecting right tool, approaches, Research
Design and more for carrying out research in appropriate way.
Type of Research Methods
Basically there are range of research types or the methods which could be used by investigator
and these are given below:
Qualitative method- if it is talked about particular lead on this topic then the theoretical
perspectives different range of understandings and perceptions of people is being considered as
the data which will be analysed further in order to allow favourable reasons and outcomes on a
particular ratio which has been raised by the researcher.
Quantitative method- basically numerical, statistical, or any other mathematical formulas
are utilised under this kind of research methodology in order to allow favourable outcomes.
This, approach shows the exact results based on the facts and figures related to the issue which
has been raised by investigator (Rushton, Croucher and Baker, 2014).
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For conducting the investigation on present topic which has been chosen by researcher comma
qualitative research methodology has been utilised.
Research Approaches
Specifically, in research approach two types of research approaches that could be used by
investigator and that is inductive and deductive.
Inductive approach- In that approach generation of new theory emerge from data and
information.
Deductive approach- In that approach it usually begins with a research hypothesis and
aimed and on testing theory. That approach is emphasis on quantitative and rely on causality that
helps in enhance on organisational development.
From the approaches in that inductive approach of research should be used that gives
information and data relates with an significant area for an example study on globalisation.
Research techniques
Based on the requirements of the research, investigator uses or chooses one research
technique from different range of techniques. Questionnaire, survey, interview and many more
are some of the techniques which can be adopted by investigator for conducting the
investigation. In present context, questionnaire has been utilised for collecting the data.
Data collection
Majorly two tiers of data collection which is being utilised by researcher at the time of
conducting an investigation (Grayson and Hodges, 2017). These are given below :
Primary data collection- In primary data which is first time collected by the researchers
for a significant propose or a project. It is quite expensive in nature and with help of survey and
questionnaire it collected.
Secondary data collection- Secondary data is gathered by someone else and other than
by user and it should be collected by social science in which censuses, data and information by
government department and records of other organisation that proved helpful in getting right
information(McNair, 2017).
In that scenario both kinds of research types should be availed that are primary and
secondary that helps in gather right kind of knowledge and information.
Analytical techniques
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Analytical techniques helps to researcher helps in examine the relationship in different
variables by using different techniques that are regression, grouping methods and multiple
equation model. (Jensen, 2017).
Ethical consideration
Ethical consideration is a critical evaluation of an investigation. Ethics and norms are
conduct distinguish between right and wrong matter. This will assist in determining differences
between acceptable and unacceptable behaviour. Ethical behaviour is also critical for
collaborative work because this will motivate and encourage an environment. Researcher must
adhere to ethical standards in order public support and believe in an investigation.
TIMELINE OF RESEARCH ACTIVITIES
Gantt Chart: this type of chart helps investigator in setting times for every single
activity which is linked to investigation (Kerzner, 2017). Specifically, researcher of present
investigation has also adopted this type of graph in order to to show all the activities that is going
to be done while making the report on research purpose that is to analyse the policies while
entering in global markets.
TIMELINE : Timeline for present investigation is given below :
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Part 2 – The Research & Report
Executive summary
Main aim of this research is to analyse policies that have been formulated for entering
within expanding marketplace. There were different strategies for entering into international
market like joint venture, licensing, direct exporting, franchising, partnering etc. All these are
essential for a multinational organisation to enter into emerging market. Marks & Spencer is
chosen British multinational firm which mainly specialise in selling of grocery, clothing and
many other financial services. For identifying effective and essential strategies for entering into
new market, company were conducted research and analysed exact info related with this topic.
Collection of data related with this concept along with viewpoints of researchers played crucial
part via generating detailed info about the study. There were diverse methods that can be utilised
by investigator for gathering precise data related to study like secondary & primary research,
qualitative and quantitative research, research instrument, research approach, sampling, research
design, etc. All these are more essential and important method that will also hold a investigator
to accumulate appropriate data about the study.
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Methodology
Research methodology refers to procedure that is being utilised by investigators for
collection of precise information related with study. To collect appropriate info associated with
topic different methods were used by researcher. For this, research onion framework is consider
best model with assistance of investigator can identify different useful methods. Some essential
and constructive techniques are determined beneath:
Research philosophy: This is major component which is segregated in different parts,
they are interpretivisim & positivism. They both are taken into consideration as best types as by
this investigator can effectively determine data required. According to topic, interpretivisim
philosophy were used because it aids investigator for collection of précised outcomes associated
with this specified topic. In this case positivism is not an apt method for collecting proper
information about the study.
Research Approach: It is broken up into two distinct parts they are deductive as well as
inductive. As per this study, inductive research is more suitable and appropriate because it will
furnish appropriate information as well as enhanced details related with study. Deductive
approach were not suitable for this project as it require statistics in quantity form.
Research Choice: It comprises of two types of options, they are quantitative &
qualitative. Both of them have certain benefits but as per this research qualitative will render
better results. In case of quantitative research, information was collected in form of numbers,
numericals and facts. Thus, for this project, qualitative is appropriate as it will provide
appropriate results which are gained from different sources related to the study.
Time Horizon: This introduces major as well as crucial component of research. In this
context, Gantt chart can be taken into consideration by investigator for identification of starting
as well as end of time frame required for completing this research. Therefore is essential and
useful graphical tool for a researcher to do every activity as per time allocated for respective
tasks.
Research design: Overall examination of this exploration can be classified into three
parts including exploratory, experimental & descriptive. They are essential components that are
linked with design but as per this study descriptive design is more apt as through this researcher
can have detailed analysis and can reach to valid conclusion as well as gain better results in
future.
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Sources of data: Basically, they consist of two types i.e. primary as well as secondary.
With respect to primary sources questionnaire can be utilised via investigator as this provide
valid along with reliable data related with this research. In case of, secondary sources, journals,
articles, books, review of literature etc. were used by researcher for having detailed information
related with significance of policies that are being formulated via business for entering within
global marketplace can be attained. Therefore, both source of data were used for this report to
collect proper info of research topic.
Data collection techniques: For collection of accurate as well as reliable info related
with study, there exist diverse types of data collection techniques like survey, questionnaire,
interview, observation, focus group etc. All these are consider best type of techniques for
investigator for collection of data in context of study. For this project, questionnaire will be
applied because it assists investigator within gathering reliable as well as accurate information
with respect to this topic.
Research sampling: It deals with probability along with non-probability. They are
considered as best type of sampling method but according to the study, non-probability method
will be applied within selection of sample size on basis of population. Therefore, conveniences
sampling is type of non-probability which were utilised for selecting sample size. Purpose of
selection of such kind method is that it do not need more time, cost as well as time of
organisation or researcher. Thus, with the use of conveniences sampling 40 people will be
considered.
Data presentation techniques: Various modes of data presentation such as tables, pie
charts, bar charts, line charts etc. All these are most effective way for presenting information
about the topic in accurate, clear and appropriate manner. All these type of data presentation
were used in this project because it assist researcher for presenting entire data or information
related to the study. Thereby, it aids investigator to gain improved outcomes for this research and
conduct further study in more effective manner.
Data analysis techniques: There are mainly three kind of data analysis tools such as inductive
analysis , deductive analysis and regression analysis. These type of data analysis techniques used
by researcher to analyse information about the topic. Thus, all these are essential, but according
to the topic inductive technique will more useful because in this data is analyse in for of quality.
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Research Ethics: It is a primary research which is used extensively worldwide to ensure
that the outcomes of the study are relevant and robust. In research there are mainly three
principles which are confidentiality, informed consent and anonymity. In anonymity, participants
are not linked to any other primary research and do not include detailed information about them.
For Informed consent, researcher provide information regarding the research objectives to each
candidate which will guide or help them in completing their research work effectively and
systematically.
Research Limitations: Researcher faces distinguished limitations while formulating
researcher objectives and aims, creation of sample size, scope of discussion, lack of previous
studies in the research area and implementing data collection methods and many other. Here, all
these are the major limitations which will create impact on researcher while performing each
activities or task of research. Here, research limitations create great impact while setting goals
and objectives for the research topic. Main limitation for this project is time because for
completing each activities of research, accurate time
Research reliability and validity: Reliability and validity of research is majorly
depended on the research instruments that is questionnaire. It is a very necessary instruments
which will guide or help a researcher to collect or gather accurate or reliable and sufficient
information about the research topic. It helps the researcher to allocate information which is
accurate and relevant so that reader can be benefited with the study report.
Results/Findings
Questionnaire
Name:
Age:
Gender:
Email:
Q1) Are you aware about the concept of globalisation?
Yes
No
Q2) According to you the business expansion in emerging market is effective for organisational
growth?
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Yes
No
Neutral
Q3) What is the role played by globalisation in enhancing international operations of Marks and
Spencer?
Attracting Investors
Integration of economy
Availability of resources
Q4) What are the factors that influences a business to enter into emerging market?
New Area for Expansions
Less Competition
Better Opportunity
Q5) What benefits are attained by Marks and Spencer in expansion of business in emerging
market?
Wide market reach
Maximisation of profitability
Diversification
Establishing a Brand and Eliminating Competition
Q6) What are the challenges that Marks and Spencer can experience through out its expansion
in emerging market?
Lack of Infrastructure
Environment issue
Ethical issue
Economical issue
Q7) What are the aspects that support Marks and Spencer in achieving sustainability within
emerging market?
Manage Affordability
Invest in distribution
Build Strong Brand
Foster emerging market entrepreneurs
Q8) What are the ways through that Marks & Spencer can venture into emerging markets?
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Joint Venture
Franchising
Partnership
Acquiring
Q9) As per you viewpoint does Marks and Spencer must adopt another enter mode rather than
franchising?
Agree
Disagree
Q10) Who will be the most benefited stakeholder after expansion of M&S in emerging market?
Investors
Suppliers
Customers
Shareholders Q11) Recommend ways to Marks and Spencer to attain higher competitive edge
within market place.
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Questionnaire
Q1) Are you aware about the concept of globalisation? Frequency
Yes 36
No 4
Q2) According to you the business expansion in emerging market is effective for
organisational growth?
Frequency
Yes 32
No 4
Neutral 4
Q3) What is the role played by globalisation in enhancing international operations
of Marks and Spencer?
Frequency
Attracting Investors 15
Integration of economy 10
Availability of resources 15
Q4) What are the factors that influences a business to enter into emerging market? Frequency
New Area for Expansions 12
Less Competition 18
Better Opportunity 10
Q5) What benefits are attained by Marks and Spencer in expansion of business in
emerging market?
Frequency
Wide market reach 10
Maximisation of profitability 8
Diversification 10
Establishing a Brand and Eliminating Competition 12

Q6) What are the challenges that Marks and Spencer can experience through out
its expansion in emerging market?
Frequency
Lack of Infrastructure 12
Environment issue 8
Ethical issue 10
Economical issue 10
Q7) What are the aspects that support Marks and Spencer in achieving
sustainability within emerging market?
Frequency
Manage Affordability 10
Invest in distribution 12
Build Strong Brand 8
Foster emerging market entrepreneurs 10
Q8) What are the ways through that Marks & Spencer can venture into emerging
markets?
Frequency
Joint Venture 8
Franchising 20
Partnership 6
Acquiring 6
Q9) As per you viewpoint does Marks and Spencer must adopt another enter
mode rather than franchising?
Frequency
Agree 32
Disagree 8
Q10) Who will be the most benefited stakeholder after expansion of M&S in
emerging market?
Frequency
Investors 10
Suppliers 7

Customers 15
Shareholders 8
Q11) Recommend ways to Marks and Spencer to attain higher competitive edge
within market place.

Theme 1: People are aware about the concept of globalisation.
Q1) Are you aware about the concept of globalisation? Frequency
Yes 36
No 4
Interpretation:
As per the description of the above given graph it has been interpreted that 36 out of 40
respondents are aware about the concept of globalisation thus they are go through by the aspects
of globalisation and its role in business success. Remaining people are not aware about the same
as they are not having any kind of interest in the similar area.

Theme 2: The business expansion in emerging market is effective for organisational growth.
Q2) According to you the business expansion in emerging market is effective for
organisational growth?
Frequency
Yes 32
No 4
Neutral 4
Interpretation:
From the detailed analysis of the diagram it has been evaluated that 32 out of 40 people
are in favour with this statement that business expansion in emerging market is effective for
organisational growth. 4 people are not in favour with the same and remaining are neutral about
the same as they are not providing any kind of opinion on the similar area of study.

Theme 3: Different roles are played by globalisation in enhancing international operations of
Marks and Spencer.
Q3) What is the role played by globalisation in enhancing international operations
of Marks and Spencer?
Frequency
Attracting Investors 15
Integration of economy 10
Availability of resources 15
Interpretation:
According to the survey report it has been analysed that different roles are performed by
globalisation in enhancing international operations of Marks and Spencer. 15 out of 40
respondents are go with attracting investors, 10 people are in favour of integration of economy
and remaining people are go with availability of resources.

Theme 4: The factors that influences a business to enter into emerging market.
Q4) What are the factors that influences a business to enter into emerging market? Frequency
New Area for Expansions 12
Less Competition 18
Better Opportunity 10
Interpretation:
As per the description of the above given graph it has been identified that there are
number of factors that influence t as per the description of the above given graph it has been
identified that there are number of factors that influence A business to enter into an emerging
market 12 out of 40 respondents are in favour of new area for expansion as per their opening new
market area is majorly pushes an organisation to expand within emerging Market 18 people are
in favour of less competition and remaining People are go with better opportunities for
businesses.

Theme 5: Different benefits are attained by Marks and Spencer in expansion of business in
emerging market.
Q5) What benefits are attained by Marks and Spencer in expansion of business in
emerging market?
Frequency
Wide market reach 10
Maximisation of profitability 8
Diversification 10
Establishing a Brand and Eliminating Competition 12
Interpretation:
According to the analysis of the survey report it has been determined that There are
multiple benefits are attained by Marks & Spencer’s In expansion of business in emerging
market 10 out of 14 people are go with white market to reach eight respondents are in favor of
maximization of profitability 10 people are go with diversification of market and remaining
people are go with Establishment a brand and eliminating competition.

Theme 6: Different challenges that Marks and Spencer can experience through out its expansion
in emerging market.
Q6) What are the challenges that Marks and Spencer can experience through out
its expansion in emerging market?
Frequency
Lack of Infrastructure 12
Environment issue 8
Ethical issue 10
Economical issue 10
Interpretation:
According to the brief analysis of the project has been interpreted that 12 out of 40
respondents said that lack of infrastructure is considered as a major challenge that marks and
Spencer experiences throughout its expansion in emerging eight people go with environmental
issue 10 people are in favors of ethical issue and remaining go with economical conflict.

Theme 7: There are different aspects that support Marks and Spencer in achieving sustainability
within emerging market.
Q7) What are the aspects that support Marks and Spencer in achieving
sustainability within emerging market?
Frequency
Manage Affordability 10
Invest in distribution 12
Build Strong Brand 8
Foster emerging market entrepreneurs 10
Interpretation:
It has been found that there are different aspects that support Marks & Spencer in
achieving sustainability within the emerging 10 out of 14 people that said that manage
affordability Is the major cause that support Marks & Spencer well people are in favor of invest
in distribution eight people or go with build strong position along with foster emerging market
Entrepreneur.

Theme 8: Different ways through that Marks & Spencer can venture into emerging markets.
Q8) What are the ways through that Marks & Spencer can venture into emerging
markets?
Frequency
Joint Venture 8
Franchising 20
Partnership 6
Acquiring 6
Interpretation:
The overall description of the project the presents that there are multiple ways which can
be applied by organizations to venture into emerging markets Marks & Spencer is a large
business concern which expands its operations by different ways 10 out The overall description
of the project the presents that there are multiple ways which can be applied by organizations to
venture into emerging markets Marks & Spencer is a large business concern which expands its
operations by different ways 8 out of 40 respondents go with joint venture as per their opinion
company expense through joint-venture 20 people are in favor of six people go with partnership
and remaining are in favor of acquiring.

Theme 9: Marks and Spencer must adopt another enter mode rather than franchising.
Q9) As per you viewpoint does Marks and Spencer must adopt another enter
mode rather than franchising?
Frequency
Agree 32
Disagree 8
Interpretation:
From the detailed analysis of the graph it has been recognised that 32 out of 40
respondents Are agree with the statement that Marks & Spencer must adopt another mode of
entry rather than franchising and remaining people or not agree with the same as per their
opinion there is no need for Marks & Spencer to use another man method of are agree with the
statement that Marks & Spencer must adopt and another mode of entry rather than franchising
and remaining people or not agree with the same as per their opinion there is no need for Marks
& Spencer to use another method of entry.

Theme 10: The most benefited stakeholder after expansion of M&S in emerging market.
Q10) Who will be the most benefited stakeholder after expansion of M&S in
emerging market?
Frequency
Investors 10
Suppliers 7
Customers 15
Shareholders 8
Interpretation:
In the given details of the project explains that there are multiple stakeholders of an
organisation to get benefit from the expansion of business within an emerging market 10 out of
40 people are in favor of investors As per their opinion investors are Achieving benefit from
emerging market expansion seven people and go with suppliers 15 in favor of customers and
remaining shareholders.

Discussion
Theme 1: The role played by globalisation in enhancing international trade.
As per the analysis of the project that is given above, globalisation has crucial role within
development of international trade. Thereby, this denotes it is effectual within developing the
international trade, thus globalisation is effective in developing opportunities for business and
provides them wide area of to expand their operations at vast level. Globalization is raising
incorporation of national markets and countries depend on each other at global level for diverse
services, products as well as services. This also denotes that there exist diverse factors that have
effective role while expanding trade, merging of economies of different countries as well as
enhancement within rate of deals that leads to enhanced growth. Along with this, there is FDI,
liberalisation within taxes, innovations within technology and the ways in which communication
takes place by usage of appropriate measures by usage of policies, innovation as well as
experiments.
Theme 2: The major challenges and benefits related to overseas expansion for a business.
From the analysis of the project it has been discussed that organizations are attaining
numerous benefits through expansion of business at international level thus global market reach
maximization and profitability higher market expansion etc. In this modern business
Environment competition within organizations are so high and the major concern of each
business organisation is to operate at global level for the purpose of providing high competition
to its rivals. Overseas expansion of business also cause veracious challenges for businesses thus
due to global expansion it is required for an organisation to analyze the political norms and
legislations in respect to smooth functioning of organisational operations. Organizations faces
various challenges like tariff issue, high rate of tax, extra wattage cost, change in culture political
and ethical norms etc.
Theme 3: The ways through which Marks & Spencer can venture into emerging markets and
their implications.
According to the detailed analysis of the report it has been evaluated that In this modern
scenario the primary concern of each business organisation is to expand at global level and
attaining higher growth from capturing a wide area Marks & Spencer is operates at a wider scale
and company has Wide range of customers reach So the company has decided to expand their
business in emerging markets thus emerging markets are effective in developing opportunities

for businesses and providing a wide area of new market in which sustainability is easy and
reliable. There is Number of ways like franchising partnership merger acquisition etc for
expanding ventures into emerging market among all of them companies using franchising
because it is the most suitable way to expand business with global market.
Conclusion
From the above mentioned information, it has been concluded impact of globalisation in
enhancing international trade. In order to enter into emerging market, different strategies like
direct exporting, franchising, joint venture, licensing, partnering etc. All these are essential but
for this project joint venture were used by company to enter into international marketplace.
There were different advantages of joint venture such as, it access to new markets, increased
capacity, sharing risks and cost with a partner etc. All these are major benefits of joint venture
which will support an organisation to enter into new market and accomplish better outcomes
within given time period. According to the above data, founded in questionnaire maximum
number of people know about this concept and importance of globalisation for a multinational
organisation. Along with this, different challenges were also faced by an organisation while
entering into emerging market such as language barrier, culture barrier, government rules and
regulation, communication issue etc. All these issues were highly and negatively impact on
business success and growth of an enterprise. In order to overcome such issue different
recommendation and suggestion are provided to a company such as proper study of government's
rules and regulation, adoption of communication channels etc.

Recommendations
From the above given data, it has been recommended as globalisation is more effective
process used by company to enlarge their business operations and functions successfully. In
order to overcome impact of globalisation, some recommendation are given to M&S such as:
 Company should use different communication channels which will help them in
attracting large number of customers towards products and services. It will also support
an enterprise by increasing its market share and growth.
 M&S should previously understand government rules and regulations which will support
an organisation to retain strong and long lasting position in international marketplace.
 Company should provide training to their employees who have lack of knowledge about
technology. Thus, with the help of this, M&S can easily develop their strong preference
in international level.
 Company should also follow another type of entry modes such as partnering, licensing
and so on. All these will also help an organisation to enter into new market and attain
better results.
 Company should hire talented and knowledgeable workforce which will also support an
enterprise for attracting customers & achieve sustainable growth within global level.
Reflection
For collecting accurate information about the topic, there are different methods were used
by me such as primary and secondary research, research design, research philosophy, qualitative
and quantitative research etc. All these are most essential and important for accumulating
accurate data and information related the topic. For collecting primary data, I was used
questionnaire because it will give accurate and reliable data about the study. For gathering
secondary information, literature review were used by investigator to in-depth information and
data about the study. Research design were also used by researcher which will also help an
investigator to drive valid conclusion about the study. Thus, globalisation is most effective topic
which will support me by enhancing my literature review skill, data analysis and interpretation
skill. Along with this, it will also support me in mu future growth and development. In during
collection of data, I was faced some issue regarding ethical principles such as informed consent,
anonymity and confidentiality. All these are main part which will support me to complete each
activity of research in more effective and systematic manner.
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