Globalization and Its Impact on Various Fields

The provided document is a collection of academic papers and research articles that explore the concept of globalization and its impact on various fields such as economics, politics, culture, and psychology. The papers discuss how globalization has led to changes in the way businesses operate, the rise of global networks, and the emergence of new social and cultural trends. The document also touches on the impact of social media on these areas, including its role in shaping public opinion and influencing consumer behavior.

Research Proposal

Table of Contents
TOPIC – An assessment of the impact of social media in improving globalisation. A case on
Hennes & Mauritz AB.....................................................................................................................1
1. Introduction..................................................................................................................................1
Background of the research....................................................................................................1
Research Aim.........................................................................................................................1
Research Objectives...............................................................................................................2
Research Questions................................................................................................................2
Rationale of the research........................................................................................................2
2. Literature Review.........................................................................................................................2
Concept of social media.........................................................................................................2
Ways of social media that helps H&M in globalising itself...................................................3
Barriers of social media that impacts upon reputation of H&M............................................3
3. Methodology................................................................................................................................4
Type of Investigation..............................................................................................................4
Research Philosophy..............................................................................................................4
Research Approaches.............................................................................................................4
Research Design.....................................................................................................................5
Data Sampling........................................................................................................................5
Ethical considerations.............................................................................................................5
4. Timeline of research activities.....................................................................................................6
REFERENCES................................................................................................................................9
ABSTRACT...................................................................................................................................11
TOPIC:.............................................................................................................................................1
RESEARCH METHODOLOGY....................................................................................................1
RESULTS/ FINDINGS..................................................................................................................3

Frequency table......................................................................................................................5
DISCUSSION................................................................................................................................15
On the basis of primary information....................................................................................15
On the basis of secondary information.................................................................................18
CONCLUSION..............................................................................................................................19
RECOMMENDATIONS...............................................................................................................19
REFLECTION...............................................................................................................................20
Alternative methods..............................................................................................................21
REFERENCES..............................................................................................................................22

TOPIC – An assessment of the impact of social media in improving
globalisation. A case on Hennes & Mauritz AB.
1. Introduction
In modern era, every single business organisation is looking forward to expand their
business operations. Here, globalisation has helped them to do so where it is referred as a process
that help a company to develop its influence at international level. Basically, social media has
been considered as one of a crucial elements which is helping companies that are working at
national level to perform globally (Deery and Jago, 2015). Therefore, it could effectively be
taken as a crucial subject that is required to be studied for better understand of the influence of
social media upon companies. Some of business organisations like Topshop, H&M and Zara has
largest number of followers in all over the world in different social media sites. It is being found
that, H&M basically consist with largest audience all around the globe at online platforms(social
media) with 42.5m followers, Zara has occupied second position with more than 30% from
overall sample. H&M is active on social media with 8.52m engagement- likes, retweets,
comments - over a 30-day period and is one of the most talked about fast fashion brand with
88,300 mentions. This all has helped H&M in enhancing the recognition among people in all
over the globe.
Background of the research
H&M was found in the year of a 1947 by Erling Persson, and since than it has became
one of a famous Swedish multinational clothing-retail company. Organisation basically offers
customers with fast-fashion clothing to customers depending on their age and lifestyle as well.
Along with this, H&M is dealing in more than 62 nations and has approximately 4,500 stores
which has give employment to 132,000 people across nations. Along with this, it can be said that
H&M has faced a range of issues regarding some of the ads, that were linked with social media
(Green Washing act) (Kang, Gatling and Kim, 2015). This impacted negatively upon there own
recognition among targeted customers. Therefore, it can easily be said that, social media directly
affected globalising strategy of H&M.
Research Aim
Present research's aim is “To analyse the impact of social media in improving
globalisation.” A case on Hennes & Mauritz AB.
1

Research Objectives
 To understand the concept of social media
 To identify the ways, how social media helps H&M in globalising itself.
 To evaluate barriers of social media that impacts upon reputation of H&M.
Research Questions
 Understanding the concept of social media ?
 What are the ways of social media that helps H&M in globalising itself ?
 Identify the barriers of social media that impacts upon reputation of H&M ?
Rationale of the research
Significance behind choosing this topic is to analyse the benefits of social media which
has helped business organisation that are looking forward to globalise themselves. On the other
hand, self interest of the investigator has led to choose this topic as social media has helped
business organisations in expanding their business across the world (Kim, Im and Hwang, 2015).
2. Literature Review
Concept of social media
On the basis of thoughts given by Qiu (2015), social media is a kind of interactive media
through which individuals communicate to one another. This communication includes sharing of
content, images, videos and posts related to their personal life. Social media has numerous of
forms such as blogs, you tube, forums, Facebook, Twitter, Instagram and many others. The main
concept of initiation of this term is to share their lifestyle with friends and other people(the one
whom they admire). It can be said that at this platform usually people who have similar kind of
interest likes to interact with one another. This shared information allows them to enhance their
knowledge on the life of other. In context of businesses social media is a modern day marketing
tool which is used by companies to spread awareness about their products and services
effectively. It can be said that it is easier for business organisations to approach their targeted
customers in bulk as it is the only cost effective medium through which executives of company
can interact with customers at regular basis. Along with this, it also helps company in
understanding actual expectation of customers from the company. This can easily be done by
taking feedback from customers in the form of comment section.
2

Ways of social media that helps H&M in globalising itself
According to the perception of author named as Lu, (2016), it has been analysed that
social media is considered as the effective tool which helps companies in improving their
business performance. With the passing time, it has been analysed that social media helpful tool
for the companies who are planning to spread their business at international scale. In context of
H&M, it can be said that there are numerous of ways in terms of benefits through which the
company can easily expand its business in international market. Some common among them are
stated as below:
Posting information about company at regular basis: It is one of the common ways
through which social media can easily help H&M in expanding its business at international
market place. It can be said that posting information on company's social page aware it followers
about new expansion, strategies, locations and many other things. This will ultimately improve
knowledge of followers about companies expansion. As a result, this social media way is helpful
for H&M in expanding its business at international level.
Social media campaign: Social media campaign is considered as the marketing activity
which helps company in interacting with their customers at regular basis for the specific period
of time. It can be said that social media campaigns are initiated for one specific purpose that is
helpful for organisation in influencing interest of its customers. It include regular basis feedback
from views or online followers.
Barriers of social media that impacts upon reputation of H&M
As per the views presented by Fowler, d., (2016), it has been analysed that even though
the social media tool has numerous of benefits but at the same time it has numerous of barriers
which impacts upon reputation of large scale companies like H&M. In context of H&M, it can be
said that there are some core barriers of social media which are affecting reputation of the
renown company. These barriers are stated as below:
Lack of control on what is happening: It has been analysed that companies are not
having any kind of control at social media. This is because, social media is open platform where
any one can make their profile. This openness becomes challenge for the H&M as the company
does not even know when its rival companies are posting wrong comments their profile. It
ultimately affects reputation of the company as other customers of this company might take those
wrong comments serious and could loose their interest from H&M.
3

Lack of knowledge: This barrier of social media for H&M states that lack of knowledge
of about followers might become riskier for company as they are not able to specify that who are
their positive and true followers and who are not. It can be said that this inefficiency of
knowledge about social follower might influence their mind on influencing wrong people. Along
with this, there are probable chances that posts which are posted on the profile of H&M site
which affect mindset of followers. This is because viewer might interpret posted content in
wrong or negative manner. As a result, this will affect reputation of the company in negative
manner.
3. Methodology
Type of Investigation
The types of investigation is been classified into qualitative and quantitative data
collection tools. In qualitative research fresh facts is been collected in form of theoretical
questionnaires which are related through likert scale, where as in quantitative research the data
are gathered in form of numerical questionnaires, with use of ordinal scale. For gathering
information about impact of social media in improving operations at global level investigator
will use effective data collection technique in form of qualitative tool, to conduct in depth
survey. For finding optimal solutions on specific issues that will help in making accurate
decisions.
Research Philosophy
Researcher philosophy is one of the most important outcome of observations that are
collected as information, also required for effective decision process. It is referred as creating a
sense of impactful research, where true information have been used for operating work at
scheduled timespan. The most important type of research philosophies are interpretivism and
positivism principles. While carrying out research, an analyst will adopt interpretivism principle
for finding appropriate solutions to problem through qualitative methods, researcher can analyses
collected information at different parameter through which effective information can be collected
about social media (Lu and Gursoy, 2016).
Research Approaches
Research approach is necessary component of research methodologies. It consist of
appropriate plans and procedures which consist of all steps of wider assumption with detailed
4

information of data collection method, analysing and interpretation. The two approaches are
deductive and inductive. Deductive approach will be used for developing new theories that
supports assumption, where as inductive approach is based on conducting in-depth analysis of
corrected data that are been gathered about impact of social media in improving operations at
international level. For completion of research a researcher is adopting inductive research as it is
depends on qualitative measure with accurate and reliable information.
Research Design
Research design is defined as structured layout of method and tools, that are been
effectively used by analyst while combining various sources for collecting fresh data. A research
design is been classified as descriptive, experimental and exploratory methods. The present
survey will use descriptive research design to gather information over impact of social media on
businesses working at international grounds, as assumptions is been made on collected
information which are related with specific problems for finding solutions. (Lu and et. al., 2016).
Data collection
The analyst gathers informations from different sources while conducting any type of
research. The data collection techniques is systematic approach for analysing collected data. By
using best collection techniques will helps in providing accurate result on impact of social media
in improving operations at global level. When conducting present investigation, researcher's will
use primary source for collecting fresh informations, as well as secondary sources for gathering
data from news paper, journals and magazines that could be effectively utilised in drawing
conclusions .
Data Sampling
Sampling is a technique used for selecting a sample frame from large number of
population. This tool is used in assessing statistical informations, which have been selected and
formulated for estimating various operation and observation that are taken from large population.
The most important data sampling are probability and non probability method. In probability
method, where researcher will select 30 respondent. The respondents that have been selected are
customer of an organisations because they are using social media techniques for performing
operations at international level.
5

Ethical considerations
Ethical considerations are described as cultural norms, regulations and value that
researcher should take in considerations at time of conducting an investigation. It is mandatory
for an investigator to secure the information and keep monitoring collected fact of respondents is
not been hacked. Moreover, at the time of conducting investigations, researcher should focus on
taking interviews from respondents on specific questions that have linked with aim of research
i.e. impact of social media in improving operations at global level. Thus, it is mandatory for
analyst to incurred cost and time, that are important element which will taken in consideration
for completing research at scheduled timespan (Qiu and et. al., 2015).
4. Timeline of research activities
Gantt Chart
Gantt charts help create effective project plans. It can be said that, a Gantt chart gets
ended with planning as well. It can be said that, this type of time line, stick to show timeline
which may aid in creating valuable dependencies, analysing key tasks, and tracing deviations. On
the other hand, A Gantt chart could be considered as a type of bar chart, which basically shows
project schedule (Tongchaiprasit and Ariyabuddhiphongs, 2016). Along with this, it can be said
that this type of chart lists shows tasks that have been performed or under process for completing
activities on vertical axis, and horizontal axis represents estimated time intervals. The width of
horizontal bars in graph describes duration of each activity.
6

7

REFERENCES
Books and Journals
Online
Fowler, D., 2016. Social media communication barriers: how to overcome them. [Online].
Available Through: <https://www.practiceweb.co.uk/knowledge/social-media-
barriers/>.
8

Research Project
9

ABSTRACT
This investigation had been conducted upon “Impact of social media in improving
globalisation”. This research was based on Hennes & Mauritz AB, which is a Swedish
multinational clothing retail organisation. This corporation is famous for men, teenagers,
children and women wear. This entity was established in 1947 and operating in around 62
countries. This investigation provided complete information about social media and its relation
with globalisation of business. This research assisted in analysing the changes which had taken
place pertaining to the social media platform in order to improve the working style. Objectives of
this enquiry were concept of social media, ways through which social media can help the
corporation in globalising itself and lastly, the barriers which affect the use of social media. This
study was done through the use of qualitative research method under which information had been
shown in graphical and pictorial form. Hereby, the data was collected through primary and
secondary sources with the help of questionnaire and online sources respectively. 30 respondents
were selected for collecting primary information pertaining to the role of social media in
improving globalisation. It has been recommended to the H&M to focus on Advertising through
social media on the basis of geographical market, so that familiar relations with consumers can
be developed which will influence them to make purchase from the company.
10

TOPIC:
“An assessment of the impact of social media in improving globalisation.” A case on
Hennes & Mauritz AB.
RESEARCH METHODOLOGY
Research Methodology can be defined as the process with the help of which researcher
have proper information or data about the field of study of topic on the project has been carried
over (Abed, Dwivedi and Williams, 2015). It provides investigator with many related
informations which helps the researcher in addressing the research questions and to gather,
analyse and collect the information. The following framework of Research Methodology has
different layers which are presented as under:
Research Philosophy: There are mainly two types of research philosophy which are
Interpretivism and Positivism. In the following research, the philosophy which are used for the
completion of this project is Interpretivism, as the following philosophy will help the researcher
to evaluating the data and information effectively. Besides from this, Positivism Philosophy will
not prove to be much appropriate for the completion of this project in an effective way.
Research Approach: The research approach are also divided into two parts which are
Inductive and Deductive Approach. The following approaches are considered as the best
approach that could be used for the completion of this research. According to the requirement of
this project, inductive approach will be used for the completion of this project as it will help the
researcher to gather proper information about the research topic and have better outcomes form
the work performed by the researcher (Al‐Ansari and et. al., 2016).
Research Choice: The following layer of Research Methodology is also divided into two
parts which are Qualitative and Quantitative. In qualitative research, the use of theoretical data is
done and data is collected in the form of quality manner. On the other hand, in the quantitative
data, the use of statistical data will be done. For the completion of this research the use of
qualitative data will be done. It is because of doing an in depth analysis of the data that will help
in giving appropriate recommendations about the research topic. Additionally, it will also help
the researcher in getting accurate response from the selected respondents from the research.
Time Horizon: The following layer is considered as the essential tool that will help the
researcher in finding out about the research and to know about the starting and ending point of
11

the research so that all the activities could be arranged accordingly (Ball, Junemann and Santori,
2017). For example, with the help of Gantt Chart which will be used for the completion of this
research project.
Research Design: The following can be described as the effective structure and plan
which has been made for the purpose of controlling and organising the project properly so that it
could provide the researcher with needed results from the researcher which has been carried out.
The following is the most important in the research project as with the help of this the plan of the
research and its procedures has been applied in order to gather and analyse the information
required by the researcher for completing the research in an effective manner. Mainly, thee are
three types of research which are used in conducting the research, these research design includes,
descriptive, exploratory and experimental (Baylis, Smith and Owens, 2017). According to the
topic provided, all the designs are important but the most important one is descriptive design
which has been used in completing the following research, it is because with the help of this
design it will be possible to know properly about the profile of person, situations and events.
Additionally, the following research design will also help in knowing accurate and in depth
analysis of the research to complete the research in an effective and efficient manner.
Sources of Data: It can be defined as the ways with the help of which the researcher has
acquired the data which is used for the completion of the research. There are two methods with
the help of which researcher acquires relevant data for the completion of the researcher. These
are Primary Sources of Data and the Secondary Sources of Data. Primary Sources of Data can be
defined as the data which is the first hand collection of data and is collected with the help of
questionnaires, surveys, etc. On the other hand, the definition of secondary data can be provided
that with the help of this is the second hand collection of data or the data which is already having
some published source such as books, journals, articles, etc. In completing the following
research, the use of both the sources of data so that proper information could be acquired about
the research topic and the objective could be achieved (Beech, 2015).
Sampling: Sampling is the process with the help of which respondents are collected in
order to complete the objective of the research. There are two methods of sampling which are
probabilistic and non probabilistic. For the completion of this assignment, the use of
Probabilistic Sampling has been done which will help in the effective completion of this research
project. 30 respondents are selected for collecting primary information. Respondents are
12

consumers of Hennes & Mauritz AB who complete knowledge about use of social media at
international level (Boddy and Dominelli, 2017).
Research Reliability and Validity: In this layer of research methodology, the
consideration is taken about the reliable and valid data of the research that has been used in
completing the research. As for the questionnaire, the answers are taken from customers of the
company and the online information has been used from authentic sources.
Research Limitation: The main limitation faced by the researcher in this research is
related to time as the researcher did not get proper time to complete the research because the
respondents were late in providing answers to the questionnaire.
Research Ethics: The following layer considers about conducting the research in an
ethical way such as confidentiality of any secrets, providing accurate information in conducting
the research so that research could not be based upon some biasness and wrong information that
makes research invalid (Carmody and Taylor, 2016).
Research Budget: There are many tasks which are needed to complete in the research
and for them it is important to have budget so that different activities in research could be
performed properly. Many resources are used in carrying out research such as internet
connection stationary items, computer system and many more for which it is needed to make
budget.
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RESULTS/ FINDINGS
Data analysis is the process through which collected information is gathered and
collected in appropriate manner. Collected information is the base through which information
conclusion and recommendations are provided for future requirement. Data analysis is the
technique which is essential for getting relevant information and reader can get positive outcome
from it. Thematic analysis is used in order to analyse data collected by researcher. This is the
technique under which different themes are framed to give information about what is being asked
in particular question (Chiu and Kwan, 2016).
QUESTIONNAIRE
Name:
Age:
Gender:
Contact no.:
Q1) Do you have the knowledge about social media?
a) Yes
b) No
Q2) Does social media helps organisation in connect with large number of people?
a) Yes
b) No
Q3) What are the benefits of social media to Hennes & Mauritz AB?
a) Connectivity
b) Promotion
c) Awareness
d) Improve business reputation
Q4) Which social media tool is beneficial for Hennes & Mauritz AB to connect with more
consumers?
a) Facebook
b) Twitter
c) LinkedIn
Q5) Does social media helps in provide the competitive benefits to Hennes & Mauritz AB
14

at global level?
a) Yes
b) No
Q6) Which kind of impact does social media have in improving globalisation?
a) Positive manner
b) Negative manner
Q7) What are the different barriers of social media that impacts upon reputation of
H&M?
a) Security breaches
b) Lack of knowledge
c) Privacy breach
Q8) What are the main resources which require at the time of globalise business?
a) Technological resource
b) Financial resources
c) Human resource
Q9) What complexities Hennes & Mauritz AB can face while conducting business at the
international level?
a) Cultural issues
b) Working culture
c) Language barriers
Q10) What are different ways to overcome from the arisen globalisation challenges?
a) Conduct investigation
b) Awareness about legislations
c) Culture knowledge
Q11) Recommend some ways through which Hennes & Mauritz AB can enhance market
share in global market.
Frequency table
Q1) Do you have the knowledge about social media? Frequency
15

a) Yes 87.00%
b) No 13.00%
Q2) Does social media helps organisation in connect with large number of
people?
Frequency
a) Yes 73.00%
b) No 27.00%
Q3) What are the benefits of social media to Hennes & Mauritz AB? Frequency
a) Connectivity 33.00%
b) Promotion 27.00%
c) Awareness 23.00%
d) Improve business reputation 17.00%
Q4) Which social media tool is beneficial for Hennes & Mauritz AB to
connect with more consumers?
Frequency
a) Facebook 60.00%
b) Twitter 33.00%
c) LinkedIn 7.00%
Q5) Does social media helps in provide the competitive benefits to Hennes
& Mauritz AB at global level?
Frequency
a) Yes 67.00%
b) No 33.00%
Q6) Which kind of impact does social media have in improving
globalisation?
Frequency
a) Positive manner 70.00%
b) Negative manner 30.00%
16

Q7) What are the different barriers of social media that impacts upon
reputation of H&M?
Frequency
a) Security breaches 43.00%
b) Lack of knowledge 33.00%
c) Privacy breach 24.00%
Q8) What are the main resources which require at the time of globalise
business?
Frequency
a) Technological resource 50.00%
b) Financial resources 33.00%
c) Human resource 17.00%
Q9) What complexities Hennes & Mauritz AB can face while conducting
business at the international level?
Frequency
a) Cultural issues 40.00%
b) Working culture 33.00%
c) Language barriers 27.00%
Q10) What are different ways to overcome from the arisen globalisation
challenges?
Frequency
a) Conduct investigation 43.00%
b) Awareness about legislations 20.00%
c) Culture knowledge 37.00%
17

Q1) Do you have the knowledge about social media? Frequency
a) Yes 87.00%
b) No 13.00%
Q2) Does social media helps organisation in connect with large number of
people?
Frequency
a) Yes 73.00%
b) No 27.00%
18
a) Yes b) No
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
87.00%
13.00%
Frequency

Q3) What are the benefits of social media to Hennes & Mauritz AB? Frequency
a) Connectivity 33.00%
b) Promotion 27.00%
c) Awareness 23.00%
d) Improve business reputation 17.00%
19
a) Yes b) No
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8 73.00%
27.00%
Frequency

Q4) Which social media tool is beneficial for Hennes & Mauritz AB to
connect with more consumers?
Frequency
a) Facebook 60.00%
b) Twitter 33.00%
c) LinkedIn 7.00%
20
a) Connectivity
b) Promotion
c) Awareness
d) Improve business reputation
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35 33.00%
27.00%
23.00%
17.00%
Frequency

Q5) Does social media helps in provide the competitive benefits to Hennes
& Mauritz AB at global level?
Frequency
a) Yes 67.00%
b) No 33.00%
21
a) Facebook b) Twitter c) LinkedIn
0
0.1
0.2
0.3
0.4
0.5
0.6
60.00%
33.00%
7.00%
Frequency

Q6) Which kind of impact does social media have in improving
globalisation?
Frequency
a) Positive manner 70.00%
b) Negative manner 30.00%
22
a) Yes b) No
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
67.00%
33.00% Frequency

Q7) What are the different barriers of social media that impacts upon
reputation of H&M?
Frequency
a) Security breaches 43.00%
b) Lack of knowledge 33.00%
c) Privacy breach 24.00%
23
a) Positive manner b) Negative manner
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
70.00%
30.00% Frequency

Q8) What are the main resources which require at the time of globalise
business?
Frequency
a) Technological resource 50.00%
b) Financial resources 33.00%
c) Human resource 17.00%
24
a) Security breaches b) Lack of knowledge c) Privacy breach
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
0.45 43.00%
33.00%
24.00%
Frequency

Q9) What complexities Hennes & Mauritz AB can face while conducting
business at the international level?
Frequency
a) Cultural issues 40.00%
b) Working culture 33.00%
c) Language barriers 27.00%
25
a) Technological resource
b) Financial resources
c) Human resource
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
0.45
0.5
50.00%
33.00%
17.00% Frequency

Q10) What are different ways to overcome from the arisen globalisation
challenges?
Frequency
a) Conduct investigation 43.00%
b) Awareness about legislations 20.00%
c) Culture knowledge 37.00%
26
a) Cultural issues b) Working culture c) Language barriers
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
40.00%
33.00%
27.00%
Frequency

DISCUSSION
On the basis of primary information
THEME 1: Knowledge about social media
Interpretation: The social media is an interactive computer technology that facilitate
creation as well as sharing information, career interest, ideas and some of the other forms of the
expression through virtual networks and communities. With the help of using social media
technology, company can connect with the large number of consumers and also provide the
better services through determining their requirements and demands. The social media is related
to applications and websites which are mainly designed to allow the people to share the content
efficiently and quickly. On the basis of 87% respondents that they have the knowledge about
social media in a better manner. There are 13% respondents which are not aware about the social
media.
THEME 2: Social media helps organisation in connect with large number of people
Interpretation: As social media is one of the most powerful tool that aids in connect
with the more people. On the basis of 73.00% respondents that social media aids in connect with
27
a) Conduct investigation
b) Awareness about legislations
c) Culture knowledge
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
0.45 43.00%
20.00%
37.00%
Frequency

more people. It provides the opportunities to business to communicate with large number of
respondents. On the other hand, there are 27.00% respondents which are disagree with this
statement.
THEME 3: Benefits of social media to Hennes & Mauritz AB
Interpretation: In last years, social media has developed tremendously. Mainly the
Twitter and Facebook have developed in faster rate and also capture the large number of users.
17.00% respondents said that connectivity is one of the main benefit of social media. In this,
people from the anywhere can connect with the any other person. 23.00% respondents said that
Hennes & Mauritz AB can do the promotion through using the different tools of social media. It
is one of the less expensive as well as profitable way of promoting services and products.
27.00% respondents said that social media develop awareness and also search the new as well as
innovative stuffs that can increase the personal lives. There are 33.00% respondents which said
that social media helps in improving the reputation of business.
THEME 4: Social media tool is beneficial for Hennes & Mauritz AB to connect with more
consumers
Interpretation: Social media tools are the pieces related to web application analysis
software that is mainly used to monitor, assess and make improvement in the social media
performance. It is collective of the online communications channels which are dedicated to the
community based interaction, collaboration and content- sharing. On the basis of opinion of
60.00% respondent that Facebook is one of the most popular free social networking website that
allows the registered users to develop profiles, send messages etc. 33.00% respondents are agree
with Twitter because it is free micro blogging service that permit registered members to be
broadcast the short posts. The members of twitter can broadcast the tweet and also follow the
other users through many platforms as well as devices. 7.00% respondents said that LinkedIn is
social networking site that is mainly designed for business community.
THEME 5: Social media helps in provide the competitive benefits to Hennes & Mauritz
AB
Interpretation: Social media is one of the most effective technology that helps in
connect more people and make communication with respondents and determine their needs and
demands in a significant manner. There are 67.00% respondents that social media is helpful in
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give competitive advantages to the business Hennes & Mauritz AB at global level. On the other
hand, 33.00% respondents are not agree with this.
THEME 6: Kind of impact does social media have in improving globalisation
Interpretation: The social media develops the negative as well as positive impact on
improving the globalisation in a better manner. As per opinion of 70.00% respondents that social
media plays a necessary role in improving the globalisation. Through this, company can target
the large number of customers and also conduct the promotional activities at global level. On the
other hand, 30.00% respondents said that the social media develop the negative impact because
there is an issue related to cyberbullying and hacking the personal as well as professional data of
clients. It negatively impact on the reputation of company.
THEME 7: Different barriers of social media that impacts upon reputation of H&M
Interpretation: Under this social media impact on the reputation of company in different
ways. There are 43.00% respondents which said that security breaches is one of the main barrier
of social media. On this, the information of clients can be leaked or use inappropriate manner.
33.00% respondents said that lack of the knowledge about use of social media is a main problem
that an organisation face. On the basis of 24.00% respondents that privacy breach is main barrier
that faced through H& M and it develop the negative impact ion reputation of firm. It develops
the negative impact on mindset of the people and reputation of company.
THEME 8: Main resources which require at the time of globalise business
Interpretation: There is a need to Hennes & Mauritz AB to arrange as well as manage
the resources when conducting the business operations at global level. There are 50.00%
respondents which said that technology is a main resource that need to be use at the time of
conducting business at global level. With the help of using advanced technology, Hennes &
Mauritz AB can use the innovative things and also make manufacturing process better. There are
33.00% respondents which said that company will require the finance for performing the
activities globally. Without funds, firm can not able to perform its business operations. 17.00%
respondents are agree with human resource. There is a need to H& M to hire well capable and
qualified employees so that they can able to perform the international business operations and
deal with the international clients.
THEME 9: Complexities Hennes & Mauritz AB can face while conducting business at the
international level
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Interpretation: When firm conduct its business at the global level then it faced some
issues. As per opinion of 40.00% respondents that culture is one of the main issue that is faced
by company because each country has the different culture and values and it is complex to be
understand. On the other hand, there are 33.00% respondents which said that working culture is
different from country to country and employees can face some issues to work in the different
environment at the global level. It negatively impact operations of firm. 27.00% respondents are
agree with the language barriers.
THEME 10: Different ways to overcome from the arisen globalisation challenges
Interpretation: Arisen issues develops negative impact on the business operations, so it
is necessary for firm to overcome from all the issues. As per opinion of 43.00% respondents that
conduct a research about determine needs and demands of consumers. Through this, firm can
provide the products accordingly. 20.00% respondents said that awareness about the legislations
are necessary and it will help in performing business activities in significant manner. On the
basis, of 37.00% respondents that knowledge about the global culture is required because it will
help in perform in significant manner.
On the basis of secondary information
Concept of social media
Social media is the platform which assist in interacting with others in order to understand
views of others. There is easy communication with individuals sitting at distance. Social media
techniques includes Facebook, Instagram, Linked In, etc. which can be used for personal and
professional purpose. In case of H&M, this organisation is working at international level so with
the help of social media, it is easy for managers to understand what changes are taking place and
change in accordingly. There are many departments which are working at H&M to provide best
services to consumers such as HR, Production, finance, etc. hence with the help of social media
there is ease in performing business operations. Hence with the help of social media there is
improvement in working style of organisation, so growth and development is possible.
Ways in which social media helps H&M in globalising itself
Social media is the fast growing sector which assist in communicating with different
parties of organisation. At social media, there are different types of information which can be
posted such as discount offers, new arrival, opening of outlet, etc. This assist in creating
30

awareness among consumers and this improves brand image of organisation. When information
related to organisation is posted regularly, then this increases followers and like for the post. At
Facebook, Instagram different informations, videos, pictures, etc. can be posted. Brand image of
H&M can be improved through number of likes and comments on the post. It is important that
managers of H&M have to provide products as per their advertisement on social media platform.
Barriers of social media that impacts upon reputation of H&M
There are some barriers as well which affects performance of H&M while using social
media techniques such as lack of privacy, possibilities of leakage of confidentiality information,
negative comments from consumers, etc. Apart from this there is no control on what is
happening at social media sites. Such as if consumers comments negatively, then managers of
H&M are not able to understand how to deal with it. Sometimes, employees do not have
knowledge about use of social media techniques. So they are not able to use it properly and
consumers does not get complete information about H&M.
CONCLUSION
From the above discussion, it is clear that there is positive impact with use of social
media at international level. Researcher is able to understand about different social media
techniques such as Facebook, Instagram, etc. through which managers are able to communicate
with consumers. As with the help of social media techniques, it is easy to connect with
consumers through which they are able to connect with larger number of consumers which is the
major benefit which Hennes & Mauritz AB is able to communicate. There is competition in
clothing sector, so with the help of social media techniques managers of Hennes & Mauritz AB
are able to achieve competitive advantage because they have complete knowledge about it. So it
is clear that there is positive impact on performance of Hennes & Mauritz AB through which
they can outshine international level.
Lack of security is the major barrier which Hennes & Mauritz AB may face because there
is use of anti viruses whose cost is higher. There are some compatibilities which Hennes &
Mauritz AB may face such as cultural, language issue which affects marketing activities. Hence
managers of Hennes & Mauritz AB to make marketing strategies accordingly. Hence it is
essential to make marketing strategies a per geographical aspects.
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RECOMMENDATIONS
There are some recommendations which has to be considered by managers of Hennes &
Mauritz AB through which they can communicate in better and effective manner. There are issue
while expanding business such as security breaches, privacy issue, lack of knowledge, etc. So
some recommendations are as under-
While launching new products, it is essential that managers must communicate with
employees, so they can market it appropriately. When employees have complete knowledge,
then market is easy and appropriate and international level.
Managers of Hennes & Mauritz AB must analyse external market through competitor's
knowledge through use of social media and then make strategies accordingly such as discount
offers, schemes, etc.
Advertisements through social media must be done according to geographical market, so
this creates familiar relations with consumers and they are ready to purchase from there. This
improves brand image in industry and achieve competitive advantage.
REFLECTION
I have completed this investigation with achieving aims and objectives. I have used Gantt
chart for the purpose of evaluating time frame for completing information. I came to know about
globalisation and social media and its impact on business operations. This research assist me to
understand changes in working style at international level and how to use social media. I learn
about different techniques of research through which investigator is able to understand changes
which are specific and relevant in future to conduct similar investigation. I faced some issues
while conducting this investigation such as lack of finance, personal issues among workers. But
with proper leadership and guidance, aims and objectives of this investigation is done. I am able
to gain leadership and team working skills.
I am able to understand how to work with team and make them understood about their
roles and responsibilities. With conducting this investigation, I am able to conduct research with
achieving aims and objectives within specified time. There is good communication regarding
process rate of project, so I am able to complete investigation with achieving aims and
objectives. I am able to learn about different source of collecting information. I feel aims and
objectives are achieved with joint efforts of team mates and researcher. I am able to improve my
interpersonal communication skills by communicating with team mates and respondents.
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Alternative methods
If similar research is allotted to me then I will prefers to use personal interview because it
is easy to know about views of respondents and primary data can be collected within specified
time. If research related to complex topic is allotted to me then I prefers to use quantitative
investigation. With conducting investigation through secondary sources, I am able to improve
my information about specific research topic. So I am able to conduct investigation in more
appropriate and correct manner.
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