Role of Eco-Friendly Initiatives on Consumer Decision Making in Hotel Selection

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Added on 2022/12/27

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This research proposal aims to evaluate the role of eco-friendly initiatives, strategies, and policies on consumer decision making in selecting a hotel. The study will focus on the concept of sustainability in the hospitality industry and make recommendations for improved sustainable and eco-friendly practices. The case study will be conducted on Holiday Inn.

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Role of Eco-Friendly Initiatives on Consumer Decision Making in Hotel Selection

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