This research proposal outlines a project investigating the strategies employed by businesses to enter emerging markets, specifically focusing on Thirdway's entry into China. The proposal details the research objectives, literature review, research approach, data collection methods, and ethical considerations.
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Research Proposal Form Student Name: ______________________Student ID: ____________ Centre Name:_____________________ Tutor:________________Date: ___________________ Unit:____________________ ProposedTitle:Thedifferentstrategiesemployedbybusinessestoenteremerging markets”___________________________________________
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Section One: Title, objective, responsibilities Title or working title of the research project (in the form of a question, objective or hypothesis) To identify different strategies that can employed by an organisation while enter in emerging market that is china. A study on Thirdway. Research objectives (e.g what is the question you want to answer? What do you want to learn how to do? What do you want to find out?): Toidentifytheconceptofbusiness expansion at international market. To determine the benefits and drawbacks ofglobalisationinthecontextof Thirdway. To determine the different strategies that can employed by Thirdway while enter in emerging market that is china. SectionTwo:Reasonsforchoosingthis research project Reasons for choosing the project (e.g links to othersubjectsyouarestudying,personal interest,futureplans,knowledge/skillsyou want to improve, why the topic is important): Reasonbehindchoosingthistopicistoget accurate data and information which can help in better outcomes. Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis: To identify the concept of business expansion at international market. According to Chad Brooks (Going Global: HowtoExpandYourBusinessInternationally 2019), Going global is an appealing experience and many entrepreneurs grab this opportunity, but internationalexpansionsometimesbecome treacherous journey for an individual. In between dealing with new consumer segment, understand new norms and regulations toexpand business with credible partners by accustomed with local mores which proved be hazardous path for an organisation. Todeterminethebenefitsanddrawbacksof globalisation in the context of Thirdway. AccordingtoToddAnderson(Global BusinessAdvantages&Disadvantages2019), there are various advantages and disadvantages while operates in global market that some factors majorlydepictsvariousadvantages.Themain advantagebeforeThirdwaythatithelpsin enhance sales and profit at time of going global market. Todeterminethedifferentstrategiesthatcan employedbyThirdwaywhileenterin emerging market that is china. AccordingtoIanLinton(Waysfor
Companies to Enter the Global Market 2019), while expand in foreign market organisation have to select various strategies to going global which is an important aspect.There are various ways to expand market share that are as follows: Research:Before going global, organisation have to conduct various kinds of research in which both primary and secondary research consisted in it. An organisation can find out information by global market opportunities and by online websites. With the help of website an organisation can easily evaluate demand of a products and services in a specific territory. Directsales:Directsalesreferstoeliminate mediators and connect directly with consumers. It is one of best method to enhance organisational revenue (Dunning, 2014). In traditional system of selling products and services it passes through manufacturer to direct sales company, distributor toretailerandultimatelytoconsumerswhich takes huge cost. Section Four: Activities and timescales Activities to be carried out during the research project (e.g research, development and analysis of ideas, writing, data collection, numerical analysis, tutor meetings, production of final outcome, evaluation, writing the report): Howlongthiswill take:
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SectionFive:Researchapproachand methodologies Whattypeofresearchapproachand methodologies are you likely to use and why? What your areas of research will cover: Research approach Researchapproachisanplansand activities which based on the detailed and broad assumptionsofdatacollection,analysisand interpretation.Research approach based on the nature of the problem which should be accessed. There are majorly divides into two categories that is data collection and data analysis. There are someresearchapproachesthataredeductive, inductiveandabductiveresearchapproaches. Deductiveapproachexaminesaccuracyof assumptions, on other hand inductive contributes towards emergence of new theories and practices. Abductiveresearchfocusonsurprisingfacts which devoted for explanation. It is an bifurcate into majorly into two types in which data analysis
and collection of data approaches. In that research, deductive approach of data collection should be used because it helps in collection of right kind of knowledge and information. Research Philosophy A research philosophy is a belief which focusonthedataandinformationshouldbe collected, evaluated and used (.Hirst,Thompson and Bromley, 2015.). It deals with sources, nature and growth of knowledge and information. In simple terms, it involves awareness with beliefs andassumptionswhileselectingdataand information.Therearevariousresearch philosophieswhichshouldbeselectedbyits practicalimplications.Therearetwokindsof research philosophies that are interpretivism and positivism. In this report positivism philosophy used. Research methods Researchmethodsarethetoolsand techniques which are used to conduct research. They can be either qualitative or quantitative or mixed.In that qualitative method evaluate about numericaldataandinformationthathelpsin analyse data that are collect to conduct research in proper way. It helps in measure various variables anddefinerelationshipbetweenvarious staticaltools and techniques and that kind of data should be represented with help of tables and
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graphs. On other hand Qualitative data is an non numericalformandemphasisonestablishing various patterns. With mixed method focus on both qualitative and quantitative research methods to reap out results in positive way. Data sources (primary and secondary) Therearemajorlytwosourcesofdata collection that are primary and secondary sources. In primary source includes interviews, surveys and statistical data and information which are first hand and authoritative in nature (Hitt, Ireland and Hoskisson,2012). On other hand in secondary sourceofdatacollectionconsistofliterature review,documentaries,booksandarticlesby interpret,evaluateandbysynthesizeprimary information and data. Secondary source of data collection should be considered less credible in nature. In that report both primary and secondary kind of data sources used to collect relevant data and information properly. Data collection strategy To reach at desirable goals and objectives organisationhavetousevariouskindsof strategiesthatplaysdifferentroleindifferent situation that are very much important to reach at desirablegoalsandobjectives.Thereare qualitativeandquantitativemethodofdata collection which is responsible for monitoring and evaluating projects while collecting data that is
worthfuleffort.Inqualitativedataitbytheir nature, subjective and with efforts must be build to enhance reliability. Data population, sampling and sample Populationreferstogatherdataand information which has almost in same nature and havesimilarcharacteristics.Therearevarious elements which signifies same characteristics that is size of population and it is a subset of people (Lechnerand Boli,2014). Sampling in statistics refers to quality assurance, survey method and its is an selection of groups of individuals within the statisticalpopulationthatrepresentthewhole population. Statisticians widely used that term to represent the samples in question. In statistics and quantitative research method, sample is an set of collecteddatafromstatisticalpopulationby following a set of steps. The attribute of a sample known as sample points, units of sampling and observations. In that report 30 respondents should beselectedtocollectproperknowledgeand information. Analysis methods Analysisisanimportantattributethat helps in grab knowledge and information from data and statistics that is very much important for a researcher. It is no meaning until an individual not reap out potential meaning out of data and statistics. There are majorly two kinds of analysis
methodsinwhichlogicalandstatisticalto elaborate,evaluateandanalysedataand information.Inthatscenarioorganisationuse thematicanalysisthatarepartofqualitative methodthathelpsincollectrightkindof knowledge and information. Comments and agreement from tutor Comments (optional): I confirm that the project is not work which hasbeenorwillbesubmittedforanother qualification and is appropriate. Agreed:________________ (name)_______________ Date ______________ Commentsandagreementformproject proposal checker( IV sampling) Comments (Optional): I confirm that the project is appropriate. Agreed /Disagree:(Name of the IV)Date
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Research Ethics approval form All students conducting research activity that involves human participants or the use of data collected form human participants are required to gain ethical approval before commencing their research. Please answer all relevant questions and note that your form may be returned if incomplete. For further support and guidance please see your respective Unit Tutor: Before completing this form, we advise that you discuss your proposed research fully with your unit tutor. Please complete this form in good time before your research project is due to commence.
Section 1: Basic details: Project title: “Topic: The different strategies employed by businesses to enter emerging markets” Student name: Student ID number: Programme: College Name: Intended research start date: Intended research end date: Section 2 Project summary Please select all research methods that you plan to use as a part of your project: InterviewsYesNo QuestionnairesYesNo ObservationsYesNo Use of personal recordsYesNo Data AnalysisYesNo Action ResearchYesNo Focus GroupsYesNo Others (Please specify) :Literature review Section 3: Participants Please answer the following questions, giving full details where necessary. Will your research involve human participants?Yes Who are the participants? Tick all that apply: Ages 12-16:Young people aged: 17-18Adults: 25-60 How will participants be recruited (identified an approached)?
Inductive approach and random sampling Describe the processes you will use to inform participants about what you are doing: First, I will provide them specific information about the topic after that ask them to present their own view on it. How will you obtain consent from participants? Will this be written? How will it be made clear to participants that they may withdraw consent to participate at any time? This will be oral. Studies involving questionnaires: will participants be given the option of omitting questions that do not wish to answer? YesNo If no please explain why below and ensure that you cover any ethical issues arising from this Studies involving observation: Confirm whether participants will be asked for their informed consent to be observed. YesNo Will you debrief participants at the end of their participation (i.e give them a brief explanation of the study)? YesNo Will participants be given information about the findings of your study?(This could be a brief summary of your findings in general) YesNo Section 4: Data Storage and Security
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Confirm that all personal data will be stored and processed in compliance with the Data Protection Act (1998) YesNo Who will have access to the data and personal information? Data will be access by me only. During the research: Where will the data be stored? Computer or laptop Will mobile devices such as USB storage and laptops be used YesNo If Yes, please provide further details: After the research: Where will the data be stored? How long will the data and records be kept for and in what format? At the time of research. After that data will be deleted. Will data be kept for use by other researchers? YesNo Section 5 : Ethical Issues Are there any particular features of your proposed work, which may raise ethical concerns? If so, please outline how you will deal with these: It is important that you demonstrate your awareness of potential risks that may arise because of your research.Please consider/address all issues that may apply. Ethical concerns may include, but are not limited to the following : Informed consent. Potentially vulnerable participants. Sensitive topics Risk to participants and /or researchers Confidentiality/anonymity Disclosures/ limits to confidentiality
Data storage and security, both during and after the research (including transfer, sharing, encryption, protection). Reporting Dissemination and use of your findings. Section 6: Declaration I have read, understood and will abide by the institution’s Research and Ethics Policy:Yes No I have discussed the ethical issues relating to my research with my Unit Tutor: YesNo I confirm that to the best of my knowledge:Yes The above information is correct, and this is a full description of the ethical issues that may arise in the course of my research Name:Date: Please submit your completed form to your supervisor and also attach to the Research Proposal when submitting to Turnitin.