Equality and Diversity in the Workplace

Research Proposal Form
Student Name: ______________________ Student ID: ____________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: EQUALITY AND DIVERSITY IN THE WORK PLACE.
___________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or hypothesis)
Title: EQUALITY AND DIVERSITY IN THE WORK PLACE.
Aim:
To investigate the impact of managing cultural diversity over the brand image of company. A
case on ALDI.
Research Questions:
 What is the impact of managing cultural diversity?
 What are the ways by which ALDI manage their diverse workforce at working area?
 What kind of challenges faced by ALDI while managing diversity at working environment?
Research objectives (e.g what is the question you want to answer? What do you want to learn how to
do? What do you want to find out?):
 To determine the impact of managing cultural diversity.
 To identify the ways by which ALDI manage their diverse workforce at working area
 To access the challenges faced by ALDI at the time of managing diversity at working
environment.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal interest,
future plans, knowledge/skills you want to improve, why the topic is important):
The main purpose of undertaking this study is to analyse the actual impact of managing diverse culture
and how it affects the organizational image at market place. Mainly, company include diverse
workforce to operate their functional activities in an effective manner. Along with this, researcher also
carry out this research for their personal and professional interest in order to enhance their skills and
knowledge about the particular project and activities as well. With the help of this, investigator can
easily determine the ways that help them in attaining positive and reliable outcomes at the end of the
research.
Section Three: Literature sources searched

Use of key literature sources to support your research question, objective or hypothesis:
impact of managing cultural diversity
According to Farzin and Fattahi, (2018), with the rise of internationalization, cultural workplace
diversity has developed as a phenomenon. “multiculturalism would be when dissimilarities in race,
ethnicity, language, nationality, religion, Gender identity is defined in a society. It put their huge
impact over the business organization and its workers as well. If company focus on managing cultural
diversity at working area then employees can easily build positive relation with others and also tries to
enhance their involvement in entire business activities. With the help of this, company can easily
enhance their positive brand image by developing their productivity. One of the main advantages of
managing workplace diversity is that it may eliminate the possibilities of increasing discrimination at
working area and promote equality also.
ways by which ALDI manage their diverse workforce at working area
According to Scholtz and Kieviet, (2018), it is crucial for every business organization operate their
business at global level to manage diversity at working area with the aim of building positive and
healthy working environment. In this employee give their best efforts for accomplishing their all the set
goals and objectives in an effective manner. Thus, it is one of the significant responsibilities of
manager to implement various alternative ways to manage diverse workforce such as proper training
and development activities, spreading equality at working area, influence staff members to perform in a
team and many more. All these can be beneficial in developing positive work environment and at the
same time also develop positive performance at market place.
challenges faced by ALDI at the time of managing diversity at working environment.
According to Syed and Ozbilgin, (2019), managing diversity is not an easy task for business
organization when a firm operate their business at global level then they face issue of diversity as it
includes diverse workforce who are belongs to different culture and nationality as well. This is the
reason that some time it creates issues at working area by increasing conflict among staff members,
reduce productivity level, lack of employee’s involvement within the decision-making activities,
improper leadership and many more. These are effect organizational activities and employee’s
performance in negative manner. This is the reason that manager is responsible for analysing the same
while managing cultural diversity so that they can easily maintain equality and diversity at working
area.
References
Farzin, M. and Fattahi, M., 2018. eWOM through social networking sites and impact on purchase
intention and brand image in Iran. Journal of Advances in Management Research.
Scholtz, H. and Kieviet, S., 2018. The influence of board diversity on company performance of south

African companies. Journal of African Business, 19(1), pp.105-123.
Syed, J. and Ozbilgin, M., 2019. Managing diversity and inclusion: An international perspective.
SAGE Publications Limited.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation, writing
the report):
How long this will
take:
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Gantt Chart
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why? What your
areas of research will cover:
It is crucial section that provide framework to undertake the research activities in a systematic manner.
It includes various method and techniques implement by researcher to collect reliable data on the basis
of selected topic and area.
Research philosophy- In research, there are two type of philosophy i.e. Positivism and interpretivism.
For this positivism research philosophy will be implement as it helps in determining proper justification
about the research and its topic as well.
Research approach- For undertaking current study deductive research approach has been used by
researcher in order to gather quantitative data and also assist in analysing research questions in