Research Proposal Assignment - impact of social media on tourism planning
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Added on 2020-10-23
Research Proposal Assignment - impact of social media on tourism planning
Added on 2020-10-23
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RESEARCH PROPOSAL
Table of ContentsCHAPTER: 1 INTRODUCTION....................................................................................................11.1 Research Overview...........................................................................................................11.2 Background of Research...................................................................................................11.4 Research Aim:..................................................................................................................11.5 Research Objectives:........................................................................................................21.6 Research Questions..........................................................................................................21.7 Time scale.........................................................................................................................2CHAPTER 2: LITERATURE REVIEW.........................................................................................32.1 Concept of tourism planning............................................................................................32.2 Impact of social media on tourism planning on Trailfinders..........................................32.3 Challenges which can be faced by Trailfinders in tourism planning..............................3CHAPTER 3: RESAERCH METHODOLOGY.............................................................................43.1 Types of investigation......................................................................................................43.2 Research design................................................................................................................43.3 Research philosophy.........................................................................................................43.4 Data sampling...................................................................................................................43.5 Data collection..................................................................................................................43.6 Ethical consideration........................................................................................................5REFERENCES................................................................................................................................6Research Proposal Form..................................................................................................................7Research Ethics approval form......................................................................................................10.......................................................................................................................................................12
TITLE: “To determine the impact of social media on tourism planning. A Case Study onTrailfinders.”CHAPTER: 1 INTRODUCTION1.1 Research OverviewSocial media is determined as a computer based technology that helps an individual ororganisation in sharing their ideas and information in an effective manner (Xiang, Magnini andFesenmaier, 2015). In the field of travel and tourism, it is playing a crucial role as companieswho are engaged in this can easily connect with their clients and provide them appropriateinformation. Company which is taken in this assignment is Trailfinders which is one of therenowned travel company in United Kingdom and independently working in different parts ofthe world. With the help of this research, researcher will get to know about the impact of socialmedia on tourism planning. Therefore, social media is said to be an effective process of makingtourism planning. 1.2 Background of ResearchWith the change in course of time, process of planning has been changed as in earliertime in order to make planning travellers usually used Television advertisements, radio etc., butnow social media is an effective tool which is being used by travellers so as to make appropriateplanning. Purpose of conducting this research is to analysis the impact of social media whilemaking plans for tourism such as what kind of services and facilities should be added so thatnumber of travellers can be increased which can ultimately generate more and more revenues(Munar, 2012). 1.3 Rationale of ResearchTourism is an activity which requires lot of planning in order to operate their businessactivities. It is necessary for a organisation to execute the plan in a effective manner as there aremany factors which can effects its entire process. Therefore, this research is being conducted inorder to know social media and its impact on tourism planning whether social media is assistingcompany in providing better services and facilities or not. 1.4 Research Aim:“To determine the impact of social media on tourism planning. A Case Study on Trailfinders.”1
1.5 Research Objectives:To investigate the concept of tourism planning.To evaluate the impact of social media on tourism planning on Trailfinders.To determine the challenges which can be faced by Trailfinders in tourism planning. 1.6 Research QuestionsWhat is the concept of tourism planning?How social media puts an impact on tourism planning for Trailfinders?What are the challenges which can be faced by Trailfinders in tourism planning? 1.7 Time scale2
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