Research Proposal Pakuranga Warehouse

Added on -2020-02-19

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Running head: RESEARCH PROPOSAL Research proposalName of the studentName of the universityAuthor note
1RESEARCH PROPOSAL Table of ContentsIntroduction......................................................................................................................................3Project aim.......................................................................................................................................3Literature review..............................................................................................................................3Project approaches...........................................................................................................................5Project management.........................................................................................................................6References........................................................................................................................................7
2RESEARCH PROPOSAL Introduction Pakuranga warehouse is the house for locals and tourists. It is a market where the visitorsget to bargain the things they want to buy. It is known as the Auckland night markets, isavailable in six locations, and offers products for all age group (The Warehouse, 2017). To besuccessful in future the company needs to carry out successful branding strategy and increase theawareness of the brand. The research paper will be conducted to suggest various strategiesthrough which the company can increase their brand awareness it further analyses variousmethods through which it can carry out its branding strategy ad increase customer base andcustomer satisfaction. Project aim The main aim of the project is to analyze the branding strategy of Warehouse Pakurangawhich it will use to increase its awareness in the market. Brand awareness is the extent to whichthe consumers of the products know about the availability of the brand. It is useful to a brand inmany ways and to create brand awareness it is important that the company analyses consumerbehavior. Further, it will also analyze the use of brand awareness to increase customersatisfaction and attract more customer traffic. This is because brand satisfaction is yet anotherimportant factor a company should consider successful in short period. Literature review According to Choi (2014) effecting branding is essential for any company and it also putan effect on consumer welfare. By creating a good brand awareness the company can createequity for themselves and also increase their brand loyalty. Brand awareness is thus essential for

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