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(PDF) The Effect of Low Morale and Motivation on Employees

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Added on  2021-04-24

(PDF) The Effect of Low Morale and Motivation on Employees

   Added on 2021-04-24

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Running Head: RESEARCH PROPOSAL REGARDING LOW EMPLOYEE MORALEResearch proposal regarding low employee moraleName of the student:Name of the University:Author Note:
(PDF) The Effect of Low Morale and Motivation on Employees_1
1RESEARCH PROPOSAL REGARDING LOW EMPLOYEE MORALETable of Contents1. Introduction:...........................................................................................................................21.1 Background:.....................................................................................................................22. Research aim and objectives:.................................................................................................22.1 Research questions:..........................................................................................................33. Literature review:...................................................................................................................34. Research Methodology:.........................................................................................................54.1 Data collection method:...................................................................................................54.2 Data analysis Method:......................................................................................................54.3 Sampling Method:............................................................................................................64.4 Ethical issues:...................................................................................................................65. Time Horizon:........................................................................................................................66. Expected outcome:.................................................................................................................77. References:.............................................................................................................................8
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2RESEARCH PROPOSAL REGARDING LOW EMPLOYEE MORALE1. Introduction:This research proposal revolves around a company that goes by the name VerbeekExport. Hans Verbreek established it in the year 1975. The company was initially setup fordistributing flowers. Its range of operations includes Europe and Scandinavia. The researchproposal will identify key reasons that lead to decrease in profit for the company. Followingidentification of key reasons, the proposal will develop a methodology for collecting andassessing data. After assessment, the proposal would be able to provide a recommendation.Decrease in profit is a business problem, this inhibits growth, and viability of thebusiness is put under scanner. It was established that due to low morale of employees,productivity of the company was hit and this resulted in reduction of profit. Additionally, theproposal would help in providing recommendation that would help to mitigate the businessproblem identified. 1.1 Background:By internal research, it was established that workload in the company is unbalanced.Employees were showing signs of fatigue by working long hours in the company. Thisresulted in poor quality of work. Based on internal feedback, the company decided tointroduce a break of 15 minutes. This solution was not enough as the company facedemployee retention issues. Prior investigation also revealed that a rival company of VerbeekExport paid higher rates to workers and this contributed to retention issues in the company. 2. Research aim and objectives:The research aims to find out contributing factors that leads to low morale amongemployees. The research also aims to find out underlying causes that leads to lowerproductivity.
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