Uber Globalisation Impact

This research project investigates the impact of globalization on local transportation in London, specifically focusing on Uber. The study analyzes the concept of globalization, its effects on London's transportation landscape, and the challenges and opportunities Uber faces in expanding its operations in the city. The project utilizes both primary and secondary research methods, including questionnaires and literature reviews, to provide insights into consumer preferences, market dynamics, and the role of globalization in shaping the future of transportation.

Research Proposal
(Part 1)

Table of Contents
TOPIC:.............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Rationale of research...................................................................................................................1
Research aim:..............................................................................................................................2
Research objectives:....................................................................................................................2
Research questions......................................................................................................................2
LITERATURE REVIEW................................................................................................................2
Basic concept or idea about globalisation...................................................................................2
Impact of globalisation on local transportation within London..................................................3
Different ways through which UBER can enhance its performance at global level...................3
Challenges faced by UBER while expand their business operations in London........................4
RESEARCH METHODOLOGY.....................................................................................................4
TIMELINE OF RESEARCH ACTIVITIES....................................................................................6
REFERENCES................................................................................................................................8
TOPIC:...........................................................................................................................................10
RESEARCHED METHODOLOGY.............................................................................................10
RESULTS/FINDINGS..................................................................................................................11
DISCUSSION................................................................................................................................21
On the basis of primary investigation.......................................................................................21
On the basis of secondary investigation....................................................................................26
CONCLUSION..............................................................................................................................27
RECOMMENDATION.................................................................................................................27
REFLECTION...............................................................................................................................28
REFERENCES..............................................................................................................................29

TOPIC:
What is the impact of globalisation on local transportation in London. A study on UBER.
INTRODUCTION
Globalisation refers to the process through which integration of people, group and
organisation is possible. Under globalisation, there is use of different strategies which assist in
making strategy for working in more tan one country. There are some legal aspects which has to
be followed by organisation, while they are working at international level. In order to make clear
understanding about rules and regulations, management of association has to hire legal expert
who provides knowledge about it (Brewster, Chung and Sparrow, 2016). There is positive impact
on business operations such as change in increment in sales, enhance consumer base, improving
brand image, etc. But there is negative impact as well because of change in consumer demand,
improper planning for finance, etc. So role of management of organisation is crucial.
This investigation is based on UBER which is American Multinational transportation
organisation. This association provides services to consumers such as cab ride in sharing, hiring
for outstation ride, bicycle sharing system and now they entered in food delivery services as
well. With enhancing operations at global level, it is essential to analyse changes in external
environment and competitors polices. In transportation sector, there are many organisation which
provides services, so this topic is relevant in current market.
While operating at different countries, there are different issues which organisation will
face. Issues such as change in legal barrier, more competition, change in technology, training of
employees. Workforce is the asset for UBER through which organisation can perform their
activities in better and effective manner. While implementing changes consent of employees is
much needed because they are the source through which consumer can be satisfied. Maintaining
sustainability at new market is possible by taking in consideration of feedback from consumers.
Rationale of research
Reason behind selecting this topic is investigator about impact of globalisation on local
transportation of London. This is interesting topic, so it is easy to collect primary data about it.
This assist reader to enhance their knowledge about impact on local transportation, change in
consumer preference and taste, etc. So this makes investigator aware about changes in working
in order to smoothly operator at international level (Crayton and Meier, 2017). With conducting

research on this topic, it is easy for researcher to expand business at international level and
measures which has to be undertaken.
2

From academic point of view knowledge about different research tools and techniques
can be improved. If similar research will be conducted by investigator, then they can conduct it
in better and absolute manner.
Research aim:
To analyse the impact of globalisation on local transportation in London. A study on
UBER.
Research objectives:
 To evaluate the basic concept or idea about globalisation.
 To analyse the impact of globalisation on local transportation within London.
 To identity different ways through which UBER can enhance its performance at global
level.
 To determine challenges faced by UBER while expand their business operations in
London.
Research questions
 Do you have knowledge about the basic concept or idea about globalisation?
 What is the impact globalisation on local transportation within London?
 What are the different ways through which UBER can enhance its performance at global
level?
 What are the challenges faced by UBER while expand their business operations in
London?
LITERATURE REVIEW
Basic concept or idea about globalisation
Globalisation refers to the selling product and services across geographical boundaries. In
this context, there is use of different aspects such as legal policies, economic terms and
conditions, etc. which is important to be considered. With globalisation of business operations,
there is improvement in living standard, job employment, improvement in quality of services,
etc. With working at international level, there is requirement more cure and effectiveness which
is important for getting positive outcome. Here is difference in environmental, ethical and
cultural values of people, etc. which has to be considered (Hesse, 2016). While operating at
3

international level, there is requirement of regular market analysis which assist in improving
growth rate of UBER.
According to Crystal Ayres, 2019 there are some advantages as well as disadvantages of
globalisation for an association. Some advantages are- pooling of all resources, reduction in
labour exploitation skills, improves communication techniques, etc. While disadvantages are
reduction in social safety, change in political polices, improper consumption of resources,
negative impact on environment, etc. To get positive outcome, it is essential that managers of
UBER has to understand what changes they can make in their working style to improve working
efficiency.
Impact of globalisation on local transportation within London
There is positive impact of globalisation on local transport at London. Globalisation
refers to the process for operating in more than one country considering all legal aspects. As per
view of JUSTIN KUEPPER, 2019 there is economic development of UK in the form of taxes,
duties, foreign currency reserve, etc. which are specific and relevant for achieving business
targets. When external business organisations enter in London, then they requires local transport
for wandering here and there, so in this case there is earning and scope of growth for local
transport increase. This also gives employment opportunity to local people residing at London.
Local transport includes taxis, buses, metro trains, etc. This assist in social development
of London because there is development of infrastructure of society. When proper local transport
facilities are available for foreigners, then this gets improvement in image if specific place. With
globalisation, there is opportunity for operating at London as transport organisation which
improves services of local transport (Lasserre, 2017). With this there is increment in
competition and local transport services gets improved.
Different ways through which UBER can enhance its performance at global level
UBER is the American organisation which provides transportation services to consumer
of different countries because it operates in various parts of country. London is the country
which has different transportation organisation, so managers of UBER has to make different
strategies for growth and development. According to Bridget Miller, 2019 there are some
strategies for improving employees performance such as setting clear aims and objectives,
training of employees, etc. Employees is the main source through which performance of overall
UBER can be improved. Apart from this there is requirement of planning related to taking
4

sources of funds, planing for training of employees, etc. It is essential to for resources so
improper management does not happening at new land. For transport organisation UBER, it is
essential to train workforce regarding change in cultural values, ethics of consumers, so they can
prepare themselves for same culture. This assist inn providing satisfactory services to consumers
which leads to gain good image in industry (Leighton, 2016).
Challenges faced by UBER while expand their business operations in London
There are some challenges as well faced by UBER while operating at international level.
According to John M. Jordan, 2018, there is issue of digital technology such as GPS, mobile
technology, etc. UBER face while operating at international level. In case of expanding business
at international there are major issues of cultural difference and legal barriers. Apart from this
there are different risk such as risk to driver, language barrier, etc. to drivers which are serving
on the behalf of UBER. There are possibilities that driver does not have knowledge about
language of consumers, then this affects image of UBER and consumer do not prefer to avail
services from them. It is essential that driver must have knowledge about different pathways and
road ways so consumer does not feel uncomfortable. But it is not possible to have knowledge
about different it because of new market. So this is issue which affects consumers satisfaction.
GPS services has to be updated which is cost consuming approach. Sometimes, there are
possibilities that driver serving on the behalf of UBER have legal and crime related cases, so this
requires proper investigation about them (Los and. et. al., 2017).
RESEARCH METHODOLOGY
Research methodology is the concept which provides complete information about tools
and techniques which assist in completing information for conducting research. Investigation is
in- depth study about topic to give relevant conclusion and recommendations. Research
methodology can be understood with the help of “Research Onion” which consist of relevant
techniques required for conducting study. Some techniques are discussed as under-
Research approach- This is the way through which knowledge about structure of
investigation can be known. There are two types of research approach i.e. inductive and
deductive. Inductive approach is best because this covers aspects of qualitative research method
as well which makes it easy for reader to understand.
5

Research method- There are two methods of conducting research i.e. qualitative and
quantitative research. Quantitative research method can be done with use of different
mathematical and scientific tools and techniques such as range, standard deviation, etc. While
qualitative research method can be understood with the help of graphs and charts. This also
provides justification behind specific view of respondents so this is more reliable (Manderscheid,
2016).
Data collection method- There are two methods through which information can be
collected because this is the way on the basis of which investigator can give justified outcomes.
There are two methods for collecting data i.e. primary and secondary source. Primary source is
collected from respondents and this is more relevant as compared to secondary source. While
secondary information is collected with the help of online sources, books, journals, etc. This is
the technique which assist in collecting brief over view about impact of globalisation on local
transport of London. In this study, both the techniques are used to collect data. This makes
investigation more authentic (Pike, Rodríguez-Pose and Tomaney, 2017).
For collecting primary information, questionnaire is used. Questionnaire is the technique
in which some questions related to impact of globalisation on local transport are asked. This
makes easy to collect views of respondents and make proper recommendations and conclusion
over it.
Sampling- Sampling is the method which is used to collect information from some
respondents. It is clear that it is not possible to collect views from whole population, so some
respondent are selected for collecting heir views this is known as sampling. There are different
methods of sampling i.e. random and non random sampling (McNess, Arthur and Crossley,
2015). Random sampling refers to the way under which there is equal possibilities of being
selected for each and every individual. So possibilities of biasses is nil so authentication and
correctness of data is more. 50 respondents are selected for this purpose. Targeted respondents
are employees of UBER and consumers.
Research ethics- While conducting investigation, there are some ethical aspects which
has to be considered such as confidentiality, informed consent which are considered. While
collecting primary information, consent of respondents is informed and so information is
collected with clarity and appropriateness. Information is kept confidential and identity of
respondents is kept private. This prompt them to give correct and relevant information.
6

TIMELINE OF RESEARCH ACTIVITIES
Time is the core aspect which has to be considered for collecting information and
conducting investigation. There are different activities such as introduction, setting aims and
objectives, literature review, etc. which assist in completing research by achieving aims and
objectives. So in order to complete research within reasonable time, there is requirement of
specific schedule which can be get through Gantt Chart. Gantt chart is the pictorial description
about different activities with horizontal and vertical lines. With the help of horizontal line, it is
easy to analyse time allotted to specific activity (Parente, Geleilate and Rong, 2018).
With use of Gantt chart, team mates perform their activities in synchronise manner
because they have knowledge about sequence of investigation. Team work will give better
outcome then investigation will complete on time achieving achieving aims and objectives.
7

8

REFERENCES
Books and Journals
Brewster, C., Chung, C. and Sparrow, P., 2016. Globalizing human resource management.
Routledge.
Crayton, T. J. and Meier, B. M., 2017. Autonomous vehicles: Developing a public health
research agenda to frame the future of transportation policy. Journal of Transport &
Health.6. pp.245-252.
Hesse, M., 2016. The city as a terminal: The urban context of logistics and freight transport.
Routledge.
Lasserre, P., 2017. Global strategic management. Macmillan International Higher Education.
Leighton, P., 2016. Professional self-employment, new power and the sharing economy: Some
cautionary tales from Uber. Journal of Management & Organization.22(6). pp.859-874.
Los and et. al., 2017. The mismatch between local voting and the local economic consequences
of Brexit. Regional Studies.51(5). pp.786-799.
Manderscheid, K., 2016. Unequal mobilities. In Mobilities and inequality (pp. 41-64).
Routledge.
McNess, E., Arthur, L. and Crossley, M., 2015. ‘Ethnographic dazzle’and the construction of the
‘Other’: revisiting dimensions of insider and outsider research for international and
comparative education. Compare: A Journal of Comparative and International
Education.45(2). pp.295-316.
Parente, R. C., Geleilate, J. M. G. and Rong, K., 2018. The sharing economy globalization
phenomenon: A research agenda. Journal of International Management.24(1). pp.52-64.
Pike, A., Rodríguez-Pose, A. and Tomaney, J., 2017. Shifting horizons in local and regional
development. Regional Studies.51(1). pp.46-57.
Online
Ayres, C., 2019. 19 Advantages and Disadvantages of Globalization. [Online]. Available
through: <https://vittana.org/19-advantages-and-disadvantages-of-globalization>.
KUEPPER, J., 2019. The Impact of Globalization on Economic Growth. [Online]. Available
through: <https://www.thebalance.com/globalization-and-its-impact-on-economic-
growth-1978843>.
Miller, B., 2019. Techniques to Manage and Improve Employee Performance. [Online].
Available through: <https://hrdailyadvisor.blr.com/2015/08/27/techniques-to-manage-
and-improve-employee-performance/>.
Jordan, J. M. 2018. Challenges to large-scale digital organization: the case of Uber. [Online].
Available through: <https://link.springer.com/article/10.1186/s41469-017-0021-2>.
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Research Project
(Part 2)
10

TOPIC:
What is the impact of globalisation on local transportation in London. A study on UBER.
RESEARCHED METHODOLOGY
Research methodology is refers to as a systematic evaluation of methods which are being
implemented over a particular area of study. This is one of the most essential part of
investigation which enlist the information regarding number of tools and techniques which are
used to perform investigation (Aldred and Jungnickel, 2014). This provide a guidelines to
researcher regarding the path over which it must move for accomplishing the research objectives.
The tools and techniques used for performing this investigation is mentioned below:-
Data collection methods:- This section describe about the sources that are used to gather
information. Data collection methods are of two type such as primary and secondary methods.
The primary data collection method is one in which information gathered is first hand and not yet
been used by any other person before. It is gathered using sources like interview, questionnaire,
focused group etc. On the other hand secondary data collection method is one which focuses
toward gathering information which is already investigated by some another person over similar
topic by using sources like books, journals, articles, webpages etc. In order to conduct this
investigation both primary and secondary data collect methods will be used where primary
information will be gathered through questionnaire and on other side secondary information will
be presented using literature review (Cui, Dodson and Hall, 2015).
Type of investigation- There are specific methods through which investigation is done
for completing study in appropriate and relevant manner. There are two types of ways under
which investigation can be done i.e. qualitative and quantitative investigation. In this study,
quality research method is used. As per this method, there is use of charts and pictures to show
collected information as interpretation (Dürrschmidt, 2013). Hence it is easy for reader to
understand it and interpret properly. This method is less structured as quantitative investigation
but provides knowledge about human behaviour about impact of globalisation on local transport
in London.
Sampling- Sampling is the process through which some respondents are selected for the
purpose of knowing views of respondents that support in particular investigation. Sampling is
basically of two type such as probabilistic and non-probabilistic (Geels, 2012). In order to
11

perform this investigation random sampling methods will be used under non-probabilistic
approach to select 50 respondents.
RESULTS/FINDINGS
Questionnaire
Q1 Are you aware about the concept of globalisation?
a) Yes
b) No
Q2 What Kind of impact does globalisation bring over local transport within London ?
a) Positive
b) Negative
Q3 Which of the following transport people of London prefers to use ?
a) Public transportation
b) Personal transportation
Q4 In London which kind of transportation mainly faced by community?
a) Congestion
b) Traffic jam
c) Noise
d) Strict traffic policies
Q5 What are different local transport people in London prefer to use?
a) Taxi
b) Bus
c) Van
Q6 Which is the best suitable way through which UBER can enhance its performance at global
level?
a) Regular market analyses
b) Personalised discount offers
c) Customer feedback
Q7 What factors affects performance of local transportation in London due to globalisation?
a) Consumer preference
b) Traffic
12

c) Pollution
Q8 Which of the following party plays crucial role in improving performance of UBER in
London?
a) Customer
b) Employees
c) Competitors
d) Government
Q9 What advantage does UBER get by performing business activities as per customer demand?
a) Enhance customer base
b) Increase in revenue
c) Improve brand image
d) Competitive advantage
Q10 What are the major issues that UBER has faced while expanding their business operations
in London
a) Change in consumer demand
b) Availability of substitute
c) Lack of innovative marketing activities
Q11 Recommend the ways through which UBER can improve its performance to achieve
competitive advantages at London.
Frequency table
Questionnaire
Q1 Are you aware about the concept of globalisation? Frequency
a) Yes 30
b) No 20
Q2 What Kind of impact does globalisation bring over local transport
within London ?
Frequency
a) Positive 30
b) Negative 20
13

Q3 Which of the following transport people of London prefers to use ? Frequency
a) Public transportation 35
b) Personal transportation 15
Q4 In London which kind of transportation mainly faced by community? Frequency
a) Congestion 20
b) Traffic jam 10
c) Noise 10
d) Strict traffic policies 10
Q5 What are different local transport people in London prefer to use? Frequency
a) Taxi 20
b) Bus 10
c) Van 20
Q6 Which is the best suitable way through which UBER can enhance its
performance at global level?
Frequency
a) Regular market analyses 10
b) Personalised discount offers 20
c) Customer feedback 20
Q7 What factors affects performance of local transportation in London due
to globalisation?
Frequency
a) Consumer preference 20
b) Traffic 15
c) Pollution 15
Q8 Which of the following party plays crucial role in improving
performance of UBER in London?
Frequency
14

a) Customer 20
b) Employees 10
c) Competitors 10
d) Government 10
Q9 What advantage does UBER get by performing business activities as
per customer demand?
Frequency
a) Enhance customer base 10
b) Increase in revenue 20
c) Improve brand image 10
d) Competitive advantage 10
Q10 What are the major issues that UBER has faced while expanding their
business operations in London
Frequency
a) Change in consumer demand 10
b) Availability of substitute 30
c) Lack of innovative marketing activities 10
15

Tables & Graphs
Q1 Are you aware about the concept of globalisation? Frequency
a) Yes 30
b) No 20
Q2 What Kind of impact does globalisation bring over local transport
within London ?
Frequency
a) Positive 30
b) Negative 20
16
a) Yes b) No
0
5
10
15
20
25
30
30
20

Q3 Which of the following transport people of London prefers to use ? Frequency
a) Public transportation 35
b) Personal transportation 15
17
a) Positive b) Negative
0
5
10
15
20
25
30
30
20
a) Public transportation b) Personal transportation
0
5
10
15
20
25
30
35
35
15

Q4 In London which kind of transportation mainly faced by community? Frequency
a) Congestion 20
b) Traffic jam 10
c) Noise 10
d) Strict traffic policies 10
Q5 What are different local transport people in London prefer to use? Frequency
a) Taxi 20
b) Bus 10
c) Van 20
18
a) Congestion b) Traffic jam c) Noise d) Strict traffic policies
0
2
4
6
8
10
12
14
16
18
20
20
10 10 10

Q6 Which is the best suitable way through which UBER can enhance its
performance at global level?
Frequency
a) Regular market analyses 10
b) Personalised discount offers 20
c) Customer feedback 20
19
a) Taxi b) Bus c) Van
0
2
4
6
8
10
12
14
16
18
20
20
10
20
a) Regular market analyses
b) Personalised discount offers
c) Customer feedback
0
2
4
6
8
10
12
14
16
18
20
10
20 20

Q7 What factors affects performance of local transportation in London due
to globalisation?
Frequency
a) Consumer preference 20
b) Traffic 15
c) Pollution 15
Q8 Which of the following party plays crucial role in improving
performance of UBER in London?
Frequency
a) Customer 20
b) Employees 10
c) Competitors 10
d) Government 10
20
a) Consumer preference b) Traffic c) Pollution
0
2
4
6
8
10
12
14
16
18
20
20
15 15

Q9 What advantage does UBER get by performing business activities as
per customer demand?
Frequency
a) Enhance customer base 10
b) Increase in revenue 20
c) Improve brand image 10
d) Competitive advantage 10
21
a) Customer b) Employees c) Competitors d) Government
0
2
4
6
8
10
12
14
16
18
20
20
10 10 10

Q10 What are the major issues that UBER has faced while expanding their
business operations in London?
Frequency
a) Change in consumer demand 10
b) Availability of substitute 30
c) Lack of innovative marketing activities 10
22
a) Enhance customer base
b) Increase in revenue
c) Improve brand image
d) Competitive advantage
0
2
4
6
8
10
12
14
16
18
20
10
20
10 10
a) Change in consumer demand
c) Lack of innovative marketing activities
0
5
10
15
20
25
30
10
30
10

DISCUSSION
On the basis of primary investigation
Theme 1: The concept of globalisation
Interpretation :- Globalisation is the process under which business operations are
performed in more than one country. There is increment in sales and revenues of organisation.
There are different aspects which has to be considered under concept of globalisation. As per
view of 30 respondents, they have knowledge about globalisation. While remaining 20
respondents which do not have knowledge. When employees have knowledge about
globalisation, then it is easy to expands business at international level. There is difference in
demand of consumers with change in their culture, geographical region, etc.
Hence it is interpreted that managers of UBER has to communicate with employees
regarding working at international level. This makers clear understanding about organisational
aims and objectives are achieved. There are different parties related to UBER such as employees,
consumers, competitors, etc. if they have knowledge about these aspects, then it is easy for
managers of UBER to make policies for expansion of business. Organisation can work with
dynamic policies which are effective for accepting changes taking place in external market.
Theme 2: Impact that globalisation bring over local transport within London
Interpretation :- With globalisation in society, there are different organisations from
other countries operates in UK. Hence there is increment in competition and working style of
association gets changes. With globalisation of business there is impact on local people residing
in country. There is impact on local business vendors which is specific and significant for
understanding changes. With globalisation, there is impact on local transport of London. As per
view of 30 respondents out of 50 there is positive impact on local transportation as well because
many people travel here and there. While as per view of 20 candidates, there is negative impact
because people travel with their own transport. They do not prefer to avail services from local
transport in UK.
Hence it is interpreted that local transport are positively affected with change in working
style of association. As there are many people travel for different purpose such as office,
23

wandering, educational trips, etc. They require different sources of transport for travelling. So
globalisation has positive impact on local transport of London.
Theme 3: Transportation that people of London prefers to use
Interpretation :- There are different sources which people to use for the purpose of
travelling i.e. public and private transport. With knowing people preferences regarding use of
transport, it can be clear impact on local transport of London with globalisation of business. Out
of total respondents, 35 respondents favours for public transport because they are aware about
routes where public transport go, they have knowledge environmental prospects, etc. Hence they
prefers to travel with public transport. While remaining 15 candidates uses private transport
which they own or hire. For instance, people prefers to travel for business meeting, they travel
with heir own vehicle, educational trips requires hiring of vehicle.
Hence it is clear that majority of people are availing services from public transport. This
makes growth and development opportunities more for UBER. But as there is difference in
demand of costumers, so managers of UBER has to understand it and making policies to
providing them satisfactory services. This improves brand image in London and consumer
prefers to avail services services regularly from UBER.
Theme 4: Kind of transportation mainly faced by community
`Interpretation :- There are different types of transports avail services in London but
there are different factors which get affected because of external market of London. As per view
of 20 individuals congestion is the reason which affects demand of transport among people.
Congestion is the over crowding of roads and path ways due to which people does not prefers to
use private transport. As per view of 10 candidates there is problem of traffic jam, 10 says noise
pollution due to heavy vehicle is the major problem which affects local transport in UK.
Remaining 10 candidates have view that strict traffic policies is the issue for transportation in
UK.
Hence it is interpreted that people do not prefer to avail private vehicle because of
different noise pollution, over crowding of people, traffic jams, improper traffic signal, etc. So
more and more people are consuming public transport which increases growth and development
of UBER in London., but it is important to make clear policies with must be clear to consumers.
If there is change in traffic policies drivers of UBER must be communicated through which they
can accept it and make policies accordingly.
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Theme 5: Different local transport people in London prefer to use
Interpretation :- As people of London prefers to use different sources of local
transportation because of more traffic jam and strict traffic policies in London. There are
different sources of local transport such as Van, bus, taxi, etc. Out of 50 individuals 25 people
prefers taxi for travelling from one place to another. While 10 says bus is better but in group of
more than 20 people. This is best for conservation of environment and entertaining while
travelling large number of people. While remaining 15 individuals says van is better option.
Hence it is clear that consumers are using taxi as major sources of local transport. So
managers of UBER has to launch more taxis so consumers are satisfied in reaching to their
destination with in minimum time and fare is also cheap. There are local taxis also with which
people prefer hence managers of UBER has to make policies for discount and keep fare cheap as
compared to competitors and local transport of London.
Theme 6: Best suitable way through which UBER can enhance its performance at global level
Interpretation :- The competition within transportation industry is relatively higher
which requires UBER to improve its performance at global level in order to deal with
competition and the expectation of customer. As per the investigation performed it has been
found that 10 out of 50 respondents said that regular market analysis will help UBER in
improving its performance as global level as it help in analysing the need as well as expectation
of customers. In addition to this 20 respondents said that personalised discount offer will help in
improving the market performance of UBER by attracting larger number of customer toward its
services. Despite of all this 20 respondents said that by taking feedback from customers over
their each ride. This support UBER in identifying several shortfalls that are required to be
focused and must be improved in order keep customers satisfied. Hence it can be interpreted that
majority of people believes that by taking customer feedback and offering them personalised
offers will support in maintaining a better customer base that in turn help in enhancing market
performance.
Theme 7: Factors affects performance of local transportation in London due to globalisation
Interpretation :- The local transportation get improved a lot with the globalisation as it
support in integrating several countries which in turn bring new and innovative ideas of
improving modes of transportation. But de spit of this several factors are also identified from
25

globalisation which in turn affect the performance of companies that involve in local
transportation. By performing investigation over this it has been found that 15 out of 50
respondents believe that change in customer preference is the major factor that affect the
performance of local transportation in London. On the other side 20 respondents state that traffic
is the major factor which affect the performance of local transportation in London because of
globalisation as it increase the rush within London which results into sever jam or other transport
related issues. Despite of all this 15 respondents said that pollution is the major factor which is
affecting the performance of local transportation in London because of globalisation.
Theme 8: Party that plays crucial role in improving performance of UBER in London
Interpretation :- The performance of UBER can be improved with the mutual
contribution of its stakeholder that also support in developing core competency which in turn
support in developing competitive edge at marketplace. By performing investigation over this it
has been found that 20 out of 50 respondents believe that customers are main stakeholder which
support in enhancing performance as satisfied users will promote and suggest other potential
customer to use the services of UBER. On the other side 10 respondents said that employees are
the main stakeholder that help in improving performance as they are the one over which the
quality of service depends. Despite of all this 10 respondents said that drivers are the main that
help in improving performance as they are oner who directly interact with customers. But on the
other hand 10 respondents believe that Government also help in improving the performance of
company by providing concession over the strict policies so that UBER be able to perform its
operations much effectively.
Theme 9: Advantage UBER get by performing business activities as per customer demand
Interpretation :- By providing services as per the customer demand UBER will be able to
get benefited in several manner. Hence by performing investigation over this it has been found
that 10 out of 50 respondents believe that this will support them in enhancing customer base as
by fulfilling the expectation of customers, UBER be able to re-invite them for future services.
But 20 respondents said that it help in increasing the revenue of the company as by performing
as per customer choice company be able to gain trust among target market. Despite of this 10
respondents said that it support company in improving its brand image as satisfied customer will
suggest others to avail services from UBER. Despite of all this 10 respondents believe by
offering services as per the choice and expectation of customers, UBER be able to achieve
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competitive advantage as it brings satisfaction which help in developing a base of loyal
customers.
Theme 10: Major issues that UBER has faced while expanding their business operations in
London
Interpretation :- While expanding it business in London, UBER may face several issues
that may also affect its market position as well as operations. By conducting investigation it has
been found that 10 out of 50 respondents believe that major issues faced by UBER while
expanding in London is continuous changes in consumer demand which in turn hamper the
working style of company. On the other side 30 respondents said that in London already several
number of substitutes are available which provides a tough competition as they hold strong
market position and also a larger customer base who are satisfied with their services. Despite of
all this 10 respondents said that lack of innovative marketing activities may be also be the major
issue that affect its performance at marketplace.
On the basis of secondary investigation
Basic concept or idea about globalisation
As per the above performed investigation it has been found that globalisation is usually
considered as purchasing and selling of product or services throughout the worlds despite of any
geographical boundaries. It support in improving living standard of society by providing several
job opportunity, access to high quality services, reducing national boundaries. Though it provide
a great medium of performing business operations but still companies are required to perform
work with more effectiveness for gaining positive result as there is a huge difference in term of
ethics, environment, cultural value etc. By performing work over international market UBER be
able to get several benefits such as it would be able to pool resources, improve in employees
skills etc. But the main drawbacks are political policies get changes, cultural differences and
many more.
Impact of globalisation on local transportation within London
From the investigation conducted above it has been found that there is a positive impact
of globalisation over local transport in London. As when external business entered into London,
requirement for local transportation get increased which increases the employment opportunity
in term of transportation. In addition to this it has been found that local transports such as train,
buses, metro, taxi etc. which contribute toward social development by improving the
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infrastructure. As with the proper availability of transportation foreigners get attracted toward the
country which in turn increase the flow of capital and also benefit the local transport services
provider to gain higher growth.
Different ways through which UBER can enhance its performance at global level
From the above discussion, it is clear that there are different ways through which UBER
can improve its performance and making changes in working style of employees. These days
demand of consumers are changing frequently, hence it is responsibility of managers to provide
better services to consumers through which brand image of UBER gets improved. Managers can
plan for different strategies such as discount offers, personalised promo code, etc. Drivers must
communicate about being polite, understanding demand of consumers, available within specified
time at pick up location, etc. These are the ways through which consumers are ready to avail
services from UBER regularly. There are many organisations working at international level
hence it is important to take feedbacks from consumers and in case of negative comment proper
actions has to be taken.
Challenges faced by UBER while expand their business operations in London
There are some issues as well while operating at international level because of change in
consumer demand and more competition. So this affects smooth running of business in London.
Some issues are there are different legal barriers, different traffic policies, etc. Training of
drivers, knowledge about local culture, trends, etc. Sometimes consumers have aggressive nature
with which employees are not able to deal. Sometimes, there is issue in GPS services of UBER
and this affects consumers demand in better and effective manner.
CONCLUSION
From the above presented investigation it can be concluded that globalisation has highly
influenced the local transportation in London by providing several mode of travelling in order to
reduce the distance among two countries. This in turn also supported in enhancing the living
standard of people by providing easy mean of transportation and increasing job opportunities. By
performing investigation it has been found that majority of people believes that Globalisation
brings positive impact over the London transport by in order to enhance its practice customer
preference must be more valued by the company which offers transportation related facilities. In
addition to this for enhancing performance organisations can also work over customer feedback
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and try to improve its practices in order to develop a larger market for companies to offer
transportation facilities.
RECOMMENDATION
As per the above mentioned information it has been found that UBER is facing several
issues in its expansion at market place. Hence in order to achieve sustainability and competitive
edge at marketplace, UBER is recommended to consider following points:
 UBER must focuses toward training it employees regarding manner in which customers
must be served and ways through which their grievances can be handle appropriately
without dissatisfying customers.
 UBER should focuses toward adopting electric car for offering cab services which not
saves cost but also help company to reduce the price paid by customers that attract more
toward company's offers.
REFLECTION
With the help of this investigation, I am able to understand about impact on local
transport of London because of globalisation. I am able to understand about different techniques
for conducting investigation to make it authentic and reliable. If similar investigation is provided
top me then I am able to complete it within specified budget and time. I am able to improve my
interpersonal skills, leadership and decision making skills which are important for my personal
as well as professional aspects. I am able to work in team by providing appropriate roles and
responsibilities to individuals. While conducting this investigation, I face issue in collecting
primary information because some consumers does not respond back. This makes investigation,
time consuming and researcher have to get back to consumers for collecting questionnaire.
29

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