Issues of Product Quality in Online Shopping

Research report

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Describing who client is by summarizing problem they are face...............................................1
Critically analyses and presenting areas of importance to client................................................2
Top three issue that client is facing.............................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
In this modern and digital era, each and every people wants to prefer things online but
they also faces range of issue such that insecurity of payment, issue related to product quality,
mess of logistics etc. In the same way, current report also focus on the issue of product quality
while doing online shopping and how its affect the client i.e. customers. Further, study
describing who are the clients along with summarizing the problem which the face. Also, break
down the problem by critically analyzing and presenting ares of importance to client. Lastly,
report describe top three issues which client is facing with proper justifications.
MAIN BODY
Describing who client is by summarizing problem they are face
Customers are the clients who faces issue of product quality while shopping online. This
is consider one of the most common problem which is faced by customers who shop online at
regular basis. Such that the quality of product is not up to the mark which are presented in
pictures (Issue which customer face 2019). Thus, in this modern era, every person prefer to shop
online, but in the same time, they also faces variety of issues and among all, low product quality
is common. Hence, with an increase competition in e-commerce industry, most of the website
becomes a marketplace for sellers in order to sell their products and this in turn, enhance an issue
of fraudulent sellers.
Moreover, when customers shop online, there is no guarantee of product's quality, even
there are many fraud website which are register and then they sell low quality in the name of
originals and branded products. In this case, sub-par products are actually sold by the these
sellers to fool customers and also increases their sales. As a result, it increases the problem for
customers while shopping online. Moreover, due to low quality of product, customers wants to
replace the faulty product, but unfortunately, seller sometimes refuses to replace it or refund
customer's money, as a result, it creates negative impact upon customers and affect relationship
between user and brand.
Overall, the problem of low quality of product affect customers in opposite manner and
apart from this, the quality of product cannot be known until the consumer examine it live
(Pappas and et.al., 2017). But when they want to refund the product, customers faces lots of
issues because of many bad return policies and this in turn affect the relationship and customers
did not purchase the product again from the same site. Therefore, the secondary research also
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